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‘What is the main driver of Agritourism Development and how does it benefit
Sustainable Rural Areas’
Name: Sean HowleyStudent ID: 15078086
Research Interest
The idea of this research had it’s genesis from the author’s interest about agritourism development
Proposed Research Problem
The literature highlights the inconsistency in scholarly research as to what constitutes the main motive of agritourism development
Research has focussed on either economic or social aspects and haven’t really synthesised both elements to provide a methodical conclusion
Literature that has combined both elements has just focussed on a particular location and not given an overall perspective
Research Objectives
The research has three objectives:
1) Identify the main driver of agritourism development
2) Examine a comprehensive understanding of the main incentive in agritourism development
3) Evaluate the findings and the benefits they provide for agritourism policy and practice
Proposed Research Question & Hypotheses
Research Question:What is the main driver of Agritourism Development and how does it benefit Sustainable Rural Areas?
Hypotheses: 1. The development of Agritourism is primarily economically driven 2. The development of Agritourism is primarily sociocultural driven3. The development of Agritourism relies on a combination of both concepts
Proposed Research Design
This topic is planned to be analysed through a literature review of international scholarship and debates around agritourism
The methodology for this research will be an extensive use of secondary literature
It will involve the summary, collation and synthesis of existing research where data will be collected from relevant research subjects
Theoretical FrameworkWeber’s theory of formal and substantive rationality is
planned to be used as a possible theoretical framework for research
This study hopes to be supported by Weber’s theory as a framework for establishing the main motive for agritourism development
Motives between formal (economic) reasons and substantive (sociocultural) reasons will be the main focus
Preliminary Literature Review(Similar Topics)
A Phenomenological Study of Agritourism Entrepreneurship on Ontario Family Farms (Ainley, 2014)
Generating public and private benefits through understanding what drives different types of agritourism (Flanigan, Blackstock & Hunter, 2015)