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Think Tank 1
Moderator
Joachim C Bartels
Managing Director
Business Information Industry Association
Hong Kong
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Becomes
an Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
The Analytics Revolution is Under Way
Analytics Drive Growth
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Acceleration in Analytics Development
(% of Announcements, 282 in Total, Second Half 2013 and
First Half of 2013)
23.8
18.8
5 11.7
8.5
5.7
2.8
23.8
Analytics, Scoring,
Fraud Prevention
Software, Workflow,
Platforms
BIG Data
B2B Data
B2C Data
Compliance
Consultative
Other
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Method of Development Analytics
(% of Announcements)
29
50
21
Acquired
Internal Dev
Partnerships
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Wall Street Rewards Companies with
Analytics Capabilities
Enterprise Value in X Revenue
Source: Marlin Associates (M&A)
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Business Information Development Trends
Enterprise Value in X EBITDA
Source: Marlin Associates (M&A)
Degreed in Geek
It doesn’t hurt to have degrees from top operations
research, statistics or mathmatics programs, such as
those at MIT, Stanford, Harvey Mudd, Imperial
College London, Cambridge University and the
Indian Institute of technology.
Mathlete
Strong math skills are table stakes.
Suit-Able
Has the know-how and finesse to be a business
leader. Today, data scientists can lead from the
backroom to the boardroom.
Agile and Adaptive
Versatile enough to apply their expertise to
multiple industries, from retail to banking, health
care to airlines.
www.indeed.com/jobtrends?q=%22Data+Scientist%22&I=%5D&relative=1. http://management.fortune.cnn.com/2013/05/10/big-data-jobs/. http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-
the-21st-century/ar/1. www.nytimes.com/2013/04/14/education/edlife/universities-offer-courses-in-a-hot-new-field-data-science.html?_r=2&. www-01.ibm.com/software/data/
infosphere/data-scientist/. www.fifo.com. www.indeed.com/salary?q1=data+scientist&I1=&tm=1. www.payscale.com/research/US/Job=Data_Scientist_%2F_Engineer/Salary.
Insight Whisperer
Can develop unique insights, apply them to
solve business problems, and explain them to
business people who don’t have PhDs in
operations research.
Quantastic
Successful data scientists come not only from
pure math backgrounds, but also from such
fields as engineering, statistics and
econometrics. They have programming skills
or the ability to learn programming languages
and represent concepts via computer code.
It takes one to know one:
A true data scientist can spot the real deal
ANATOMY OF A DATA SCIENTIST The era of Big Data has created a talent gap for people who can pull actionable insights out of raw data. The data scientist—called “the
sexiest job of the 21st century” by Harvard Business Review—is in demand, with a 15,000% jump in job posts between 2011-2012. In the US,
the average salary for these sought-after scientists is around $100,000
So what makes a good data scientist?
Problem-Solving Powers
A problem solver at heart who’s able to devise
creative solutions to rel-world problems.
Knows how to define those problems
precisely, spot elusive patterns and connect
the dots.
Curiouser and Curiouser
Critical thinking and a relentlessly inquisitive nature
are at the center of an analytic mindset.
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Become an
Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Key Trends - Innovations in BIG Data and
Analytics
Taxation
BIG Data
&
Analytics
Banking
Credit
Pricing
Marketing
• Land Registers
• Council Records
• Property Sales –
domestic &
overseas
• Determine Customer
Future Needs
• Higher Risk
Prediction
• Identity Analytics in
Fraud Prevention
• Compliance Tools
• Payday Lending
• Linking Corporate Profiles with
News
• Linking Mortgage Data with Geo
Data
• Enterprise & Operational Risk
Management Platforms
• Compliance Tools
• Fraud Prevention
• Financial Health Indices on SMEs
• Real Time
Competitive Pricing
in Retail
• Analytics for Specific
Market Segments
• Capabilities to Capture Sentiments,
Intent of Purchase
• 150 million Facebook Conversations
Analyzed
• Mining of HR Data for CRM
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Become an
Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
• Main Street is Dying – Information
Plays ‘Catch up’
• Marketing Data Bases Decay Faster
• Lack of Comprehensive Customer Knowledge
• Companies Scramble for B2B and B2C Data
The Issue¹
• 50% of Data Outdated
• 46% Problems in Linking Different Sources
• 42% Inaccurate Data
• 75% of Respondents to Make Investment in Data Quality¹
• 94% of Respondents to Consider Investment in Real-time
Decision-making and Analytics¹
¹Experian QAS Survey
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Become an
Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Key Trends
More Customer Insights
• … Executives are still looking for a deeper understanding
of their customer base
• Lack of reliable access to useful external data¹ (42%)
• Intense focus on sustained profitable growth¹ (52%)
• Harder to achieve in the future¹ (83%) - Reached end of the line
in cost cutting
¹ CFO Research and Experian - FICO Banking Analytics Blog - NACM
Convergence of
Marketing and Credit
• More and Better
Information &
Insights Real-time
• Marketing, Sales &
Credit Work in
Tandem
• Secure Growth Path
• Determine what Customers
Aspire to in the Future
Expanding Scope of
Information
Key Focus on Highest
Priority Items
• Segmentation
• Data & Decision
Standards
• Client Profitability
• Discipline in Execution
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Innovations in BIG Data and Analytics
Key Trends
¹ CFO Research and Experian - FICO Banking Analytics Blog - NACM
Expanding Scope of Information Beyond
Traditional Sources
• Internal Data
• Customer Portfolio
• Marketing & Sales
• Distribution Channels
• Factory Floor
• Supply Chain
• External Data – New
Sources
• Insights on Potential
Customer Needs
• Customer Environment –
Demand & Risk
Data
Integration
Analytics
Workflow
• Information Literary
as a Crucial
Management
Competency • Real Time
Reliable Business
Decisions
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Innovation Example IRON Solutions
…. There was a Paper Based Guide ….
…. Equipment Valuations
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Innovation Example IRON Solutions
The Intelligent Online Trading System
Providing Data, Intelligence, and Tools for Profitability
Sourcing - Buy - Sell Sourcing - Buy - Sell
Life Cycle of
Equipment
Price Indices
Financing
Risk Assessment
Trends
Valuations
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Innovation Example:
Thomas Industrial Network
• Thomas Exited Print in 2006 –
In 1998 Print was 71% of Revenue, 0% in 2007
• Vertical search digital directories for
engineers, designers and purchasing
agents to identify industrial supplies
• Introduced "Marketing Services" to help
industrial suppliers go direct to
customers
• Thomas Industrial Network
• Major expansion by adding Data Syndication
services bridging gaps between suppliers and
distributors
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Become an
Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Fear of Fraud Drives Consumer
Credit Information
• Regulation Requires Free Credit Reports
Credit Bureaus Responded
with Value Added
• Credit Scores
• Fraud Monitoring
• Fraud Alert
• Identity Theft Monitoring
• Identity Theft Resolution
LifeLock
• Fraud Monitoring
• Identity Theft Protection
• Stolen Wallet Assistance
• Service Guarantee
• Insurance
A US $ 2 Billion Business
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Fear of Fraud Drives Consumer
Credit Information
LifeLock
- The Innovator -
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Become an
Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• US Consumer Financial Protection Bureau
• New Regulator for Consumer Credit Information
• Scrutinizes Practices of Credit Bureaus
• Insists on Transparency and Expeditious Complaint
Resolution
• Senate Investigation of Data Brokers
• Scrutinizes Practices of Data Brokers
• Concerned about ‘Unprecedented Amount’ of Data
Collected
• Consumer Education
• Industry Practices
• Financial Literacy
• Acxiom ‘AboutTheData’
• Portal for Consumers
• Opt-out for Undesirable
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Observation of Key Trends
• The Analytics Revolution is Under Way
• Wall Street Rewards Companies with
Analytics
• The BIG Data Idea is Taking Hold
• Main Street is Dying – Information Plays
‘Catch up’
• Growth and Customer Profitability Become an
Imperative
• Fear of Fraud Drives Consumer Credit
Information
• Consumers Seek Ways to Draw the Veil Back
Over Their Lives – Taking Control over Data
• The Medical Information Revolution (USA)
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
• The Medical Information
Revolution in the USA
• Regulation Drives Growth in
Healthcare Informatics
Information
Science
Computer
Science
Health
-care
Hospitals
Doctors
Retail
Pharma
Insurance
Pharma
Industry
Device
Manufacturers
Regulator Gov
Insurance
Deeper and more
Accurate Profile of
Consumer Patient
Consumers want more
Transparency on
Services Provided
September 2013 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
• The Medical Information
Revolution in the USA
• Market Catalysts:
• Higher Patient Volumes at Lower Reimbursement
Rates
• Informatics and Data-Driven Decision Making
• Data Collection, Data Aggregation, Data Warehousing,
Decision Support and Communication
• Emergence of the Consumer Patient
• Individuals Realize that they Cannot be Passive
Participants and Applying Greater Scrutiny of Services
they Receive
• Transformation of the Healthcare Insurance
Market
• Creation of Public and Private Insurance Exchanges
Think Tank 1 BIIA at EASDP Amsterdam 2013 Congress www.biia.com
Thank You!
About the Moderator:
Bartels is founder and chairman of Intrepid Explorers, Inc. (IEI), a US based information content
consultancy IEI specializes in serving information content providers in the development of new
international markets, the identification and selection of potential partners, the development of new
strategies and information concepts. IEI also serves clients outside the information content industry, but
which may have a keen interest in entering or investing in the content industry. IEI advises the banking
sector (including Central Banks) in information pooling of loan performance data and in setting up Credit
Bureau operations.
IEI is a co-founder of Business Information Industry Association Asia Pacific – Middle East Limited (BIIA),
based in Hong Kong. BIIA was formed in June 2005 as a result of an initiative by several leading business
information content services companies and three information content consultancy firms. BIIA currently
represents 30 members from Asia Pacific Rim countries, South East Asia, South Asia, the Middle East,
Europe and the USA. BIIA is a trade association for the information content industry. Information content
can be defined broadly as suppliers of paid-for (by users or advertisers) proprietary digital information to
businesses or about businesses. One of BIIA's principal objectives is to hold regular Information Forums
for its members to be able to network and debate future trends in information needs with users, regulators,
government and the public information sector. BIIA provides a platform for members to network and to
work on common issues facing the industry in the region.
Bartels started his career in the business information industry at The Reuben H. Donnelley Corporation (at
that time a D&B Subsidiary). He was Senior Vice President at the Dun & Bradstreet Corporation from
1975 to 2000.
Joachim C Bartels can be reached at: [email protected]
www.biia.com