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Thibault BALAY – 1AG3.1
OUTLINE
2Thibault BALAY - 1AG3.1
I. HistoryI. History
II. Geographical situationII. Geographical situation
III. InventionsIII. Inventions
IV. AdvertisingIV. Advertising
V. IdentificationV. Identification
VI. PricesVI. Prices
VII. CounterfeitVII. Counterfeit
Wilsdorf & Davis companies (1905) Association with Jean Aegler Creation of Rolex (1908) in London Certification by SOCC of definite and
dependable mechanical movements Creation of Rolex company to Geneva
(1914)
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I. History
Headquarters Geneva (Swiss).
Stores 25 countries (France: Rolex France,
U.S.A: Rolex Watch U.S.A INC,…).
After-sales service, certified Rolex 5 countries (Australia, China, U.S.A, Indonesia,
Malaysia)
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II. Geographical situation
Oyster Perpetual (1935) Oyster Perpetual Datejust (1945) (with a
magnifier) Oyster Perpetual Submariner (1953) CosmoGraph Daytona (for a motorized
pilot) …
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II. Inventions
Oyster Perpetual
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Oyster Perpetual Datejust
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Oyster Perpetual Submariner
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CosmoGraph Daytona
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Gold - Silver – Steel 904L - Diamond
Restistant to magnetic fields
The fourth needle
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II. Inventions (2)
Rolex Diamond
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The fourth needle
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The famous aquarium and Rolex Oyster Mercedes Gleitze and Rolex Oyster (1927) Rolex and the sports
Golf (US Open) Tennis (Wimbledon) Race (24 Heures du Mans).
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III. Advertising
Mercedes Gleitze and Rolex Oyster
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Number of series Reference number of the model Number of the clasp Code of country
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V. Identification
A new watch: 3 220€ to 50 600€
A second-hand watch: 1 500€ to 20 000€
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VI. Prices
The most affected A process in development China, Taïwan, Japan: 3 main producers
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VII. Counterfeit
Conclusion A luxury society An innovative society A society touched by the counterfeit
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Thank you for your attention
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