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Think Outside the Box PRESENTED BY LOCAL FLORISTS KAREN LAWTON AND BONNIE SILBAUGH
Why is this Important to your Business?
A very high percent of in-store sales are based on
curb appeal
First impression
Gives a feel for the community
For better or worse, your business will be judged by
its appearance
K
Basic Curb Appeal
Basic items that give the storefront a fresh look
Remove broken items, dead plants, overgrown weeds
Clean and declutter windows and window sills
Assign someone in your business to be the “Curb
Appeal Director”
Water plants, sweep debris, report any bigger issues
Remove grass in cement cracks
K
Signage – From the Main Street Experts
In plain view and easy to read
Quality materials
Made to scale
Visible for vehicles and pedestrians
Contrasting colors
White or light colors on windows
Basic Size Guide
8” text – readable from 250’
12” text – readable from 400’
Use less than 60% of space for lettering
B
Signature Piece
Something that sets you apart
Introduces what the customer will find inside
B
Signature Pieces
B
Flower Pots 101
Real Flowers or Artificial
Should change with the seasons
Thriller – something tall
Filler – something to fill
Spiller – something to hang over
Artificial Flowers
K
Flower Pots – What Not to do
K
Door Décor
Could be generic and stay up year round
Seasonal – keep in the right season
Keep door signs updated and clean
B
Door Décor Don’ts
Christmas Wreath…
but it’s April!! B
Service vs. Retail
Why should non-retail space care about curb appeal?
Inviting and noticeable
Updated window information can drive sales and foot traffic
Sends a message about the quality of your work
Parking is a concern
Convenient parking
Paved if possible, potholes fixed, parking lines repainted
B
Today’s Shopping Experience
That “wow” shopping experience
Emotional response to shopping
Fun and inviting, hands on
Customers want to be
acknowledged, quickly informed,
and meet people that seem genuine
Refer to other shopping experiences
K
Take the Time
In a world full of meetings, ideas, and ways to
grow your business, take 10 minutes tomorrow to
implement just a few of these ideas.
You, and your customers, will be glad you did!