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DELIVERING A MARKET OF MORE THAN 115,000 PSYCHOLOGISTS
THIS IS APA.
ME
DIA
KIT
2018
3
Monitor on PsychologyReach 77,000+ APA members
Good PracticeReceived by 20,000 practicing psychologists
APA JournalsEngage psychologists in their specialty areas through 90+ journals
ONLINE
APA.org and APAPracticeCentral.org Banner AdvertisingServing over 50 million advertising impressions annually
APA psycCareers, APA’s Online Job BoardGenerating over 1,000,000 unique page views annually
APA Member UpdateReach 100,000 in the All Member E-Newsletter
Monitor on Psychology and American Psychologist Digital Email AlertsInfl uence 110,000 APA members
APA Practice Organization Practice Update E-NewsletterEngage 26,000 practicing psychologists
IN PERSON
APA Annual Convention, August 9-12, 2018Connect with thousands of psychologists in San Francisco, CA
APA Exhibit HallMeet face-to-face with 10,000 – 14,000 APA Annual Convention attendees
APA psycCareers LIVE and Employer Booth PavilionHire the best psychologists during the APA Annual Convention
APA Annual Convention AdvertisingReach 7,000+ APA Annual Convention attendees
APA Annual Convention Mobile AppDownloaded by more than 9,000 APA Annual Convention attendees
DIRECT MAIL
APA Mailing ListsAvailable across 77,000 APA members, division members, and journal subscribers
APABY THE CHANNEL
Realize the power of engaging psychologists through channels that only APA can provide.
Take the guesswork out of reaching psychologists
through APA media.
4 554
APA MEMBERSHIP TOTAL
115,700 Members … and growing!
PRIMARY WORK SETTINGS AND ACTIVITIES
THEIR AGE
LICENSURE AND DEGREE STATUS
APABY THE NUMBERS
Practitioners. Scientists. Researchers. Educators. Consultants. Students. Our members rely on APA for trusted information about the fi eld of psychology.
THEIR LICENSURE STATUS
41% Licensed | 59% Not Licensed/Unknown
THEIR DEGREE STATUS
70% PHD | 16% PSYD47% 25 or more years since receiving their doctorate
20% Early Career Psychologists (within 10 years of doctorate)
(APA CENTER FOR WORKFORCE STUDIES, 2015)
PRIMARY WORK ACTIVITIES
11% Research16% Education/
Educational Services46% Mental Health Services04% Applied Psychology09% Management/Administration14% Other/Not Specifi ed
PRIMARY WORK SETTINGS
35% Academic Institutions33% Independent Practice19% Hospitals/Clinics
Other Human Service01% Business and Industry04% Government08% Other/Not Specifi ed
(APA MEMBER SURVEY, JULY 2016, ADMINISTERED BY MCKINLEY ADVISORS)
RESOURCES THAT APA
MEMBERS WANT
Tools to help establish and run a successful practice
Debt management
Financial planning
Business training/practice operations and time
management education
Educator tools/resources/training
Research/funding/grant/scholarship opportunities
Continued learning and CE credit opportunities
Discipline-specifi c education and training
Career development
Networking and mentoring opportunities
Testing and assessment training
Webinars
Journals, publications, and printed materials
Emerging technology tools
6 7
Monitor on PsychologyAPA’S FLAGSHIP MAGAZINE
DISPLAY ADVERTISING RATES: BLACK & WHITE
1X 3X 6X 11X 22X
1 page $8,645 $8,255 $7,995 $7,615 $7,110
1/2 page $5,155 $4,910 $4,745 $4,550 $4,230
1/3 page $3,120 $2,935 $2,840 $2,715 $2,535
1/6 page $2,750 $2,595 $2,515 $2,410 $2,245
PREMIUM POSITIONS: BLACK & WHITE
1X 3X 6X 11X 22X
Cover 2 $11,460 $10,875 $10,545 $10,095 $9,400
Cover 3 $10,195 $9,685 $9,370 $8,955 $8,355
Cover 4 $11,775 $11,205 $10,840 $10,380 $9,665
Page 1 $11,195 $10,585 $10,270 $9,790 $9,135
Page 2 $10,195 $9,685 $9,370 $8,955 $8,355
Page 3 $10,195 $9,685 $9,370 $8,955 $8,355
Opening Spread (pages 2 and 3)
$20,710 $19,675 $19,045 $18,220 $16,980
COLOR: 4-Color Process, $1,200; PMS or Matched Colors, $750 each
CONTACT
James Boston | [email protected] | (202) 336-5714
RECRUITMENT AND CLASSIFIED ADVERTISING:LINE CLASSIFIED RATES
$12.75 per line for recruitment
$14.75 per line for all other line classifi ed ads
DISPLAY CLASSIFIED ADVERTISING (B&W ONLY)
Full 2/3 1/2 1/3 1/4 1/6 1/8
$7,560 $5,040 $3,780 $2,520 $1,890 $1,260 $945
For deadlines and specifi cations visit:www.apa.org/ads/recruitment-classifi ed
CONTACT
Amelia Dodson | [email protected] | (202) 336-5564
• Trusted editorial• Fresh, new design• Sent via mail and digitally 11 times per year• Reach 77,000+ APA members• Bonus 41,000+ digital edition circulation • 10,000 bonus distribution at the APA Annual
Convention• NEW! Special sections and inserts on the
hottest topics in psychology
2018 DISPLAY ADVERTISING CLOSING DATES
Issue Date
Reservation Deadline
Material Closing
JAN NOV 3 NOV 17
FEB NOV 24 DEC 8
MAR DEC 29 JAN 12
APR FEB 2 FEB 16
MAY MAR 2 MAR 16
JUN MAR 30 APR 13
JUL/AUG MAY 4 MAY 16
SEP JUL 6 JUL 20
OCT AUG 10 AUG 24
NOV SEP 7 SEP 21
DEC OCT 5 OCT 26
MONITOR AD SIZES
Full Page Bleed 8 ⅝" x 11 ¼"
Full Page 7" x 9 ⅝"
1/2 Page Horizontal 7" x 4 ½"
1/2 Page Vertical 3 ⅜" x 9 ⅝"
1/3 Page Square 4 ⅝" x 4 ⅝"
1/3 Page Vertical 2 ¼" x 9 ⅝"
1/6 Page 2 ¼" x 4 ½"
Magazine Trim Size: 8 ¼" x 10 ⅞"
Live Area: 7 ¾" x 10 ¼"
Bleeds: Bleeds should extend ¼" outside of magazine trim size.
BONUS41,000+
BPA AUDITED DIGITAL
CIRCULATION
8 9
APA JournalsTAP INTO SPECIFIC MARKET SEGMENTS
APA o� ers 90+ titles to choose from, each focused on one facet of psychology. Advertise targeted products, services, books, software, special workshops, recruitment, and more. Reach psychologists and clinicians who pay for and receive the publications allied to their areas of interest.
Titles include: American Psychologist, Professional Psychology: Research and Practice, Neuropsychology, Behavioral Neuroscience, Developmental Psychology, Health Psychology, Training and Education in Professional Psychology, Psychology and Aging, and School Psychology Quarterly plus more.
Good PracticeA PUBLICATION OF THE APA PRACTICE ORGANIZATION
Good Practice keeps practitioners up-to-date to help them make informed decisions about how to manage, build, and grow their practices. The magazine is published three times a year, Spring/Summer, Fall, and Winter editions and mails to approximately 20,000 practicing psychologists.
Visit www.apa.org/ads/journals
CONTACT
Doug Constant | [email protected](202) 336-5574
GOOD PRACTICE MAGAZINE RATES
Cover 4 $5,000
Cover 3 $4,000
Cover 2 $4,000
Full Page $3,500
1/2 Page $2,500
1/4 Page $1,500
All advertising is 4-color at no additional charge.
GOOD PRACTICE AD SIZES
Full Page Bleed 8 ⅝" x 11 ⅛"
Full Page 7 ⅜" x 9 ¾"
1/2 Page Horizontal 7 ⅛" x 4 ⅛"
1/2 Page Vertical 3 ½" x 8 ½"
1/4 Page 3 ½" x 4 ⅛"
CONTACT
James Boston | [email protected](202) 336-5714
TAP INTO SPECIFIC MARKET SEGMENTS
Visit www.apa.org/ads/journals
AD SIZES AND SPECIFICATIONS
Submit all ad orders and creative to [email protected]. Include all fi les, links to click through to, alt text (maximum of 10 words), and any additional production information.
ONLINE ADVERTISING RATES
NEW! 300 x 250 Medium Rectangle Banner $25/CPM
COMING IN 2018
300 x 600–Skyscraper $40/CPM
728 X 90–Leaderboard $40/CPM
Please supply in gif or jpg format, 72 dpi or above. Static ads only. All rates are net.Flight is fi ve days from receipt of ad.
CONTACT
James Boston | [email protected]) 336-5714
APA.org Banner AdvertisingDELIVERING MORE THAN 50 MILLION ADVERTISING IMPRESSIONS PER YEAR
APAPracticeCentral.orgWEBSITE OF THE APA PRACTICE ORGANIZATION
The premier website for practitioners delivering over 200,000 unique pageviews per quarter, APAPracticeCentral.org provides information and tools to help practitioners manage and grow their practices and advocate for the profession.
APA PRACTICECENTRAL.ORG RATES
NEW! 300 x 250–Square Banner $25/CPM
Please supply gif or jpg format, 72dpi or above. Static ads only. All rates are net. Flight is fi ve days from receipt of ad.
CONTACT
James Boston | [email protected]) 336-5714
www.apapracticecentral.org
ONLINE MARKETING BENEFITS
▸ MORE BRAND AWARENESS▸ MORE SITE VISITS▸ MORE ACQUISITIONS AND LEADS
4.2 MILLION AD IMPRESSIONS
PER MONTH
ONLINE
10 11
BASIC POSTING
ENHANCED PACKAGE
EMAIL PACKAGE
BRANDBUILDERPACKAGE
$499 $695 $950 $1,500
APA psycCareersWWW.PSYCCAREERS.COM
View additional pricing options and submit ads online via APA psycCareers at:www.psyccareers.com/employer/pricing.
Make sure the most qualifi ed psychologists are part of your applicant pool by advertising on www.psyccareers.com. APA psycCareers o� ers multiple recruitment advertising channels that can be combined to meet your needs, timeline and budget.
Options include:
• Email to APA Members: reach the inboxes of over 90,000 psychologists with a 30% open rate
• Banner ads: increase brand awareness and grab visitors’ attention
• Print ads: choose either a display or line classifi ed ad in Monitor on Psychology, APA’s monthly magazine
• Online Job Postings: allow candidates to easily fi nd your opportunity
• Search resumes: fi nd and contact candidates that meet your criteria
www.psyccareers.com
ONLINE
E-NEWSLETTERS
APA Member UpdateREACH 100,000 IN THE ONLY ALL MEMBERS E-NEWSLETTERAverage open rate 34%
This bi-weekly e-newsletter Is the only way to reach the Inboxes of APA members.
BANNER ADVERTISING
300 x 250 $3,415 net per issue
APA Monitor Digital Edition EmailREACH 110,000 APA MEMBERSAverage open rate 25%
This monthly email blast alerts APA members that their Monitor on Psychology digital edition is ready for download.
BANNER ADVERTISING
300 x 250 $3,415 net per issue
American Psychologist Digital Edition EmailREACH 15,000 APA MEMBERSAverage open rate 53%
This monthly email blast alerts 15,000 opted-in APA members that their American Psychologist is now ready for download.
BANNER ADVERTISING
300 x 250 $1,000 net per issue
APA Practice UpdateE-NEWSLETTER OF THE APA PRACTICE ORGANIZATIONAverage open rate 38%
This e-newsletter delivers topical, helpful information to approximately 26,000 practitioners twice a month and serves as a key driver to APAPracticeCentral.org.
PRACTICE UPDATE RATES (PER ISSUE)
300 x 250 $1,000 net per issue
CONTACT
James Boston | [email protected](202) 336-5714
CONTACT
Amelia Dodson | [email protected](202) 336-5564
APA Mailing ListsEnhance your integrated marketing plan with direct mail.
The American Psychological Association o� ers mailing lists to purchase of all APA members, students, divisions and selected journal subscribers with merge/purge options, as well as a variety of other selection possibilities.
View pricing options at www.apa.org/ads/mailing-lists
CONTACT
Donna Wighington | [email protected] | (202) 336-5833
12 13
APA ANNUAL CONVENTION
APA Exhibit HallFor three days, under one roof, each year, the APA Exhibit Hall provides a unique opportunity for exhibitors to connect with current and prospective customers from all segments of the mental health market who seek products, services, resources, and information relevant to their work and emerging trends within the fi eld of psychology.
APA Annual Convention SponsorshipsDesigned to accommodate varying budget sizes, a variety of APA Annual Convention sponsorship options are available to build global brand awareness — as a supporter of both the American Psychological Association and the mental health fi eld at large. Sponsor messaging and recognition — to a captive audience of thousands — begins prior to the meeting and extends for months beyond.
CONTACT Carol Hall | [email protected] | (202) 336-5627
APA Annual Convention AdvertisingDigital and print messaging options for APA Exhibitors and advertisers to reach APA Annual Convention attendees — and a countless number of others who download and view the convention information — include:
APA Annual Convention Program (Print & Online) A key information source for both attendees as well as those that are unable to attend the meeting, the APA Annual Convention Program includes details about APA Annual Convention programming, participants, events, activities, APA Exhibitors, and more.
APA Annual Convention Program Supplement (Print only)Received by all APA Annual Convention attendees, this supplemental guide to the APA Annual Convention Program provides vital updates relevant to the meeting.
APA Annual Convention Mobile AppDownloaded on average by more than 9,000 attendees, the 2018 APA Convention Mobile App enables attendees to search APA Exhibitors by company name or product type, view an interactive map of the APA Exhibit Hall, create a customized convention schedule, view programming information and interactive content, and more.
CONTACT Carol Hall | [email protected] | (202) 336-5627
FUTURE DATES& DESTINATIONS
⊲ AUGUST 9–12, 2018 SAN FRANCISCO, CA
⊲ AUGUST 8–11, 2019 CHICAGO, IL
⊲ AUGUST 6–9, 2020 WASHINGTON, DC
MARK YOUR CALENDAR!
IN PERSON
APA ANNUAL CONVENTION PROGRAMSPECIAL PAGES* RATES
Cover 4 (four-color only) $7,600
Cover 3 (four-color only) $6,000
Cover 2 (four-color only) $6,500
Page Facing Cover 3 (b/w only) $3,400
6 Consecutive Pages (b/w only) $6,600
4 Consecutive Pages (b/w only) $4,700
2-Page Spread (b/w only) $2,600
Tab Divider Page, back only(four-color; seven available)
$3,400
Page Before Tab Divider(b/w only, depending on availability)
$2,200
Full Page (b/w only) $1,600
REGULAR PAGES RATES
2-Page Spread (b/w only) $2,400
Full Page (b/w only) $1,500
1/2 Page (b/w only) $1,300
*SPECIAL PAGE POSITIONS: Special pages of advertising will separate each day’s events from the next. These special pages are available on a fi rst-come, fi rst-served basis to advertisers purchasing a full page or more of space.
APA ANNUAL CONVENTION PROGRAM SUPPLEMENT RATES*
Cover 4 $3,800
Cover 2 $3,400
Full page $1,600
*Available in black & white only and on a space available basis
APA ANNUAL CONVENTION MOBILE APP OPTIONS & RATES*
Multi-Media Video Package $3,000
Banner Ad $1,700
APA psycCareers LIVE and Employer Booth PavilionPerfectly tailored for recruitment purposes, the APA psycCareers LIVE and Employer Booth Pavilion is an interactive career fair for convention attendees and employers inside the APA Exhibit Hall.
CONTACT
Amelia Dodson | [email protected](202) 336-5564
14 15
Maximize performance. Extend your reach. Boost conversions.
Generate results.
JODI ASHCRAFTDirector, Advertising & Exhibit [email protected]
CAROL HALLManager, Exhibit [email protected]
JAMES BOSTONManager, Advertising [email protected]
LANE WOLLERTONManager, Corporate [email protected]
DOUG CONSTANTManager, Journal Advertising [email protected]
AMELIA DODSONManager, Recruitment & Classifi ed [email protected]
SHELBY WATSONAdvertising Sales [email protected]
AGE LANDRA-ROBINSONAdvertising Sales [email protected] 202-336-6072
CONTACTS
s
JODI ASHCRAFTDirector, Advertising & Exhibit [email protected]
CAROL HALLManager, Exhibit [email protected]
JAMES BOSTONManager, Advertising [email protected]
LANE WOLLERTONManager, Corporate [email protected]
DOUG CONSTANTManager, Journal Advertising [email protected]
AMELIA DODSONManager, Recruitment & Classifi ed [email protected]
SHELBY WATSONAdvertising Sales [email protected]
AGE LANDRA-ROBINSONAdvertising & ExhibitSales [email protected] 202-336-6072
CONTACT US
750 First Street, NEWashington, DC 20002-4242202.216.7610 Faxwww.apa.org/ads
DELIVERING A MARKET OF MORE THAN 115,000 PSYCHOLOGISTS
