T H I N G S T O D O :1 . A N A L Y S E 3 F O N T C O V E R S + A N N O T A T E T H E P A G E

2 . Y O U H A V E T H I S L E S S O N 1 - 3 + H W T I M E T O P R E P A R E A P O W E R P O I N T P R E S E N T A T I O N S H O W I N G Y O U R R E S E A R C H O F A N Y

C H O I C E T H I N G S T O F I N D O U T ; L A U N C H D A T E , G E N R E , T A , H O W T H E Y A P E A L T O T A T H R O U G H C O N T E N T , I F I T S M U L T I P L A T F O R M ,

R E A D E R S H I P A N D C I R C U L A T I O N F I G U R E S , F R E Q U E N C Y , P R I C E , N U M B E R O F P A G E S + T Y P I C A L A D S C O M P L E T E D O U B L E P A G E

FRONT PAGE ANALYSIS

The Masthead “look” suggests the the magazine represents looks and image.

Cheryl Cole is on the front cover of the magazine. This shows that they use celebrities to attract fans to read the magazine.

Addressing the readers directly. Makes the readers read on because it makes them feel like they are part of it.

The use of colours such as pink, lilac, and bright yellow shows that this is a femimine magazine.

This is very persuasive this make the reader want to read more.

This magazine fashion magazine because it includes clothes on the front page.

The use of “OMG” and inside are exaggerated so it can grab the readers attention it also shows that its is an in formal magazine.

They use models to sell the product to the readers It also makes the readers want to find out how they can look the way the models do.

They also used writing that looks like it has been handwritten to add edge to the magazine.

The font is both sans serif and serif. It s also bold to attract the customers.

They made “Cheryl” bigger and bolder then the other parts of the sentence this because its attracts fans and makes them want to buy it

The strap-line persuades readers to read on to find it.

The magazine has a website to readers to find out more about them and their stories

Launch date: February 2007 Genre: fashion and celebrities

Target audience: The demographic profile of the readers of this magazine are people who go to school and have low income (category D) buy this magazine. The main targeted audience is females from 16 to 25. However the psychographic profile is mainstream because people want to follow the trend such as celebrities. Furthermore this magazine is also all-around because it has different parts and styles for everyone to choose They appeal to this target audience because it is bright and bold. It also contains showcases of fashion in the high street and top celebrity stories.

The magazine is multi-platform. You can access the magazine through your phone, internet and also apps.

Frequency: This magazine appears weekly.

Circulation figures: 300,161

THE IN’S AND OUTS OF LOOK MAGAZINE

Reach:It was read by 651,000 adults.Percentage reach:

It was read by 1.3% of the adult population.

Number of pages: Around 100 pages.

The typical adverts for this magazine is beauty and hair products such as L'Oreal and Herbal Essences. Also big fashion brands such as Little Woods and H&M.

Look magazine is multiplatform because you can read the magazine on the internet also you can download it on your phone as an app and also in magazine form .

Content: quizzes and competItion

Bibliographyhttp://en.wikipedia.org/wiki/Look_(UK_magazine)

http://www.look.co.uk/