This is the best color scheme

•Yellow over dark blue.

•Which is a two color screen with lighter on top fading to darker on bottom.

Blue Green

• Denotes and influences calmness.

• Slows breathing and heart rate.

• Often associated with dry, formal presentation due to overuse.

• Stimulates interaction.• Promotes discussion.

Avoid Brown

• Connotes uneasiness, passivity, immaturity.

• Unimportance and appears as a washed out blue to about 25% of the population who have difficulty with red/green perception issues.

Text for Retention

• Highlighting specific texts aids in retaining not only the information highlighted, but the entire page.

• Highlighting is best used for stressing points but also for assisting in mentally cataloguing or arranging the information for the reader.

Timing

• Study of timing of information shows that presentation of information is most effective when it is received 7 seconds prior to the accompanying.

Timing is important

• Slides are best put up 7 seconds before the speaker begins speaking.

• This gives the audience time to orient to the new information.

Text is Important

• Text should be in standard fonts

• Text should be limited to no more than 7 bullets on a slide

• Text should be of a font size that is readily readable.

• Use bullets and encourage the reader to scan to the most important item.

Pictures

• No more than one picture per slide

• Picture should always be on point

• If picture needs a legend to understand, be sure to provide it

Colors

• Yellow over blue is one of most effective

• Red is good with limited use, but not with greens

• In some groups red may be a problem (accountants)

More on Color

• Avoid Blue text over black background

• Text to background should generally be color wheel opposites

• Color adds power and enhances memorization

Avoid being too Artsy

• Use simple shapes when presenting graphics

• Photos are not necessarily as powerful as shapes

• Simple is best• Avoid long sentences.• Limit graphs or

pictures to one main thought.

Effectiveness

• Use of visuals increases persuasiveness by up to 43% over an audio presentation alone.

• Audiences expect the better presenters to use high quality visuals.

Colors

• Background colors affect mood.

• Culture influences color choice.

• Pink is considered frilly, yet pink tinted colors bring warmth and work well.

• Colors such as rust, rose, magenta are all pink in undertones and work well.

Reds

• Reds bring emotion, but can increase aggressive reactivity to presentation.

• Reds associated with passion, desire, competitiveness.

• Increases pulse rate, breathing rates, risk taking behaviors.

• Use it to make points.

Black

• Denotes professionalism and finality

• Also starkness and emphasizes the black and white aspects of an issue.

• Reserve for formal presentations or use in the last slides to note the ‘final word’ or bottom line.

Gender

• Men prefer reds that have yellow-brown undertones such as rust.

• Women prefer blue based reds, such as brick red, maroon, burgundy, and crimson.