2019 Member Benefits & Registration Information

NEW! The Virtuoso Culinary Travel Community is the perfect pairing of advisors and partners with a shared passion for delectable travel, featuring experiences that go beyond traditional dining with deliciously interactive experiences. The partners in this com-munity have been highly-vetted and curated to ensure they offer well-rounded culinary experiences your clients are sure to love.

WHY JOIN?Culinary Community advisors receive exclusive benefits such as:

• Targeted focus on part of business that’s of particular interest/passion.

• Increased confidence to sell specialized niche of travel.

• Access to similarly specialized advisors to collaborate, learn, get inspired, andgrow together.

• Access to qualified and vetted Culinary travel partners via strategic Virtuosocommunications, events, marketing, training, and other support that stimulatesoptimal collaboration.

• Complimentary registration to attend Virtuoso Community Globetrotting atVirtuoso Travel Week.

PRO TIP: Community advisor benefits are offered on a calendar year basis so it’s important to register by January 15, 2019 to make the most of your community membership. Submit your registration HERE.

ANNUAL MEMBERSHIP REQUIREMENTS CHECKLIST

Complete Virtuoso Core Advisor Training

Find “Virtuoso Core Training” in the Virtuoso Travel Academy.

Ensure You Have a Complete Virtuoso.com Profile Double check that all six profile elements are current, including photo & bio, and that it’s visible to the public.

Code Your Clients To take full advantage of the Virtuoso-produced marketing featuring your contact information sent directly to your clients.

“It has been an increase in sales for me, as well as training and giving me insight into what is new, what is going on in the community, and destination information.”

— Jeannie Smith, Odyssey Travel

QUESTIONS? Email virtuosoculinary@virtuoso.com or connect with your Virtuoso Regional Director.

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TRAINING

• Sales Training – Convert best practices, how to sell more Culinary travel, and destination-focused learning to help strengthen your niche expertise.

• Culinary Community Learning & Engagement Program – Exclusive access to a year-long learning program designed to strengthen niche expertise and provide effective techniques for selling Culinary-specific travel. You’ll have the opportunity to join sales- and destina-tion-focused learning sessions; discuss articles, topics and trends; network with community partners; and engage with other community advisors on our new social learning platform, Connect, available in the Virtuoso Travel Academy.

• Virtuoso Travel Academy Community Pages – Community-specific page will provide you with information about upcoming learning opportunities and resources from participating partners.

• Communications – Learning opportunities will be promoted monthly in community-specific newsletters.

MARKETING

• Culinary-Themed Travel Catalog – Includes community-specific content for continual support directly sent to you and your Food/Wine-coded clients.

• Quarterly Emails – Beautiful, mobile-responsive emails with your personalization and community-specific content to stimulate sales directly sent to you and your Food/Wine-coded clients.

• Quarterly Social Media – Inspiring Culinary-themed content featuring community partners posts to Facebook, Twitter, Instagram, LinkedIn, and Pinterest for you to share.

VIRTUOSO.COM

• Consumer Friendly Culinary Travel Landing Page – Includes community partners with deep links to product pages you can share with your clients.

• Culinary Travel Info Page – Updated Culinary Community partner news, details on upcoming events and webinars + ready-to-share content.

• Exclusive Listings – Access to Culinary partner products, promotions, packages, and news items only viewable to Culinary Community advisors.

• Community Designation on Advisor Profile – Stand out with your community participation.

• Community Sales Reports – Quick and easy access to your community-specific sales data.

EVENTS

• 2019 Virtuoso Community Globetrotting – As a registered Virtuoso Culinary Travel advisor, your participation in this networking event during Virtuoso Travel Week in Las Vegas is complimentary. You’ll also get first pick of which community pavilions you’d like to attend. Watch for other community events throughout the year.

NETWORK COMMUNICATIONS

• Community eNewsletter – Quarterly updates for community advisors and partners. Includes community-specific news and information about training, study tours, and more.

• Webinars – Quarterly updates for community advisors and partners (live & on-demand).

Note: Certain items may not apply to all Virtuoso regions. Please consult with your Virtuoso Regional Director.

2019 Member Benefits & Registration Information

All Culinary Community Partners have satisfied the following criteria:

• Culinary Focus – Culinary Travel is the primary reason guests visit on a year-round basis to indulge in a planned, guided culinary-infused itinerary of 3+ nights.

OR

• Culinary Travel Essentials – Offers various multi-day Culinary Travel experiences year-round. These are structured throughout the guests’ stay, and go beyond a simple, enhanced restaurant experience.

AND

• Virtuoso Amenity – Partners must offer a value-added amenity (if not already provided).

All Culinary Community Partners have satisfied three or more of the following specific guest program requirements (on site or as part of a tour):

• Food & Beverage Tours and Tastings – Visits to vineyards, champagne caves, breweries, and distilleries which encompass a full tour/sightseeing as well as tasting experiences.

• Hands-On Experiences – Guests take part in creating their own farm-to-table dining by foraging, visiting gardens, farms, or fisheries. For example, harvesting grapes, coffee beans, or honey, working on a farm with crops/animals, fishing, crabbing, oystering, truffle hunting, etc.

• Education and Learning – More than a tour or tasting, these classes and lectures focus on learning as the primary goal. For example, cooking classes, cheesemaking on a farm, vegetable gardening classes, or cooking in a local home.

• Interactions with Chefs – Local immersion excursions, and ability to interact with and cook with experts including chefs, chef’s table, or similar kitchen experiences.

• Award-Winning Culinary Travel Experiences – Recognized by Michelin, James Beard, Bucuse, or other globally recognized Culinary Travel awards organizations.

2019 PARTNERS Click HERE for a list of all 2019 Virtuoso Culinary Community Partners.

Virtuoso Culinary Travel community partners are carefully vetted to ensure they fulfill comprehensive criteria, so you can be confident your clients will always receive the very best in Culinary travel.

2019 Partner Participation Criteria