Thinking Fresh This Spring April 1, 2013 - Doing Business with LCBO

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french show card 08

25 or Younger? have Your i.d. ready 23

see page 23 for details. TRADE COPY O

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this guide is printed on 100% recycled paperby the lcBo’s Print digital copy centre (dept. 890)

Questions? call hellolcBo at (416) 365 - 5932

neW in Pt1

Have Your I.D. Ready 23

A new message and signage components have been developed to replace the existing Check 25 program. The new program, “25 or Younger? Have your I.D. Ready”, is being rolled out to all stores beginning PT1.

French Show Card 08 A French-over-French window Show Card, beginning in PT1, will become a standard thematic component every promotional period and will be shipped to FLS stores.

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Goals of the Promotion 03

New in PT1 05

Advertising 06

French Show Card 08

Promotional Sign Gallery 09

PODS 16

25 or Younger? Have Your I.D. Ready 23

Mini-Thematic 27

Seasonal Rosé Program 31

Winter Wine Program 35

Seasonal & New Product Fixture Program

37

Front End Merchandiser 45

Wine Fridge 51

Special Promotions Fixture 57

Exterior Springer Sign 59

Shopping Cart Signs 61

Ontario Wines 63

Ontario Superstars 64

Ontario Popular Pick 65

VQA Cube Fixture 66

goLOCAL VQA Gondola Fixture 67

Perpendicular Easter Hot Button 68

Wines to Watch Program 73

Gifting 75

Beer Programs 81

Ontario Craft Beer End Aisle 82

Brewery Spotlight 83

Craft Beer Program 84

Ontario Craft Beer (Quarterly Program) 85

Vintages Superstars 87

Vintages BAM & LTO Signage 89

FOOD & DRINK 91

Participating Stores 93

Sold Space Programs 101

Display Table Guidelines 127

Marketing & Product Guide

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Thematic Promotion

THINK FRESH THIS SPRING

APRIL 1, 2013 - APRIL 28, 2013

Many people see spring as a new beginning for the year ahead – a reawakening. Customers want to get out of their winter routines and open their minds to new ideas. Our goal with the Think Fresh This Spring promotion is to encourage people to try something new, whether it is a brand new product or a new product category. We’ve put some fresh thinking behind the products to generate excitement and instill confidence in our customers to discover new things and begin new habits.

The Think Fresh This Spring promotion has been divided into four “Fresh” categories throughout the campaign: • Fresh Arrivals — New products.• Fresh Pairings — Spring-inspired food matches

All recipes will be available at lcbo.com• Fresh Ideas — Different ways of serving our products.• Fresh Takes — New spins on products and

product categories.

Let’s help our customers freshen up their drinks this spring!TR

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NEW

IN P

T1 Thematic Features

1. Advertising (FSI)

2. New French Show Card

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6 Promotional Turn 1

NEW IN PT1 - Advertising FSITh

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FSI

Free Standing Insert (FSI)

When the calendar turns to April, we’re all about spring. There’s something about feeling the sun on your cheeks—and the promise of patio time. We’re celebrating with new products and ideas to help our customers soak up spring. Market fresh food and wine pairings, spring makeovers on typical wintery products, and reasons to celebrate with a sweet cocktail are a few of the fresh ideas covered in the FSI.

The FSI will be inserted in the following publications:

Globe and Mail (Ontario) Saturday, April 6, 2013

St. Catharines Standard Saturday, April 6, 2013

Barrie Examiner Saturday, April 6, 2013

Toronto Sun Sunday, April 7, 2013

Ottawa Sun Sunday, April 7, 2013

London Free Press Saturday, April 6, 2013

Kingston Whig Standard Saturday, April 6, 2013

Kitchener Waterloo Record Saturday, April 6, 2013

Hamilton Spectator Saturday, April 6, 2013

Toronto Star Saturday, April 6, 2013

National Post (Ontario) Saturday, April 6, 2013

Thunder Bay Chronicle Saturday, April 6, 2013

Ottawa Citizen Saturday, April 6, 2013

Windsor Star Saturday, April 6, 2013

All stores will receive 10 copies of the FSI for reference.TRADE COPY O

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Marketing & Product Guide - Think Fresh This Spring 7

NEW IN PT1 - Advertising FSI

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FSI Product List

LCBO# Description Size (mL)

84210 Mill Street Organic Lager 6 x 341

36483 Torres Gran Coronas 750

53827 Dan Aykroyd Cabernet Merlot VQA 750

184069 Hob Nob Pinot Noir 750

227678 1800 Silver Tequila 750

244186 Collingwood 750

258954 Spicebox 750

266049 Adobe Reserva Sauvignon Blanc Organic 750

272807 Crabbies Original Alcoholic Ginger Beer 500

279307 Somersby Apple Cider 500

281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750

283804 Skinnygrape Pinot Grigio 750

283929 Captain Morgan Black Spiced Rum 750

285254 Forty Creek Copper Pot Reserve 750

288506 Boneshaker IPA 6 x 341

292037 Revolution Red 750

292243 Wiser's Spiced Vanilla Canadian Whisky 750

298083 Alberta Premium Dark Horse Whisky 750

305110 Cave Red VQA Cave Springs 750

307983 Skinnygirl Red Wine 750

312801 Crown Royal Maple Finished 750

313007 Grey Goose Cherry Noir 750

315994 Pinnacle Red Liquorice 750

316109 Smirnoff Kissed Caramel 750

316125 Three Olives Burst 750

316570 Oyster Bay Sauvignon Blanc 750

318485 Twice As Mad Tom IPA 6 x 341

319426 Bacardi Cranberry Pom Jus 4 x 355

319921 Mcguinness Whipped Cream Liqueur 750

320341 Smirnoff Mango Passionfruit Sorbet Vodka 750

320671 Skinnygirl White Cherry Vodka 750

321919 Voli Light Vodka - Espresso Vanilla 750

331157 Seagram Black Cherry 6 x 355

331314 Alexander Keith's Cascade Hop Ale 473

331322 Alexander Keith's Hallertauer Hop Ale 473

547646 Steam Whistle Premium Pilsner 6 x 341

591313 Malivoire Gamay VQA 750

637744 Creemore Springs Premium Lager 6 x 341

927392 Blanche De Chambly 6 x 341

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NEW IN PT1 - New French Show Card N

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Participating Stores 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 37, 38, 40, 41, 49, 50, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 334, 338, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 505, 506, 507, 511, 512, 518, 519, 521, 524, 528, 531, 532, 533, 534, 539, 540, 542, 546, 552, 553, 555, 556, 564, 565, 568, 569, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 601, 604, 614, 619, 624, 626, 627, 631, 636, 637, 638, 639, 642, 643, 650, 677, 694, 697, 698, 699, 700, 703

OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individual’s right to receive services in French from Government of Ontario ministries and agencies in 25 designated areas.

Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

To further this commitment, beginning in PT1, we will be producing one French-over-French Window Show Card for all FLS stores (please refer to the above store list).

Henceforth, this Show Card, which is a French version of the main thematic banner, will become the standard

component that will be shipped to these stores every promotional period.

Merchandising Instructions• The Show Card should be displayed

at the window, but if that is not possible, please display it at the most prominent location in the store.

• For stores that receive multiple Show Cards, one will be in French, while the others will be in English. Please display the French version at the most prominent location of the store.

Show Card Re-order #: 14012-06

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Promotional Sign Gallery

All promotional sign components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Music

Music CD re-order# DMS-13111 We would like to hear your comments about this period’s music. Please email you feedback to [email protected]

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Promotional Signs

Component Where to install sign Re-order Code Images

Exterior BannersThink Fresh this Spring

Banners:43”w x 87”h

Exterior on building. 14012-31

Exterior BannersProduct Grid

Banners:43”w x 87”h

14012-32

English Show CardThink Fresh This Spring / Think Fresh This Spring

French Show CardLe Goût Du Printemps / Le Goût Du Printemps

Dimensions:28”w x 45”h

Install in the windows on the hangers.

ENG 14012-01

FRE 14012-06

Exterior TransparencyThink Fresh This Spring

Transparencies:28”w x 54”h

Only for stores #452, #528, #568.

These are installed by the vendor.

14013-21

Exterior TransparencyProduct Grid

Transparencies:28”w x 54”h

14013-22TRADE COPY O

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Power Aisle BannersThink Fresh This Spring/Product Grid


Over the central aisle, closest to the entrance.

Alternate every other one.

14011-11

Hero Display

Banner Stand InsertThree Olives Burst (1 version)


Hero Display

LCBO# Description

316125 Three Olives Burst

14012-41

Pricer Cards


Hero Display

(1 version - Three Olives Burst)

DMS-14012-42

Thematic Banner Stand InsertThink Fresh This Spring


Thematic Banner Stand (store entrance)

14012-46

Backlit / Tasting BarThink Fresh This Spring

Dimensions:21 15/16”w x 32 9/16”h

Install in the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

14012-51

Promotional Signs - Store Entrance

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Perimeter Banner Think Fresh This Spring/Product Grid


On the hangers around the periphery of the store.

Alternate every other one.

14011-01

Perimeter Transparency:SquareThink Fresh This Spring

Dimensions:28.5”w x 28.5”h

All transparency signs are vendor installed between March 31 - April 3, 2013.

If not installed by end of day April 3, 2013, please contact helloLCBO.

14013-01

Perimeter Transparency:SquareProduct Grid


14013-02

Perimeter Transparency :HorizontalThink Fresh This Spring




14013-11

Perimeter Transparency :HorizontalProduct Grid


14013-12

Promotional Signs – Perimeter

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Promotional Signs - Perimeter


Perimeter Transparency :VerticalThink Fresh This Spring




14013-15

Perimeter Transparency :VerticalProduct Grid


14013-16

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Component

End Aisle Backer Cards Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

1 A Cider Cocktail? Now That's Refreshing / Cocktail Must-Haves 14010-01

2 Canadian Whisky: Bolder Than Ever / Today's Wine Discovery 14010-02

3 Celebrate With New Sweet Shop Vodkas / For Whisky Lovers 14010-03

4Food-Friendly Reds With Light Fare inspired (La Posta, Peninsula Ridge, Folonari) / (Dan Aykroyd, Jacob’s Creek, Folonari)

14010-04

5 Chill These Reds For A Flavour Boost / No-Fuss Cocktails 14010-05

6 Luxe Vodka, New Black Cherry Flavour / Cocktail Must-Haves 14010-06

7 New Whisky Flavours Are Winning New Fans / Today's Wine Discovery 14010-07

8 Lighter Flavours Love White Blends (Fresh, Wolftrap, Fazi Battagila) / (Masi, Strewn, Fifth Leg) 14010-08

9 Pinot Grigio - For The Perfect Spring Spritzer ( VOGA, People, Angel’s Gate) / (Jackson Triggs, Mezzacorona, Rosemount) 14010-09

10 Give Spiced Rum A Spring Makeover / No-Fuss Cocktails 14010-10

11 Bourbon Style For Your Next BBQ / Cocktail Must-Haves 14010-11

12 Bring A Little Bubbly To The Everyday / Wine With Creamy Desserts…Mmmoscato! 14010-12

13 These New Beers Are All About The Hops / For Whisky Lovers 14010-13

14 Eco-Friendly Wine You Can Feel Good About / Beer Headquarters 14010-14

15 Tequila Makes Ordinary Drinks Original / No-Fuss Cocktails 14010-15

16 Ontario Craft Brews - Just In For Spring / Cocktail Must-Haves 14010-16

17 Natural, Delicious & Ready-To-Drink / Today's Wine Discovery 14010-17

18 Top A Low-Cal Cocktail With A Georgeous Garnish / For Whisky Lovers 14010-18

19 Go Fresh With Sauvignon Blanc / Beer Headquarters 14010-19

20 Decadent Liqueurs - The Newest Guilty Pleasure / No-Fuss Cocktails 14010-20

Promotional Signs - End Aisles

Branded Backer Card

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Promotional Signs - End Aisles

End Aisle ProductsRe-order

Code Image

Generic Cocktail Must-Haves 14010-50

Generic Today’s Wine Discovery/ For Whisky Lovers 14010-51

Generic Beer Headquarters/ No-Fuss Cocktails 14010-52

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Promotional Signs - Pod Program

Participating stores

1, 5, 10, 15, 17, 21, 23, 31, 38, 41, 44, 57, 65, 74, 148, 149, 171, 185, 187, 191, 195, 198, 200, 217, 221, 226, 233, 249, 252, 253, 269, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 386, 390, 392, 394, 397, 407, 412, 416, 427, 428, 437, 438, 443, 444, 457, 459, 470, 485, 490, 491, 497, 511, 522, 523, 528, 534, 536, 542, 545, 551, 556, 566, 569, 575, 580, 584, 587, 605, 609, 619, 623, 624, 627, 630, 632, 634, 641, 643, 694, 698, 699, 700, 703, 706, 776

The pod display is a merchandising program that highlights new, premium and hot products in the most favourable and high traffic locations of the top destination stores. The program runs for the full Promotional Turn.

POD LCBO# Product Size (mL)

POD 1

307983 Skinnygirl Red Wine 750

307991 Skinnygirl White Wine 750

315887 Skinnygirl Tangerine Vodka 750

320671 Skinnygirl White Cherry Vodka 750

POD 2

283804 Skinnygrape Pinot Grigio 750

283812 Skinnygrape Chardonnay 750

321901 Voli Light Vodka - Lemon 750

321919 Voli Light Vodka - Espresso Vanilla 750

POD 3

288506 Amsterdam Boneshaker IPA 6 x 341

318485 Twice as Mad Tom IPA 4 x 355

256594 Central City Red Racer IPA 355

322016 Samuel Adams Latitude 48 IPA 6 x 355

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Pod 1 Display Backers

Side A: Enjoy Great Waist Friendly Wines. (Skinnygirl Red Wine & Skinnygirl White Wine).

Side B: New Vodkas - Big on Flavour, Light on Calories. (Skinnygirl Tangerine Vodka & Skinnygirl White Cherry Vodka).

Power Aisle or prominent locations of the store.

14014-21


Side A: A Healthy Meal Deserves A Low-Cal Wine. (Skinnygrape Chardonnay & Skinnygrape Pinot Grigio).

Side B: New Flavoured Vodka With Fewer Calories ( Voli Light Vanilla Espresso & Voli Light LemonA).

14014-22


Side A: IPA - Your Brew For Spicy Food (Samuel Adams IPA & Central City).

Side B: IPA - Your Brew For Spicy Food (Muskoka Twice As Mad Tom & Boneshaker IPA).

14014-23

POD Riser Wrap1 version:

Think Fresh This Spring

Wrap around the riser width wise only.

14014-29

POD Pricer Cards DMS-14014-26

Promotional Signs - Pod Program

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Promotional Signs


goLOCAL FSI Fixture• VQA goLOCAL Category

Signs x 2

• VQA cube centre sign x 1

• Shelf Talkers 6” w x 3”h Bundles of 4 x 2 per kit

• Vintages Shelf Talker 2 7/8” w x 5”h x 1

One end of the VQA Cube Fixture

(Participating stores only)

Complete Kit:

14018-04

In-Section Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstars products are also available in the fridge.

DMS-13115-43

Ontario Wine Superstars Fridge Hot Button

Highlight Ontario Wine Superstars products in the fridge.

DMS-13115-44

Special Promotions Promo Fixture Drum SignNew Discoveries Dimensions: 48” w x 6 3/8” h

Special Promotions Fixture #2 14014-16

Special Promotions Fixture PosterNew! New! New!

Dimensions:22” w x 39.5” h

Special Promotions Fixture #2 14014-11

VQA Cube Centre Sign

VQA goLOCAL Category

English Shelf Talker Vintages shelf talker

Note: No new signage will be sent.

Note: No new signage will be sent.15848

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Promo Fixture Sign - Short Mini-Thematic

Dimensions:28” w x 6 3/8” h

Special Promotions Fixture 14012-61

Promo Fixture Sign - LongMini-Thematic

Dimensions:43” w x 6 3/8” h

14012-62

Promo Fixture Shelf Talker(11 versions) x2 sets Mini-Thematic

Dimensions:6” w x 3” h

Promo fixture and in-section in front of participating products.

DMS-14012-68

Shopping Cart Sign

Dimensions:10” w x 7.75” h

Social Responsibility Sign:Install outside the frame of the Shopping Carts.

Thematic Sign (Sold to the Trade)

Install on the inside frame of the Shopping Carts.

Social Responsibility Sign: DMS-14015-02

Thematic Sign: DMS-14015-03

Vintages Superstar KitIncludes:

• Basket Insert 10.875” w x 9.875” h

• Shelf Talkers 6” w x 3”h

Merchandise the participating product in a basket next to/near the LCBO Ontario VQA wines section.

Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section.

Reference by program name only.

Promotional Signs

Shelf TalkerBasket Insert

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Ontario Wines Superstars KitIncludes:

• Backer Cards x 2


• Pricer Cards x 2

Dimensions:14” W x 24” H (Backer Cards)

Cut case display at VQA Cube

Full kit: Backer Cards Shelf Talkers, Pricer Cards 14018-01

Shelf Talkers Only: DMS-14018-03

Popular Pick KitIncludes:

• Backer Card x 1


Dimensions:14” W x 24” H (Backer Card)

Cut case display in Ontario Section

Shelf Talkers and Popular Picks Backer Cards: 14018-02

Category SignFrench/English

A new P1 category sign will be shipped. Place the Category Sign insert into the sign band on the Gifting Promotional Fixture End.

14012-65

Gift Tag (Bundled in 12)

Place the gift tags onto the pre-wrapped Cello 1 bottles and vessels left over from PT13. Merchandise the Pre-Wrapped Cello bottles and Vessels on the Gifting Promotional Fixture End.

DMS-14012-66

Shelf Talkers (Bundled in 3 - 1 of each version)

Place Shelf Talkers on the Gifting Promotional Fixture End.

DMS-14012-67

Promotional Signs

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order # Images

On Shelf

“SAVE” Shelf Talkers

Pre-printed

(Limited Time Offer Program)

6” w x 3” h English/No Price

Price/No PriceDMS-14017-01

On Shelf

AIRMILES® Shelf Talkers

Pre-printed

(Bonus Air Miles Program)



On Shelf

“NEW” Shelf Talkers

Pre-printed

(New Product Program)



On Shelf

More Miles Shelf Talkers

Pre-printed

(BBAM Program)

6” w x 3” h DMS-14017-04

On Shelf

“In The Spotlight” Shelf Talkers

Pre-printed

(IMAGE Program)



On Shelf

“SAVE” Shelf Talkers

Pre-printed

(Limited Time Offer Program)

6” w x 3” h Bilingual/No Price


On Shelf

AIR MILES® Shelf Talkers

Pre-printed

(Bonus Air Miles Program)


Price/No Price DMS-14017-07

On Shelf

New Shelf Talkers

Pre-printed

(New Product Program)



On Shelf

“In the Spotlight” Shelf Talkers

Pre-printed

(IMAGE Program)

6” w x 3” h Bilingual/No Price DMS-14017-09

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Images

On shelfPre-printed

(Regular Program - 65 versions)

Extender strips

12” x 2.5”DMS-14017-10

On shelfPre-printed

(Community Program - 10 versions)

Extender strips

12” x 2.5”DMS-14017-11

On shelfPre-printed

(Discovery Program - 9 versions)

Extender strips

12” x 2.5”DMS-14017-12

On shelf

Blank Shelf Talkers LCBO stamp

(1 version x 50 per bundle)

Shelf Talkers Blank - 6” x 3” DMS-14017-13

Cut Cases

Blank Pricer Cards LCBO stamp


Pricer Cards Blank - 8” x 7” DMS-14017-14

On shelfBlank Extender Strips LCBO stamp


Extender strips Blank - 12” x 2.5” DMS-14017-15

On shelf Pre-printed Go Green Extender insert - 1 version

Extender stripsPre-printed - 12” x 2.5”

DMS-14017-16

On End

Aisles

Pre-printed - Thematic

(70 versions) Shelf Talkers - 6” x 5” DMS-14017-17

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25 or Younger? Have Your I.D. Ready

(Previously Check 25)

• Shopping cart sign• Cash Counter Decal• Rear Cash Register Sign• Front End Merchandiser Sign• Poster – English/French• In-section Hot Button• Cling Vinyl on Entrance Door

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PT1 NON THEMATIC FEATURES - 25 or Younger? Have Your I.D. Ready

(Previously Check 25)

25 o

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Participating Stores All Stores

Overview The Check 25 program is evolving by asking customers who are under 25, or appear to be, to have their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline: “25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.

Key Dates Install: April 1, 2013

Signage Components & Merchandising Instructions

1. Shopping cart sign – BilingualInstall the new “25 or Younger? Have your I.D. Ready” signage in the frame on the outside of the shopping carts.

Re-order #DMS-14015-02

2. Cash Counter Decal – BilingualPlease peel and stick the adhesive Cash Desk Decal to the centre and top of the Cash Desk. Re-order ##14018-101

3. Rear Cash Register Sign – BilingualAffix the four Velcro dots on the back of the sign, in each corner. Please ensure the creative is facing customers.

NOTE: Stores 4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644 will not receive this signage component as it doesn’t fit on the back of their monitors.

Re-order #DMS-14018-102

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Signage Components & Merchandising Instructions - Continued

4. Front End Merchandiser Sign – Bilingual• Affix the Velcro dots along the bottom of the

front of the sign. Please ensure the creative is facing customers and the back side of the sign is facing the cashier.

• Install the sign to the cash register turrets or fixture in front of the cash desk.

Re-order #14018-100

5. Poster – English/FrenchAt Store Manager’s discretion, display the poster in the customer’s line of vision as they are approaching the cash desk.

Re-order #14018-89

6. In-section Hot Button – English/FrenchAt Store Manager’s discretion, display the Hot Button signage in sections where customers 25 years of age and younger most frequently shop.

Re-order #14018-103

7. Cling Vinyl on Entrance DoorDetails will follow in the weekly Sales and Marketing updates that are sent every Tuesday morning.

PT1 NON THEMATIC FEATURES - 25 or Younger? Have Your I.D. Ready

(Previously Check 25)25

or Y

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Have

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Mini Thematic Spanish Wines

Participating Stores

1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 59, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 221, 226, 228, 233, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776

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Stores are recommended to feature all skus but a minimum of 6 brands must be featured.

Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.

The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.

• Featured products are not force-allocated.• If a featured product is currently carried

by your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.

• If a store decides to list a featured product AFTER the promotional period has concluded, the 1-in/1-out rule does apply.

Mini Thematic – Promotional Fixture

Fixture Components• Category Sign Holder• Brochure Holder

SKU Count • Min. 6, Max. 12

Signage Components• Category Sign

(long or short)• Shelf Talkers• Occasional Customer

Takeaway

Location • Refer to your store

floor plan

Special Instructions• Merchandise products

by like size and colour to create an impactful display.

Detailed Merchandising Instructions

PARTICIPATION IS MANDATORY

The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

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Overview

This “SAY SI TO SPAIN” Brochure takes our customers on a Journey to Spain - embracing the culture and beauty of Spain and it’s wines.

Featuring 11 Spanish Wines this mini thematic encourages customers to bring a taste of Spain into their own home, offering Tapas recipes and tips to hosting their very own tapas party.

Key Dates

Install: April 1, 2013Takedown: April 28, 2013

Merchandising Instructions

Promotional Fixture• Insert “SAY SI TO SPAIN*” category sign into sign band on fixture.• Install the pre-printed product shelf talkers in front of the participating products on the

promo fixture and in-section.

Participating Products

LCBO Description Size (mL)

54007 Red Guitar Old Vine Tempranillo Garnacha 750

73395 Castillo De Monseran Garnacha 750

143743 Bodegas Castano La Casona Mona 750

144493 Montecillo Crianza La Rioja 750

231787 Beso De Vino Seleccion Do Carinena 750

243055 Beronia Tempranillo Rioja 750

243097 Vina Zaco Tempranillo Rioja 750

269605 Freixenet Mia White 750

610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750

620989 Hoya De Cadenas Reserva 750

620997 Campo Viejo Crianza 750

*NOTE: The Category Sign for this fixture is subject to change from ‘Spanish Wines’ to alternative copy.

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Components


Promo Fixture Sign - Short Dimensions:28” w x 6 3/8” h

Promotional Fixture 14012-61

Promo Fixture Sign - LongDimensions:43” w x 6 3/8” h

14012-62

Promo Fixture Shelf Talker(11versions) x2 sets Dimensions:6” w x 3” h

Promo fixture and in-section in front of participating products

DMS-14012-68


Client: LCBO Project: Rosé Wines/Promo Table Signs Size: 18” x 24” File Half Size Option: A Date: Feb 15, 2013 Hi_Res IMAGE Pour_007b Script Typeface: Scanned TypeColour: CMYK, and Spot colour Pantone Plus Series Cool Gray 9C , Spot colour Pantone Plus Series 178C

PINK GOESWITH SPRING



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Seasonal Rosé Program

Overview

The Seasonal Rosé Program continues to be a huge success, generating over $5.0M in net sales last year. This year’s Rosé program has a large number of new and exciting rosé wines from around the world. Customers will have the opportunity to try rosés throughout the season, as the program will run from March to October.

The participating products are not to be merchandised on shelf and the 1-in/1-out rule will not apply. They will also be excluded from actual SKU count on stores’ Flash report and should not be included on the Backroom Tracker.

Stores will start receiving the rosé forces by early March.





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Participating Stores - 1st (Easter) Release

1, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 226, 228, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 288, 295, 298, 300, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 469, 470, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 557, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 589, 590, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 644, 677, 694, 698, 700, 702, 703, 771, 776

This year, there will be 2 releases

• 1st Release (Easter): 6 products will be released in time for Easter, a key Rosé selling period.

• 2nd Release (Spring): 28 additional products will launch in late April to early May.

NOTE: Please maintain the same display from PT13 until PT2.

Re-order Codes

• Promo Table #1 - DMS-13138-26

• Shelf Talkers - DMS- 13138-27

1st Release - Participating Products

LCBO# Description Retail Price Size (mL) Merchandising Location

122424 Fuzion Shiraz Rose $7.95 750 Promo Table #1 / Gift Fixture

37531 Santa Carolina Cabernet Sauvignon Rosé

$8.95 750 Promo Table #1 / Gift Fixture

275693 Hardys Chronicles Twice Lost Rosé $10.95 750 Promo Table #1 / Gift Fixture

79384 Barefoot White Zinfandel $9.95 750 Promo Table #1 / Gift Fixture

324558 House Wine Co. Chardonnay Merlot $12.95 750 Promo Table #1 / Gift Fixture

234377 Villa Maria Private Bin East Coast Rosé $16.45 750 Promo Table #1 / Gift Fixture

*Prices subject to change without notice.

Shelf Talkers Promo Table

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1st Release - Merchandising Instructions

Gift CentreStores participating in the Rosé Program should merchandise all 6 of the products (minimum of 3 facings each) on the Gift Centre. Install pre-printed Shelf Talkers in front of participating products.

Promo Table #1Stores with Promo Table #1 will feature 6 of the participating Rosés on the fixture. Install the Promo Table Sign in the wooden holder and install pre-printed Shelf Talkers in front of participating products.

Additional Participating Stores for 2nd Release - Spring

3, 4, 6, 8, 9, 14, 20, 24, 26, 28, 32, 37, 41, 42, 45, 47, 48, 49, 55, 56, 58, 60, 61, 68, 69, 71, 72, 74, 77, 78, 79, 80, 81, 84, 85, 86, 87, 90, 91, 93, 94, 98, 99, 101, 103, 109, 110, 112, 113, 119, 122, 123, 124, 128, 135, 136, 137, 139, 140, 141, 143, 152, 155, 158, 160, 165, 166, 167, 169, 174, 178, 179, 181, 182, 186, 188, 190, 192, 193, 196, 197, 199, 201, 202, 208, 210, 214, 216, 218, 219, 220, 221, 222, 223, 224, 225, 227, 229, 230, 231, 232, 234, 236, 238, 242, 247, 248, 249, 250, 251, 259, 261, 266, 268, 279, 281, 286, 287, 294, 299, 301, 306, 310, 311, 312, 314, 318, 320, 321, 323, 324, 327, 335, 348, 349, 362, 364, 366, 370, 372, 380, 389, 395, 399, 400, 401, 402, 403, 408, 414, 415, 423, 426, 430, 434, 441, 444, 446, 449, 453, 461, 462, 467, 468, 473, 474, 475, 481, 484, 486, 489, 492, 496, 501, 502, 504, 509, 517, 518, 521, 539, 550, 552, 560, 563, 572, 578, 581, 586, 602, 612, 618, 626, 639, 699, 706

2nd Release - Spring

28 additional products and the 6 products from the 1st release will be released to the additional list of stores above. More details to follow in the PT2 Marketing & Product Guide.


LCBO# Description Retail Price Size (mL)

37622 Jacob's Creek Shiraz Rose $11.95 750

43588 Folonari Pink Pinot Grigio $11.95 750

74088 Two Oceans Shiraz Rose $10.25 750

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2nd Release - Spring - Continued

LCBO# Description Retail Price Size (mL)

122275 Stoneleigh Marlborough Pinot Noir Rose $16.95 750

164343 The Beachhouse Rose $9.95 750

175620 Campo Viejo Tempranillo Rose $11.95 750

234575 Terres de Saint Louis Rose - AOC Varois en Provenc $11.30 750

234872 Flourish Rose VQA $10.95 750

244616 Sandbanks Rose $12.95 750

275685 Union Rose $13.95 750

277855 Mythqiue AOP Languedoc Rose $12.95 750

278192 Bieler Pere Ef Fils Sabine Rose $12.95 750

279661 L'Orangeraie, Rose, Pay d'Oc $9.95 750

317982 Montes Cherub Rose $14.95 750

317990 Butterfly Kiss Pink Pinot Grigio $11.95 750

318006 Lindeman's Early Harvest Rose $13.95 750

318014 Cono Sur Pinot Noir Rose $9.95 750

318022 Callia Shiraz Rose $10.95 750

318030 Menage A Trois Rose $17.95 750

320275 Segura Viudas Brut Rose $14.50 750

320291 Tommasi Bardolino Chiaretto DOC Rose $14.95 750

320309 Fumees Blanches Rose $11.95 750

322891 Chateau de Fontlade Cuvee Saint Qvinis Rose $12.50 750

323766 Patio 9 Pink $12.95 750

324541 Peninsula Ridge Top Bench Rose $11.95 750

344499 Rene Barbier Mediterranean Rose $9.95 750

587725 Masi Modello delle Venezie Rosato $11.95 750

622134 Perrin La Vieille Ferme Rose $10.95 750

Complete merchandising details will be available in the PT2 Marketing and Product Guide.

14866

Our Buyer’s ChOiCe. New aNd availaBle ONly fOr wiNter!

Faustino Vii Red Rioja 315234 750 ml

only

$12.95

Scan the code for this great dish or visit lcbo.com/classic paella

winter’sPerfect rioja

“for those who like winter comfort food, faustino vii is winter comfort wine. this value-packed spanish red has an easy-drinking fruity style that shines with fun, casual dishes like spanish cured meats, omelettes and paella.”

— Kathy CaNNON, direCtOr Of wiNes aNd vintages —TR

ADE COPY ONLY

Winter Wine Program Participating Stores

(Supplier Sold Program and participation is mandatory)

1, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 39, 40, 44, 45, 55, 57, 58, 60, 62, 64, 65, 71, 72, 79, 82, 83, 84, 85, 95, 98, 99, 101, 102, 106, 115, 123, 125, 130, 132, 140, 143, 144, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 179, 182, 185, 187, 188, 191, 192, 195, 198, 200, 207, 209, 210, 211, 212, 214, 217, 218, 219, 223, 226, 229, 233, 234, 237, 242, 243, 244, 248, 252, 253, 255, 263, 265, 278, 287, 288, 295, 298, 300, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 349, 351, 353, 355, 359, 360, 361, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 411, 412, 415, 416, 417, 418, 425, 426, 428, 431, 432, 434, 437, 438, 441, 443, 444, 445, 452, 453, 456, 457, 459, 461, 465, 470, 481, 483, 485, 486, 490, 491, 494, 495, 497, 499, 505, 511, 521, 522, 523, 528, 532, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 586, 587, 589, 590, 593, 599, 601, 612, 614, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776

14866

Our Buyer’s ChOiCe. New aNd availaBle ONly fOr wiNter!

Faustino Vii Red Rioja 315234 750 ml

only

$12.95

Scan the code for this great dish or visit lcbo.com/classic paella

winter’sPerfect rioja

“for those who like winter comfort food, faustino vii is winter comfort wine. this value-packed spanish red has an easy-drinking fruity style that shines with fun, casual dishes like spanish cured meats, omelettes and paella.”

— Kathy CaNNON, direCtOr Of wiNes aNd vintages —

NO CHANGE FROM LAST PERIOD

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Overview

This year our Winter Wine program features the Spanish Wine - Faustino VII Red Rioja 2010! NEW to the LCBO and available only for winter, Faustino VII Red Rioja 2010 has been hand selected and endorsed by our wine buyers as the wine for winter entertaining. This value-packed Spanish red has an easy-drinking fruity style that shines with fun, casual dishes like Spanish cured meats, omelettes and paella.

The winter wine program will promote a single SKU in select stores, throughout PT12 to PT2.

Key Dates

Start Date: Feb 3, 2013Takedown: May 26, 2013

Participating Product

315234 Faustino VII Red Rioja 750mL

Signage Components

The components ship as one kit: • Discretionary End Aisle

Backer Card x 1 piece• Pre-printed Shelf Talkers x 2 pieces

Re-order #: 13128-75

Merchandising Instruction

• Participating stores will be force-allocated two or three cases of the featured product.

• Build a display on Discretionary End Aisle with the featured product.

• Please order sufficient inventory of the featured product to build and maintain a full display. Use the Backer Cards and pre-printed shelf talkers on the display.

• Install the pre-printed shelf talkers in front of the featured product in-section if the store already lists the product

Backer Card

Shelf Talker

Shelf Talker

Winter Wines ProgramNO CHANGE FROM LAST PERIOD

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Seasonal & New Product Fixture ProgramParticipating stores

Participating stores are grouped based on the Seasonal & New Product fixture size. Each store has been allocated a specific set of merchandising instructions, and is required to follow the Planoguide merchandising instructions.

NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessary go to those stores.

1, 4, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 221, 207, 209, 211, 212, 217, 226, 228, 229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 343, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 144, 445, 452, 456, 457, 459, 465, 469, 470, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 557, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 589, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776

Seasonal & New Product Fixture Category Sign “Recent Arrivals”Re-order #: GFT092

On Shelf Box Sign (10 versions) Re-order #: GFT091

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Merchandising Please merchandise new and seasonal products on this fixture. Any seasonal gifts should be placed on the bottom shelf and signed with the orange “GIFTS” box sign. The Rosé and Seasonal Spirits programs are now being released - please include these programs on the fixture.

NOTE: That release dates are a target only and are subject to change without notice. The attached information is directed in confidence solely to retail staff and is intended for internal use only.

Signs

Continue to sign the fixture with the orange RECENT ARRIVALS sign inserts and box signs. 1. Seasonal & New Product Fixture Category Sign (Recent Arrivals)Re-order #: GFT092

Installation of Category SignageEach kit contains three signs - two plain colour inserts and one that states RECENT ARRIVALS. Place the two plain colour inserts into the sign slot. Then center the RECENT ARRIVALS sign over top of the colour inserts.

2. On Shelf Box Sign (10 versions)Re-order #: GFT091New, Rosés, Flavoured Vodka, Large Format, Gifts, Wines, Spirits, Beer, Sparkling, Enviro.

Installation of Box SignsWith the exception of Rosés and Flavoured Vodkas, please only use the NEW theme sign for all categories of new products. Gifts, Wines, Spirits, Beer and Sparkling are to be only used to differentiate gift packs.

For additional signage, please call:helloLCBO @ 416-365-5932


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Participating Products & Upcoming Product Release Schedule P1-P4

New World WinesLCBO# Description Retail Price Size (mL) ETA

302570 Casillero de Diablo Reserva Sauvignon Blanc $5.95 375 P1

323881 Santa Digna Cabernet Sauvignon Reserva $14.95 750 P1

276758 Inniskillin EW Series Merlot-Cabernet $17.95 750 P1

276766 Inniskillin EW Series Cabernet-Shiraz $17.95 750 P1

314237 Santa Julia Sparkling Organic NEW $14.95 750 P2

318022 Callia Alta Shiraz Rose (2013 Rose Program) NEW $10.95 750 P2

390872 Wolf Blass Grey Label Shiraz NEW $34.95 750 P2

327320 Are You Game Shiraz NEW $16.95 750 P2

37622 Jacob's Creek Shiraz Rose (2013 Rose Program) NEW $11.95 750 P2

318006 Lindeman's Early Harvest Rose (2013 Rose Program) NEW $13.95 750 P2

326280 Bandit Red Sangria (Summer Seasonal) NEW $12.95 1000 P2

333997 Bota Box Chardonnay (Summer Seasonal) NEW $7.95 500 P2

334003 Bota Box Cabernet Sauvignon (Summer Seasonal) NEW $7.95 500 P2

TBD Stack Wines Pinot Grigio Stackers (Summer Seasonal) NEW $12.95 4x187 P2

TBD Stack Wines Charisma Red Blend Stackers (Summer Seasonal)

NEW $12.95 4x187 P2

318030 Menage a Trois Rose (2013 Rose Program) NEW $17.95 750 P2

317990 Butterfly Kiss Pink Pinot Grigio Rose (2013 Rose Program) NEW $11.95 750 P2

321554 Lapostolle Casa Sauvignon Blanc NEW $14.95 750 P2

317982 Montes Cherub Rose (2013 Rose Program) NEW $14.95 750 P2

318014 Cono Sur Pinot Noir Rose (2013 Rose Program) NEW $9.95 750 P2

326264 Arbor Mist Mango Strawberry Moscato (Summer Seasonal) NEW $6.95 750 P2

308106 Sileni Cellar Selection Merlot NEW $18.95 750 P2

308270 Giesen Sauvignon Blanc Marlborough NEW $17.95 750 P2

308288 Whitehaven Sauvignon Blanc NEW $18.95 750 P2

310300 Villa Maria Private Bin Merlot Cab Sauv NEW $15.95 750 P2

122275 Stoneleigh Pinot Noir Rose (2013 Rose Program) NEW $16.95 750 P2

164343 The Beachhouse Rose (2013 Rose Program) NEW $8.95 750 P2

74088 Two Oceans Shiraz Rose (2013 Rose Program) NEW $10.25 750 P2

308254 Urban UCO Malbec Tempranillo NEW $13.95 750 P3

321489 Santa Julia Reserva White Blend NEW $12.95 750 P3

322651 Rosemount Estate Moscato NEW $12.95 750 P3

333948 Hardy's Bankside Shiraz NEW $14.95 750 P3308197 Tempus Two Cabernet Merlot NEW $16.95 750 P3

337196 Red Rooster Pinot Gris VQA NEW $16.95 750 P3

321497 Primal Roots White Blend NEW $12.95 750 P3

320788 Veramonte Chardonnay Reserva NEW $12.95 750 P3

322693 Nuevo Mundo Estate Sauvignon Blanc Organic NEW $11.95 750 P3

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LCBO# Description Retail Price Size (mL) ETA

321448 Cono Sur Bicicleta Chardonnay NEW $9.95 750 P3

308189 Luis Felipe Edwards Reserva Shiraz Cab Sauv NEW $13.95 750 P3

325480 Panul Chardonnay NEW $10.95 750 P3

326611 High Altitude Chardonnay Viognier NEW $11.95 750 P4

308247 Santa Rita 120 Series Cab Franc Carm Cab Sauv NEW $10.95 750 P4

322024 Adobe Reserva Merlot Organic NEW $12.95 750 P4

323808 Firesteed Oregon Pinot Gris NEW $17.95 750 P4

320796 Red Diamond Merlot NEW $14.95 750 P4

European Wines LCBO# Description Retail Price Size (mL) ETA

319764 F Lurton Salices Sauvignon Blanc NEW $13.95 750 P1

320432 Gilles Louvet O Chardonnay NEW $13.95 750 P1

320309 Les Fumees Blanches Rose (2013 Rose Program) NEW $11.95 750 P2

277855 Mythique Languedoc Grenache-Cinsault Rose (2013 Rose Program)

NEW $12.95 750 P2

322891 Chateau de Fontlade Cuvee Saint Qvinis Rose (2013 Rose Program)

NEW $12.50 750 P2

234575 Terres de Saint Louis Rose (2013 Rose Program) NEW $11.30 750 P2

279661 L'Orangeraie Vin De Pay D'oc Rose (2013 Rose Program) NEW $9.95 750 P2

622134 La Vieille Ferme Rose (2013 Rose Program) NEW $10.95 750 P2

278192 Bieler Pere et Fils Sabine Rose (2013 Rose Program) NEW $12.95 750 P2

320291 Tommasi Bardolino Chiaretto DOC Rose (2013 Rose Program)

NEW $14.95 750 P2

43588 Folonari Pink Pinot Grigio (2013 Rose Program) NEW $11.95 750 P2

587725 Masi Modello delle Venezie Rosato (2013 Rose Program) NEW $11.95 750 P2

320275 Segura Viudas Brut Rose (2013 Rose Program) NEW $14.50 750 P2

344499 Rene Barbier Mediterranean Rose (2013 Rose Program) NEW $9.95 750 P2

175620 Campo Viejo Tempranillo Rose (2013 Rose Program) NEW $11.95 750 P2

318931 Mayor de Castilla Crianza 2008 NEW $15.95 750 P2

318956 Mayor de Castilla Verdejo 2011 NEW $10.95 750 P2

305532 Mille Lire Pinot Grigio IGT 2011 NEW $12.95 750 P2

300665 Jovly Cabernet Franc Chinon 2010 NEW $13.95 750 P2

319657 Sancerre Blanc Guy Saget NEW $19.95 750 P2

323816 Muscadet Chateau du Cleray NEW $13.95 750 p2

320424 Les Coteaux, Collection d'Altidude Chardonnay NEW $13.95 750 P2

325142 Bouchard P&F Beaune du Chateau Rouge 1er Cru NEW $36.95 750 P2

New World Wines (Continued)

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325134 Villa Ponciago Beaujolais Villages NEW $15.95 750 P2

325159 Gustave Lorentz Riesling NEW $14.95 750 P3

315309 Riesling 'Selection' Alsace AOC, Gisselbrecht NEW $13.95 750 P3

320440 Jean Geiler Muscat d'Alsace Reserve Particuliere NEW $14.00 750 P3

Ontario Wines - Vintages Essentials


302083 Bachelder Chardonnay VQA NEW $29.95 750 P1

193573 Southbrook Cabernet Sauvignon VQA NEW $22.95 750 P1

White SpiritsLCBO# Description Retail Price Size (mL) ETA

316117 Absolut Citron Vodka NEW $14.25 375 P1

319715 Loyalist Gin NEW $43.95 750 P1

322875 Sipsmith London Dry Gin NEW $49.95 700 P1

323915 Lemon Hart Demerara Rum NEW $26.95 750 P1

319723 Bulldog Gin NEW $29.95 750 P1

315986 Tag No. 5 NEW $37.45 1140 P1

320218 Absolut Cherrykran Vodka NEW $26.95 750 P1

319681 Hayman's 1850 Reserve Gin NEW $44.95 700 P1

334110 Ciroc Peach NEW $49.95 750 P2

334128 Ciroc Red Berry NEW $49.95 750 P2

Brown Spirits LCBO# Description Retail Price Size (mL) ETA

319921 McGuinness Whipped Cream (summer seasonal) NEW $19.95 750 P1

319897 McGuinness Blueberry Pancake (summer seasonal) NEW $19.95 750 P1

319913 McGuinness Glazed Donut (summer seasonal) NEW $19.95 750 P1

321562 McGuinness Peach Schnapps NEW $19.95 750 P1

318410 Illegal Mezcal Reposado (summer seasonal) NEW $86.95 750 P1

318428 Illegal Mezcal Anejo (summer seasonal) NEW $149.95 750 P1

318469 Sotol Hacienda de Chihuaha Plata (summer seasonal) NEW $39.95 750 P1

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Brown Spirits (Continued)


316810 Dulce Vida Blanco (summer seasonal) NEW $64.95 750 P1

316851 Dulce Vida Reposado (summer seasonal) NEW $79.95 750 P1

316828 Dulce Vida Anejo (summer seasonal) NEW $99.95 750 P1

324855 Espolon Tequila Reposado NEW $42.95 750 P1

324848 Espolon Tequila Blanco NEW $42.95 750 P1

323873 JD White Rabbit Saloon (summer seasonal) NEW $34.95 750 P1

316133 Marc Alsace Gewurztraminer NEW $38.50 375 P1

282210 Hpnotiq Harmonie Liqueur NEW $34.95 750 P2

210252 Glen Garioch Founder's Reserve NEW $52.95 750 P2

319160 Malibu Sundae (summer seasonal) NEW $20.95 750 P2

319731 Malibu Berrylicious (summer seasonal) NEW $20.95 750 P2

330308 Dragonheart Cinnamon Vodka Liqueur NEW $20.95 750 P2

334086 Macallan Sienna NEW $174.95 750 P4

334060 Macallan Gold NEW $64.95 750 P4

334078 Macallan Amber NEW $99.95 750 P4

334029 Highland Park 10 Year Old NEW $59.95 750 P4

RTD LCBO# Description Retail Price Size (mL) ETA

323832 Malibu Cocktails Pina Colada NEW $29.95 1750 P1

320572 Jaw Drop Squeezing Melons NEW $2.95 473 P1

319467 Mudshake Caramel NEW $12.25 1080 P1

319285 BACARDI BREEZER LIME SPRITZER NEW $9.95 1320 P1

327957 Crazy Uncle Basil, Honey Lime Daiquiri NEW $19.95 1000 P1

327965 Crazy Uncle Cola Bitter & Mint Julep NEW $19.95 1000 P1

319251 Seagram Lemonade (non-carbonated) NEW $10.95 355 P1

319616 Skinnygirl Mojito NEW $15.95 750 P1

319277 Salvador's Mojito Cocktail NEW $20.60 1750 P1

320663 VEX Mango Passion NEW $11.95 330 P1

319442 Mike's Hard Lemonade 6pk can NEW $13.95 2130 P1

320606 Mike's Hard Lemonade 24pk can NEW $49.95 8520 P1

319566 Palm Bay Coco Melon Paradise 6pk NEW $11.95 2130 P1

319459 Palm Bay Key Lime Cherry 473ml NEW $2.65 473 P1

321653 Cayman Jack Toasted Coco Lime NEW $13.95 2130 P1

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321638 Cayman Jack Planters Gingered Pineapple NEW $13.95 2130 P1

321570 Cayman Jack Blood Orange & Prickly Pear NEW $13.95 2130 P1

320531 Smirnoff ICE VII Fruit Punch NEW $2.95 473 P1

320564 Smirnoff ICE VII Watermelon NEW $2.95 473 P1

333013 Smirnoff ICE VII Original NEW $2.95 473 P1

329169 VNC Cocktails Margarita NEW $4.95 200 P1

333161 Bacardi Breezer Party Pack NEW $26.95 3960 P1

334805 Mott's Extra Spicy NEW $2.95 458 P1

337980 Mike's Hard Frozen Lemonade NEW $2.95 296 P2

337998 Mike's Hard Frozen Black Cherry Lemonade NEW $2.95 296 P2

320515 Island Squeeze Margarita NEW $2.60 296 P2

320523 Island Squeeze Pina Colada NEW $2.60 296 P2

Ontario Wines LCBO# Description Retail Price Size (mL) ETA

323766 Patio 9 Pink VQA (2013 Rose Program) NEW $12.95 750 P2

324541 Top Bench Rose VQA (2013 Rose Program) NEW $11.95 750 P2

234872 Flourish Rose VQA (2013 Rose Program) NEW $10.95 750 P2

244616 Sandbanks Rose VQA (2013 Rose Program) NEW $12.95 750 P2

275685 Union Rose VQA (2013 Rose Program) NEW $13.95 750 P2

329243 Spumante Bambino Peach NEW $8.95 750 P2

75 Mike Weir Pinot Noir NEW $19.95 750 P4

686972 Mike Weir Sauvignon Blanc NEW $14.95 750 P4

RTD (Continued)

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Front End Merchandiser Participating stores

1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 216, 217, 218, 221, 226, 228, 233, 234, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699

Front End Merchandiser Sold Space Implementation GuideEffective: May 27, 2012

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Questions?

The following contacts are available to answer questions or resolve issues you might have in executing this program.

Stacee Roth Category Manager,

White Spirits, Ready-to-Drink and Accessories416-864-6347

helloLCBO416-365-5932

This guide is printed on 100% recycled paper.By the LCBO’s Print Digital Copy Centre (Dept. 890)

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Overview The new Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participating is mandatory. Signage will be shipped to participating stores each Period.


LCBO# Brand Size (mL) Retail

320341 Smirnoff Mango Passionfruit Sorbet Light Vodka 750 $25.95

320358 Smirnoff Light Raspberry Pomegrate Sorbet Vodka 750 $25.95


For Period 1, the Sold Space program will feature two new low-calorie flavered vodkas from Smirnoff. It is imperative that stores reconfigure the shelves on the sold space display in order to feature these products effectively.

Stores are required to use 3 shelves plus the plinth/base (i.e. The 2 featured products should be waterfalled on 3 shelves). The top shelf is used to display the box sign provided.

Signage Components

• Pre-Printed Shelf Talker

• Box Sign

Re-Ordering

• Box Sign: DMS-14015-61

• Pre-Printed Shelf Talker: DMS 14015-62

Front End Merchandiser

Shelf Talker

Box SignTR

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Core 200mL Spirits PPG Program

The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front End Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front End Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

For the Core 200mL Spirits feature, stores are required to use four shelves and plinth/base (i.e. two products per shelf, total five shelves are required).

DOES NOT CHANGE

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Staff Picks Basket

Reminder

Stores participating in the Front End Merchandiser Program must also set up the core 200mL Spirits Program.

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Beer and Chasers Mainstream Spirits

Big Brands Premium Destination

271965Smirno� Vodka (P.E.T.)

447961Fireball Whisky

413716Wiser's De Luxe Whisky

217968Crown Royal Whisky

393678Baileys Irish Cream Liqueur

271338Bacardi Superior Rum

586180 Iceberg Vodka

245944Alberta Premium

228031Grand Marnier Liqueur

251371Canadian Club

Premium Whisky


602128Polar Ice Vodka

393678 Baileys Irish

Cream Liqueur


251371Canadian Club

Premium Whisky

271338 Bacardi Superior Rum

271288 Crown Royal Whisky

413716 Wiser's De Luxe Whisky

447961 Fireball Whisky

251397Walker’s Special Old


602128 Polar Ice Vodka



251397 Walker's Special

Old Whisky


Cream Liqueur


251371 Canadian Club

Premium Whisky


298729 St. Remy Brandy



298729St. Remy Brandy

351023 Absolut Vodka

251371Canadian Club

Premium Whisky


476382 Grant's Family

Reserve Scotch Whiskey


Cream Liqueur


228031Grand Marnier Liqueur

Use the charts below to select the Core 200mL assortment that matches your store’s PPG:


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Cool Convenience Upspend Mainstream

Global Roots






Cream Liqueur



271288 Grand Marnier Liqueur

579433Kalhua Co�ee

Flavoured Liqueur

271288 Crown Royal Whisky




Cream Liqueur

251371Canadian Club

Premium Whisky


228031 Grand Marnier Liqueur

351023 Absolut Vodka


298729St. Remy Brandy




298729St Remy Brandy

476382Grant's Family Reserve

Scotch Whiskey

351023Absolut Vodka

251371Canadian Club

Premium Whisky



619775Appleton Estate V/X Rum

413716Wiser's De Luxe Whisky


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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Group A Stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 619, 623, 624, 627, 630, 631, 632, 641, 702, 703, 776

Group B Stores4, 14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 644, 694, 698, 700

Group C Stores2, 3, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 165, 167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609, 618, 639, 677, 771

Wine FridgeNO CHANGE FROM LAST PERIOD

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Wine Fridge Turn 3 - (PT11 - PT2)

Overview The Wine Fridge Sold Space program was initiated in PT2, 2012 to support the business plan for Wines and grow wine sales. Space in wine fridges in A & B stores is allotted to participating Skus. This provides customers with a consistent assortment of white, rose and sparkling wines in the fridges and ensures that paid products get premium shelf positioning.

Program Highlights & Implementation

Participating stores have been divided into (3) groups based on sales and available wine fridge fixtures. The selection will change 3 times in the year. Participating products that have paid for the program must be showcased in the fridge with premium shelf positioning.

Participating products that are on the SAVE (formerly LTO) or BAM programs must also have signage in the fridge and “Available Chilled” signage on shelf in front of the featured brands.

Stores that do not list participating SKUs must bring in inventory for the fridge for the duration of the program. The product does not need to be displayed on shelf.The 1-in-1 out rule does not apply for products brought in for display in the wine fridge only.

NOTE: Turn 3, 2012 of the Wine Fridge program runs from PT11 to PT2, 2013. Your assortment changed in PT11.

For product and Planoguide questions please call:

Ann PatelProduct ManagerNew World Wines416-864-6868

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Astrid BrummerProduct ManagerOntario Wines416-864-6743


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Wine Fridge Turn 3 - (PT11 - PT2)

Group A: There are 20 paid spots for this group of stores

1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 580, 587, 590, 619, 623, 624, 627, 630, 631, 632, 641, 702, 703, 776


Group A

LCBO# Description Varietal Size (mL)

897702 Bottega Vino Dei Poeti Prosecco Doc Prosecco 750

277186 Zonin Prosecco Brut 1821 Doc Prosecco 750

215079 Cono Sur Sparkling Brut Nv Sparkling 750

216952 Barefoot Bubbly Pinot Grigio. Sparkling 750

588780 Bottega Petalo Il Vino Dell' Amore Moscato Sparkling 750

277202 Bottega Rose Vino Dei Poeti Sparkling Sparkling Rose 750

229047 Yellow Tail Bubbles Rose. Sparkling Rose 750

285767 Gallo Family Vineyrds White Zinfandel Rose 750

569087 Farnese Chardonnay Chardonnay 750

288795 Stoneleigh Marlborough Chardonnay Chardonnay 750

348359 Santa Rita Reserva Chardonnay Chardonnay 750

637595 Concilio Pinot Grigio Pinot Grigio 750

68254 Yellow Tail Pinot Grigio Pinot Grigio 750

164756 Graffigna Centenario Pinot Grigio Reserve Pinot Grigio 750

237271 Big House The Birdman Pinot Grigio Pinot Grigio 750

669200 Ciao Bianco Pinot Grigio Carton Pinot Grigio 1000

268417 Zenato Soave Doc Classico Soave 750

75663 Alianca Vinho Verde White Blend 750

280867 Bear Flag Soft White Blend White Blend 750

212696 Mcwilliam's Handwood Estate Moscato Moscato 750


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Group B


277186 Zonin Prosecco Brut 1821 Doc Prosecco 750

588053 Il Prosecco Prosecco 750

190041 Collavini Prosecco Prosecco 750

210633 Jacob's Creek Chardonnay Pinot Noir Sparkling Sparkling 750

203125 Henkell Rose Sparkling 750

669242 Sterling Vintner's Chardonnay Chardonnay 750

26 Mike Weir Chardonnay VQA Chardonnay 750

20321 Yellow Tail Chardonnay Chardonnay 1500

73148 Montalto Pinot Grigio Igt Sicily Pinot Grigio 750

26906 Danzante Pinot Grigio Delle Venezie Igt Pinot Grigio 750

53983 Barefoot Pinot Grigio Pinot Grigio 750

297234 Brumont Gros Manseng Sauvignon Sauvignon Blanc 750

278689 Brancott Letter Series B Sauvignon Blanc Sauvignon Blanc 750

306472 Cono Sur Tocornal Sauvignon Blanc Sauvignon Blanc 1500

212704 Jacob's Creek Reserve Riesling Riesling 750

280867 Bear Flag Soft White Blend White Blend 750

265157 Jacob's Creek Moscato Moscato 750

134916 Ogier Cotes Du Ventoux Rose Rose 750

534156 Wild Vines Strawberry White Zinfandel Flavoured Wine 750

Group B: There are 19 paid spots for this group of stores

4, 14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 644, 694, 698, 700

Wine Fridge Turn 3 - (PT11 - PT2)NO CHANGE FROM LAST PERIOD

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Group C: There are 5 paid spots for this group of stores

2, 3, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 165, 167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609, 618, 639, 677, 771


Group C


190025 Champagne Victoire Brut Prestige Champagne 750

263582 Kir Royal Sparkling 750229047 Yellow Tail Bubbles Rose. Sparkling Rose 750588897 Placido Pinot Grigio Delle Venezie Igt Pinot Grigio 750107193 Gray Fox Chardonnay Chardonnay 1500

Merchandising

We recommend that products are positioned as they are listed; by varietal/wine category to make it easier for your customers to shop. Each paid product should accommodate a minimum of 1 case with 3 facings. Please ensure all products have good shelf clearance. Use next best shelf if required.

The balance of the wine fridge space can be used at the store’s discretion. We recommend you merchandise wines from the following product categories in the discretionary spaced and group these products together based on product category.

• Champagne• Sparkling Wines• Ontario Wines• Ontario Wines Superstars (White or Rosé)• Vintages Superstar (White or Rosé)• Vintages Release Ontario VQA Rosé Wines• Rosé Wines• Premium White Wines

C & D stores are not part of the paid program. However, it is recommended that they merchandise the paid products in the wine fridge as well, as space permits.


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Signage Components & Merchandising Instructions

For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.

In-section ‘Available Chilled’ Hot Button

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

Wine Fridge Hot ButtonsThe Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

Re-Ordering Hot Buttons

• Wine Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French (1 version: 22 pieces/bundle) DMS-13085-42

• Wine Fridge Sold Space Hot Buttons English/French (5 versions/bundle) DMS -13085-43 Food Friendly, Chilled! Take me Home, Great Party Wines, Great with Chicken, Great with Seafood.

Bilingual DMS-13115-43

Bilingual DMS-13115-44


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Special Promotions Fixtures

Re-order #BAM001(Bilingual)

Re-order #14014-11

Re-order #14014-16

Re-order #BAM002 (Bilingual)

Participating Stores:

17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 57, 65, 102, 106, 115, 132, 145, 148, 168, 171, 185, 187, 191, 195, 198, 212, 221, 226, 233, 243, 252, 253, 288, 300, 325, 326, 329, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412, 437, 438, 443, 445, 452, 459, 481, 490, 491, 497, 511, 522, 523, 536, 542, 544, 546, 551, 555, 566, 569, 575, 579, 580, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 702, 703, 706

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Special Promotions Fixtures

Previously Mixed Drink Fixture

Fixture #1 - Bonus AIR MILES® Reward Miles

Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.

Components Re-order #

Posters - 22” x 39.5” (English over Bilingual) BAM001

Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002

Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003

Fixture #2 – NEW! NEW! NEW!

Key Dates


Components

Description Component Re-order #

“NEW! NEW! NEW!“ Special Promotions Fixture: Poster – 22”x 39.5” 14014-11

“NEW DISCOVERIES” Special Promotions Fixture: Drum Sign 48” x 6 .375” 14014-16


• Install the “NEW! NEW! NEW!” poster and “NEW DISCOVERIES” drum sign.• At store manager’s discretion, order and display new products from PT 12 – P1 to

maintain the display through PT1.

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Exterior Springer Sign

“25 or Younger? Have your I.D. Ready”


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Key DatesInstall: April 1, 2013Takedown: April 28, 2013


All Stores.

Components and Re-ordering

“25 or Younger?” – Exterior Springer Sign (English/French) Re-order# 14018-32


• Remove the “Children look up to you. Lead by example” sign. • Install the new “25 or Younger? Have your I.D. ready” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for the

entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.

• All remaining stores will receive one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health and safety risk.


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Shopping Cart Signs

Please ensure the PT1 Shopping Cart Frame Signs are installed by the start of the Promotion. Participation is mandatory for the following designated stores.


1, 4, 15, 17, 21, 22, 23, 26, 31, 34, 35, 36, 38, 41, 44, 55, 57, 59, 62, 64, 65, 79, 83, 95, 102, 106, 115, 125, 130, 132, 140, 145, 148, 154, 156, 164, 168, 171, 185, 187, 190, 191, 195, 198, 207, 210, 212, 214, 217, 218, 221, 226, 233, 234, 237, 243, 244, 252, 253, 265, 287, 288, 300, 311, 325, 326, 329, 340, 344, 346, 351, 353, 355, 359, 360, 361, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 401, 407, 412, 417, 432, 437, 438, 443, 444, 445, 452, 456, 459, 465, 481, 486, 490, 491, 495, 497, 499, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776TR

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Shopping Cart Signs

Overview

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.


Thematic Sign (Sold to the Trade) • Install the “Molson Canadian Wheat” Thematic sign on the inside the frame of the

Shopping Carts.

• Re-order DMS-14015-03


Install the “25 or Younger? Have your I.D. Ready” (Social Responsibility Sign)

• Install sign in the frame on the outside of the Shopping Carts.

• Re-order DMS- 14015-02



• Remove the PT13 “Enjoy California Wines Responsibly” and “Sterling Vintners” signs and recycle.

• Install the new PT1 “Molson Canadian Wheat” sign on the inside of the frames of the cart.

• Install the new PT1 “25 or Younger ? Have your I.D. Ready” sign on the outside the frames of the cart.

Thematic Sign

Social Responsibility Sign

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POPULAR

PICKJackson-Triggs

Merlot 383711 750 mL

FuLL-bodied & Smooth (d)

SAVE $1.00WAS $9.95 NOW $8.95

LIMITEd TIME OffER. VALId UNTIL APRIL 28, 2013

The soft berry flavours in this dry wine make is a delicious match when serving roast pork, herbed chicken and peppercorn steak.

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Ontario Wine ProgramsOntario Wine Superstars

Popular Pick

goLOCAL FSI Fixture

1669

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PICKJackson-Triggs

Merlot 383711 750 mL

FuLL-bodied & Smooth (d)

SAVE $1.00WAS $9.95 NOW $8.95

LIMITEd TIME OffER. VALId UNTIL APRIL 28, 2013

The soft berry flavours in this dry wine make is a delicious match when serving roast pork, herbed chicken and peppercorn steak.

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Program Overview

• This is a sold space program and participation is mandatory.• The Ontario Wine Superstars Program is updated every promotional period. • Each turn, two high volume Ontario VQA products (a red and a white) are featured.• Stores must order products required (minimum of three cases per SKU).

Key Dates




268375 Henry of Pelham Riesling VQA 750

526228 Jackson-Triggs Black Series Meritage VQA

750

GROUP 1: Cut Case Displays Participating Stores1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86, 90, 93, 95, 97, 101, 102, 103, 106, 115, 124, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 227, 228, 234, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 263, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771, 776

Ontario Wine Superstars

Cut Case Display

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Signage components

1. White Ontario Wine Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.

2. Red Ontario Wine Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.

Re-order #

14018-01 Ontario Wine Superstars Cut Case Display Kit: Cut Case Backer Cards x 2, Pricer Cards x 2, Shelf Talkers x 2


1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.

Red Wine Cut Case White Wine Cut Case

White Wine Pricer Card Red Wine Pricer Card

White Wine Shelf Talker Red Wine Shelf Talker

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GROUP 2: Shelf Talkers Only


2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418, 420, 436, 512, 515, 526, 535, 538, 583, 598, 697

Signage components

1. White Ontario Wine Superstar: Pre-printed shelf talker2. Red Ontario Wine Superstar: Pre-printed shelf talker

Re-order #

DMS-14018-03 Ontario Wine Superstars Shelf Talkers x 2


1. Install pre-printed Shelf Talker in-section in front of the participating products.



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GROUP 3: VQA Gondola Fixture

Key Dates



4, 17, 41, 55, 65, 144, 207, 221, 229, 233, 286, 351, 401, 417, 443, 481, 483, 486, 516, 551, 564, 580, 587, 609, 627, 644, 677, 694, 699, 706

Signage components

1. White Ontario Wine Superstar:• Ontario Wine Superstars White /

Double Bottle Backer Card (double-sided).

• Pre-printed Shelf Talker.

2. Red Ontario Wine Superstar:• Ontario Wine Superstars Red / Double

Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.


1. Stores that have ONE VQA Gondola Fixture, install the double bottle backer card on a single End Aisle display.

2. Stores that have TWO VQA Gondola Fixtures, install the White and Red wine Backer Cards on 2 separate End Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.

White Wine Backer Card Red Wine Backer Card


Double Bottle Backer Card

VQA Gondola Fixture

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Overview

• This is a sold space program and participation is mandatory.

• Each turn one International Canadian Blend product is featured.

• Supported by a LTO or BAM offer.• Stores must order the featured Popular Pick

product (minimum of three cases).

Key Dates


Participating Stores 16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700



383711 Jackson-Triggs Merlot 750

Signage components

1. Popular Pick: Cut Case Backer Card2. Ontario Wine Superstars: Red and

White pre-printed Shelf Talkers

Re-order #

14018-02 Shelf talkers x 2 and Popular Pick Backer Card


1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.

2. Merchandise the Ontario Wine Superstars participating products in-section with the pre-printed shelf talkers provided.

White Wine Shelf Talker

Red Wine Shelf Talker

Popular Picks Backer Card

Popular Pick

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Overview

• This is a sold space program and participation is mandatory.

• Features four Ontario VQA products.• Stores must order the products required

(minimum of one case per SKU).

• In Period 1 the goLocal FSI fixture products are those featured in the goLocal FSI.

Advertising

On March 27th 500,000 copies of the goLocal FSI (goEaster – goLocal) dropped into local community papers in time for Easter Weekend. The Products featured in this goLocal FSI “goEaster – goLocal” are all about entertaining over Easter Weekend and Spring get-togethers.

Participating stores will receive 10 copies of the goLocal FSI for the beginning of Period 1. Stores are to continue to merchandise the participating products in this FSI for the duration of P1 as they are a perfect match for Spring.

The FSI was distributed in the following publications:• Globe & Mail• National Post• Star• Kitchener Waterloo Record• Whig Standard• Free Press• Citizen• Spectator• Examiner• St Catherine Standard

For additional information on the LCBO goLocal initiatives and to view the online FSI please encouragecustomers to visit: www.lcbogolocal.com

Key Dates

Install: April 1, 2013Takedown: May 26, 2013


1, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 251, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 228, 234, 237, 238, 242, 243, 244, 246, 248, 249, 250, 253, 255, 260, 263, 265, 266, 268, 269, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 573, 575, 579, 581, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776

goLOCAL FSI - GROUP 1: VQA Cube Fixture

Cube Fixture

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goLOCAL FSI - GROUP 1: VQA Cube Fixture



107722 Angels Gate Merlot VQA 750

303404 Fielding Fireside White VQA 750

226811 Top Bench Red VQA 750

295006 Cave Spring Dry Rosé VQA 750 Signage components

1. goLOCAL Cube Sign 2. goLOCAL Category Sign x 23. goLOCAL pre-printed Shelf Talkers x 44. Vintages pre-printed Shelf Talker x 1

Re-order # VQA Cube Fixture Kit:

14018-04 goLOCAL shelf talkers x 4, goLOCAL cube sign, goLOCAL Category sign x 2, Vintages Shelf Talker


1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product.

2. Install the goLOCAL Cube Sign. 3. Install the goLOCAL Category Signs on either side of the Cube Sign. 4. Install the Vintages pre-printed shelf talker in front of the participating product (LCBO

#86850 Fielding Estate Winery Vidal Icewine 2010) in its place on the shelf.

goLOCAL Category

Shelf Talker

goLOCAL Cube Sign

Vintages Shelf Talker

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goLOCAL FSI - GROUP 2: VQA Gondola Fixture


4, 17, 41, 65, 144, 207, 221, 229, 233, 286, 351, 401, 417, 443, 481, 486, 551, 564, 580, 587, 609, 627, 644, 677, 694, 699, 706



107722 Angels Gate Merlot VQA 750

303404 Fielding Fireside White VQA 750

226811 Top Bench Red VQA 750

295006 Cave Spring Dry Rosé VQA 750

Signage components

1. goLOCAL Backer Card2. goLOCAL pre-printed Shelf Talkers x 4


1. Install the “goLOCAL” Backer Card into the Backer Card Frame of the FSI Gondola Fixture.

2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.

go LOCAL FSI VQA Gondola Fixture

goLOCAL Backer Card

Shelf Talker

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Wines to Watch Program - Update


5, 10, 15, 21, 25, 35, 40, 57, 60, 93, 95, 101, 532, 115, 124, 148, 149, 156, 164, 167, 187, 217, 226, 252, 253, 288, 325, 329, 355, 641, 367, 371, 373, 378, 385, 389, 392, 393, 398, 417, 432, 438, 445, 465, 481, 486, 495, 511, 522, 528, 542, 544, 545, 549, 566, 573, 575, 586, 630, 776


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Wines To Watch Program

Merchandising InstructionsStores should continue to merchandise any of the following wines on their Wines to Watch fixture along with the program signage:

• 260372 Pondview Dragonfly Pinot Grigio VQA

• 260380 Pondview Gewurztraminer Riesling VQA

• 260398 Daniel Lenko ChardonGay VQA

• 260356 Catastrophe Red VQA

• 260349 Catastrophe White VQA

• 266486 Sprucewood Shores Lady in Red VQA

• 260406 Ravine Estate Redcoat Red VQA

• 260414 Ravine Estate York Rd. White VQA

• 260422 Sue-Ann Staff Baco Noir VQA


• All participating stores should continue to merchandise the Wines to Watch display until further updates are communicated in early 2013.

SignageSign Images

Wines to Watch Cube Sign

Wines to Watch Shelf Talkers

Wines to WatchBin Ticket Covers/ Overlays

Wines to Watch Gondola Sign

For Best of Ontario Stores only.


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Spring Gift PackagingParticipating stores

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776TR

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Spring Gift Packaging

Overview

Our Spring Gift program launched in P13 and will extend into P1. The following items should continue to be featured on the Gifting Promotional End: Fabric Bottle Bags (organza and felt), Glass Bottle Stoppers, Galvanized Pails. Bags and Bottle Stoppers are available in these four colours: lemon yellow, apple green, lilac and aqua blue. The Spring 95c Paper Bag is available in three designs, and is to be featured on Cash Ends and the Wood Gift Merchandising Fixture.

Components

Component Re-order Code Retail Images

Galvanized Beer Pail• Store to order this item from supplying warehouse

(1 – 2 cases).

• Pails to be filled with seasonal inventory and wrapped with the Spring Wrap Kit.

751602 $6.95

Spring Wrap Kits• Wrap Kits to be force shipped to stores

• Additional Wrap Kit inventory may be ordered from supplying warehouse (Item #218915 – this sku is residual 2012 Spring Wrap Kit inventory)

325035 $3.50

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Components continued

Component Re-order Code Retail Images

Spring 95c Bag• One case of Spring 95c Paper Bag was force

shipped to stores in PT13

• Each case contains 75 units (25 x three designs)

• Additional Spring 95c Paper Bag inventory may be ordered from supplying warehouse (Item #328369)

328369 $0.95

Spring Organza Bottle Bag

• Each case contains 12 units ( 3 x four colour)

• No inventory available after initial force

• Was force shipped to stores in PT13

321455 $5.95

Spring Patterned Felt Bottle Bag




321505 $5.95

Glass Flower Bottle Stopper




321547 $5.50


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Promotional Fixture End• Top Shelf - The participating Gifting stores are requested to merchandise the Spring

Fabric Bottle Bags on the top shelf of Gifting Promotional Fixture End. Remove 1-2 of each colour bag versions from their packaging and display them with the featured Spring or Easter FSI products. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

• Merchandise the Glass Bottle Stoppers on the top shelf as well.• Please merchandise a selection of seasonal wines on the top shelf, next to the Fabric

Bottle Bags.

Middle and Bottom Shelf Merchandise the assembled Galvanized Beer Pail on the middle and bottom shelves. Then the Spring Gifts sell down, merchandise gifts built with the year-round boxes (LCBO# 178723 One-Bottle Box and LCBO# 178764 Two-Bottle Box).

When assembling the Galvanized Beer Pail (#751602) use the Spring Wrap Kits (#325035) provided. We recommend making 12 gifts at a time as there is sufficient fill in each wrap kit to prepare 12 pails.

Should you require additional wrap

Include the following on the label by using Kwik Price.• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO # 321513• Pail Price $6.95• Wrap Kit LCBO# 325035• Wrap Kit Change $3.50• TOTAL PRICE

Affix the label to the gift with the ribbon provided in the Wrap Kits.

You can also order last years spring wrap kits at supplying warehouses. (LCBO 218915)

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Category SignFrench/English

A new P1 category sign will be shipped. Place the Category Sign insert into the sign band on the Gifting Promotional Fixture End.

14012-65

Gift Tag (Bundled in 12)

Place the gift tags onto the pre-wrapped Cello 1 bottles and vessels left over from PT13. Merchandise the Pre-Wrapped Cello bottles and Vessels on the Gifting Promotional Fixture End.

DMS-14012-66

Shelf Talkers (Bundled in 3 - 1 of each version)

Place Shelf Talkers on the Gifting Promotional Fixture End.

DMS-14012-67


Signage

Stores will be shipped the following new signs:

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Beer Programs

Ontario Craft Beer End Aisle

Brewery Spotlight: Dupont

Craft Beer Program

Ontario Craft Beer (Quarterly Program)



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Ontario Craft Beer End Aisle

Formerly Ontario Craft Beer Fixture, now merchandised on shelf

Key Dates

Install: April 1, 2013Take Down: April 28, 2013

Components

Pre-Printed Pricer Cards (ENG) – DMS - 14018-42Pre-Printed Pricer Cards (FRE) – DMS -14018-43End Aisle Backer Card (same) – OCBEA01


LCBO# Brand Size (mL) Brewery Distributor Code

169334 Lug Tread 4x600 Beaus 9654

312850 Cobblestone Stout 440 Mill St 1950

547646 Steam Whistle Pilsner 6 x 341 Steam Whistle 5577


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

OCB End Aisle Backer CardRe-order # OCBEA01

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Overview

The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world. This program turns four times a year and each turn focuses on one specific brewery.

NEW: Participating stores will be sent a special Shelf Talker describing the featured brewery. This component will enhance the Brewery Spotlight experience by providing customers with fun and interesting information about the brewery – origins, history, location, brewmaster etc. This shelf talker will be bundled with the product shelf talkers and should be displayed within your store’s Brewery Spotlight section.

Key Date

Install: March 3, 2013Take Down: May 26, 2013

Components

Pre-Printed Shelf Talkers (ENG) DMS – OCB013

Pre-Printed Shelf Talkers (FRE) DMS –OCB014

Brewery Spotlight: Dupont


Brewery LCBO# Description Size (mL)

Dupont

322065 Moinette Brune 330

322073 Monk's Stout 330

322081 Cervesia 750

322503 Biere De Miel Bio 250


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630



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Craft Beer Program

Formerly known as the Premium/Specialty Beer Program

Key DatesInstall: March 3, 2013Take Down: May 26, 2013

Components

• Pre-Printed Shelf Talkers (ENG) DMS –OCB012

• Pre-Printed Shelf Talkers (FRE) DMS –OCB011

Item# Product Name Size (mL)

210591 Panil 750

318329 Gouden Carolus Tripel 330

322040 La Divine 750

306860 St Feuillien Grand Cru 330

318295 8 Wired HopWired IPA 500

270496 Thornbridge Jaipur IPA 500

306845 BIA India Pale Ale 330

303891 Lakefront Bridge Burner 650

305896 Abbaye des Rocs Grand Cru 330

309658 Chaman Imperial Pale Ale 4 x 341

318451 Les Trois Mousquetaires Maibock 750

318436 Kunhenn 4D 355


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776




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LCBO# Brand Size (mL) Brewery Distributor Code

286526 Loyalist Lager 341 Barley Days 6987

169334 Lugtread Lagered Ale 4 x 600 Beau’s 9654

318485 Twice As Mad Tom IPA 4 x 355 Muskoka 3436

286401 Stonehammer Premium Light 6 x 341 F&M 3437


Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 445, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776


Ontario Craft Beer (Quarterly Program)

Formerly known as the Ontario Craft Beer Fixture

Key DatesInstall: March 3, 2013Take Down: May 26, 2013

Components

• Pre-Printed Shelf Talkers (ENG) DMS – OCB008

• Pre-Printed Shelf Talkers (FRE) DMS - OCB009

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“Vintages superstar” Program


Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 207, 214, 218, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 351, 353, 354, 372, 373, 381, 384, 386, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 36, 38, 40, 57, 58, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 209, 210, 212, 217, 226, 243, 252, 253, 255, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 700, 702, 703, 706, 771, 776

TAW

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VQA

Niag

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$19.95 089037 (X

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16706 Takedown: April 27, 2013

A terrific w

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ineries

It’s dry with deliciously tropical fruit flavours

Pairs perfectly with a sm

oked salmon and brie quiche

ON

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SupERST RS

vintages.com/superstars/10

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Price subject to chang

e without notice.

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“Vintages superstar” Program

Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintages Essential. This is a mandatory program.


TAWSE SKETCHES OF NIAGARA CHARDONNAY VQA Niagara Peninsula 089037 (XD) 750 mL $19.95

Key Dates

Install: upon receiptTakedown: April 28, 2013

Kit 1 + Kit 2 will be to be shipped via store mailbag.

Components


Basket Sign Insert• Merchandise the participating

product in a basket next to/near the LCBO Ontario VQA wines section.

• Insert the basket sign insert into the Large Metal Sign Holder (Central Supply #691089)

• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

• Take down once stock is sold out, or by April 28, 2013.

Pre-printed Shelf Talker• Install the pre-printed shelf talker in front of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick (Central Supply #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506). • Take down once stock is sold out,

or by April 28, 2013.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

Shelf TalkerBasket Insert

Available ChilledIn-Section Hot Button

Re- Order # DMS-13115-43

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Vintages BAM & LTO SignageParticipating Stores

1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 222, 223, 225 226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 344, 345, 346 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456, 457, 459 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512, 515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698, 700, 702, 703, 771, 776

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Vintages BAM & LTO Signage

Overview

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.

If you do not receive your kit please call helloLCBO to request a kit. If a Shelf Talker is damaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Components


LCBO# Description Original Price Price Promotion

678698 GNARLY HEAD OLD VINE ZIN ZINFANDEL 2010 $17.95 $17.95 BAM (+10)

626390 KIM CRAWFORD PINOT NOIR 2012 $19.95 $19.95 BAM (+8)

177170 AMBERS’ SALSA GOA FENNI $28.95 $26.95 LTO

342428 BONTERRA CABERNET SAUVIGNON (V) $18.95 $16.95 LTO

478727 CATENA MALBEC (V) $19.95 $17.95 LTO

315911 DE SOUSA SEASONS RESERVE MERITAGE 2007 $14.95 $12.95 LTO

591313 MALIVOIRE GAMAY (V) $17.95 $16.95 LTO

316570 OYSTER BAY SAUVIGNON BLANC (V) $18.95 $16.95 LTO

36483 TORRES GRAN CORONAS CABERNET SAUVIGNON RESERVA (V)

$18.95 $17.95 LTO

LTO Shelf TalkersBAM Shelf Talkers

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Features

• Morning Glories: Laid-back brunch dishes that taste so good no one will guess how simple they were to make.

• A Splash and a Dash: Just a splash of liqueur—a different one for each drink—enlivens five fabulous cocktails.

• Soups for Spring: Primary ingredients do double duty in both creamy and broth-based soups.

• California Style: Beyond Napa and Sonoma, what’s new, hot and happening in the increasingly popular cool-climate regions of California.

• Lucy’s California Restaurant Tour: Our Food Editor’s top picks for standout culinary experiences in the Golden State.

The Spring 2013 issue of FOOD & DRINK was distributed in stores Wednesday, March 6, 2013.

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Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply has run out, please email [email protected]. Your email should include the following information:

• Store # and contact name

• # of additional copies and why

• English or French edition

We will distribute the magazines equitably among all stores who request additional copies 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Early Summer 2013 issue of FOOD & DRINK, which will be in stores on Wednesday, May 1, 2013.

Food & Drink

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Column Heading Key

Store #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold End AislesNumber of Sold End Aisles and

(P)remium or (S)tandard Flight

End Aisle Backer Cards # of Number of signs shipped

Regular Extenders

Number of Regular Extenders In Store

See Sold Space Program Extender Section for participating extender locations.

C = Community Extender Program

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of Extenders

Discovery Extenders BSM # of Extenders

Green Extender # of Extenders

Exterior Banner # of Number of signs shipped

Show Cards # of Number of signs shipped

Power Aisle Banners # of Number of signs shipped

Perimeter Banners # of Number of signs shipped

Transparencies Vendor installed, see page 11

Special Promotions Fixtures Y = Participating Store (2 Fixtures)

goLOCAL FSI Fixture Y = Participating Store

Ontario Wine Superstars Y = Participating Store

Ontario Popular Picks Y = Participating Store

Mini Thematic ProgramY = Participating Store (on Promo Fixture)

Featured Gift Program Y = Participating Store

FLS

F = LCBO stores located in FLS designated areas

FF = LCBO FLS designated stores

See back/inside cover for definitions


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This list is included in the PT1 Worksheets file posted on the portal.

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This list is included in the PT1 Worksheets file posted on the portal.This list is included in the PT1 Worksheets file posted on the portal.

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327 T 5 10 3 4 ST Y FF328 T 5 2 4 4 ST Y329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y F330 T 3 3 6 8 ST Y331 5 1 ST Y332 1 4 ST Y FF333 ST ST Y F334 H 20S 30 65 3 3 3 6 8 2 Y Y Y Y Y Y F335 T 5 3 6 8 ST Y336 5 1 ST Y337 5 1 ST Y338 1 4 ST Y FF339 10 1 4 4 ST Y340 H 10S 20 40 6 5 4 Y Y Y Y343 15S 20 45 4 3 4 Y Y Y Y344 H 15S 30 Y 50 6 3 4 2 Y Y Y Y345 5S 15 40 2 Y Y Y346 H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y347 5 1 4 ST Y348 5 4 6 ST Y349 5 1 4 ST Y FF350 10 1 4 4 ST Y351 H 15S 30 Y 45 6 4 4 Y Y Y Y Y352 T 10 2 4 4 ST Y353 H 10P 15 60 5 4 Y Y Y Y354 3 4 4 Y355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y Y F358 3 3 4 ST ST Y359 H 20S 40 Y 65 6 4 4 2 Y Y Y Y FF360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y F361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y362 H 20S 20 60 3 1 6 12 Y Y Y F363 5 10 1 4 6 ST ST F364 T 10 3 6 8 ST Y365 ST ST366 H 10S 20 40 5 Y Y Y F367 H 20P 40 Y 65 3 3 3 10 6 4 2 Y Y Y Y Y FF368 10 2 2 4 Y Y369 T 10 4 ST Y370 10 2 3 ST Y FF371 H 10S 25 60 3 3 7 4 Y Y Y Y Y Y F372 T 15 2 4 ST Y373 H 15S 20 Y 60 5 4 4 Y Y Y Y Y374 T 15 2 6 12 Y375 5 1 4 ST Y FF376


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Sold Space Programs

Display Programs - Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names

The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

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Location LCBO#Case Conversion# Description Size (mL)

Support Programs

Hero 316125 Three Olives Burst 750 BAM, FSI

1279307 Somersby Apple Cider 500 BBAM, FSI

279539 Seagram Cider 473

2

244186 Collingwood 750 LTO, FSI

285254 Forty Creek Copper Pot Reserve 750 LTO, FSI

298083 Alberta Premium Dark Horse Whisky 750 LTO, FSI

3

313023 Three Olives Smores Vodka 750 LTO

315994 Pinnacle Red Liquorice 750 LTO, FSI

316109 Smirnoff Kissed Caramel 750 Necktag, FSI, NPST

4 Premium

828 Folonari Valpolicella Doc 750 LTO

261305 Peninsula Ridge Cabernet Merlot VQA 750 LTO, FSI

269860 La Posta Cocina Tinto Blend 750 LTO

4 Standard

53827 Dan Aykroyd Cabernet Merlot VQA 750 LTO, FSI

106377 Jacob's Creek Shiraz/Cabernet 750 LTO

481838 Folonari Valpolicella Ripasso Classico Doc 750 LTO

5

184069 Hob Nob Pinot Noir 750 LTO, FSI

305110 Cave Red VQA Cave Springs 750 BAM, FSI

341602 Cono Sur Bicicleta Pinot Noir 750 LTO

6

95935 Grey Goose Vodka 750 Value Add

313007 Grey Goose Cherry Noir 750 FSI

604868 Grey Goose Vodka 1750 BAM

7

258954 Spicebox 750 LTO, FSI

292243 Wiser's Spiced Vanilla Canadian Whisky 750 LTO, FSI

312801 Crown Royal Maple Finished 750 LTO, FSI

8 Premium

24422 Fazi Battaglia Verdic Dei Castelli Di Jesi 750 LTO

192625 Fresh Sauvignon Blanc Chardonnay VQA 750 LTO

292532 The Wolftrap Vignier Chenin Blanc Grenache Blanc 750 LTO

8 Standard

212613 Fifth Leg Semillon Sauv Blanc 750 LTO

467662 Strewn Gewurztraminer/Riesling VQA 750 LTO

564674 Masi Modello Delle Venezie Bianco Igt 750 LTO

9 Premium

240978 The People's Wine Pinot Gris 750 LTO

331215 Angels Gate Pinot Gris VQA 750

669226 Voga Pinot Grigio Igt 750 LTO

9 Standard

112813 Rosemount Pinot Grigio 750 LTO

302380 Mezzacorona Pinot Grigio Trentino Igt 750 LTO

621110 Jackson-Triggs Pinot Grigio 750 LTO

10

217653 Captain Morgan Spiced Rum 1140 Value Add

283911 Captain Morgan Silver Spiced Rum 750 LTO

283929 Captain Morgan Black Spiced Rum 750 LTO, FSI

Display Programs – Participating Products

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Location LCBO#Case Conversion# Description Size (mL)

Support Programs

11

256230 Four Roses Small Batch Bourbon 750 LTO

326009 Knob Creek Bourbon 750 LTO

547729 12 YO Elijah Craig Kentucky Bourbon (Heaven H 750 LTO

12 Premium

215814 Codorniu Brut Clasico Sparkling 750 LTO

224410 Open Sparkling VQA 750 LTO

229039 Yellow Tail Bubbles 750 LTO

12 Standard

212696 McWilliam's Handwood Estate Moscato 750 LTO, Wine Fridge

267781 Voga Moscato Frizzante Igt 750 LTO

279547 White House Wine Co. Vidal Moscato VQA 750 LTO

13331314 Alexander Keith's Cascade Hop Ale 473 BAM, FSI

331322 Alexander Keith's Hallertauer Hop Ale 473 BAM, FSI

14

219022 House Wine Co. Riesling Pinot Grigio VQA 750 LTO

254888 Angel Nero D'Avola Organic Giorgio & Gianni 750 LTO

272609 Las Mulas Organic Sauvignon Blanc Reserve 750 LTO

15

34595 Patron Silver Tequila 750 LTO

227678 1800 Silver Tequila 750 LTO, FSI

320333 Gran Centenario Reposado 750 LTO

16

290973 Legendary Muskoka Oddity 750

333476 Lake of Bays Spring Maple Belgian Blone Ale 750 BAM

615633 Great Lakes Orange Peel 650

17

272807 Crabbies Original Alcoholic Ginger Beer 500 FSI

319426 Bacardi Cranberry Pom Jus 4 x 355 LTO, FSI

319582 Betty's Peach Vodka Iced Tea 4 x 355 NPST

18

281063 Skinnygirl White Cranberry Cosmo 750 BAM, BBAM

296152 Skinnygirl Margarita 750 BAM, BBAM

299339 Skinnygirl White Peach Margarita 750 BAM, BBAM

331157 Seagram Black Cherry 6 x 355 FSI, NPST

19

237255 Saint Clair Vicar's Choice Sauvignon Blanc 750 LTO

430546 Henry Of Pelham Sauvignon Blanc VQA 750 LTO

472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 LTO

20

319897 McGuinness Blueberry Pancake Liqueur 750 Value Add

319913 McGuinness Glazed Donut Liqueur 750 Value Add

319921 McGuinness Whipped Cream Liqueur 750 Value Add, FSI

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles

Display Programs – Participating Products

Continued

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Extender Location LCBO# Description

Size (mL)

Support Programs Agent

# of Extenders40 45 50 55 60 65

R1 Vodka A 272724 Three Olives Cake 750 LTO The Kirkwood Group Y Y

R2 Vodka B 400754 Iceberg Vodka 750 BAM The Kirkwood Group Y Y Y Y Y

R3 Vodka C 131391 Smirnoff Vodka PET 1140 BAM Diageo Canada Inc. Y Y Y Y Y Y

R4 Vodka D 437772 Belvedere Vodka 750 BAM Charton Hobbs Inc Y Y Y Y Y Y

R5 Vodka E 2691 Tanqueray Dry Gin 750 LTO Diageo Canada Inc. Y Y Y Y Y Y

R6 Rum A 209064 Absolut Elyx 750 BAM Corby Distilleries Limited Y

R7 Rum B 604926 Prince Igor Extreme Vodka 750 BAM Forty Creek Distillery

Ltd Y Y Y Y Y

R8 Rum C 269027 Bacardi Oakheart Spiced Rum 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y

R9 Rum D 1206 Bacardi Gold Rum 750 Value Add Bacardi Canada Inc. Y Y Y Y Y Y

R10 Rum E 447953 Fireball Whisky Shooter 750 LTO Diamond Estates Wines & Spirits Y Y Y Y Y Y

R11Canadian Whisky A 105858 Century Reserve Lot 15-

25 Whisky 750 LTO Woodman Wines & Spirits Y Y

R12Canadian Whisky B 95315 Wiser's Small Batch

Whisky 750 LTO Corby Distilleries Limited Y Y Y Y Y

R13Canadian Whisky C 254995 Revel Stoke Spiced

Whisky 750 LTO E&J Gallo Winery Canada Ltd. Y Y Y Y Y Y

R14Canadian Whisky D 311936 CC Classic 1140 LTO Beam Global Canada Y Y Y Y Y Y

R15Canadian Whisky E 8805 Forty Creek Barrel Select

Whisky 1750 LTO Forty Creek Distillery Ltd Y Y Y Y Y Y

R16 Scotch A 54866 Bulleit Bourbon Frontier Whiskey 750 LTO Diageo Canada Inc. Y Y Y Y Y Y

R17 Scotch B 223529 Appleton Estate V/X 1140 LTO PMA Canada Ltd. Y Y Y Y Y Y

R18 Gin A 316844 Bombay Sapphire London Dry 750 Value Add Bacardi Canada Inc. Y Y Y Y Y Y

R19 Liqueurs A 217802 Johnnie Walker Black Label 1140 Value Add Diageo Canada Inc. Y Y Y Y

R20 Liqueurs B 250134 Sortilege 750 BAM Mondia Alliance Canada Inc. Y Y Y Y Y Y

R21 Liqueurs C 623678 Carolans Irish Cream 1140 LTO Corby Distilleries Limited Y Y Y Y Y Y

R22 Liqueurs D 274241 Phillips Vanilla Ripple Schnapps 750 LTO Corby Distilleries

Limited Y Y Y Y Y Y

R23 Brandy A 319756 Papidoux Calvados 700 LTO Rare Earth Wines Y

Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


Size (mL)


# of Extenders40 45 50 55 60 65

R24 Brandy B 143040 Sauza Hornitos Reposado Tequila 750 LTO Beam Global Canada Y Y Y Y Y Y

R25 Tequila A 247429 Avion Tequila Silver 750 LTO Corby Distilleries Limited Y Y Y Y

R26Ontario Blend A 393405 Pelee Island Monarch

Vidal VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y

R27Ontario Blend B 433714 Pelee Island Cabernet

Franc VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y

R28Ontario Blend C 216028 Pelee Island Gamay

Noir/Zweigelt VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y

R29Ontario Non-VQA A 260364 Megalomaniac

Homegrown Red VQA 750 LTO John Howard Cellars Y Y Y Y Y

R30Ontario Non-VQA B 145417 Pelee Island Lighthouse

Riesling VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y

R31Ontario Non-VQA C 560243 EastDell Rose VQA 750 LTO Diamond Estates

Wines & Spirits Y Y Y Y Y Y

R32Ontario Non-VQA D 305128 Cave White VQA Cave

Springs 750 BAM Cave Spring Cellars Ltd., Y Y Y Y Y Y

R33Ontario VQA A 249565 Southbrook Organic Red

Connect VQA 750 LTO Trialto Wine Group Ltd. Y Y Y

R34Ontario VQA B 233635 Cave Spring Riesling Dry

VQA 750 LTO Cave Spring Cellars Ltd., Y Y Y Y

R35Australia/New Zealand A

187104 James Oatley Tic Tok Chardonnay 750 LTO Barrique Wines &

Spirits Imports Y Y Y

R36Australia/New Zealand B

219170 Peter Lehmann Weighbridge Shiraz 750 LTO Dionysus Wines Y Y Y Y

R37Australia/New Zealand C

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 LTO Treasury Wine Estates Y Y Y Y Y Y

R38Australia/New Zealand D

189415 Wyndham Estate Bin 555 Shiraz 750 LTO Corby Distilleries

Limited Y Y Y Y Y Y

R39 USA A 718940 Goats Do Roam Red 750 LTO RKW Wine Imports Inc. Y Y Y Y Y Y

R40 USA B 237891Santa Julia Uno Extra Brut Sparkling 4 x 187 mL

748 LTO Dionysus Wines Y Y Y Y Y Y

R41 Chile A 191866 Pknt Cabernet Sauvignon 750 LTO M.andrew Fine

Wines,Beers&Spirits Y Y Y Y

R42 Chile B 127456 Fuzion Organic Malbec Cabernet 750 LTO Dionysus Wines Y Y Y Y Y Y

R43France Blend A 228155 Beaujolais Fun 750 LTO Philippe Dandurand

Wines Ltd. Y

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Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


Size (mL)


# of Extenders40 45 50 55 60 65

R44France Blend B 336743 Yvon Mau Merlot Vdp 750 BAM Dionysus Wines Y Y Y Y Y Y

R45France South A 293134 Paul Mas Estate Cabernet

Sauvignon Merlot 750 LTO Authentic Wine & Spirits Merchants Y Y

R46France South B 263640 La Vieille Ferme Cotes Du

Ventoux 750 LTO Charton Hobbs Inc Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

234815 Art De Vivre Cabernet Sauvignon 750 BAM Family Wine

Merchants Inc. Y Y Y

R48Italy Central A 143164 Cusumano Nero D'Avola 750 BAM Family Wine

Merchants Inc. Y Y

R49Italy Central B 336503 Black Tower Rivaner 750 BAM Charton Hobbs Inc Y Y Y Y Y Y

R50 Italy North A 99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 LTO Noble Estates

Wines & Spirits Y Y Y Y Y

R51 Italy North B 533026 Masi Modello Delle Venezie Rosso Igt 750 LTO Authentic Wine &

Spirits Merchants Y Y Y Y Y Y

R52Southern Europe A 280149 Sica Baron De Hoen Pinot

Gris Reserve 750 BAM Family Wine Merchants Inc. Y

R53Southern Europe B 269589 Rocca Delle Macie Chianti

Vernaiolo Docg 750 LTO Noble Estates Wines & Spirits Y Y Y

R54 Germany A 336529 Black Tower Rivaner 1500 LTO Charton Hobbs Inc Y Y Y Y Y Y

R55 Sparkling A 453084 Moet & Chandon Imperial Champagne 750 BAM Charton Hobbs Inc Y Y Y

R56 Sparkling B 621623 Yellow Tail Cabernet Sauvignon 750 LTO The Kirkwood

Group Y Y Y Y Y Y

R57Ontario Beer A 307330 Samuel Adams Boston

Lager 6 x 355 LTO The Premium Beer

Company Inc. Y Y

R58Ontario Beer B 283903 Coors Light Iced T 473 LTO Molson Coors

Canada Y Y Y Y Y Y

R59 Beer 1 698399 King Dark Lager 6 x 341 BAM

Provincial Beverages Of Canada Inc.

Y

R60 Beer 2 306944 Shock Top 473 LTO Labatt Breweries Ontario Y Y Y Y Y Y

R61 Beer 3 324236 Hop City Big Mouth Pale Ale 473 LTO The Premium Beer

Company Inc. Y Y Y Y Y Y

R62 Beer 4 613497 Moosehead Lager 473 LTO The Premium Beer Company Inc. Y Y Y Y Y Y

R63 Party Zone 1 272757Smirnoff Premium Mixed Drinks - Orange Screwdriver

4 x 330 Value Add Diageo Canada Inc. Y Y Y Y Y Y

R64 Party Zone 2 211235 Palm Bay Strawberry Pineapple

6 x 355 LTO Mark Anthony

Brands Y Y Y Y Y Y

R65 Party Zone 3 75200 Bacardi Breezer Tropical Orange Smoothie 1000 LTO Bacardi Canada

Inc. Y Y Y Y Y Y

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Community Shelf Extenders

Community Shelf Extenders

Location LCBO# DescriptionSize (mL)

Support Program Agent

C1: Community Extender 1 12476 Prince Igor Vodka (P.E.T) 1140 BAM Forty Creek Distillery Ltd

C2: Community Extender 2 217687 Canadian Club Premium 1140 Value Add Beam Global Canada

C3: Community Extender 3 470823 Pelee Island Merlot 750 LTO Pelee Island Winery

C4: Community Extender 4 317057 Masi Costasera Amarone Classico Doc 750 LTO Authentic Wine &

Spirits Merchants

C5: Community Extender 5 142117 Lindemans Bin 65 Chardonnay 750 LTO Treasury Wine Estates

C6: Community Extender 6 5132 Silent Sam Vodka 750 BAM Diageo Canada Inc.

C7: Community Extender 7 609479 Sour Puss Raspberry Liquor 1140 LTO Corby Distilleries Limited

C8: Community Extender 8 195610 Canadian Club Sherry Cask 750 LTO Beam Global Canada

C9: Community Extender 9 248484 The Underdog Wine Red VQA 750 LTO Mark Anthony Brands

C10: Community Extender 10 51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 LTO Woodman Wines &

Spirits

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Discovery & Green Extenders

Discovery Shelf Extenders

Green Shelf Extender



D1: Discovery Wines 1 65359 Strewn Gewurztraminer VQA 750 LTO Dionysus Wines

D2: Discovery Wines 2 15875 Moselland Bernkasteler Kurfurstlay Riesling 750 LTO Dionysus Wines

D3: Discovery Wines 3 292466 Kwv Cafe Culture Pinotage 750 BAM Diageo Canada Inc.

D4: Discovery BSM 1 267773 Hop City Barking Squirrel Lager 473 LTO The Premium Beer

Company Inc.

D5: Discovery BSM 2 326546 Windhoek Lager 6 x 330 LTO Diageo Canada Inc.

D6: Discovery BSM 3 273177 Bacardi Oakheart & Cola 473 LTO Bacardi Canada Inc.

D7: Discovery Spirits 1 313312 Seve By Gautier 500 LTO Eurovintage International Inc

D8: Discovery Spirits 2 275248 Citadelle Gin 750 LTO The Kirkwood Group

D9: Discovery Spirits 3 269639 Mackmyra The First Edition 700 BAM Roland And Russell



G1: Green Extender 266049 Adobe Reserva Sauvignon Blanc Organic 750 LTO, FSI PMA Canada Ltd.

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IMAGE Shelf Talkers

LCBO# Description Size (mL) Agent

27623 Mill Street Stock Ale 6 x 341 Trillium Beverage Inc.31104 Mill Street Tankhouse Ale 6 x 341 Trillium Beverage Inc.46946 Taylor Fladgate Late Bottled Vintage Port 750 Sylvestre Wines & Spirits Inc.50211 Malibu Tropical Banana Rum Liquor 750 Corby Distilleries Limited52530 Smokehead Islay Single Malt Scotch Whisky 750 The Kirkwood Group53710 Mill Street Belgian Wit 6 x 341 Trillium Beverage Inc.83188 Fuzion Shiraz Malbec 750 Dionysus Wines84210 Mill Street Organic Lager 6 x 341 Trillium Beverage Inc.107169 Raynal Napoleon VSOP 750 PMA Canada Ltd.119800 Fuzion Chenin Blanc Chardonnay 750 Dionysus Wines134148 Creemore Springs Kellerbier 473 Creemore Springs Brewery Ltd.137810 Campo Viejo Reserva 750 Corby Distilleries Limited140509 James Ready 5.5 6 x 473 The Premium Beer Company Inc.145276 The Lucky Country Shiraz 750 B And W Wines165308 Colio Extra Dry White 1500 Colio Estate Wines186783 Mill Street Lemon Tea 473 Trillium Beverage Inc.210633 Jacob's Creek Chardonnay Pinot Noir Sparkling 750 Corby Distilleries Limited212761 Stone Dwellers Cabernet Sauvignon 750 Von Terra Enterprises Ltd.230474 Graffigna Centenario Reserve Malbec 750 Corby Distilleries Limited247627 Mill Street Organic Lager 473 Trillium Beverage Inc.268011 Tennent's Export Lager 500 The Premium Beer Company Inc.269688 Hungaria Sauvignon Blanc 750 Sylvestre Wines & Spirits Inc.278689 Brancott Letter Series B Sauvignon Blanc 750 Corby Distilleries Limited312850 Mill Street Cobblestone Stout 440 Trillium Beverage Inc.536268 Hungarovin Debroi Cuvee 750 Sylvestre Wines & Spirits Inc.556720 Warsteiner Premium Lager 500 North American Craft Agency577296 Paulaner Hefe-Weissbier 6 x 330 The Premium Beer Company Inc.911396 Moosehead Lager 6 x 341 The Premium Beer Company Inc.

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Limited Time Offers

LCBO#Case Conversion# Description Size (mL) LTO Display Program

828 Folonari Valpolicella Doc 750 $1.00 End Aisle

2691 Tanqueray Dry Gin 750 $1.30 Shelf Extender

4606 Vodka Mudshake - French Vanilla 4 x 270 $1.00

6106 Kronenbourg 1664 6 x 330 $1.00

8805 Forty Creek Barrel Select Whisky 1750 $2.00 Shelf Extender

15875 Moselland Bernkasteler Kurfurstlay Riesling 750 $1.00 Discovery Extender

24422 Fazi Battaglia Verdic Dei Castelli Di Jesi 750 $1.00 End Aisle

34595 Patron Silver Tequila 750 $5.00 End Aisle

51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 $1.50 Comm. Extender

53827 Dan Aykroyd Cabernet Merlot VQA 750 $2.00 End Aisle, FSI

54007 Red Guitar Old Vine Tempranillo Garnacha 750 $1.50 Mini Thematic

54866 Bulleit Bourbon Frontier Whiskey 750 $2.00 Shelf Extender

64444 Mount Gay Eclipse 750 $2.00

65359 Strewn Gewurztraminer VQA 750 $1.00 Discovery Extender

73395 Castillo De Monseran Garnacha 750 $1.00 Mini Thematic

74583 Tuborg Green Beer 500 $0.25

75200 Bacardi Breezer Tropical Orange Smoothie 1000 $1.00 Shelf Extender

82636 Pasqua Soave Doc 1500 $1.00

89821 Girls Night Out Chardonnay VQA 750 $1.00

95315 Wiser's Small Batch Whisky 750 $3.00 Shelf Extender

99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Shelf Extender

105858 Century Reserve Lot 15-25 Whisky 750 $2.00 Shelf Extender

106377 Jacob's Creek Shiraz/Cabernet 750 $1.30 End Aisle

112813 Rosemount Pinot Grigio 750 $2.00 End Aisle

114694 Crown Royal 1750 $3.00

127456 Fuzion Organic Malbec Cabernet 750 $1.00 Shelf Extender

137117 Russian Standard Vodka 750 $1.00

142117 Lindemans Bin 65 Chardonnay 750 $1.00 Comm. Extender

143040 Sauza Hornitos Reposado Tequila 750 $2.00 Shelf Extender

145417 Pelee Island Lighthouse Riesling VQA 750 $1.00 Shelf Extender

148007 Czechvar Premium Lager 500 $0.25

149864 Rickard's Original White 473 $0.20

166215 Amsterdam Blonde 6 x 355 $1.00

179143 Diva Semillon-Sauvignon Blanc VQA 750 $1.00

184069 Hob Nob Pinot Noir 750 $1.00 End Aisle, FSI

187104 James Oatley Tic Tok Chardonnay 750 $2.00 Shelf Extender

189415 Wyndham Estate Bin 555 Shiraz 750 $1.50 Shelf Extender

191866 Pknt Cabernet Sauvignon 750 $1.00 Shelf Extender

192625 Fresh Sauvignon Blanc Chardonnay VQA 750 $2.00 End Aisle

195610 Canadian Club Sherry Cask 750 $2.00 Comm. Extender

200436 Appleton Estate Reserve Jamaica Rum 750 $3.00

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Limited Time Offers Continued


211235 Palm Bay Strawberry Pineapple 6 x 355 $0.50 Shelf Extender

212613 Fifth Leg Semillon Sauv Blanc 750 $2.00 End Aisle

212696 McWilliam's Handwood Estate Moscato 750 $2.00 End Aisle, Wine Fridge A

214866 20 Bees Merlot VQA 750 $1.00

215814 Codorniu Brut Clasico Sparkling 750 $1.50 End Aisle

215871 Gibson's Finest 12 Year Old 1140 $2.50

216028 Pelee Island Gamay Noir/Zweigelt VQA 750 $1.00 Shelf Extender

216655 Absolut Vodka 1750 $1.75

217422 Havana Club Anejo Reserva 1140 $2.00

217471 Canadian Club Reserve 1140 $1.45

219022 House Wine Co. Riesling Pinot Grigio VQA 750 $1.00 End Aisle

219170 Peter Lehmann Weighbridge Shiraz 750 $1.50 Shelf Extender

220756 Amrut Fusion Single Malt Whisky 700 $5.00

223529 Appleton Estate V/X 1140 $2.00 Shelf Extender

224410 Open Sparkling VQA 750 $2.00 End Aisle

225250 Stolichnaya Vodka 1140 $1.10

225615 Brugal Anejo 750 $3.00

225680 Cruzan 9 Spiced Rum 750 $3.00

227678 1800 Silver Tequila 750 $2.50 End Aisle, FSI

228155 Beaujolais Fun 750 $1.00 Shelf Extender

229039 Yellow Tail Bubbles 750 $1.00 End Aisle

232272 Stlto Merlot-Malbec 750 $2.00

232769 Molson M 473 $0.20

233635 Cave Spring Riesling Dry VQA 750 $1.00 Shelf Extender

235499 Sawmill Creek Dry White 1500 $2.05

237255 Saint Clair Vicar's Choice Sauvignon Blanc 750 $2.00 End Aisle

237891 Santa Julia Uno Extra Brut Sparkling 4 x 187 mL 748 $1.00 Shelf Extender

240978 The People's Wine Pinot Gris 750 $1.00 End Aisle

243097 Vina Zaco Tempranillo Rioja 750 $2.00 Mini Thematic

244186 Collingwood 750 $2.00 End Aisle, FSI

247429 Avion Tequila Silver 750 $5.00 Shelf Extender

248484 The Underdog Wine Red VQA 750 $1.00 Comm. Extender

249565 Southbrook Organic Red Connect VQA 750 $1.50 Shelf Extender

251876 Wolf Blass Yellow Label Cabernet Sauvignon 750 $2.00 Shelf Extender

253575 Malibu Black Coconut Flavoured Rum 750 $2.00

254888 Angel Nero D'Avola Organic Giorgio & Gianni 750 $1.00 End Aisle

254995 Revel Stoke Spiced Whisky 750 $2.00 Shelf Extender

256180 Old Sam Rum 750 $1.50

256230 Four Roses Small Batch Bourbon 750 $2.00 End Aisle

258954 Spicebox 750 $1.00 End Aisle, FSI

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Limited Time Offers

Continued


260307 Hollandia Lager Beer 500 $0.15

260364 Megalomaniac Homegrown Red VQA 750 $1.00 Shelf Extender

261305 Peninsula Ridge Cabernet Merlot VQA 750 $1.00 End Aisle

263327 Waterloo Premium Amber 473 $0.25

263640 La Vieille Ferme Cotes Du Ventoux 750 $1.00 Shelf Extender

266049 Adobe Reserva Sauvignon Blanc Organic 750 $1.00 Green Extender, FSI

267773 Hop City Barking Squirrel Lager (W) 473 $0.15 Discovery Extender

267781 Voga Moscato Frizzante Igt 750 $1.00 End Aisle

269027 Bacardi Oakheart Spiced Rum 750 $3.00 Shelf Extender

269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $2.00 Shelf Extender

269605 Freixenet Mia White 750 $1.00 Mini Thematic

269787 Skinnygirl Sangria 750 $1.00

269860 La Posta Cocina Tinto Blend 750 $1.50 End Aisle

270892 Jackson-Triggs Merlot Cask 4000 $4.00

270942 Jackson-Triggs Sauvignon Blanc Cask 4000 $4.00

272609 Las Mulas Organic Sauvignon Blanc Reserve 750 $1.00 End Aisle

272666 Double Cross Vodka 750 $5.00

272724 Three Olives Cake 750 $1.00 Shelf Extender

273045 Canadian Club & Cola Mixed 473 $0.50

273169 Mike's Hard Black Cherry 4 x 330 $1.00

273177 Bacardi Oakheart & Cola 473 $0.25 Discovery Extender

274241 Phillips Vanilla Ripple Schnapps 750 $2.00 Shelf Extender

275248 Citadelle Gin 750 $3.00 Discovery Extender

275354 Uv Cake Vodka 750 $1.00

279547 White House Wine Co. Vidal Moscato VQA 750 $1.00 End Aisle

281428 Wells Banana Bread Beer 500 $0.55

281824 Wild Turkey 81 Proof Kentucky Straight Bourbon 750 $2.00 FSI

281907 Jaw Drop Sucking Lemons 473 $0.25

283804 Skinnygrape Pinot Grigio 750 $2.00 FSI

283812 Skinnygrape Chardonnay 750 $2.00 POD

283903 Coors Light Iced T 473 $0.20 Shelf Extender

283911 Captain Morgan Silver Spiced Rum 750 $1.00 End Aisle

283929 Captain Morgan Black Spiced Rum 750 $1.50 End Aisle, FSI

285254 Forty Creek Copper Pot Reserve 750 $2.00 End Aisle, FSI

292037 Revolution Red 750 $1.00 FSI

292243 Wiser's Spiced Vanilla Canadian Whisky 750 $2.00 End Aisle, FSI

292532 The Wolftrap Vignier Chenin Blanc Grenache Blanc 750 $1.00 End Aisle

293134 Paul Mas Estate Cabernet Sauvignon Merlot 750 $2.00 Shelf Extender

296558 Moosehead Cracked Canoe 473 $0.15

298083 Alberta Premium Dark Horse Whisky 750 $2.00 End Aisle, FSI

302380 Mezzacorona Pinot Grigio Trentino Igt 750 $1.00 End Aisle

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Limited Time Offers Continued


305375 Vinology Red VQA 750 $2.00

306944 Shock Top 473 $0.15 Shelf Extender

307330 Samuel Adams Boston Lager 6 x 355 $1.00 Shelf Extender

307488 Leblon Cachaca 700 $2.00

307983 Skinnygirl Red Wine 750 $1.00 POD, FSI

307991 Skinnygirl White Wine 750 $1.00 POD

308403 Hacker Pschorr Munich Gold Lager 500 $0.15

311936 Canadian Club Classic 1140 $2.50

311993 Canadian Club Reserve 1140 $1.45

312801 Crown Royal Maple Finished 750 $1.00 End Aisle, FSI

313023 Three Olives Smores Vodka 750 $1.00 End Aisle

313312 Seve By Gautier 500 $3.00 Discovery Extender

315887 Skinnygirl Tangerine Vodka 750 $1.00 POD 1

315994 Pinnacle Red Liquorice 750 $1.00 End Aisle, FSI

317057 Masi Costasera Amarone Classico Doc 750 $2.00 Comm. Extender

318683 The Kraken Black Spiced Rum 1140 $3.00

319293 Bacardi Red Grapefruit Jus 4 x 355 $1.50

319426 Bacardi Cranberry Pom Jus 4 x 355 $1.50 End Aisle, FSI

319756 Papidoux Calvados 700 $3.00 Shelf Extender

320333 Gran Centenario Reposado 750 $4.00 End Aisle

320671 Skinnygirl White Cherry Vodka 750 $1.00 POD 1, FSI

321901 Voli Light Vodka - Lemon 750 $1.00 POD 2

321919 Voli Light Vodka - Espresso Vanilla 750 $1.00 POD 2, FSI

324236 Hop City Big Mouth Pale Ale 473 $0.15 Shelf Extender

326009 Knob Creek Bourbon 750 $3.00 End Aisle

326546 Windhoek Lager 6 x 330 $1.00

331025 Jackson-Triggs Cabernet Sauv 1500 $2.00

336529 Black Tower Rivaner 1500 $2.00 Shelf Extender

341602 Cono Sur Bicicleta Pinot Noir 750 $1.00 End Aisle

373191 Sawmill Creek Merlot 1500 $2.05

383711 Jackson-Triggs Merlot 750 $1.00 Popular Pick

393405 Pelee Island Monarch Vidal VQA 750 $1.00 Shelf Extender

410415 Skyy Vodka 750 $1.00

430546 Henry Of Pelham Sauvignon Blanc VQA 750 $1.00 End Aisle

433714 Pelee Island Cabernet Franc VQA 750 $1.00 Shelf Extender

447953 Fireball Whisky Shooter 750 $2.00 Shelf Extender

456095 Ketel One Vodka 750 $1.00

458521 Alvar Pinot Noir VQA 750 $1.50

467662 Strewn Gewurztraminer/Riesling VQA 750 $1.00 End Aisle

470823 Pelee Island Merlot 750 $1.00 Comm. Extender

472555 J&F Lurton Les Fumees Blanches Sauv Bl Vdp 750 $1.00 End Aisle

481838 Folonari Valpolicella Ripasso Classico Doc 750 $2.00 End Aisle

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Limited Time Offers

Continued


487249 Lowenbrau Original 500 $0.25

533026 Masi Modello Delle Venezie Rosso Igt 750 $1.00 Shelf Extender

537258 Tiger Beer 500 $0.25

542977 Rev PET 4 x 330 $1.00

547729 12 YO Elijah Craig Kentucky Bourbon (Heaven H 750 $4.00 End Aisle

554469 Guinness Draught 8 x 440 $1.00

557975 Mount Gay Rum Extra Old 750 $5.00

560243 EastDell Rose VQA 750 $1.00 Shelf Extender

564674 Masi Modello Delle Venezie Bianco Igt 750 $1.00 End Aisle

565713 Reif Estate Cabernet/Merlot VQA 750 $1.00

589051 French Cross Dry White Cask 4000 $3.00

600585 Slava Ultra Premium Vodka 750 $3.00

602995 Pravda Vodka 750 $2.00

605865 Cc Classic...See#311936 1140 $2.50 Shelf Extender

609479 Sour Puss Raspberry Liquor 1140 $2.00 Comm. Extender

610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 $1.00 Mini Thematic

613497 Moosehead Lager 473 $0.15 Shelf Extender

620989 Hoya De Cadenas Reserva 750 $1.00 Mini Thematic

621110 Jackson-Triggs Pinot Grigio 750 $1.00 End Aisle

621623 Yellow Tail Cabernet Sauvignon 750 $1.00 Shelf Extender

623678 Carolans Irish Cream 1140 $3.00 Shelf Extender

627257 Mott's Clamato Caesar Original 12 x 355 $2.00

633685 Havana Club Anejo Blanco 750 $1.00

665232 Naked Grape Chardonnay 750 $1.00

669226 Voga Pinot Grigio Igt 750 $1.00 End Aisle

669440 French Cross Shiraz 1500 $2.00

669465 French Cross Pinot Grigio Cask 4000 $3.00

676056 Radeberger Pilsner 500 $0.15

676775 Lech Beer 500 $0.15

681411 Sleeman Honey Brown Lager 6 x 341 $1.00

718940 Goats Do Roam Red 750 $1.00 Shelf Extender

906628 Coors Light 6 x 355 $1.00

921478 Pabst Blue Ribbon 6 x 355 $0.50 TRADE COPY O

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Value Added Program Warehouse Applied

LCBO#Case Conversion# Description Size (mL) VA Approved

VA Mother Carton#

935 Captain Morgan White Rum

750 Goldschlager 50 mL 293712

11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL 893651

54213 Alberta Premium (P.E.T) 1750 CC Classic 2 x 50 mL 341073

215889 Gibson's Finest Sterling Edition

1140 Gibson's 12YO 50 mL 272237

454462 Banff Ice Vodka 1750 Cruzan 2 x 50 mL 898239

605733 Forty Creek Barrel Select Whisky

1140 Forty Creek DOuble Barrel 50 mL 897835

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Value Added Program

Sales Representative Applied


18 Heineken Lager 6 x 330 12oz Glassware

117 Bacardi Superior 750 Bacardi Oakheart 50 mL

414 Pama Pomegranate Liquor 750 Hpnotiq 50 mL

620 McGuinness Silk Tassel 750 Fireball 50 mL

935 Captain Morgan White Rum 750 Goldschlager 50 mL

1206 Bacardi Gold Rum 750 Bacardi Oakheart 50 mL

1339 De Kuyper Geneva Gin 750 Fireball 50 mL

1487 Crown Royal 750 Glass with Stick

11494 Small Cask Brandy 1140 Forty Creek Barrel Select 50 mL

21378 Jim Beam White Label Bourbon 750 Devil's Cut 50 mL

29231 Smirnoff Ice 4 x 330 Bottle Opener

52050 The Famous Grouse 750 Black Grouse 50 mL

54213 Alberta Premium (P.E.T) 1750 CC Classic 2 x 50 mL

64287 Cono Sur Bicicleta Viognier 750 Re-usable Shopping Bag

64295 Cono Sur Bicicleta Shiraz 750 Re-usable Shopping Bag

77198 Hpnotiq Liquor 200 Branded Lip Gloss

84012 Leffe Blonde 6 x 330 Branded Cheese Marker

95935 Grey Goose Vodka 750 Golf Balls

112672 Wiser's Special Blend (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL

122952 Hpnotiq Liquor 375 Pama 50 mL

173351 Proof Whisky 500 Pour Spout

215889 Gibson's Finest Sterling Edition 1140 Gibson's 12YO 50 mL

217653 Captain Morgan Spiced Rum 1140 Crown Royal 50 mL

217687 Canadian Club Premium 1140 CC Dock 57 Spiced 50 mL

217802 Johnnie Walker Black Label 1140 Johnnie Walker Cuff Links

225243 Stolichnaya Vodka 750 Ice Cube Tray

225938 Lucid Absinthe Superieure 750 Absinthe Spoon

226316 Hiram Walker Special Old Rye Whisky Pet 1140 Wiser's DeLuxe 50 mL

237826 McGuinness Margarita. 1140 Fireball 50 mL

240150 Polar Ice Vodka 1140 Wiser's DeLuxe 50 mL

244657 Dr. McGillicuddy's Lemon Drop Schnapps 750 Fireball 50 mL

253302 Luksusowa Vodka 750 Branded glassware

254722 Silent Sam Vodka 1140 Goldschlager 50 mL

260869 Sobieski Vodka 1.14 1140 Shot Glass

268714 Dekuyper Peachtree 750 Fireball 50 mL

272757 Smirnoff Premium Mixed Drinks - Orange Screwdriver 4 x 330 iPhone case

298521 Yankee Jim Silver Reserve 6 x 473 Cooler bag

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Value Added Program Sales Representative Applied continued


313049 Dr. McGillicuddy's Peach Schnapps 750 Fireball 50 mL

316844 Bombay Sapphire London Dry 750 Cazadores 50 mL

319897 McGuinness Blueberry Pancake Liqueur 750 Polar Ice Vodka 50 mL

319913 McGuinness Glazed Donut Liqueur 750 Polar Ice Vodka 50 mL

319921 McGuinness Whipped Cream Liqueur 750 Polar Ice Vodka 50 mL

333070 Islay Mist Scotch 8 Year Old 750 Grand Macnish 50 mL

451195 Jose Cuervo Especial Gold Tequila 1750 Jose Cuervo Silver 2 x 50 mL

454462 Banff Ice Vodka 1750 Cruzan 2 x 50 mL

487256 Stella Artois 6 x 330 Branded Cheese Marker

554089 Hoegaarden 6 x 330 Branded Cheese Marker

605733 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL

676148 Yankee Jim Ice 6 x 355 Cooler Bag

676429 Bavaria Holland Beer 6 x 500 Cooler Bag

698787 Seagram Orange Cream Swirl 4 x 341 355 mL can Iced Lemon Tea

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Bonus AIR MILES® Reward Miles

LCBO#Case Conversion# Description Size (mL) Display Program BAM

42 Canadian Club Premium 750 9

67 Smirnoff Vodka 750 8

794 Szekszardi Voros Kekfrankos 1000 4

836 Jaszberenyi Rizling 1000 4

893 Wiser's DeLuxe 750 8

943 Mouton Cadet Rouge 750 6

2063 Lamb's Navy Rum 750 8

2196 Captain Morgan Dark Rum 750 6

2253 Disaronno Amaretto 750 8

2485 Sauza Silver 750 15

5132 Silent Sam Vodka 750 Comm. Extender 6

5363 Wyborowa Vodka 750 8

8599 Bell's Original Scotch Whisky 750 8

12476 Prince Igor Vodka (P.E.T) 1140 Comm. Extender 12

12567 Gaston De Lagrange VS 750 20

14977 Sogrape Grao Vasco Dao 750 4

16345 French Cross Cab Merlot Crtn 1000 4

18689 Kwv Chenin Blanc 750 4

27128 Flat Roof Manor Pinot Grigio 750 5

28506 Fat Bastard Cabernet Sauvignon Vdp 750 6

30072 Chateau Timberlay 750 6

31757 Smirnoff Vodka (P.E.T.) 750 8

33175 Fuller's London Porter 500 1

33308 Canada Gold Whisky 750 12

34579 Prince Igor Extreme Vodka 1140 10

38810 Chateau Des Charmes White Label Cabernet VQA

375 3

38828 Chateau Des Charmes White Label Chard VQA

375 3

38927 Isle Of Jura Superstition Single Malt 750 20

40501 Robert Mondavi Woodbridge Sauvignon Blanc

750 6

45898 Bacardi Superior 1750 15

47290 Forty Creek Barrel Select 375 5

53082 Alberta Pure Vodka (P.E.T) 1750 15

55533 Latour Chardonnay 750 6

58677 XOXO Pinot Grigio/Chardonnay 750 4

59535 Small Cask Brandy (P.E.T) 375 4

65367 Eastdell Pinot Grigio VQA 750 4

68924 Gnarly Head Cabernet Sauvignon 750 10

73791 Carlsberg 6 x 330 4

74047 Dan Aykroyd Sauvignon Blanc VQA 750 4

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Continued


88799 Alberta Pure Vodka Pet 750 8

91751 Jacob's Creek Reserve Cabernet Sauvignon

750 10

95968 Royal Reserve Pet 750 8

103341 Canadian Club Premium (Pet) 750 9

106435 Fuller's Extra Special Bitter 500 1

111781 Reif Vidal VQA 750 4

125914 Russian Prince (P.E.T) 1750 15

129726 Fish Hoek Sauvignon Blanc 750 6

131391 Smirnoff Vodka Pet 1.14l 1140 Shelf Extender 10

137125 Russian Standard Vodka 1750 15

138313 Still Waters Single Malt Vodka 750 10

140129 Open Merlot VQA 750 5

143164 Cusumano Nero D'Avola 750 Shelf Extender 5

143321 Mezzomondo Sparkling Rose 750 5

143735 Farnese Negroamaro 750 3

143743 Bodegas Castano La Casona Mona 750 Mini Thematic 3

143891 Peroni Nastro Azzurro 500 1

144493 Montecillo Crianza La Rioja 750 Mini Thematic 5

144758 Family Series Cabernet Sauvignon Vqa 750 4

145086 Mission Hill Sauvignon Blanc VQA Five Vineyds

750 5

145102 Mission Hill Cabernet Merlot VQA Five Vineyds

750 5

145458 Inniskillin Riesling Pinot Grigio VQA 750 6

145490 Cusumano Syrah Igt 750 5

152587 Chateau Saint-Germain 750 6

158741 Alianca Bairrada Reserva Sangalhos 750 4

163949 Misterio Cabernet Sauvignon 750 4

168625 Grooner Gruner Veltliner 750 5

168740 Casa Lapostolle Carmenere 750 8

174573 Sir Perry Berry 500 1

175026 Funf 5 German Riesling 750 4

178624 Montgras Carmenere Reserva 750 5

186403 Tilia Torrontes 750 8

187179 James Oatley Tic Tok Cabernet Sauvignon 750 10

189183 Fielding Red Conception VQA 750 6

190363 Prince Igor Vodka (P.E.T) 1750 15

195826 Colle Secco Montepuciano D'Abruzzo 750 4

199851 Okocim Mocne 500 1

200535 Konzelmann Chardonnay VQA 750 6

204503 Gatao Vinho Verde 750 4

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207688 D'Eaubonne VSOP Napoleon Brandy 1140 20

209064 Absolut Elyx 750 Shelf Extender 20

210286 Russian Standard Original 1140 12

214809 Underberg Bitters Mini 3 x 20 3

215012 Black Tower Rivaner 1000 7

215020 El Dorado 5 Year Old Rum 1140 12

215558 Cattos Rare Blended Scotch 1140 12

216226 Alberta Premium 1140 10

216606 Grant's Family Reserve 375 4

216705 Two Oceans Sparkling Sauvignon Blanc 750 6

216929 Smirnoff Vodka 1140 10

216978 Seagrams V.O. 1140 10

217273 Mumm Cuvee Napa Brut Prestige 750 12

217646 J & B Rare 1140 10

218859 35 South Cabernet Sauvignon Merlot Organic

750 5

219253 Dois Amigos Tinto Red 1500 8

219444 Kawin Cabernet Sauvignon 750 5

219832 Juan Gil Gos Monastrell 750 6

223651 Finca La Linda Syrah 750 5

229849 Finca La Linda Merlot 750 5

231571 Seagrams 83 (P.E.T) 1750 15

231787 Beso De Vino Seleccion Do Carinena 750 Mini Thematic 4

231795 Torres Infinite 750 5

232322 Stlto Chardonnay 750 6

234815 Art De Vivre Cabernet Sauvignon 750 Shelf Extender 5

242545 Great Lakes Crazy Canuck Pale Ale 473 1

243055 Beronia Tempranillo Rioja 750 Mini Thematic 4

245860 Antoine Moueix Merlot Bordeaux 750 8

247486 Hacker Pschorr Weisse Bier 500 1

250134 Sortilege 750 Shelf Extender 8

251074 B & G Partager Cabernet Sauvignon 750 5

254870 Umberto Fiore Barbaresco Docg 750 6

255380 Pilsner Urquell 500 1

255851 Veedha Doc Douro Red 750 8

258665 Robert Mondavi Woodbridge Sauvignon Blanc

1500 12

267005 Sangster's Orig. Jamaica Rum Cream Liqueur

750 12

269639 Mackmyra The First Edition 700 Discovery Extender 20

269720 Henkell Rose Piccolo 3 x 200 6


Continued

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270017 Jacob's Creek Reserve Chardonnay Adelaide Hills

750 9

271882 Mathilde Pear 375 5

271916 Olmeca Altos Reposado 750 20

272161 Devil's Cut 750 12

274696 Pezoules Cabernet Sauvignon 750 4

276501 G. Marquis The Red Line Pinot Grigio VQA 750 5

277210 Cavit Collection Moscato Pavia Igt 750 5

277244 Movendo Moscato 750 7

277319 Bertani Collezione Valpolicella 750 5

277632 Union Noir VQA 750 5

280149 Sica Baron De Hoen Pinot Gris Reserve 750 Shelf Extender 5

281063 Skinnygirl White Cranberry Cosmo 750 End Aisle 5

285270 Hops & Robbers IPA 473 1

285585 Masi Valpolicella Doc 750 5

286195 Bacalhoa Jp Red 750 5

286237 Clean Slate Riesling Qualitatswein Mosel 750 7

288506 Boneshaker IPA 6 x 341 4

291153 Project Paso Cabernet Sauvignon 750 10

291971 Villa Wolf Pinot Noir Pfalz 750 9

292466 Kwv Cafe Culture Pinotage 750 Discovery Extender 8

292607 Volcanes Summit Reserva Cabernet Sauvignon Merlot

750 8

293035 Antonin Rodet Syrah 750 6

293506 Concilio Merlot Trentino Doc 750 4

293514 Domaine Du Petit Clocher Cabernet Franc Anjou

750 4

294520 Spearhead Hawaiian Style Pale Ale 6 x 355 4

296152 Skinnygirl Margarita 750 5

297101 French Cross Chardonnay 1500 5

297887 Errazuriz Estate Merlot 750 8

299339 Skinnygirl White Peach Margarita 750 End Aisle 5

305110 Cave Red VQA Cave Springs 750 End Aisle, FSI 4

305128 Cave White VQA Cave Springs 750 Shelf Extender 4

306076 Bols Blue Curacao 750 10

308163 Pepperwood Grove Old Vine Zinfandel 750 8

309401 Taylor Fladgate First Estate Port 750 6

316125 Three Olives Burst 750 Hero 8

322792 French Cross Red 1500 4

329094 Tsantali Makedonikos Dry Red 1000 4

329342 Prince Igor Vodka 375 4


Continued

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331314 Alexander Keith’s Cascade Hop Ale 473 End Aisle 1

331322 Alexander Keith’s Hallertauer Hope Ale 473 End Aisle 1

331538 Molson Canadian Wheat 473 1

333476 Lake Of Bays Spring Maple Belgian Blonde Ale

750 End Aisle 3

334847 Seagram Cider Sampler 6 x 473 4

336503 Black Tower Rivaner 750 Shelf Extender 5

336743 Yvon Mau Merlot Vdp 750 Shelf Extender 5

349126 Pillitteri Gewurztraminer/Riesling VQA 750 4

349191 Pillitteri Cabernet/Merlot VQA 750 4

350397 Banff Ice Vodka 750 8

373373 Pierre Sparr Gewurztraminer 750 5

379180 Robert Mondavi Private Selection Chardonnay

750 8

383356 Sawmill Creek Autumn Blush 1500 7

400754 Iceberg Vodka 750 Shelf Extender 9

437772 Belvedere Vodka 750 Shelf Extender 20

441428 Pasqua Sangiovese Di Puglia 1500 8

453084 Moet & Chandon Imperial Champagne 750 Shelf Extender 20

461434 Alberta Springs 1750 15

464388 Sogrape Vila Regia 750 4

494492 Robert Mondavi Woodbridge Merlot 750 6

506741 Kronenbourg 1664 500 1

526251 Jackson-Triggs Black Series Chardonnay VQA

750 5

530451 Pasqua Pinot Grigio Chardonnay Delle Venezie

750 4

534693 Kittling Ridge White Zinfandel/Vidal 750 3

535849 Ogier Heritages Cotes Du Rhone 750 10

560532 Strongbow Cider 500 1

569087 Farnese Chardonnay 750 Wine Fridge A 3

569095 Ogier Cotes Du Ventoux 750 7

572453 Cesari Merlot Delle Venezie 750 4

582205 Chivas Regal 18 Year Old 750 30

582387 Mount Gay Eclipse 1750 25

582411 Gato Negro Merlot 1500 6

582825 Family Series Chardonnay VQA Peller Estates

750 4

591701 Argento Chardonnay 750 4

602615 Angus The Bull Cabernet Sauvignon 750 6

604868 Grey Goose Vodka 1750 End Aisle 30


Continued

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604926 Prince Igor Extreme Vodka 750 Shelf Extender 8

605048 Patron Xo Cafe Tequila Liqueur 750 15

605758 Bolivar Coffee Liqueur 1140 6

613059 Eastdell Pinot Noir VQA 750 6

621151 Montalto Nero D'Avola Cabernet Sauvignon 750 5

621953 Casal Thaulero Merlot/Cabernet Sauvignon 750 3

627166 Inniskillin Cabernet Merlot VQA 750 7

698399 King Dark Lager 6x 341 Shelf Extender 4

Bundled Bonus AIR MILES® Reward Miles

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BBAM Option LCBO# Description Size (mL) BAM

BBAM Amount

Total BAM

2 39651 Sleeman Honey Brown Lager 473 3 3

2 73361 Sleeman Cream Ale 473 3 3

2 279307 Somersby Apple Cider 500 3 3

4

281063 Skinnygirl White Cranberry Cosmo 750 5 3 13

296152 Skinnygirl Margarita 750 5 3 13

299339 Skinnygirl White Peach Margarita 750 5 3 13

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”

Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

Bundled Bonus AIR MILES® Reward Miles

Continued

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Necktags

LCBO# Case Conversion Description Size (mL) NT Approved

6502 Cointreau 750 Classic Cocktail

56283 Soho Lychee Liqueur 750 Recipe

71597 Absolut Mango Vodka 750 Recipe

78980 Carmen Reserva Cabernet Sauvignon 750 Explore to Discover Sweeps - Win a Mountain Bike Contest

116038 Metaxa Seven Star 750 New Metaxa Cocktails

169052 Carmen Reserva Carmenere 750 Explore to Discover Sweeps - Win a Mountain Bike Contest

207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 Contest

249078 Southbrook Organic White Connect VQA 750 Winery of the Year

277665 Sacred Hill Pinot Noir Marlborough 750 Accolade

286310 Compass Box Great King Street 'Artist's Blend' 750 Whisky Blend of the Year - Whisky

Advocate

308239 Lucky Penny Red 750 Lucky Penny NEW!

312819 Lucky Penny White 750 Lucky Penny NEW!

316109 Smirnoff Kissed Caramel 750 New Recipe

318469 Sotol Hacienda De Chihuahua Plata 750 Organic/Sotol Highlight

325159 Gustave Lorentz Riesling Cuvee Amethyste 750 Ontario Headwaters Institute

358309 Carmen Gran Reserva Cabernet 750 Explore to Discover Sweeps - Win a Mountain Bike Contest

376749 Metaxa 5 Star 750 New Metaxa Cocktails

396234 E&J VSOP Brandy 750 Mixed Drink Cocktail Booklet

462432 Piper Heidsieck Brut Champagne 750 New Accolade

589556 Bodega Norton Cabernet Sauvignon 750 Winemaker of the Year

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Display TableMerchandisingGuidelines

The following section provides direction on merchandising Nesting and Promo Tables.

If you have any questions, please contact your store’s Regional Visual Merchandiser or e-mail [email protected].

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Display Table Themes

The Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Example of colour, size, type

Example of “like with like”

Merchandising Display Tables

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Example of basket with sign

Product Placement

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

Nesting Table Baskets

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Store #

Nesting Table Theme

Thin

k Fr

esh

This

Sp

ring

goLO

CA

L

Min

i Th

emat

ic

VIN

TAG

ES

Ess

entia

ls

1 1

4 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 157 1115 1 1 1149 1 1164 1171 1187 1 1 1198 1200 1212 1217 1226 1248 1 1249 1252 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 Essential390 1 1393 1394 1

Store #

Nesting Table Theme

Thin

k Fr

esh

This

Sp

ring

goLO

CA

L

Min

i Th

emat

ic

VIN

TAG

ES

Ess

entia

ls

401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1

Stores will receive a sign for specific themes.

Nesting Table Fixtures

Product Theme Location

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Nesting Table Map

Use for all Nesting Table Themes

Basket

1 Case

Q

Baske

t

1 Cas

e P

Basket

1 Case

O

Basket

1 Case R

SIG

NA

GE

SO

FT

D

RE

SS

ING

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

FR

ON

T

OF

S

TO

RE

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Popular New And Noteworthy Products

Location LCBO# Description Format

A 0283911 Captain Morgan Silver Spiced Rum 750 mL

B 0318667 Mount Gay Eclipse Silver 750 mL

C 0275248 Citadelle Gin 750 mL

D 313338 Torres 5 Year Old Brandy 750 mL

E 271643 Tromba Tequila Blanco 750 mL

F 321562 McGuinness Peach Schnapps 750 mL

G 306993 Green Flash West Coast IPA 4 x 355 mL

H 322016 Samuel Adams Latitude 48 IPA 6 x 355 mL

I 330845 Elysian Immortal IPA 6 x 355 mL

J 324210 Centennial IPA 6 x 355 mL

K 319798 Philips Hop Circle IPA 6 x 341 mL

L 312819 Lucky Penny White 750 mL

M 272609 Las Mulas Organic Sauvignon Blanc Reserve 750 mL

N 292037 Revolution Red 750 mL

O 269845 Cooralook Chardonnay 750 mL

P 212696 McWilliams Hanwood Moscato 750 mL

Q 277673 Giesen Riesling Marlborough 750 mL

R 297234 Brumont Gros Manseng Sauvignon 750 mL

Alternate Products

N1 293514 Domaine Du Petit Clocher Cabernet Franc Anjou 750 mL

N1 312991 Laurence Feraud Plan Pegau 750 mL

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Re-order# DGN 14108-87Shelf Talkers DMS Re-order# DMS-14108-96

Nesting Table Theme: N1 & N4

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goLocal: A selection of VQA White and Red Blends

Location LCBO# Description

A

MANAGER’S DISCRETION

TO SELECT AN ASSORTMENT OF VQA WHITE AND RED BLENDS TO MERCHANDISE ON THE TABLE

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

Alternate Products

N2

N2


Re-order# DGN 14108-88

Nesting Table Theme: N2

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Nesting Table Theme: N3

Mini Thematic

Location LCBO# Description Format

A 54007 Red Guitar Old Vine Tempranillo Garnacha 750 mL

B 73395 Castillo De Monseran Garnacha 750 mL

C 143743 Bodegas Castano La Casona Mona 750 mL

D 144493 Montecillo Crianza La Rioja 750 mL

E 231787 Beso De Vino Seleccion Do Carinena 750 mL

F 243055 Beronia Tempranillo Rioja 750 mL

G 243097 Vina Zaco Tempranillo Rioja 750 mL

H 269605 Freixenet Mia White 750 mL

I 610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 mL

J 620989 Hoya De Cadenas Reserva 750 mL

K 620997 Campo Viejo Crianza 750 mL

L 270363 Castillo De Almansa Reserva 750 mL

M 523811 Candidato Oro 750 mL

N 36822 Marques De Riscal White 750 mL

O 137810 Campo Viejo Reserva 750 mL

P 621003 Montecillo Reserva 750 mL

Q 165845 Chivite Gran Feudo Rose 750 mL

R 32656 Marques De Riscal Reserva 750 mL

Alternate Products

N3 269977 Las Rocas Garnacha 750 mL



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Promo Table Fixtures - Product Theme Locations

Product Theme Location

Store #

Promo Table Themes

Rosé Fresh Wine Fresh Vodka Fresh Beer

5 1

10 1

115 1 1 1

187 1 1 1 1

212 1

252 1 1 1 1

253 1 1 1

265 1

334 1 1 1 1

355 1 1

378 1 1 1 1

388 1

445 1 1 1 1

491 1

497 1

573 1

590 1 1 1 1

617 1

619 1 1 1

624 1 1 1 1

631 1 1 1

632 1 1 1

703 1 1

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Promo Table Themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.SIGNAGE

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

FRONT OF STORE

Promotional Table Location Map

Promo Table 1: Rosé - No change from PT13

Stores are to continue to merchandise the following Rosé products from PT13:

Location LCBO# Description FormatA 122424 Fuzion Shiraz Rosé 750B 37531 Santa Carolina Cabernet Sauvignon Rosé 750C 275693 Hardys Chronicles Twice Lost Rosé 750D 79384 Barefoot White Zinfandel 750

E 324558 House Wine Co. Chardonnay Merlot 750F 234377 Villa Maria Private Bin East Coast Rosé 750

Promo Table 2: Fresh Wine

Location LCBO# Description FormatA 308239 Lucky Penny Red 750 B 310391 The Dreaming Tree Crush Red Blend 750 C 308015 Menage et Trois White 750 D 212696 Mcwilliam's Handwood Estate Moscato 750

E 281345 Fifth Leg Old Dog New Tricks Shiraz 750 mLF 274738 The Little Grape That Could Torrontes 750 mLG 270009 Vna Maipo Chardonnay 750 mLH 300673 Bodegas Castano Hecula 750 mL

Alternate Products

P2 293472 Galevan Paroles De Femme Aoc Cotes Du Rhone 750 mL

P2 307710 Ebeia Roble Ribera Del Duero Do 750 mL


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Promo Table 3: Fresh Vodka

Location LCBO# Description FormatA 34645 Smirnoff Lime Vodka 750 mLB 603001 Smirnoff Watermelon Twist Vodka 750 mLC 257238 Absolut Citron Vodka 750 mLD 276287 Absolut Grapevine 750 mL

E 116327 Grey Goose La Poire Vodka 750 mLF 597559 Tito's Handmade Vodka 750 mLG 279463 Van Gogh Blue Vodka 750 mLH 138313 Still Waters Single Malt Vodka 750 mL

Alternate Products

P3 149567 Tag No. 5 Vodka 750 mL

P3 312983 Skinnygirl Bare Naked Vodka 750 mL


Promo Table 4: Fresh Beer

Location LCBO# Description FormatA 309799 Pump House Blueberry Ale 500 mLB 286625 Samuel Adams Spring Lager 6 x 355 mLC 337453 Seagram Cider Sampler 6 x 473 mLD 589754 Rogue Dead Guy Ale 650 mL

E 324236 Hop City Big Mouth Pale Ale 500 mLF 279349 Innis & Gunn Irish Whiskey Cask 330 mLG 317222 Propeller IPA 6 x 341 mLH 643072 Boris Beer 6 x 250 mL

Alternate Products

P4 308403 Hacker Pschorr Munich Gold Lager 500 mL

P4 312793 Ginger Beard 500 mL


Promo Table Themes

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Documents

Thinking Fresh This Spring April 1, 2013 - Doing Business with LCBO