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Thinking digitally – harnessing digital
technology to re-think the way we work
Nicki Moore. Senior Lecturer in Career
Development, iCeGS. University of Derby
derby.ac.uk
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Before I begin……………
• In order to engage fully with
the presentation, please log
on to www.menti.com using
your smart phone, tablet or
laptop. This will allow you to
actively participate in the
conversation.
derby.ac.uk
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A note on terminology
• Digital literacy refers to the
capabilities which fit someone for
living, learning and working in a digital
society (Jisc 2015)
• Digital career literacy refers to the
digital career management skills
required to manage one’s career.
These are regularly referred to as the
7C’s (competences) of Digital Career
Literacy (Hooley 2014).
derby.ac.uk
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Question 1: When you see this image
how does it make you feel?
Go to www.menti.com to vote. The code is 16 22 78
derby.ac.uk
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Developing digital literacy awareness
Digital strategy
derby.ac.uk
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Why should the CDI be
interested in digital literacy?
• As a thought leader for the career development
sector
• As a guardian of the occupational standards for
the UK career development workforce.
• As an employer
The CDI is developing a digital strategy to
enhance the delivery of our services
derby.ac.uk
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And what’s more……….
‘Careers professionals also need to develop digital
talent and leadership to support people to update
their own digital skills and access exciting career
opportunities in the emerging hi-tech and digital
industries. The CDI will publish a strategy and
three-year action plan which will set out a
vision for the sector to imagine new ways of
working, using digital technology and to set out
their training and development needs’.
DFE 2017
derby.ac.uk
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The CDI as a thought leader
• Ensuring a pipeline of appropriately skilled
individuals
• Understanding the need for the workforce to
develop and continually update their skills to meet
these demands.
• Entering the debate about digital skills not just in
the services delivered directly to clients but
grounded in a wider understanding of the digital
world.
derby.ac.uk
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The CDI as a thought leader
The CDI will provide opportunities for the sector to
investigate a range of topics which impact on our
business for example how we:
• Develop an innovative digital culture
• Respond to and utilise the ‘internet of things’
• Utilise artificial intelligence to deliver services
• Exploit ‘big data’ to understand our impact
• Understand the impact of digital technology on the
economy
• Address any issues of social inequality that the rise of
digital technology might introduce
• Support the organisations and individuals who are our
clients to respond to this changing world
derby.ac.uk
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Question 2: How much do you
understand the implications for
career guidance practice of the
following
• The internet of things
• Artificial intelligence
• Big data
• Social inequality and digital
technology
derby.ac.uk
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The CDI as a guardian of the
occupational standards
• What digital capabilities are
required by the career
development workforce?
• What digital competences
exist within the sector?
• What are the best approaches
to meeting any skills gaps?
derby.ac.uk
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What skills are needed?
ICT proficiency
and productivity
Digital communication collaboration
and participation
Digital creation, problem
solving and innovation
Information, data and
media literacies
Digital learning and development
Digital identity and wellbeing
derby.ac.uk
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Question 3: Use three words to
describe your attitude to developing
digital literacy
derby.ac.uk
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What I have learned about digital
literacy
• We are not the only ones tackling
these issues
• The EU and the DfE has a vision for
digital literacy
• Other professional associations are
working to meet these challenges
• There is no magic bullet
• Be brave and curious
• Talk to people who can help
• Share your learning
derby.ac.uk
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How will the CDI respond to the
challenge?In January the CDI
• Began to engage with practitioners, managers, thought leaders
and policy makers across the UK to identify what skills are
required for all aspects of our work. This will result in a training
needs analysis.
• Digital literacy will be more evident in all aspects of CDI work
• Articles in Career Matters
• Opportunities for professional development through webinars,
workshops and training events
• A LinkedIn group to share practice
derby.ac.uk
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Implications for new practitioners
• Explore the use of digital technology in all areas of
practice including personal guidance, information
development and presentation, careers education and
processes of monitoring, review and evaluation.
• Develop your own digital career management skills
• Join the new Linked in group (even volunteer to get
involved in coordinating this)
• Offer to become a ‘digital champion’
• Write for ‘Career Matters’
• Get involved in the research
derby.ac.uk
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References• Schiersmann, C., Ertelt, B.J., Katsorov, J., Mulvey, R., Reid, H. and Weber, P. (Eds).
(2012). NICE Handbook for the Academic Training of Career Guidance and
Counselling Professionals. Heidelberg: Heidelberg University.
• CDI (2016). Career Professionals in the 21st Century A Blueprint of Learning
Outcomes for Professional Roles in the UK Career Development Sector. Stourbridge.
• CDI (2017). Qualification in Career Development Handbook 2017/18. Stourbridge.
• CDI (2018). Thinking digitally in a digital world: A digital strategy for the Career
Development Sector. Stourbridge.
• Hooley, T. (2012). How the internet changed career: framing the relationship
between career development and online technologies. Journal of the National
Institute for Career Education and Counselling (NICEC). Issue 29.
• Jisc (2014). Building digital capabilities: The six elements defined. Bristol. Jisc.
Available from
http://repository.jisc.ac.uk/6611/1/JFL0066F_DIGIGAP_MOD_IND_FRAME.PDF
• McKinsey and Company (2015). Cracking the Digital Code. McKinsey Global Survey
results. Available from https://www.mckinsey.com/business-functions/digital-
mckinsey/our-insights/cracking-the-digital-code
