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This holiday season, the L.A. Zoo will be transformed into a magical
wonderland ― aglow with millions of festive lights and the sights and sounds of
the holiday season. Highlights will include spectacular light displays throughout
the Zoo, live music, fun arts and crafts, and a chance to visit Santa himself.
Zoos across the nation have launched similar holiday events, each
attracting hundreds of thousands of visitors. L.A. Zoo Lights is sure to become a
favorite holiday tradition in Los Angeles and provide families and friends with a
memorable experience to enhance the season.
Founding sponsors of the Los Angeles Zoo & Botanical Gardens’ Zoo Lights
event will receive a comprehensive rights and benefits package that
addresses their marketing and branding objectives and allows the company
and its employees to make a meaningful connection with our community
during the holiday season.
Photo: ZOO LIGHTS 2009 at the Calgary Zoo
Local — More than 90% of visitors are local residents
Families — 75% of Zoo visitors have children under the age of 12 in their household
Ethnic Background
59% Hispanic
30% White/Other
6% African American
5% Asian
Young — Median visitor age is 36
Income — Median household income is $51,000
Source: Scarborough 2014
L.A. Zoo Lights Projected Attendance: Over 100,000 Attendees
Photo: Wildlights 2009 at the Columbus Zoo
Area Entitlement
Sponsors will receive entitlement and branding rights of a prominent area at
L.A. Zoo Lights.
On-Site Presence
Sponsors will have the opportunity to be on-site during evenings at L.A. Zoo Lights.
Customized displays, opportunity to host giveaways, activities, and
contests.
Collateral and/or bounce-back coupon distribution at the main entrance.
Brand Ambassadors/Greeters
Sponsors will have the opportunity to have brand ambassadors on-site to greet and
engage visitors at the gate and in the Zoo.
Photo: Zoo Lights 2013 at the Houston Zoo
Light Display Integration
Sponsors of L.A. Zoo Lights will have their logos custom fabricated with lighting
elements and displayed prominently at the entrance to L.A. Zoo Lights.
Entryway Banners
Sponsor logos will be prominently placed on banners in the entry plaza at L.A. Zoo
Lights and during regular Zoo hours.
Signage
Sponsors will be recognized on informational signage located throughout the Zoo
during L.A. Zoo Lights.
Ticket Recognition
Sponsors will be recognized for their support on tickets for Zoo Lights.
Photo: Wildlights 2009 at the Columbus Zoo
Zoo Video Screen Network
Sponsors will receive video and banner spots on the Zoo’s video screen network
located throughout the Zoo during L.A. Zoo Lights and regular Zoo hours.
PA Announcements
Our sponsors’ support of L.A. Zoo Lights will be recognized on PA announcements
that will play at the main entrance to the Zoo during L.A. Zoo Lights and regular Zoo
hours.
Gate Handout
Sponsors will receive logo recognition on the gate handout that will be distributed to
all visitors of L.A. Zoo Lights.
Photo: Zoo Lights 2009 at the Calgary Zoo
L.A. Zoo Lights Opening Night
Sponsors will have the opportunity to participate at the opening night of
L.A. Zoo Lights.
Ability to have a spokesperson participate in the opening ceremony at the
Zoo’s entry plaza.
Prominent signage on the night of the opening event
Corporate Night
Sponsors will have the ability to host a special event on-site for their employees,
clients, and VIPs.
Memberships and tickets
Sponsors will receive the following to be used for promotions or as employee
incentives:
A designated number of tickets to Zoo Lights
Business Partner Membership
Family Memberships
General Admission Tickets
Safari Shuttle Tickets
Conservation Carousel Tickets
. Photo: Zoo Lights 2013 at the Houston Zoo
Media
Sponsors will receive media tagging on outdoor, print, radio, and digital assets
during November and December with a spend of $200,000 and value estimated at
1.5 to 2 times greater.
Media assets may include the following:
Outdoor:
English and Spanish billboards within the greater Los Angeles area
Radio:
15 and 30 second spots on a range of stations in the L.A. market
Print:
Series of 1/4 page ads in major papers
Digital:
Geo-targeted banner ads
Google Adwords
Pandora — Reaching users in the Los Angeles DMA
Photo: Zoo Lights 2013 at the Point Defiance Zoo
Social Media
Sponsors will receive the following tagging and recognition on the Zoo’s social
media.
Facebook Sweepstakes — L.A. Zoo Lights sponsors will be recognized in
connection with a sweepstakes hosted on the Zoo’s Facebook page
reaching over 35,000 Facebook fans and followers.
Facebook Posts — Recognition on selected Facebook posts during the
event, each reaching over 35,000 fans.
Tweets — Tagging in selected tweets during the event, each reaching over
15,000 followers.
Website
Sponsors will be recognized prominently as a sponsor with a logo and link on the
Zoo’s event pages.
Photo: Zoo Lights 2013 at the Denver Zoo
ZooMail E-mail Blast
Sponsors will be tagged on a minimum of two Zoomail e-mail blasts to L.A. Zoo
members and followers, creating more than 270,000 impressions.
Zooscape
Sponsors will recognized for their participation in L.A. Zoo Lights in the
November/December issue of Zooscape, the Zoo’s bimonthly newsletter.
Zoo View
A brief company profile will be included in an upcoming edition of Zoo View, the
Zoo’s award-winning quarterly magazine.
Photo: Zoo Lights 2011 at the Denver Zoo
For more information about customizing an L.A. Zoo Lights sponsorship to
meet your company’s marketing, branding and community relations
objectives – and participating in the launch of a new holiday tradition in
Los Angeles – contact:
Brian Levitz
Director of Sponsorship
323-644-4705
Oscar Dizon
Sponsorship Coordinator
323-644-9104
Photo: ZOO LIGHTS 2009 at the Calgary Zoo
