Think global, think positive AXXESS Version Anglaise v3.pdf · An agency which is creating value for your image. Expertise Editorial strategy: brand content Digital: strategy, web

Think global, think positive !

Our raison d’être in a few figures 88% of French Internet users are consulting websites before making their purchases

80% of consumers are using their smartphones before making a purchase

93% of purchases are still bought at a physical point of sale (vs. ordered online)

Web-to-store and Brand content is an opportunity to: • Redirect online customers to physical shops.

• Boost your brand visibility, your products, your customers and enhance your positioning.

Think global. Think positive !

Our Vision

Axxess Groupe Digital is an independent group composed of three experts, specialists and complementary agencies.

We primarily work with outsiders advertisers who have the ambition to grow and be heard by consumers.

We believe in the duty of transversality, in a world where everything goes fast and where everything converges more and more.

Through its 3 entities, Axxess Groupe Digital manages personalized answers corresponding to your needs. Digital strategy, creative strategy, device consulting, brand content, virality, acquisition, web marketing, data marketing, relationship marketing, design ...

More than choose: define.

Assess. Activate. Converse.

Our positioning

Make your brand an experience. The connection to consumers a logic of sharing information and emotions. Today, value is in conversation!

AXXESS digital group is positioned as an activator of your brand in its entirety: image, products, spaces, customers.

In our 3 expert agencies, we mobilize resources and select talents adapted to each client problems. Never forget that what matters is the interaction.

Key figures

Group presentation

300customer accounts

7M€ million

turnover

40 employees

2

agencies

AXXESS has 3 expertise areas and 1 video production department.

AXXESS Digital Group is :

PARIS

Tours

Image and visibility

Other subsidiaries

Products & Spaces

Customer development

The Group

Strategy & customer conquest

Customers-value creating agency.

ExpertiseMarket and product development, consulting and strategy, Drive to Store, web marketing, cross channel and cross media acquisition campaigns, digital and operational marketing, web solution development.

Customers typologyCompany B TO B TO C (networks, franchise, buildings, toy, decoration, food)


An agency which is creating value for your image.

ExpertiseEditorial strategy: brand content Digital: strategy, web design, development and integration, web marketing.Social media: strategic planning, community management, e-reputation Advertising communication: advertising strategy consulting, TV creation, print RP2.0

Customers typologyAny kind of customers

Products & Spaces

An agency which is creating value for products and spaces.

ExpertisePackaging design, shape design, identity design, space design (retails, POP, shop in shop, stand, show room etc.)


ExpertisesAXXESS Group Digital Agency

ExpertisePhoto and video production

Customers typologydeco, fashion, food

ExpertiseVirtual reality production


ExpertisesOther subsidiaries

RELATIONAL MARKETING / OPERATIONAL MARKETING / BRAND CONTENT / CONCEPT STORE / PACKAGING / ...

FRANCHISES / DISTANCE SELLING / BUILDINGS / TEXTILES / HOME EQUIPMENT / HEALTH / ...

AXXESS Groupe digital agency and operational 360 marketing

Expertise

Creative factory

Tips & StrategiesTRADE EVOLUTION Market shares conquest, repositioning, look for new growth drivers, offer product digitalisation, diversification, integration.

EVOLUTION PRODUCTS & SERVICES • Creation and development of new products and services • Product development for niche markets • Image product development

IMAGE EVOLUTION Council in positioning strategy and pro-mise

Operational MarketingDEVICES ACQUISITIONS CLIENT / CROSS CANAL AND CROSS MEDIA

BRAND CONTENT / VIDEO AND PHOTO PRODUCTION

MEDIA RELATIONS & CAMPAIGNS MEDIA

EDITIONS

VISIBILITY TOOLS / POINTS OF SALES (POS-ILV)

Web SolutionsINSTITUTIONAL WEBSITES AND E-COMMERCE WEBSITES

PLATFORMS & DIGITAL SOLUTIONS

VIRTUAL REALITY

Global accompaniment : Multi-expert

Cross-channel and cross-media strategy, B to B to C.Consulting and support, 360 ° operational marketing system.

Liste des distributeurs sur www.hesperide.com

*999

€ d

ont 1

1,86

€ d

’éco

-par

ticip

atio

n. P

hoto

et c

once

ptio

n : N

ewVi

ew G

roup

e A

XX

ESS

Salon Mooréa

999€

*

Since 2007• Consulting for customer acquisition devices and traffic creation at the brand’s

resellers.• Brand content strategy (photos / videos) to develop brand awareness.• Setting-up of terminals in-store.• Print tools creation for customer acquisition and loyalty.

• Council for the brand repositioning.• Council for the customer acquisition

devices and quotation.• B to B action for network development.

Global accompaniment: Multi-expert

Cross-channel and cross-media strategy B to B to C.Operational marketing support.


devices and quotation.• B to B action for network

development.

Global accompaniment: : Multi-expert

Cross-channel and cross-media strategy B to B to C.Global council and operational support marketing system.

2009-2016


Cross-channel and cross-media strate-gy, B to B to C.Global council and operational support marketing system.

Universes creation to multiply the entry points around the mark: «we are more than a barbecue»..• Shop in Shop and POS to find all the products by a rewarding

way.• Sales support and brand content: photos, press relations,

catalogs collections.• WEBER STYLE for the accessories brand.• GRILL ACADEMY for the barbecue cooking school.


Cross-channel and cross-media strategy, B to B to C.Global advice and support operational marketing system

• Establishment of a consumer advice website, brand content, packaging creation and various publishing tools for commercial development and database management.

• 10 years of collaboration which continues.


devices and quotation.

• B to B action for network development.


Counseling

2009-2016

IT ’S JUST EASY

• Released on second half of 2018• Global support in the creation of a

brand and an innovative product line marketed thanks to the web and corner shops

• Brand creation • Creation of design products• Creation and implementation of

print and digital tools • Packaging design• Strategic recommendation drive to

store

Global accompaniment:Multi-expert Cross-channel and cross-media strategy, B to B to C.Operational marketing support.

Starting in 2018

The new explosive design brand in 2018!

Global accompaniment:Multi-expert Cross-channel and cross-media strategy B to B to C for a pure playerOperational marketing support

• Strategic thinking about the brand platform and its positioning

• Reflection on the brand content strategy• Overhaul of the entire digital ecosystem• Setting up of a reflection and an accompaniment on

the drive to store strategy

Global accompaniment:Multi-expert

À LA HAUTEURDE VOTRE ACTIVITÉ

En optant pour le contrat ACTIV Partner, vous transférez tout simplement la totalité des opérations de maintenance à Jungheinrich. Vous êtes ainsi libéré du risque fi nancier. En prenant intégralement en charge le poste maintenance, Jungheinrich vous permet de vous concentrer pleinement sur le cœur de votre activité.

En eff et, le contrat ACTIV Partner vous couvre même en cas de casse accidentelle du matériel. Protégé face à de tels risques, vous ne subissez plus les pertes fi nancières liées à des frais de réparation élevés ou à une longue période d’immobilisation de votre matériel.

Choisir le contrat ACTIV Partner, c’est profi ter immédiatement de tous les avantages d’un partenariat gagnant-gagnant avec Jungheinrich. Maintenance, déplacement, pièces de maintenance et réparation (casse incluse) sont compris dans le contrat. La facturation s‘eff ectue sous forme de loyer.

Caractéristiques du contrat ACTIV Partner

Maintenance préventive réalisée à intervalles réguliers selon horamètre.

Maintenance préventive et maintenance curative.

Mise à disposition de l’outil de gestion de fl otte ISM Online.(2)

Prise en charge de la casse du matériel, en cas d’accident.(3)

Délai d’intervention en cas de réparation : 8 h ouvrées - pour un appel avant 10 h, intervention du technicien le jour même - pour un appel après 10 h, intervention du technicien le lendemain.

5 bonnes raisons d’opter pour le contrat ACTIV Partner

1 Couverture des réparations en cas de casse

Les dommages accidentels occasionnés au matériel au cours de son utilisation sont pris en charge dans le cadre du contrat ACTIV Partner.(3)

2 Suivi en ligne et en temps réel de l’activité de votre parc

• Optimisation de la gestion administrative de votre fl otte.• Maîtrise de vos coûts d’exploitation.• Suivi de vos interventions de maintenance.

3 Disponibilité et performance de votre matériel au quotidien

• Prise en charge complète par un conseiller Jungheinrich.• Périodicité de maintenance défi nie selon les

recommandations constructeur.• Rapidité d’intervention.• Prêt d’un matériel de remplacement.

4 Maîtrise de votre budget

• Entretien optimisé pour augmenter la durée de vie du matériel.

• Prise en charge de l’entretien avec transfert du risque coût du chariot à Jungheinrich.

• Gestion simplifi ée de votre facturation.

5 Préservation du matériel

• Intervention d’un technicien expert avec outils de diagnostic spécifi ques au constructeur.

• Optimisation de la fi abilité de votre équipement.• Diminution des temps d’arrêt sans attendre

la survenue des pannes.

(2) Les Contrats ACTIV Pilot et ACTIV Partner incluent 3 modules d’ISM Online à savoir : les modules Base, Coûts et Maintenance. D’autres modules peuvent être ajoutés en option (voir p. 14)

(3) Avec le Contrat ACTIV Partner, vous choisissez un plafond de facturation de 500€ ou 1 000€. En cas de réparation : Si le montant des réparations est inférieur au plafond, vous réglez le montant des réparations. Si le montant des réparations est supérieur au plafond, vous réglez le montant de votre plafond

12

Contrat ACTIV Partner Le partenariat qui va plus loin

(3) Avec le Contrat ACTIV Partner, vous choisissez un plafond de facturation de 500€ ou 1 000€.

En cas de réparation :

Si le montant des réparations est inférieur au plafond, vous réglez le montant des réparations

SI le montant des réparations est supérieur au plafond, vous réglez le montant de votre plafond

13

Votre partenaire au plus près de votre réalité métier et de vos attentes

La maîtrise de la casse est un enjeu majeur pour votre entreprise, autant qu’un risque potentiel qu’il ne faut pas sous-estimer. Intégrer la casse c’est :

Limiter les pertes fi nancières entraînées par des frais de réparation élevés ou une période d’immobilisation longue de votre matériel.

Eviter les baisses de production ou les problèmes de livraison liés à un chariot immobilisé.

Jungheinrich s’occupe de tout :

Vous n’avez aucune démarche administrativeà eff ectuer.

Vous gardez l’esprit tranquille, puisque même en cas d’impossibilité de réparer sur place ou d’une immobilisation longue durée, un chariot vous est prêté sans franchise de durée, ni surcoût (dans les conditions prévues au contrat).

Jungheinrich vous couvremême en cas de casse(3)

Le contrat ACTIV Control permet l’entretien de votre matériel selon les recommandations du plan constructeur. Il inclut le Service hydraulique(1) qui est une prestation de renouvellement des huiles et des pièces associées à la fonction hydraulique. Ce service fait partie intégrante du plan constructeur et permet l’optimisation des fonctions essentielles du chariot, à savoir sa capacité de travail et de levage.

Le contrat ACTIV Control se base sur un forfait main-d’œuvre, déplacement, lubrifi ants et pièces de maintenance. La facturation est eff ectuée sous forme de loyer ou après chaque intervention.

3 bonnes raisons d’opter pour le contrat ACTIV Control



• Optimisation de la fi abilité de votre équipement.• Diminution des temps d’arrêt.

2 Maîtrise des coûts de maintenance

• Un tarif préférentiel sur les pièces de maintenance incluses au contrat.


• Prévention et prévision des interventions coûteuses.

3 Choix de la transparence Jungheinrich

• Feuille de travaux détaillant les opérations eff ectuées.• Facturation claire, à la visite ou au loyer.

Le contrat ACTIV Protect permet l’entretien de votre matériel selon les recommandations du plan constructeur. Il intègre également la réparation des pièces (hors casses et exclusions), de même que le Service hydraulique(1), prestation de renouvellement des huiles et des pièces associées à la fonction hydraulique. Essentiel, ce service optimise les fonctions vitales du chariot que sont sa capacité de travail et de levage. Le contrat ACTIV Protect se base sur un forfait incluant la maintenance et le déplacement. Les pièces de maintenance et de réparation (hors casse) sont incluses. La facturation est eff ectuée sous forme de loyer.

Caractéristiques du contrat ACTIV Control


Vérifi cation du bon état du matériel selon plus de 70 points de contrôle défi nis par le constructeur.

Délai d’intervention en cas de réparation : 24 h ouvrées.

3 bonnes raisons d’opter pour le contrat ACTIV Protect

1 Disponibilité et performance de votre matériel au quotidien

• Prise en charge complète par un conseiller Jungheinrich.• Périodicité de maintenance défi nie selon

les recommandations constructeur.• Rapidité d’intervention.

2 Maîtrise de votre budget

• Réduction des consommations anormales d’énergie et de lubrifi ant.


• Prise en charge de l’entretien avec transfert du risque coût du chariot à Jungheinrich.

• Gestion simplifi ée de votre facturation.



• Optimisation de la fi abilité de votre équipement.• Diminution des temps d’arrêt sans attendre

la survenue des pannes.

(1) Le Service Hydraulique est inclus pour les chariots suivants : chariots frontaux et chariots à allées étroites

(1) Le Service Hydraulique est inclus pour les chariots suivants : thermiques, systèmes et les électriques frontaux.

Caractéristiques du contrat ACTIV Protect


Maintenance préventive et maintenance curative.

Délai d’intervention en cas de réparation : 8 h ouvrées - pour un appel avant 10 h, intervention du technicien le jour même - pour un appel après 10 h, intervention du technicien le lendemain.

CONTRAT ACTIV CONTROL

Le contrôle attentif de vos matérielsControl

8 9

CONTRAT ACTIV PROTECT

La protection en continu de vos matérielsProtect

Creation of an SAV JUNGHEINRICH image.Clarify the service offer, Support in the rewriting and the naming of the offer : • Contract ACTIV control :

The attentive control of your materials• Contract ACTIV Protect :

The continuous protection of your equipments

Global communication

Repositioning and counseling ARVAL for : • Perpetuate and develop his business

with the current customers and for the new customers

• Instalation of various tools

ARVAL, Subsidiary of BNP Paribas, French leader of the long-term rental of new vehicles or professional vehicles.

• Target : business customers• Goal : Help them understand

what is a utilitaries vehicle, how you chose it, which equipement to use..

Image & visibility

Repositioning strategy in order to develop the network and recruit new customers.

ACTIONS

New brand positioning

Modernizing thanks to the realization of B to C tools.

• Creation of the new catalogs charter.• Launch of new collections in print and POS.• Council strategy.

To develop website traffic: optimization of natural referencing as a lever for developing the reputation of FILMM.• Set up of a keyword buying

campaign.• Management the FILMM

e-reputationthe : weekly monitoring (blogs, forums, news site, video sharing sites, professional websites ...) on various health topics.

• Revision of the graphic charter and the logo.

• Stand pub.

Comprehensive support strategy

Global communication

National Union of Insulation Manufacturers

once upon a time an agency ...

Expertise

Creative factory

StrategyCOUNCIL

MONITORING

STRATEGIC PLANNING

AUDIT

MEDIA PLANS

E-REPUTATION

StorytellingEDITORIAL

DESIGN

VR

PHOTO

VIDÉO

ADVERTISING

OmniMédiaWEBSITES & MOBILE

MEDIA RELATIONS (PRESS ROOM)

COMMUNITY MANAGEMENT

INFLUENCER RELATIONSHIP

Technos créativesVIRTUAL REALITY (NEOVR)

CONNECTED OBJECTS

AUGMENTED REALITY

APPS

Storytelling + Digital devices

Creative factory

WEBDOCUMENTARIES REALIZATION

VIRTUAL REALITY PRODUCTIONS (NEOVR)

VIRTUAL VISITS, TRADE SHOW DE-MONSTRATION…

CONNECTED OBJECTS…

WEBSITES AND MOBILE APP

STATIC / DYNAMIC INFOGRAPHIES

BLOGS, NEWSLETTERS AND WEBZINES

VIDEO FEATURES, SHORT PROGRAMS FOR SOCIAL MEDIA

Our references

Development and support strategy

Launch of the digital part of a cross-media campaign

Digital device of the WORLDMIX campaign• Advice, and creative support for the conception of a

strong idea to develop the image of the brand and its notoriety

• Creation of a corporate website• Acquisition marketing on internet and social networks

to develop a community

www.worldmix.fr: more than 530 000 annual visits, more than 450,000 participants in the games

Website - social media - acquisition marketing

Brand image

Accompaniment

2 corporate films 2015-2016

https://vimeo.com/95725997 https://vimeo.com/205413768

Product launch

Consumer filmCHR

Belvèdère (LVMH subsidiary’s)Event for the promotion of the magnum on the American market.

https://vimeo.com/88363103

• Council and recommendation for the themes realization, step by step

• Brand content photo, 3D and video to animate consumer mag and social media

Brand content strategy B to C


App VR 360° Vidéo Production to illustrate the customer benefits of the program « HILTI TOOL SERVICE »

• Immersive consumer experience : extreme experience on a F1 Circuit, bungee jumping, etc.

• Synopsis and Immersive 360 ° VR Video App Production : shooting, editing, stitching, post-production ...

• Green screen shooting, special effects integration

• Programming and Development VR App

• Development and 3D integration.

Event communication

Animation and points of sale

APP VR production, immersive video for the Sinclair College. Demo European Congress Barcelona 2017:

• Synopsis and video production for VR 360° format : shooting, editing, stitching, post-production…

• Programing and developing of a VR Application, interactives overlays and interests interactive zone.

• Developing and 3D integration.

• Production of 1K personalized Carboards.

• Teasing and demo at the Barcelona Congress of 2017 (1000 surgery esthetics)

Formation

Demonstration

VR Animation – SEMIN Batimat 2017 :

• Synopsis and 360° video production : reconstruction savanna sequences, green screen shooting, special effect.

• Programming and 3D modeling.

• Developing and Gear VR integration.

• Shooting Reveal Batimat 2017.

Event Communication

Animation

Training

Immersive video

Immersive APP VR Production for the program of the Air Liquid Health for dentists.

• Synopsis and video production for VR 360° format : shooting, editing, stitching, post-production…

• Programmation and App VR development.

• Development and 3D integration.

Communitymanagement BtoC & BtoB+ 1 000 k fans/followers communities.

Creative factory

SOURCING AND RECRUITMENT OF QUALIFIED FANS/FOLLOWERS

EDITORIAL ANIMATIONS, FACEBOOK, TWITTER, PINTEREST, INSTAGRAM, SNAPCHAT, LINKEDIN, COMMUNITIES

MODERATING ANS ANSWERS TO THE FANS/FOLLOWERS NEEDS

REGULATED COMMUNICATIONS

E-REPUTATION

BLOGS, NEWSLETTERS AND WEBZINES

CRISIS COMMUNICATION

Our references

Development & accompanying strategy

Launch of the digital part of a crossmedia campain

J e u x co ncours et médias sociaux. Refonte d u site corporate d e la marque.

Creation and animation of communities on social Medias :

• Council and strategic support, editorial line creation

• Followers/fans recruiting

• Post and visuel productions

• Daily moderation

• Trend monitoring

Website- social medias - procurement marketing

COMMUNITY MANAGEMENT B2C & B2B

PRESS RELATION & E-INFLUENCER

Creative factory

STRATEGIC ADVICE AND REFLECTION

TRADITIONAL RP BTOB ET BTOC (PRESSE ON/OFF-LINE, RADIOS, TV)

EVENT SERVICE AND PUBLIC RELATIONS

NEW DIGITAL MEDIAS (BLOGS, TWITTER, FACEBOOK, ETC.)

EVENT SERVICE FOR BLOGGERS AND YOUTUBERS

TOOLS MONITORING

PARTENERSHIPS: TESTS, CONTEST GAMES

MEDIA BUYING : SPONSORISED TICKETS

GUEST BLOGGING

REPORTING ET INDICATORS OF RESULTS

Our references

Press relations and relations media

Aspirational atmosphere

Creation of a trend book to value products:

• Press relations animations

• Speeches conception for journalists

• Trend book conception

https://vimeo.com/108913418

Based on Tours and Paris we arrange our own teams for the realization of our various productions customers

Studio presentation : photo & video production

Your design agency

In an environment in perpetual transformation, it is essential to establish and to protect the conversation between announcers and consumers.

Calypso composes, creative and audacious solutions by reinventing the brand stories, the packagings and the places of sale.

Calypso is a design agency for more than 30 years. Its approach of the customer is based on the listening, the sharing and the loyalty.

Agile et innovative, Calypso creates consumer experiences connected to the requirements of an agitated market. Our answer capacity is based on the real promise of implication.

In brief: do well by doing good

Full services agencybrand design, packaging design and space design

FNAIM

Brand identity creation

We redefine the positioning of FNAIM allowing him to claim its referent interlocutor’s role in the real estate

Grand Hotel de Bordeaux


Cooking School - GrillAcademy


Packaging identity Creation

Weber Style Line

Packaging Identity Creation

Weber Style Line


MERRY CHRISTMAS FEERICNEW VISUAL IDENTITY

Calypso Design created the visual identity of this garlands line of christmas. A brand connected to his market, a packaging communication trully structuring, bright produced pictures and finally the conception and the inspection of the premium boxes that pull the market up.

Allia Prima Line


Cemoi Line


Preempt the BTOB segment of the head pastry chefs chocolate with 2 segments : PREMIUM and TRADITIONAL.

Vitamont Line


Brand design and packaging : impact and greed at the pleasure of the uninhibited bio.

Assist and advise our announcers by designing and producing every meeting with their targets as the expression of their DNA.

In an environment where the requirement and the culture of the consumers in terms of design become widespread, the answers of the announcers cannot remain any more functional or esthetic. The brand’s identity and its expressions in the space integrate objectives of communication which are today, translated into volume, vectors of sense and story-telling. Calypso created link between the product, the space and his user by implying in every project, a marketing team dedicated to the innovation and the writing of the best communication plan.

Space design

DESIGN & COMMERCIALE ARCHITECTURE

Pop-up stores, shops in shops, shops, show-rooms, corners, event installations...

Professions

EXHIBITION STANDS & EPHEMERAL ARCHITECTURE

Exhibition stands, lodges, pop-up stores, event installation, road-shows.

POP & MERCHANDISING

POP and POS, corners and interactives terminals, merchandising structure.

POS Creation and display stand.

Corolle

Furniture POS ground / counterPiece of furniture made and imagined in order to present the new Corolle’s line «Mon Doudou».

Bahco

POS Furniture ground / counterBtoC space distribution display for visibility operations on various ranges.

Showroom Weber

Furniture realization and creation.

DESIGN & COMMERCIAL

ARCHITECTURE

Parashop network

DESIGN & COMMERCIAL

ARCHITECTURE

Ripolin BHV Paris

DESIGN & COMMERCIAL

ARCHITECTURE

Show-rooms colab

POS & MERCHANDISING

SOLUTIONS

Legrand Céliane

POS & SOLUTIONS

MERCHANDISING

Secret de Gourmets

POS & MERCHANDISING

SOLUTIONS

Tag Heuer Optique

EXHIBITION STAND & EVENT

Pyrenex International


Zimmer Biomet

NORTENE


TEMPORAL EXPERIMENTS

Forged by transverse expertises, Calypso prefers that the idea and sense

lead a good creation. Operational use, emotion and story are forming

an approach where the speech of our customers becomes an influential

experience for the public.

TEMPORAL EXPERIMENTS

Engrave the meeting with our consumers in time.

Before, to attract, during, to federate, after to relay the targets of a brand.

DIGITAL EXPERIENCE

Mobilizing the 360 ° challenge of our communication spaces. The agency

leads with you the media- digital and graphic -

and the non-media in aglobal and innovative strategy.

Digital solutions

Digital solutions

In-StoreTerminals

1Digital solutions

2

e-catalogue

HOMKIA

Terminals installation in-store as part of the deployment of a new franchise.

SCABOIS, ARB 114

Our interactive showroom aplication is an innovant tool for the extension of your store shelves or showroom.

Digital solutions Digital solutions

3 4

configurator 2D

configurator 3D

Showroom products integration.Products remote addition thanks to a web interface.Cost simulation of the work to be realized. Intuitive navigation.IPAD’s screen reproduction on a HD television.

Consultation of brand products. Visualization of window shapes in 3D. Simulation of products integration on facades. Management of the picture taking during the realization. Company presentation on video and pdf. Sending of purchase orders.

Your commercial contact

Sandrine BretonDevelopment director-T : (+33) 6 21 52 75 92E : [email protected]

Tours AgencyDomaine de la Choisille, route de Rouziers37390 Chanceaux-sur-ChoisilleT : (+33) 2 47 74 77 88

Paris Agency11, rue des Petites Écuries 75010 ParisT : (+33) 1 56 35 38 60

Documents

Think global, think positive AXXESS Version Anglaise v3.pdf · An agency which is creating value for your image. Expertise Editorial strategy: brand content Digital: strategy, web