inform, influence + inspire by thinking in pictures

David Armano, VP Experience Design, Critical Mass // criticalmass.com

Logic + Emotion // darmano.typepad.com // Twitter @armano

Which of your 5 senseswould you fear losing most?

The eyes are not responsible

when the mind does the seeing.~Publilius Syrus

this is art

this is design

this is simplicity

Source: Picol http://vimeo.com/2696386

this is how you get there.

Source: Dave Gray

A picture is worth athousand words is a

saying/cliche that refers to theidea that complex stories canbe described with just a singlestill image, or that an image

may be more influential thana substantial amount of text.

~wikipedia

Thinking Visually In

4 “M”s

Source: Information Architects (2007)

metaphor

Source: Stephen P. Anderson

model

Source: Dan Roam

mindmap

manifest

you are here

6 Steps To

1. Empathize: See the world as a child

ObserveNotice the little things that

others miss

AskAsk questions, even silly

ones

ExploreEntertain your curiosity

2. Memorize: Commit thoughts to memory

Dave Gray

(Can Draw)

Me

(Can’t Draw)

3. Analyze: Take a step back

you

your subject

4. Synthesize: Filter signal from noise

input

synthesis

output

5. Visualize: See it, then do it

6. Materialize: make it tangible, make it stick

A checklist for thinking visually…

+

Why it matters

Gets people’s attention quickly

Helps us to learn faster + more effectively

Lets people do their own thinking

Helps us tell stories

Where to start

tufte gray

roam krug

And a word of advice

can’t do this

without this

inform, influence + inspire by thinking in pictures

David Armano, VP Experience Design, Critical Mass // criticalmass.com

Logic + Emotion // darmano.typepad.com // Twitter @armano