Third Trimester Mega Presntatn

8/6/2019 Third Trimester Mega Presntatn

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INDIAN EXPRESS WAY

GROUP 6


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INTRODUCTION TO CATEGORY

Railways Railways were first introduced to India in 1853.

Indian Railways has more than

64,015 kilometers of track and 6,909 stations.

It is one of the world's largest commercial or utility

employers, with more than 1.6 million employees. Indian railways Carries 20 million passengers and

2 million tons of freight daily.


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PASSENGERS

Indian Railways operates about 9,000 passenger trains and

transports .

20 million passengers daily across twenty-eight states andtwo union territories.

Sikkim and Meghalaya are the only states not connected by

rail.


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CONDITIONS OF CURRENT RAILWAY FACILITY

AVAILABLE


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CONNECTIVITY

Right now in India only railways is the medium

which provides maximum connectivity to

masses.

Transport medium owned by government only

and earning profits.


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ARE CUSTOMERS HAPPY???

Consumers are not satisfied from the services

available in current scenario.

They are bound to use the current services dueto lack of choice .

We found that there are loop holes here in

terms of the services provided by current player

so we can play on services, by providing better

services.


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When we researched among customers we

found out that the basic problem suffered by

them is the delay in trains and extension in

timings to reach the destination.

So we will talk about timings

Ex: pen

This all is because of overuse of tracks and

mismanagement .


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BUT RAILWAYS NEVER REACHES AT TIME

Kya ye train kabhi

time pe

aayegi????????


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CONSUMERS PERCEPTION

I missed an important meeting because of delayin the train.

Mrinalini Raheja, 28 years

Not able to reach in the marriage of my sister attime.

Parekh, 21 years

I prefer to take reservation keeping one day

margin in my mind, otherwise it can be a bigtrouble for you.

Renuka Gupta, 33 years


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Railways can never be on time, so be aware

Avinash Mishra, 22 years

Its a vicious circle from which we cant comeout as we dont have any other option.

Raman Patel, 45 years

I missed my IAS exams due to late running of

trains, kuch nhi ho sakta

Anamika Sharma, 31 years


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SECOND CONSUMER


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HIGH VALUE IDEA

We value your time.


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BPS MODEL

FOR EVERY INDIAN, INDIAN EXPRESS

WAYOFFERS A PLESUARABLE ON TIME

JOURNEY.


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CONSUMER INSIGHT

I wish to reach at time but the mediums

available are not up to the mark, cant I get

such a transport medium in my budget which

value my time??????????


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NEED FOR OUR PRODUCT

To solve this problem of inconvenience to the

customers, specially the problem of delay in the

timings of train due to which he suffers a lot we

present

INDIAN EXPRESS WAY, ek aisi railway jo de apko

99.99% ontime journey ka vaada.


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CAMPAIGN


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LEADING MEDIUM

TELEVISION


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HOARDING

INDIAN EXPRESS WAY


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INDIAN EXPRESS WAY


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INDIAN EXPRESS WAY


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INDIAN EXPRESS WAY


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HOARDING

7

INDIAN EXPRESS WAY


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PRINTMEDIUM


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INNOVATIVE MEDIUM

On the every railways barriers

With a line

kya aapko train ke liye wait karna pasand nhito INDIAN EXPRESS WAY hai na.

To avoid wastage of time in traffic, switch to

flyover ; to avoid wastage of time during the

journey by train switch to INDIAN EXPRESS

WAY


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INNOVATIVE USE OF MEDIUM


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On interstate bus tickets.


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TAGS WITH TRAVELLING BAGS


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Documents

Third Trimester Mega Presntatn