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Four years of student work in branding, packaging, product and print design. Thanks for checking it out!
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ROCHESTER SHOPS FOR COFFEE HERE.
>
STARTING AT A MOST BASIC IDENTITY, THE
BRAND BUILDS ON THE EQUITY OF THE JAVA’S
NAME AND CLARIFIES THE CURRENT VISUAL
LANGUAGE. COLOR, MATERIALS AND
TYPOGRAPHY REINFORCE THE CAFÉ’S CORE
VALUE —COFFEE IS DEFINED BY ITS FRESHNESS.
PACKAGING CONCEPTS DEMONSTRATE THE
RANGE OF THE LOGOTYPES, ESPECIALLY ON
LOW-VISIBILITY SUBSTRATES. REUSABLE AND
RECYCLED PACKAGING CONCEPTS USHER IN
A LEVEL OF SUSTAINABILITY CONSISTENT
WITH BRAND VALUES.
>
DESIGNED FOR THE PUBLIC MARKET,
THESE BURLAP BAGS ARE INSPIRED BY
THE UTILITY OF MARKET VENDORS.
THE BAGS ARE MADE FROM THE
BURLAP BAGS TRADITIONAL IN
COFFEE DISTRIBUTION. THE REUSABLE
BAGS CAN BE ASSEMBLED ON LOCATION
SAVING DISTRIBUTION AND OVERHEAD.
<
PROFESSIONAL COMMUNICATION
DOCUMENTS FEATURE BOLD
BLACK AND WHITE PHOTOGRAPHY,
HIGHLIGHTING THE BRAND’S
DISTINCTION, A TURN-OF-THE-
CENTURY CUSTOM ROASTER.
>
VISITING A HALF-CENTURY OLD
PRODUCT, REDESIGNING BETTY CROCKER
BROWNIES PROVED A UNIQUE CHALLENGE.
HONORING THE FAMILIAR INTEGRITY
OF THE RED SPOON WAS THE PIVOTAL
ELEMENT IN THE PACKAGING UPDATE.
VOLUMETRIC VACUUM PACKAGING REDUCES
PACKAGING MATERIALS BY 78% AND GREEN-
HOUSE GAS EMISSIONS BY 32%. THE PACKAGING
CONCEPTS COMMUNICATE SUSTAINABILITY AND
ENHANCE PRODUCT VALUE WHILE HONORING
THE BRAND’S TRADITION AND ITS LOYAL BASE.
5
6
THE INFORMATION CONTAINED IN THIS
DRAWING IS THE SOLE PROPERTY OF
<INSERT COMPANY NAME HERE>. ANY
REPRODUCTION IN PART OR AS A WHOLE
WITHOUT THE WRITTEN PERMISSION OF
<INSERT COMPANY NAME HERE> IS
PROHIBITED.
PROPRIETARY AND CONFIDENTIAL NOTES: ASSEMBLED WITH SCREW
FASTENERS AND INTERNAL CLIP
BASED ON WELSH-ALLYN
PROPRIETARY DRAWINGS
BNOTES: ASSEMBLED WITH SCREW
FASTENERS AND INTERNAL CLIP
<
DURING A LIFE-THREATENING HEART ARRHYTHMIA,
EVERY SECOND COUNTS. THE MODERN TECHNOLOGY
OF AN AUTOMATED EXTERNAL DEFIBRILLATOR IS THE
ONLY HOPE FOR SURVIVAL AND SPEED IS KEY.
THE DESIGN FEATURES CLEAR, SUPER VISIBLE
MARKINGS. THE USER INTERFACE OF dFEND, FROM
UNPACKING TO DELIVERING SHOCK IS STRAIGHT
FORWARD. THE PROCESS- FROM DESIGNING THE
PADS TO LOCATING THE DISPLAY, IS A STUDY
IN ERGONOMIC EFFICIENCY.
DIM 10 x 10 x 4
<
POSTER INTRODUCING
CAMPAIGN AGAINST
BOTTLED WATER
WASTE. OFFERS
STATISTICAL AND VISUAL
INTERJECTIONS TO
COMBAT THOUGHTLESS
BOTTLED WATER
WASTE.
DIM 12 X 18
>
FINALIST IN
PROMOTIONAL
POSTER
COMPETITION
FOR 3RD ANNUAL
ON-CAMPUS FESTIVAL.
ORIGINAL PHOTOGRAPHY,
DESIGN AND PRODUCTION.
DIM 14 X 20
<>
TASKED WITH CREATING A CLEANING PRODUCT
MARKET FOR CHILDREN, THE SPRAY BOTTLE
SEEMED A NATURAL PLACE TO START.
UNLIKE TRADITIONAL BOTTLES, THIS PRODUCT CAN
BE OPERATED WITH ONE HAND, AND NATURALLY TILTS
UPWARD FOR CONSISTENT SPRAY. A FINGER GRIP
ENCOURAGES KIDS TO USE THEIR WHOLE PALM TO
DEPRESS TRIGGER, THE PREFERRED REPETITIVE
STRESS MOVEMENT.
THE BOTTLE USES A VARIATION ON EXISTING
SINGLE-ACTION PUMP TECHNOLOGY, AND FEATURES
AN EASY TO GRIP TWIST KNOB LOCK. THE PRODUCT
WOULD BE MANUFACTURED IN 100% RECYCLED
HDPE AND WOULD BE FILLED WITH A NON-TOXIC
CITRUS-BASED CLEANER.
DIM 4 x 6 x 4
<≥
A SERIES OF COLLATERAL PIECES DESIGNED
FOR MY FRATERNITY.
THE DESIGN FOCUSED ON A STRONG
RECOGNIZABLE IMAGE- BUILDING
BRAND NAME VALUE AND DEVELOPING
RECOGNITION.
THE PROJECT IS UNIQUE BECAUSE
I WAS ABLE TO DEVELOP DESIGNS,
OVER AN EXTENDED PERIOD OF TIME,
AS SPECIFIC NEEDS WOULD ARISE.
>
LOGOTYPE FOR
AN ON-CAMPUS
ORGANIZATION.
IMPROVED
ORGANIZATION’S
VISIBILITY AND
INITIATED COUNCIL
REFORM PROGRAM.
>
AN SELF-INITIATED
LOGOTYPE FOR A
RESPONSIBLE DESIGN
WRITING SERIES.
THE PROGRAM SUGGESTS
THE FUTURE OF DESIGN
LIES IN SUSTAINABLE
INGENUITY.
< >
THE LIGHT BULB
IS AN ACCESSIBLE
SYMBOL FOR
SUSTAINABLE DESIGN-
A THEME WHICH
INSPIRED THIS
PAIR OF IDENTITIES.
< >
MOTIVATIONAL POSTER
DESIGN PRODUCED IN
CONJUNCTION WITH
PRESCHOOL CLASS.
DIGITIZED HAND-BUILT
TYPOGRAPHY AS A
PART OF SAGMEISTER’S
TOUCH SOMEONE’S HEART
DESIGN CHALLENGE.
DIM 11 X 17
>≥
THE DIGITAL PUBLISHING CENTER,
AN ON-CAMPUS OUTPUT FACILITY,
WAS DESPERATELY IN NEED OF
A REBRANDING.
THE NEW DESIGN INCORPORATES
SPECIFIC GEOMETRY AND A POWERFUL
GOTHIC TYPEFACE INTO A MODERN
IDENTITY PROGRAM. WORKING WITH
A TEAM OF DESIGNERS, WE WERE
CHALLENGED WITH EXPANDING THE
BRANDING TO A GROUP OF SCHOOL-
SPONSORED LABS.
>≥
THE DIGITAL PUBLISHING CENTER,
AN ON-CAMPUS OUTPUT FACILITY,
WAS DESPERATELY IN NEED OF
A REBRANDING.
THE NEW DESIGN INCORPORATES
SPECIFIC GEOMETRY AND A POWERFUL
GOTHIC TYPEFACE INTO A MODERN
IDENTITY PROGRAM. WORKING WITH
A TEAM OF DESIGNERS, WE WERE
CHALLENGED WITH EXPANDING THE
BRANDING TO A GROUP OF SCHOOL-
SPONSORED LABS.
< >
PERSONAL
IDENTITIES
FROM THE PAST
TWO YEARS.
( EACH YEAR I CHALLENGEMYSELF TOA PERSONALREBRAND. )
< >
PERSONAL
IDENTITIES
FROM THE PAST
TWO YEARS.
( EACH YEAR I CHALLENGEMYSELF TOA PERSONALREBRAND. )