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Third Quarter, 2016 Consumer Expectations Survey Report A Quarterly Publication Statistics Department Central Bank of Nigeria

Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

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Page 1: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

Third Quarter, 2016

Consumer Expectations Survey Report

A Quarterly Publication

Statistics Department

Central Bank of Nigeria

Page 2: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

2

A Quar ter ly Publicat ion of the Centra l Bank of Nigeria

EXECUTIVE SUMMARY

The Q3 2016 Consumer Expectations Survey (CES) was conducted during the period August 1-13, 2016. The

sample size was 1,950 households, drawn from the National Bureau of Statistics (NBS) Master Sample of

Households. A response rate of 99.3 per cent was achieved.

The highlights of results from the CES are as follows:

Overall outlook of consumers in Q3, 2016 remained downbeat. This could be attributed to the bleak out-

look of consumers as they anticipated a worsening economic condition, drawing down on their savings or

getting into debt and a decline in net household income.

Consumers however, had a positive outlook for the next quarter and the next 12 months. The optimism

could be attributed largely to the expectation of improved economic conditions in the country, anticipated

increase in their net household income, which could lead to increased savings to meet their financial obli-

gations.

Respondents’ bleak outlook on economic condition, family financial situation and family income in the cur-

rent quarter was pessimistic across all income groups.

On average, more households nationwide expect some increase in their expenditure on basic commodities

and services in the next 12 months. Consumers expect to spend substantial amounts of their income on

food and other household needs, education, savings, medical care and purchase of consumer durables

Majority of consumers nationwide believe that the next 12 months would not be an ideal time to purchase

big-ticket items like consumer durables, motor vehicle and house & lot.

Most consumers expect inflation rate to rise in the next 12 months. The major drivers of the expected up-

ward movement in prices are: house rent, education, transportation, medical care, electricity, food & cloth-

ing and footwear

Majority of the consumers expect unemployment to rise in the next 12 months as the index stood at 20.5

points. They also expect borrowing rates to rise and naira to depreciate.

3rd Quarte r , 2016

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3

The overall response rate for the Q3, 2016 CES was 99.3 per cent. The distribution of respondents by educational attainment showed that 45.4 per cent had universi-ty education, 29.9 per cent had higher but non-university education, while 16.7 per cent had senior secondary school education. Respondents with primary and junior secondary school education accounted for 3.1 and 2.7 per cent, respectively; while those with no formal education accounted for 2.1 per cent.

Consumer Expectations Survey Report

About the Survey

The nationwide Consumer Expectations Survey (CES) for Q3, 2016 was con-

ducted during August 1-13, 2016, covering a sample size of 1,950 house-

holds drawn from the National Bureau of Statistics (NBS) Master Sample List

of Households. The states covered, the sample size distribution and response

rates achieved are as shown in the Table 1 below, while the location of all the

states in the federation and the Federal Capital Territory (FCT) covered are

shown in the Map of Nigeria below.

Table 1: The distribution of sample size and response rate

The Q3, 2016 CES was

conducted nationwide and

1,950 respondents were

sampled

A total of 1,937

questionnaires were

retrieved, representing

a response rate of 99.3

per cent

ZONE SAMPLE STATE

Q3 2016 SAMPLE

SIZE

Q3 2016

RESPONSES

Q4 2010

RESPONS

E RATE

North Central

Niger, Kwara, Abuja, Benue,

Kogi, Nasarawa and Plateau 350 342 97.7

North East

Bauchi, Adamawa, Gombe,

and Taraba 300 300 100.0

North West

Kaduna, Katsina, Kano,

Zamfara, Jigawa, Sokoto and

Kebbi 350 350 100.0

South East

Enugu, Imo, Ebonyi,

Anambra and Abia 250 246 98.4

South South

Edo, Delta, Rivers, Bayelsa,

Cross River and Akwa-Ibom 300 299 99.7

South West

Lagos,Oyo,Ekiti,Ogun, Osun

and Ondo 400 400 100.0

TOTAL 1950 1937 99.3

Page 4: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

4

The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has

been since Q3, 2011. At –28.2 index points, it dipped further by 26.3 points below the

level achieved in the corresponding quarter of 2015. The bleak outlook of consumers in

the quarter under review, could be attributed to the deteriorating economic condition

and decline in net household income, leading to draw-down on household savings or get-

ting into debt (Table 2, Section 2). The consumer outlook for the next quarter and next

12 months is however positive, at 17.8 and 32.1 points, respectively. The positive out-

look in the next quarter and the next 12 months could be attributed largely to the antici-

pated improvement in Nigeria’s economic conditions, expected increase in net house-

hold income and expectations to save a bit and/or have plenty over savings (Table 2,

Section 1).

Nationwide Consumer Outlook

1The overall consumer confidence index is determined by the average of three (3) measures, namely, the outlook

on macroeconomic conditions, family financial situation and family income.

Consumer overall

outlook in Q3 2016

remained downbeat

since Q3 2011.

Consumers’ Overall Confidence Outlook

-25.0

-15.0

-5.0

5.0

15.0

25.0

35.0

45.0

-25.0

-15.0

-5.0

5.0

15.0

25.0

35.0

45.0

Q2 20

09

Q3 20

09

Q4 20

09

Q1 20

10

Q2 20

10

Q3 20

10

Q4 20

10

Q1 20

11

Q2 20

11

Q3 20

11

Q4 20

11

Q1 20

12

Q2 20

12

Q3 20

12

Q4 20

12

Q1 20

13

Q2 20

13

Q3 20

13

Q4 20

13

Q1 20

14

Q2 20

14

Q3 20

14

Q4 20

14

Q1 20

15

Q2 20

15

Q3 20

15

Q4 20

14

Q1 20

16

Q2 20

16

Q3 20

16

Index

point

s

Index

Point

s

Current Quarter Next Quarter

Zero line Next 12 months

Fig 2: Nationwide Consumer Outlook Index

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5

Consumers views were captured across three dimensions, namely: - economic condi-

tions, family financial situation and family income. Consumers expressed pessimism in

the general economic conditions, family financial situation and family income in the cur-

rent quarter. All the income groups opined that economic conditions, family financial

situation and family income were getting worse as they anticipated worsening economic

conditions, drawing down on their savings or getting into debt and a decline in net

household income.

Consumers expect to

spend substantial

amounts on education,

medical care,

investments, food and

other household needs

in the next 12 months

Respondents anticipate

a worsening economic

condition, draw-down on

savings or getting into

debt

Consumer Outlook Indices: Current Quarter

Consumer Outlook Indices: Next Quarter and the Next 12 months

At 17.8 and 32.1 index points, the overall consumers’ confidence index (see footnote 1) in

the next quarter and the next 12 months, respectively, were expected to be better than the

outlook in the current quarter. In the next quarter and the next twelve months, consumers

expect the general economic conditions in the country and the net household income to be

much better. Consequently, households expect to save a bit and/or have plenty over sav-

ings (Table 2, Sections 3 & 4).

On average, more households nationwide expect some increase in their expenditure on

basic commodities and services in the next 12 months. With an average index of 13.7

points, the index dropped by 4.5 points from the 18.2 points recorded in the corresponding

quarter of 2015 (Table 2, Section 5).

Majority of consumers nationwide expect to spend substantial amount of their income on

food and other household needs, education, savings, medical expenses, purchase of con-

sumer durables and investments in the next 12 months. On the other hand, they do not

plan to spend substantial amount of their income on large ticket items such as purchases of

house and car/motor vehicle. These results conform with the National Household Ex-

penditure Survey which showed that majority of households spend substantial amount of

their income to meet basic needs and have little left for long term investment (Fig. 3).

Expenditures in the Next 12 Months

-20.0 -10.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0

Average Expenditure

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Purchase of Appliances

Investment

Purchase of Consumer durables

Purchase of Car/Motor Vehicle

Purchase of House

Others

Fig. 3: Confidence Index on Amount of Expenditure in the next 12 months

Expe

ndit

ure

Item

s

Q2 2016

Q3 2016

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6

Most consumers nationwide expect the prices of the following expenditure items to rise

in the next quarter: house rent, education, transportation, medical care, electricity, food,

clothing & footwear and communication. Based on this outlook, they expect the

government and/or monetary authority to take appropriate measures to dampen the

impact of these inflationary expectations on the economy (Fig. 3b).

The overall buying conditions index for consumers in the current quarter for big-ticket

items stood at 36.2 points. This indicates that majority of consumers believed that the

current quarter was not the ideal time to purchase big-ticket items like consumer

durables, motor vehicles and house & lot.

Majority of consumers

nationwide, believed that

the current quarter was

not the ideal time to

purchase some big-ticket

items

Consumers expect

the prices of major

consumer items

to rise in the

next quarter

Buying Conditions2

2

Buying condition refers to the assessment of consumers as to whether it is good time, neither good

nor bad or bad time to buy assets (ie. consumer durables, house and lot, and motor vehicles) during

the quarter. An index above 50 means more respondents indicated that it is a good time to buy as-

sets; below 50 means more respondents believe that it would not be an opportune time to make pur-

chases; and 50 means the number of respondents on both sides is equal. BCI = 0.5(100+DI), where

DI = diffusion index

-15 -5 5 15 25 35 45

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Appliances/consumer durables

Investment

Car/motor vehicle

House

Others

Fig. 3b: Confidence index on price changes: Next quarter

Expe

nditu

re It

ems

Q2 2016

25.0

30.0

35.0

40.0

45.0

50.0

55.0

60.0

65.0

25.0

30.0

35.0

40.0

45.0

50.0

55.0

60.0

65.0

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2014

Q1

2016

Q2

2016

Q3

2016

Inde

x po

ints

Inde

x po

ints

Buying C Index Consumer Durables

Motor Vehicle Fifty-line

House & Lot

Fig. 4: Buying Conditions Index: National

Page 7: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

7

Majority of consumers

believe that the next 12

months would be an

ideal time to purchase

consumer durables

Buying Intentions4 in the Next 12 Months

The overall buying intention index for consumer durables such as furniture, gas cooker,

refrigerator, air conditioner, television and other durables in the next twelve months

stood at 47.5 index points, indicating that majority of consumers believed that the next

12 months would not be an ideal time to purchase motor vehicle and house & lot. Con-

trarily, the buying intention index for the big-ticket items like consumer durables were

above 50 points, indicating that the next twelve months would be an ideal time to pur-

chase these items.

4

Buying intention refers to the assessment of consumers as to whether it is good time, neither good nor bad

or bad time to buy assets (ie. consumer durables, house and lot, and motor vehicles) during the next 12

months. An index above 50 means more respondents indicated that it is a good time to buy assets; below 50

means more respondents believe that it would not be an opportune time to make purchases; and 50 means

the number of respondents on both sides is equal. BI = 0.5(100+DI), where DI = diffusion index

Majority of consumers

expect unemployment to

rise in the next 12

months

Indices of Selected Economic Indicators

Majority of the consumers nationwide expect unemployment to rise in the next 12

months. The unemployment index for the next 12 months remained positive at 20.5

points, up from 12.5 points in Q3, 2015. With indices of 5.3 and –5.2 points, consumers

expect borrowing rate to rise and exchange rate to depreciate in the next 12 months.

25.0

30.0

35.0

40.0

45.0

50.0

55.0

60.0

65.0

70.0

Q2 20

09

Q3 20

09

Q4 20

09

Q1 20

10

Q2 20

10

Q3 20

10

Q4 20

10

Q1 20

11

Q2 20

11

Q3 20

11

Q4 20

11

Q1 20

12

Q2 20

12

Q3 20

12

Q4 20

12

Q1 20

13

Q2 20

13

Q3 20

13

Q4 20

13

Q1 20

14

Q2 20

14

Q3 20

14

Q4 20

14

Q1 20

15

Q2 20

15

Q3 20

15

Q4 20

14

Q1 20

16

Q2 20

16

Q3 20

16

Inde

x poin

ts Buying Intention Index

Consumer Durables

Motor Vehicle

Fifty-line

House & Lot

Fig. 5: Buying Intention Index: National

-40.0

-30.0

-20.0

-10.0

0.0

10.0

20.0

30.0

40.0

50.0

-40.0

-30.0

-20.0

-10.0

0.0

10.0

20.0

30.0

40.0

50.0

Q2 2

009

Q3 2

009

Q4 2

009

Q1 2

010

Q2 2

010

Q3 2

010

Q4 2

010

Q1 2

011

Q2 2

011

Q3 2

011

Q4 2

011

Q1 2

012

Q2 2

012

Q3 2

012

Q4 2

012

Q1 2

013

Q2 2

013

Q3 2

013

Q4 2

013

Q1 2

014

Q2 2

014

Q3 2

014

Q4 2

014

Q1 2

015

Q2 2

015

Q3 2

015

Q4 2

014

Q1 2

016

Q2 2

016

Q3 2

016

Inde

x poi

nts

Inde

x poi

nts

Unemployment Rate Index Borrowing Rate index

Exchange Rate Inflation Rate index

Zero Line

Fig. 6a: Indices of selected economic indicators: next 12 months

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8

Majority of consumers expect inflation rate to rise in the next 12 months as the index

stood at 23.3 points. The major drivers of the expected upward movement in prices are

house rent, education, transportation, medical care and electricity (Table 2, Section 8).

Major drivers of the

expected upward

movement in

prices in the next 12

months were house rent,

education,

transportation, medical

care and electricity.

0.0 10.0 20.0 30.0 40.0 50.0

Food

Clothing & Footwaer

Electricity

Water

House Rent

Transportation

Communication

Education

Medical Care

Personal Care & Effects

Hotel & Restaurant

Others

Fig. 6b: Sectoral Indices of Price Changes over the next 12 months

Sect

ors

Q3 2016

Q2 2016

Page 9: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

9

TECHNICAL NOTES

The overall consumer confidence index is computed as the average of the three indices, namely:

1. Economic Condition refers to the perception of the respondent regarding the general economic condition of the

country.

2. Family Financial Situation refers to the level of savings, investments, other assets including

cash at hand and outstanding debts.

3. Family Income includes primary income and receipts from other sources received by all family

members as participants in any economic activity or as recipients of transfers, pensions,

grants, and the like.

The confidence index or diffusion index is computed as the percentage share of respondents that answered in

the affirmative less the percentage share of respondents that answered negative in a given indicator. A positive CI

indicates that respondents with a favorable view outnumber those with an unfavorable view, except for unem-

ployment, change in prices and interest rate for borrowing money, where a positive CI indicates the opposite.

Buying condition and buying intention indices refer to the assessment of consumers as to whether it is good

time, neither good nor bad or bad time to buy assets (i.e. consumer durables, house and lot, and motor vehicles)

during the quarter. An index above 50 means more respondents indicated that it is a good time to buy assets; be-

low 50 means more respondents believe that it would not be an appropriate time to make purchases; and 50

means the number of respondents on both sides is equal.

BCI = 0.5(100+DI), where DI = diffusion index.

Page 10: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

10

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TA

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ER

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AT

ION

S S

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20

14

20

15

Page 11: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

11

Ye

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1Q

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of R

esp

on

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ary S

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ol

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3.1

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r S

cho

ol

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nio

r S

cho

ol

14

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17

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17

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he

r no

n-univ

ersity e

ducatio

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31

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29

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28

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29

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ersity

45

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41

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40

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42

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43

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45

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ne

4.0

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2.8

3.8

2.6

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2.7

2.4

1.4

2.7

2.1

11

. T

ota

l S

am

ple

Ho

use

ho

lds a

nd

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sp

on

se

Ra

te

Nu

mb

er o

f S

am

ple

Ho

use

ho

ld

s1

85

01

85

01

90

01

90

01

90

01

90

01

90

01

90

01

90

01

95

01

95

0

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mb

er o

f R

esp

on

de

nts

18

45

18

44

18

95

18

82

18

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18

86

18

80

18

84

18

82

19

44

19

37

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sp

on

se

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te

99

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99

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99

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99

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99

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14

20

15

20

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TA

BLE

2 (

co

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SU

RV

EY

Page 12: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

12

The North Central zone consumers’ overall outlook

remained downbeat in Q3 2016. At –29.7 points, the

index declined by 24.2 points below its level in the

corresponding quarter of 2015. The negative outlook

of consumers in the quarter under review, could be

attributed to the worsening economic condition, dete-

riorating total net household income and drawdown

on their savings/getting into debt (Table 3, Section

1).

Consumers’ outlook for the next quarter and next 12

months however was positive, at 14.8 and 24.8

points, respectively. The positive outlook in the next

quarter and the next 12 months could be attributed to

the expectation of improved economic condition in

the region and anticipated increase in their total net

household income.

On average, more households in the zone expect an

increase in their expenditure on basic commodities

and services in the next 12 months. With an average

of 18.0 points, the index rose by 1.8 points from the

16.2 points obtained in Q3 2015 (Table 3, Section 5

and Fig. 7).

Consumer Expectations

Q3 2016, North Central Zone

Consumer Outlook

The breakdown of the expected consumer expendi-

ture over the next 12 months were: food & other

household needs, education, purchase of consumer

durables, savings and medical expenses. However,

respondents do not intend to spend substantial

amount of their income on purchase of car/motor

vehicle and house.

The proportion of respondents that indicated inten-

tions to buy big ticket items in the next 12 months

dipped to 45.6 points compared with 52.4 points

obtained in Q3, 2015. The buying intention index

suggests that the next 12 months would not be an

opportune time to purchase consumer durables.

Page 13: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

13

Ye

ar

Qu

art

er

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Q2

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na

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twe

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ily

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18

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37

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Page 14: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

14

Ye

ar

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arte

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. T

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01

4

Page 15: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

15

Consumers’ overall outlook in the North East zone

remained downbeat in the current quarter. At –25.4

points, the index dipped by 31.4 points from its

level in Q3 2015. The pessimistic outlook of con-

sumers in the quarter under review, could be at-

tributed to the worsening economic condition, de-

teriorating total net household income and draw-

down on their savings/getting into debt (Table 4,

Section 1).

Consumer outlook for the next quarter and next 12

months were positive at 38.8 and 49.2 points, re-

spectively. The positive outlook of consumers in

the next quarter and the next 12 months could be

attributed to the expectation of improved economic

condition in the region, anticipated increase in

their total net household income which could lead

to increased savings to meet their financial obliga-

tions.

On average, more households in the zone expect

an increase in their expenditure on basic commodi-

ties and services in the next 12 months. With an

average of 13.3 points, the index dipped by 1.0

points compared with the 14.3 points obtained in

the corresponding period of 2015 (Table 4, Section

5 and Fig. 8).

Consumer Expectations

Q3 2016, North East Zone

Consumer Outlook

The breakdown of the expected expenditure over

the next 12 months were: Education, food & oth-

er households needs, medical expenses, debt pay-

ment, savings and investment . Some consumers

indicated that they do not plan to spend substan-

tial amount of their income on purchase of

car/motor vehicle, house and appliances.

The proportion of respondents that indicated in-

tention to buy big ticket items in the next 12

months dipped to 51.6 points compared with

57.4 points obtained in Q3 2015. The buying

intention index suggests that the next 12 months

would be an opportune time to purchase consum-

er durables and motor vehicle .

-40.0 -20.0 0.0 20.0 40.0 60.0

Average Expenditure

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Purchase of Appliances

Investment

Purchase of Consumer durables

Purchase of Car/Motor Vehicle

Purchase of House

Others

Fig. 8a: North East Confidence Index on Amount of Expenditure in the next 12 months

Ex

pe

nd

itu

re I

tem

s Q3 2016

Q2 2016

Page 16: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

16

Ye

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5

Page 17: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

17

Ye

ar

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n: N

ext 1

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on

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s

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no

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er N

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44

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25

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Be

twe

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20,000 and

N

50,000 p

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r N

100,000 p

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mily

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20,000 p

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Be

twe

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20,000 and

N

50,000 p

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50,001 and

N

100,000 p

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mily

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20,000 and

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. B

uy

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ua

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on

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use

& L

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to

rs: N

ext 1

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ch

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fla

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ecto

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on

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s o

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r th

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cho

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nio

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he

r no

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ersity e

ducatio

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ersity

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ne

2.0

0.5

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. T

ota

l S

am

ple

H

ou

se

ho

ld

s a

nd

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esp

on

se

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ate

Nu

mb

er o

f S

am

ple

Ho

use

ho

ld

s2

00

20

02

50

25

02

50

25

02

50

25

02

50

30

03

00

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mb

er o

f R

esp

on

de

nts

20

02

00

25

02

50

25

02

50

25

02

50

25

02

97

30

0

Re

sp

on

se

Ra

te

10

0.0

10

0.0

10

0.0

10

0.0

10

0.0

10

0.0

10

0.0

10

0.0

10

0.0

99

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16

TA

BLE

4 (

co

ntin

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d)

No

rth

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20

15

20

14

Page 18: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

18

The North West zone consumers’ overall outlook

in Q3, 2016 was downbeat at –18.1 points. The

index dipped by 25.3 points when compared with

its level in Q3, 2015. The negative outlook of con-

sumers in the quarter under review, could be at-

tributed to the deteriorating economic condition in

the region, drawdown on their savings/getting into

debt and the decline in their total net household

income (Table 5, Section 1).

Consumer outlook for the next quarter and the next

12 months were positive at 31.9 and 40.6 points,

respectively. The positive outlook in the next quar-

ter and the next 12 months could be attributed to

the expectation of improved economic condition in

the region and anticipated increase in total net

household income, which could lead to increased

savings to meet their financial obligations.

On average, more households in the zone expect

an increase in their expenditure on basic commodi-

ties and services in the next 12 months. With an

average of 16.7 points, the index dipped by 7.4

points compared with 24.1 points obtained in Q3

2015 (Table 5, Section 5 and Fig. 9).

Consumer Expectations

Q3 2016, North West Zone

Consumer Outlook

The breakdown of the expected expenditure over

the next 12 months were: food & other household

needs, education, medical expenses, debt payments

and savings. Some consumers indicated that they

do not plan to spend substantial amount of their in-

come on purchase of car/motor vehicle and house.

The proportion of respondents that indicated inten-

tions to buy big tickets items in the next 12 months

dipped to 51.6 points in the current quarter from the

56.9 points achieved in Q3 2015. The buying inten-

tion index suggests that the next 12 months would

be an opportune time to purchase consumer dura-

bles and house & lot.

-40.0 -20.0 0.0 20.0 40.0 60.0

Average Expenditure

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Purchase of Appliances

Investment

Purchase of Consumer durables

Purchase of Car/Motor Vehicle

Purchase of House

Others

Fig. 9a: North West Confidence Index on Amount of Expenditure in the next 12 months

Exp

en

dit

ure

Ite

ms

Q3 2016

Q2 2016

Page 19: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

19

Ye

ar

Qu

art

er

Q1

Q2

Q3

Q4

Q1

Q2

Q3

Q4

Q1

Q2

Q3

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na

l C

on

sum

er

Co

nfi

de

nce

In

de

xA

ll S

ect

ors

Cu

rre

nt

Qu

art

er

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3.0

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-17

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8.1

Ne

xt

Qu

art

er

33

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1.2

24

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2.9

22

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20

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36

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51

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50

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40

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: C

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00 p

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5

Page 20: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

20

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. T

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50

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5 (

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Page 21: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

21

The South East zone consumer's overall outlook

was downbeat in Q3 2016. At –38.4 points the in-

dex dipped by 25.2 points below its level in Q3

2015. The negative outlook of consumers in the

quarter under review, could be attributed to the de-

teriorating economic condition in the region, draw-

down on their savings/getting into debt and the de-

cline in their total net household income (Table 6,

Section 1).

However, consumer outlook for the next 12 months

remained positive at 4.7 point, though the next

quarter dipped by 20.5 points at –7.5 points com-

pared to 28.0 points in Q3, 2015. The positive out-

look of consumers in the next 12 months could be

attributed to the expectation of improved economic

condition in the region, anticipated increase in the

total net household income, which could lead to

increased savings and their ability to meet other

financial obligations.

On average, more households in the zone expected

a decline in their expenditure on basic commodities

and services in the next 12 months. At 0.3 points,

the index dipped by 28.5 points, compared with

28.8 points obtained in Q3 2015 (Table 6, Section

5 and Fig. 10).

Consumer Expectations

Q3 2016, South East Zone

Consumer Outlook

The breakdown of the expected expenditure

over the next 12 months were: food & other

household needs, education, medical expenses

and purchase of consumer durables. They do

not expect to spend on purchase of house, pur-

chase of car/motor vehicle, appliances and in-

vestment.

The proportion of respondents that indicated

intention to buy big ticket items in the next 12

months dipped to 36.5 points compared with

the 50.5 points obtained in Q3 2015. The buy-

ing intention index suggests that the next 12

months would not be an opportune time to pur-

chase consumer durables.

-48.0 -28.0 -8.0 12.0 32.0 52.0 72.0

Average Expenditure

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Purchase of Appliances

Investment

Purchase of Consumer durables

Purchase of Car/Motor Vehicle

Purchase of House

Others

Fig. 10a: South East Confidence Index on Amount of Expenditure in the next 12 months

Ex

pe

nd

itu

re I

tem

s

Q3 2016 Q2 2016

Page 22: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

22

Ye

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Page 23: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

23

Ye

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16

Page 24: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

24

Consumers’ overall outlook in the South South

zone in Q3 2016 was downbeat at –29.1 points.

The index fell by 21.0 points below its levels in

Q3 2015. The negative outlook of consumers in

the quarter under review could be attributed to the

deteriorating economic condition in the region,

drawdown on their savings/getting into debt and

the decline in their total net household income .

(Table 7, Section 1).

However, consumer outlook for the next quarter

and the next 12 months were optimistic at 1.5 and

8.2 points, respectively. The positive outlook of

consumers in the next quarter and the next 12

months could be attributed to the expectation of

improved economic condition in the region and

anticipated increase in the total net household in-

come.

On average, more households in the zone expect

an increase in their expenditure on basic commod-

ities and services in the next 12 months. At 10.3

points, the index dipped by 3.5 points compared

with 13.8 points achieved in the corresponding

quarter a year ago (Table 7, Section 5 and Fig.

11).

Consumer Expectations

Q3 2016, South-South Zone

Consumer Outlook

The breakdown of the expected expenditure

over the next 12 months were: food & other

household needs, education, savings, investment

and purchase of consumer durables. Some of

the consumers indicated that they do not plan to

spend substantial amount of their income on

purchase of house, purchase of car/motor vehi-

cle, appliances, debt payment and medical ex-

penses .

The proportion of respondents that indicated

intention to buy big ticket items in the next 12

months fell to 41.6 points compared with 44.2

points obtained in Q3 2015. The buying inten-

tion index suggests that the next 12 months

would not be an opportune time to purchase

motor vehicle and house & lot.

-40.0 -20.0 0.0 20.0 40.0 60.0

Average Expenditure

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Purchase of Appliances

Investment

Purchase of Consumer durables

Purchase of Car/Motor Vehicle

Purchase of House

Others

Fig. 11a: South South Confidence Index on Amount of Expenditure in the next 12 months

Ex

pe

nd

itu

re I

tem

s

Q3 2016

Q2 2016

Page 25: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

25

Ye

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5

Page 26: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

26

Ye

ar

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arte

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me

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ily

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n:

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xt 1

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on

th

s

Eco

no

mic

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nd

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Be

twe

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N

50,000 p

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twe

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ne

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am

ple

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use

ho

lds a

nd

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te

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am

ple

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use

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00

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03

00

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00

30

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00

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29

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00

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00

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9

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sp

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TA

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7 (

co

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RV

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20

15

Page 27: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

27

The South West zone consumers' overall confi-

dence index stood at -30.7 points in Q3 2016 .

The index dipped by 30.7 points below the level

achieved in Q3 2015. The outlook of consumers in

the quarter under review, could be attributed to the

deteriorating economic condition in the region,

drawdown on their savings/getting into debt and

the decline in their total net household income

(Table 8, Section 1 and Fig. 12).

Consumer outlook for the next quarter and the

next 12 months was positive at 24.1 and 29.3

points, respectively. The positive outlook of con-

sumers in the next quarter and the next 12 months

could be attributed to the expectation of improved

economic condition in the region, anticipated in-

crease in the total net household income, which

could lead to increased savings to meet their fi-

nancial obligations.

On average, more households in the zone expect

an increase in their expenditure on basic commod-

ities and services in the next 12 months. With an

average of 18.2 points, the index dipped by 4.4

points compared with 22.6 points obtained in Q3

2015 (Table 8, Section 5 and Fig. 12).

Consumer Expectations

Q3 2016, South West Zone

Consumer Outlook

The breakdown of the expected expenditure over

the next 12 months were: food & other household

needs, education, savings, investment and purchase

of consumer durables .Some consumers indicated

that they do not plan to spend substantial amount

of their income on debt payment and medical ex-

penses.

The proportion of respondents that indicated inten-

tion to buy big ticket items in the next 12 months

fell to 53.4 points compared with 63.6 points ob-

tained in Q3 2015. The buying intention index sug-

gests that the next 12 months would be an oppor-

tune time to purchase consumer durables, motor

vehicles and house & lot.

-40.0 -20.0 0.0 20.0 40.0 60.0

Average Expenditure

Food & Other household needs

Education

Debt Payment

Medical Expenses

Savings

Purchase of Appliances

Investment

Purchase of Consumer durables

Purchase of Car/Motor Vehicle

Purchase of House

Others

Fig. 12a: South West Confidence Index on Amount of Expenditure in the next 12 months

Ex

pe

nd

itu

re I

tem

s

Q3 2016

Q2 2016

Page 28: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

28

Ye

ar

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CO

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Y2

01

5

Page 29: Third Quarter, 2016 - Central Bank of Nigeria | Home Q3 CES Report... · 2016-09-14 · 4 The consumers’ overall confidence outlook1 in Q3, 2016 remained downbeat as it has been

29

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