Third Wall Third Wall Theatre Theatre

CompanyCompany

OutlineOutline

Where Third Wall isWhere Third Wall is Audience, strengths, weaknessesAudience, strengths, weaknesses

Strategy for marketing Strategy for marketing The The MisanthropeMisanthrope

E-mail lists, media, time of yearE-mail lists, media, time of year

TacticsTactics Event, print, radio, television, partnershipsEvent, print, radio, television, partnerships

Where Third Wall isWhere Third Wall is AudienceAudience

Females, professionals, 45-59Females, professionals, 45-59

ChallengesChallenges Political climatePolitical climate Technological climateTechnological climate

StrengthStrength CommunicationCommunication

WeaknessWeakness TimeTime

Key Strategic DirectionsKey Strategic Directions Improve communication with audienceImprove communication with audience

Media coverageMedia coverage

Market the playMarket the play

Increase ticket salesIncrease ticket sales

Maximize theatre locationMaximize theatre location

Partnerships with other businessesPartnerships with other businesses

Membership BenefitsMembership Benefits

Unique offersUnique offers

Free giveaways Free giveaways

The experience of theatreThe experience of theatre

Dynamic benefitsDynamic benefits

Membership Appreciation Membership Appreciation NightNight Will directly reach target audienceWill directly reach target audience

Offer guests food, beverages and sneak Offer guests food, beverages and sneak peek at upcoming productionpeek at upcoming production

Buy tickets, memberships or donate Buy tickets, memberships or donate moneymoney

Molière as master of ceremony Molière as master of ceremony

Print Media OptionsPrint Media Options

NewspapersNewspapers

Press releasesPress releases

MagazinesMagazines

PostersPosters

Brochures and handbillsBrochures and handbills

NewspapersNewspapers

Ottawa CitizenOttawa Citizen Young urban professionalsYoung urban professionals High disposable incomesHigh disposable incomes Living in or around Ottawa areaLiving in or around Ottawa area

XpressXpress Those interested in cultural eventsThose interested in cultural events Young adultsYoung adults

The GazetteThe Gazette E-newsletter circulated by the paperE-newsletter circulated by the paper

Press ReleasesPress Releases

Released prior to important printing Released prior to important printing deadlinesdeadlines

StreamlinedStreamlined

Attention grabbing headlinesAttention grabbing headlines

Newsworthy elementsNewsworthy elements

Contact informationContact information

MagazinesMagazines

Ottawa City LifeOttawa City Life

Ottawa LifeOttawa Life

WhereWhere

PostersPosters

Targets female theatre goers, 45-59Targets female theatre goers, 45-59

Targets downtown residents, Targets downtown residents, including those in area of University including those in area of University of Ottawa campusof Ottawa campus

April 26 to May 10April 26 to May 10

Bus AdvertisingBus Advertising

Highly visibleHighly visible

High volumeHigh volume

Take one cardsTake one cards

BrochuresBrochures

Permanent record of informationPermanent record of information

In colour, double-sided, with all In colour, double-sided, with all relevant informationrelevant information

Third Wall logo and contact informationThird Wall logo and contact information Description of playDescription of play Theatre location and mapTheatre location and map Logos of sponsors or partnersLogos of sponsors or partners Coupons Coupons

HandbillsHandbills

Handed out on or around U of O Handed out on or around U of O campuscampus

Targets individuals that live in areaTargets individuals that live in area

Includes:Includes: Colourful imageColourful image Third Wall’s logo and contact informationThird Wall’s logo and contact information Web site addressWeb site address Maps to the theatreMaps to the theatre

RadioRadio

Four 15 second commercialsFour 15 second commercials

Starting May 2, 2004 on Majic 100 Starting May 2, 2004 on Majic 100 and 580 CFRAand 580 CFRA

Broadcast between 6am and 1amBroadcast between 6am and 1am

TelevisionTelevision

Medium for the massesMedium for the masses

14 commercial spots over a two-14 commercial spots over a two-week period, May 5-19week period, May 5-19

30 seconds for the Dr. Phil crowd30 seconds for the Dr. Phil crowd

Cost: $20, 500Cost: $20, 500

PartnershipsPartnerships

Short performances in Major Hill’s Short performances in Major Hill’s ParkPark

3 Tulip Festival weekends in May3 Tulip Festival weekends in May

Add Tulip Festival logo to Add Tulip Festival logo to promotional materialpromotional material

ConclusionConclusion JenJen

Memberships Memberships

CandaceCandace Press releasePress release Print adsPrint ads

KathrynKathryn Broadcast adsBroadcast ads

AlexaAlexa PartnershipsPartnerships