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DESTINATION NSW
The Journey⊷ Challenge⊷ Solution⊷ Achievements⊷ What’s Next⊷ Lessons Learnt
DESTINATION NSW
Challenges⊷ Three Shires⊷ Countless Villages⊷ Tiny Marketing Budgets⊷ Low Awareness⊷ Lack of Resources
Opportunities⊷ Top 3 Riverina Attractions⊷ Day Trip Distance⊷ Proximity to Wagga⊷ Scenic Countryside⊷ Culturally aligned
Solution⊷ Unified Brand⊷ Pooled Marketing Budget⊷ Shared Responsibilities⊷ Joint Strategy⊷ Stronger Voice
DESTINATION NSW
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But what is our brand name?
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Want big impact? Use big image.
DESTINATION NSW
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Achievements⊷ Launch & Engagement⊷ Website⊷ Maps⊷ Media Coverage⊷ DNSW Shoot⊷ Info Bays
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What’s Next⊷ Visitor Guide⊷ Billboards & Signage⊷ Operator Forums⊷ Viewing Platforms⊷ Social Media
@ORHAIZA
Lessons Learnt⊷ Leverage Partnerships⊷ Stick to Strategy⊷ Play to Strengths⊷ Small Steps⊷ Budget for Opportunities
GAVIN CONROY
