SCA PARTICIPATES WITH AN ALL-FEMALE TEAM IN THE VOLVO OCEAN RACE 2014-2015

This is SCA

SCA – a leading global hygiene and forest products company

The Group develops and produces sustainable personal care, tissue and forest products.

Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda.

As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management.

The Group has about 44,000 employees. Sales in 2013 amounted to SEK 93bn (EUR 10.7bn).

SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more infor-mation, visit www.sca.com. SCA’s strategic priorities are Efficiency, Innovation and Growth Sustainability is an integral part of the company’s business model and its work is based on economic, environmental and social value generation – where all parts are equally important in the endeavor to create a successful company.

Personal Care 30% of SCA’s 2013 net sales

Tissue 53% of SCA’s 2013 net sales

Forest Products 17% of SCA’s 2013 net sales

business Areas

Personal CareSCA is a global leader in Personal Care and has a portfolio of incontinence pro-ducts, baby diapers and feminine care products. Within these product seg-ments, SCA also offers such products as wet wipes, soap, baby oil, lotion and cotton pads. The products are sold under SCA’s global, regional and local brands as well as under retailers’ brands. Distribution channels for the products are the retail trade, pharmacies and care institutions.

Incontinence products SCA offers a broad range of incontinence products under the TENA brand and is the clear global market leader. SCA’s offering, which includes both products and services, improves the quality of life for consumers while also reducing costs for institutional customers, such as nursing homes.

Baby diapersSCA offers baby diapers and baby-care products and is the world’s fourth largest player in the segment.

Feminine careSCA is the world’s fourth largest player in feminine care. SCA offers a broad product portfolio that includes pads, panty liners, tampons and intimate soaps.

The global leading brand for inconti-nence products, TENA, is the single largest brand in the Personal Care business area.

Personal Care

In 2013, SCA launched TENA Identifi, a breakthrough innovation for incontinence care. TENA Identifi is an electronic system for nursing homes, providing a basis for greatly improved individual incontinence care by registering urination patterns. The benefit is improved quality of life and care for residents and caretakers, and at the same time more efficient and optimized care routines for the nursing homes themselves.

TENA Identifi – a break-through innovation

TissueSCA is a global leading consumer tissue and Away-from-Home (AfH) tissue company. The consumer tissue product portfolio comprises toilet paper, kitchen rolls, facial tissues, handkerchiefs and napkins. Products are sold both under own and retailers’ brands. In the AfH product segment, SCA develops and markets complete hygiene solutions comprising dispensers, tissue, soap, service and maintenance to hospitals, large workplaces, industries,restaurants and hotels, under the global leading brand Tork.

Consumer tissueSCA is the world’s second largest supplier of consumer tissue, which includes toilet paper, kitchen rolls, facial tissues, handkerchiefs and napkins.

AfH tissueWith the global Tork brand, SCA is the world’s largest supplier of AfH tissue. The AfH seg-ment comprises institutions and companies, including hospitals, healthcare institutions, large workplaces, industries, restaurants and hotels, for which SCA develops and sells com-plete hygiene solutions comprising dispens-ers, tissue, soap, service and maintenance. The products are distributed by wholesalers and service companies.The global leading Tork brand in the AfH

segment is the single largest brand in the Tissue business area.

Tissue

Tork Intuition Sensor – the touch-free soap dispenserThe innovative sensor-controlled Tork Eleva-tion foam soap dispenser is specially develo-ped for hygiene critical operations such as food and healthcare, but is also suitable for office use. The risk of spreading infections and bacteria is removed by eliminating the need to touch the soap dispenser.

Forest ProductsSCA is Europe’s largest private forest owner, encompassing some 2.6 million hectares of forest land and pro-ducing forest products with a strong environmental profile. Operations are based on in-depth customer insight, high innovative ability and a sustainability perspective at all levels. SCA offers publication papers, kraftliner (packaging papers), pulp, solid-wood products and renewable energy.

Publication papers SCA’s sales of publication papers mainly take place within the Western European market. The single largest markets are the Nordic region, Germany and the UK.

Kraftliner (packaging papers) SCA is Europe’s third largest supplier of packa-ging paper based on fresh wood fiber – kraftliner.

PulpIn the pulp market, SCA has positioned itself in the high-quality segment based on its excellent access to, and expertise in, the unique Nordic long-fiber forest raw material.

Solid-wood productsSCA is a high-quality supplier of custo-mized wood products to industries for further processing into such items as panels, floors, windows, doors and furni-ture as well as to the builders’ merchant sector. SCA’s sawmill operation is the second largest in Europe.

Renewable energy SCA is one of Europe’s largest suppliers of processed forest-based biofuels, such as fuel pellets, and unrefined biofuel such as bark and sawdust. SCA is also developing its vast wind power resources.

Sustainable PackagingAt the end of 2013, Ortviken paper mill launched the new innovative packaging papers Splendo, Operio and Puro, which are included in the new Sustainable Packaging product area. The pro-ducts are strong and light and have high printa-bility. The paper is manufactured from fresh fibers, which makes it well-suited for food pack-aging, an industry with high demands of product safety. The products are manufactured from certified raw materials, have a low climate impact and efficient resource utilization.

Sustainability

Creating value for people and natureSustainability is an integral part of SCA’s business model and is of critical importance to our success and profitability. Sustainability work contributes to business value in a number of ways.

Ambitious sustainability targetsSCA has established ambitious People and Nature targets in the areas of Employee Health & Safety, Sustainable Innovations, Hygiene Solutions, Code of Conduct, Climate and Energy, Fiber Sourcing & biodiversity and Water.

Creating value for peopleWe want to share our hygiene knowledge and ensure access to affordable, sustainable hygiene solutions. Our activities include teach-

ing young women about menstruation and puberty, children about the importance of good hand hygiene and nurses about incontinence.

Creating value for natureOur forests represent a unique resource. They provide our industries with high-quality wood raw material and enable energy production for wind and biofuels. Our growing forests absorb 2.6 million tons of carbon dioxide annually which exceeds the emissions from SCA’s own production.

SCA is recognized as a global leader in sustainable development, and has received numerous industry awards for sustainability.

SCA was named one of the world’s most ethical companies by the Ethisphere Institute in the US.

SCA has been listed on the FTSE4Good global sustainability index since 2001.

SCA is included in the Dow Jones Sustainability Index, one of the world’s most prestigious sustainability indexes.

SCA was recognized by the WWF for leadership in trans-parency for disclosing its ecological footprint in the WWF Environmental Paper Company Index 2013.

Innovation drives growth and profitability and comprises one of SCA’s three strategic priorities. Development and differentiation of products and services boost customer and consumer value while strengthening the company’s market positions and brands.

Innovation

SCA’s innovation process is deeply embedded in the Group’s strategy and business model. Innova-tion activities are based on market trends, cus-tomer and consumer insight, new technology and business models, with sustainability and product safety integrated into the process. SCA’s presence in both mature and emerging markets provides a good understanding of trends and customer and consumer needs. This is used to develop new business models, products and services adapted to the prevailing conditions in these markets.

For SCA, innovation work involves increasing cus-tomer and consumer value by developing new, attractive products and services, evolving and improving existing offerings, and expanding the range. Innovation programs also encompass production and work processes, with the aim

During 2013, SCA introduced TENA U-test, an in-pad test card that facili-tates detection of urinary tract infec-tions among patients. The method simplifies diagnosis for caregivers and reduces patient discomfort compared with a urine test, which may require the use of a catheter.

of achieving a more efficient and resource-efficient operation.

Sustainability plays a central role in SCA’s innovation process. Sustainability-driven innovation may take the form of continuous optimizations, reducing resource utilization along the value chain, replacing fossil fuels with renewable alternatives or developing business models or offerings that enhance the qual-ity of life of customers and consumers.

Open innovation – meaning cooperation with exter-nal parties – constitutes an important part of our innovation efforts and is a resource-efficient way of delivering increased customer and consumer value.

Tork high-end towel dispenserWith SCA’s Tork Xpress Countertop dispenser, the use of towels decreases by 25% when compared to a stack of loose towels. The enclosed dispenser prevents towels from getting wet or damaged, and the one-at-a-time dis-pensing improves hygiene and redu-ces waste, ensuring a high-end expe-rience. In 2013, a new, more elegant dispenser was introduced in finger-proof stainless steel and high-gloss white and black plastic.

A strong brand creates long-term value

The SCA brand communicates our identity and how we wish to be perceived: our values, our Code of Conduct, our comprehensive sustainability work and our innovative way of thinking and developing new solutions based on customer and consumer insight. The brand also conveys how our products and services enable us to make a difference for people, nature and society.

SCA is working to establish a strong Group-wide brand and strengthen the link to our customer and consumer brands. Studies show that consumers increasingly want to recognize and feel confident in the company behind the products they buy and know that the company is financially, environmentally and socially responsible. This is one of the reasons that we want to increase awareness of SCA and strengthen the connection between the company and its customer and consumer brands, thereby enabling us to capitalize on our shared strengths and values, and create a clear link to our customers and consumers.

Making a difference every day, everywhere

The core of the SCA brand is encapsulated in our brand concept Care of life.

SCA Care of life; because our products make life easier for you and for millions of people around the world. Because our resources and the way we work are natural parts of the global lifecycle. And because we care.

A symbolic journey with the brand in focusSCA will participate with an all-female team, Team SCA, in the Volvo Ocean Race 2014-2015. Over the past years, SCA has under-gone a journey of change involving a number of acquisitions and divestments around the world. Our participation plays an important role in this journey of change, making SCA more well-known and increasing the aware-ness and perception of SCA.

SCA is supporting an all-female team because globally about 80 percent of the retail pro-ducts SCA makes are purchased by women. Through our Volvo Ocean Race entry, SCA is

making it possible for women to participate in an arena normally reserved for men. This global journey and nine-month race, which starts in Alicante, Spain in October 2014 and finish in Gothenburg, Sweden in June 2015, has stopovers around the world and will have millions of followers. For SCA, the race is about building a high-performance team, cooperation and striving towards com-mon goals with a clear strategy – many simi-larities with business society. It is about con-quering the unexpected and entering the future as a strong team.

TEAM SCA WITH AN All-fEMAlE TEAM IN THE VOlVO OCEAN RACE

Svenska Cellulosa Aktiebolaget SCA (publ)PO box 200, SE-101 23 Stockholm, Sweden Visiting address: Klarabergsviadukten 63Tel +46 8 788 51 00, fax +46 8 788 53 80Corp. Reg. No.: 556012-6293 www.sca.com

www.sca.com