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MBA Modules IntroductionSlide No. 1 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
2 Courses2 Coursesas part of the MBA Training within the as part of the MBA Training within the
EU EU -- Tempus AHEAD Project (JEPTempus AHEAD Project (JEP--1900919009--2004)2004)25.09.25.09.--29.09.2006 Zagreb29.09.2006 Zagreb
Thesis Project Consultation andApplied Quantitative Methods
Prof. Dr. Reiner Doluschitz¹Clemens Morath, MSc.¹
Dipl.-Sozialw. Jana-Rückert John²University of Hohenheim
1) Department of Farm Management (410C)Computer Applications and
Business Management in Agriculture2) Department for Social Sciences in Agriculture (430C)
Rural Sociology with Gender Studies
MBA Modules IntroductionSlide No. 2 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Expected achievementsExpected achievements
• Principles of scientific working
• Thesis project consultation
• Applied quantitative methods for empirical research
• Team working skills
• Initiation of thesis work
MBA Modules IntroductionSlide No. 3 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction and OverviewIntroduction and Overview
MBA Modules IntroductionSlide No. 4 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
University of HohenheimUniversity of HohenheimUniversity of Hohenheim
MBA Modules IntroductionSlide No. 5 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Department of Farm ManagementDepartment of Farm ManagementDepartment of Farm Management
MBA Modules IntroductionSlide No. 6 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
1 Staff
2 Teaching
3 Research
8Prof. Dr. Reiner Doluschitz
8Renate Bayer
8Dr. Diana Ebersberger
8Dr. Frank Bode
8Dipl.-Ing. sc.agr. Pamela Bansbach
8Johanna Fick, MSc.
8Clemens Morath, MSc.
8Michael Roth, MSc.
8Markus Emmel, MSc.
8Zlatan Vassilev; phD-Student
SubunitSubunitComputer Computer ApplicationsApplications and Business Management in and Business Management in
AgricultureAgriculture
MBA Modules IntroductionSlide No. 7 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
SubunitSubunitComputer Computer ApplicationsApplications and Business Management in and Business Management in
AgricultureAgriculture
8Business Management in Agriculture8Agricultural Informatics8Environmental Management8Precision Agriculture8GIS8Food Supply Chain Management8Project Module8International Research Training
Group „Sustainable Resource Use in North China“
1 Staff
2 Teaching
3 Research
MBA Modules IntroductionSlide No. 8 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
SubunitSubunitComputer Computer ApplicationsApplications and Business Management in and Business Management in
AgricultureAgriculture
8Sustainable Agriculture in the North China Plain
8IT Food Trace8Management concepts8E-Business8Environmental and quality
management at enterprise level8GIS-based environmental
management8Optimal farming structure and
management systems for Bulgarian agricultural sector (CAP)
1 Staff
2 Teaching
3 Research
MBA Modules IntroductionSlide No. 9 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Sino-German Research Training GroupSustainable Resource Use in North China
• Problem Situation
In the North China Plain, high production intensities and yields entail environmental problems
• Research Hypothesis
Adjustments in cropping systems provide potential for sustainable resource use on a high yield level
• Objectives
Analysing and modeling material flows in agricultural systems
Optimising and modeling cropping systems
Farm level, regional and sectoral assessment of current and improved cropping systems
MBA Modules IntroductionSlide No. 10 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Sino-German Research Training GroupSustainable Resource Use in North China
• Organisation11 subprojects with Chinese and German project leader and PhD students/Postdocs
3 experimental sites located in the North China Plain (close to Beijing, WuQiao, QuZhou)
• Study Program on Modeling Issuesfor German and Chinese PhD students,
block seminars held alternately in Beijing and Stuttgart
invitation of international guest scientists
• Designated Duration9 years (2 phases, 4.5 years each)
MBA Modules IntroductionSlide No. 11 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
IT Food Trace
• Since June 2006• Financed by BMBF (Federal Ministry of Education and
Research)• Development of an IT-solution for quality assurance and
traceability in dynamic food chains for animal products
IT Food IT Food TraceTraceOverview of EU regulations and implementation and realisationOverview of EU regulations and implementation and realisation
QS- Systeme
QS- Systeme,Veterinärinformations-
system, u.a.
Bestandsregister
Schlacht-Nr. oder Chargen-Nr.Ohr-Nr.
Kennzeichnung von Tieren
(elektronisch mit RFID)
Zentrale Datenbank (HI-T)
Konflikte/Medienbrüche/unterschiedliche techn./ org./keine Standards
2003 in Deutschland:ca. 15 Mio. Rinderca. 26 Mio. Schweineca. 2,7 Mio. Schafe u. Ziegen
Industrie Tierproduktion Konsument
TierfutterindustrieVeterinärePharma Industrie und -handellDünge- und SpritzmittelindustrieLandmaschinenEnergie und Wasseru.a.
Zulieferer Landwirte Transport-unternehmen Schlachthöfe Handel
Restaurants KonsumentVerarbeitungs-
produktionGrosshändler
Esca Food SolutionsNestléKraftUnileverMetro
REWEEDEKATengelmannMcDonalds
Viehzentrale (VZ)
Neue Anforderungen an die Behörden (Bund/Land/Kommune)
Neue Anforderungen an die Wissenschaft als Berater
Neue Anforderungen Organisationen (Verbände)Europäische Kommission, das Parlament und der Rat als die drei an der Erstellung
von Gemeinschaftsrechtsakten beteiligten Organe
MehrfachnutzungGAP, StaLa‘s
Fors
chungsa
ktiv
ität
en e
ntlan
g d
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gro
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hai
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anag
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fe S
cien
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ente
r Uni
vers
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ohen
heim
(Dr.
Liep
ert)
PartnerPartner
Verant-wortungVerant-wortung
IT FoodTraceIT FoodTrace
Becker/ Reisch
Reisch
Schenkel
Jungbluth
Böhm
System-gastro.
Becker/Syst.gastro
QuerschnittsaktivitätenQuerschnittsaktivitäten
2.1
Logi
stik
optim
ieru
ng
2.2
Kos
ten/
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zen,
Ges
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2.4
Agr
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cal S
olut
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Qua
lität
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rate
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, Um
wel
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echt
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it
TheuvsenKirnDoluschitz,
Kupiek,Brockhoff
Kupiek,Brockhoff,Doluschitz
Schulz,Reisch
FG Verfahrenstechnik der Tierhaltungssysteme, KTBL
Molkereien, Schlachthöfe, Universität Hohenheim
FG A
grar
info
rmat
ik u
nd U
nter
nehm
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IBM
Deu
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Glo
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Inst
. f. A
grar
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öttin
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FG W
irtsc
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, M
olke
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n (C
ampi
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Vieh
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1.7 Verbraucher-verhalten
1.5 Systemgastr./Großküchen
1.4 Optimierte Verarbeitung
1.1 Futtermittel-sicherheit
1.2 Optim. Haltungs-und Produktionssyst.
1.3 Hygiene- und Qualitätsparameter
1.6 Optim. Verbrau-cherkommunikation
FG U
mw
eltm
anag
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stitu
t für
nac
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tiges
W
irtsc
hafte
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IBM
Deu
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, KT
BL, L
ande
skon
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nd
Inst. f. Haushalts- und Konsumökonomik, Verbraucherschutz
FG Agrarmärkte und Agrar-marketing, Inst. f. Haushalts-und Konsumökonomik, Verbraucherschutz, LEH (PLUS)
FG Agrarmärkte und Agrar-marketing, Kantinen, Systemgastronomie (Mc Donalds)
FG Tierhygiene,LA Landwirtschaftl. Chemie, Tierärzte
LA Landwirtschaftl. Chemie, FG Tierhygiene
MBA Modules IntroductionSlide No. 14 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Table of content
1 Introduction 2 Time table3 Suggested topics and explanation4 Coordination and organization5 Literature Research
8Objectives
8Module Structure
8Examination
8Literature
MBA Modules IntroductionSlide No. 15 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Objectives
Agribusiness related research an analysis
applying methods of empirical social and economic research
team work (2-3 students)
prepare and work out a questionnaire
presentation, defence and discussion
MBA Modules IntroductionSlide No. 16 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Module Structure
Thesis Project ConsultationProf. Dr. Reiner DoluschitzClemens Morath, M.Sc
Applied Quantitative MethodsDipl.-Sozialw. Jana Rückert-John
Team Work SessionsClemens Morath, M.ScDipl.-Sozialw. Jana Rückert-John
MBA Modules IntroductionSlide No. 17 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Module Structure
Lecture
•Technical and structuralinstructions
•Groups with 2-3 students
• Interdisciplinary, practicaltopics and problems
• close cooperation with companies
Independent research work of the student groups
Research report and oral presentation
Perm
an
en
t scien
tificsu
perv
ision
by tu
torsP
erm
an
en
t sc
ien
tifi
csu
perv
isio
n b
y t
uto
rs
MBA Modules IntroductionSlide No. 18 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Module Structure
Thesis Project Consultation/ Contents addressed
Principles of Scientific ResearchMethodsHow to choose a topicStructure of scientific papers and thesis textsHow to write scientific papersHow to present the resultsAgribusinessQuality ManagementTeam workInteractive and supported team work sessions
MBA Modules IntroductionSlide No. 19 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Module Structure
Applied Quantitative MethodsResearch Strategiesrelationship between theory and research -> quantitative and qualitative research strategiesResearch Designsas a framework for the collection and analysis of data (Experimental, cross-sectional, longitudinal design, case study, comparative design)SamplingWhat kind of population is suited to the investigation of the topic? -> probability and non-probability samplesConcepts and their measurementoperational definition of my research question and the hypothesis -> What is a concept? What is an indicator?Questionnaireadvantages and disadvantages, designing, asking questions, pre-testing-questions
MBA Modules IntroductionSlide No. 20 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Examination
Thesis Project ConsultationPermanent attendance (signatures on list)
Applied Quantitative MethodsIndividual assignments (thesis)
Team Work SessionsPresentation
MBA Modules IntroductionSlide No. 21 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Introduction/Literature
• Handouts• Reader
- Guidelines for Writing Academic Papers in Agricultural Economics
- Regulation (EC) No 178/2002- Quality Assurance Schemes- HACCP
• Luning P.A., Marcelis W.J., Jongen W.M.F. (2002): Food quality management, a techno-managerial approach. Wageningen Pers, Wageningen.
• Internet links (during Tuesday lecture)
MBA Modules IntroductionSlide No. 22 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Table of content
1 Introduction2 Time table3 Suggested topics and explanation4 Coordination and organization5 Literature Research
8Overview of the week
MBA Modules IntroductionSlide No. 23 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Time Table/Overview of the week
Monday Tuesday Wednesday Thursday Friday
9:00
–12
:20
Team worksession IV(Questionnaire)Morath
PresentationDiscussionQuestionnairesRückert-John/ Morath
AgribusinessMorathDoluschitz/
QualityManagementMorathDoluschitz/
Presentation(Topic, Outline)Doluschitz/Morath
Presentationand DiscussionMorath
SamplingRückert-John Questionnaire
Rückert-John
IntroductionDoluschitz/Morath
Principles of ScientificResearchDoluschitz/Morath
13:3
0 –
16:3
0
Research DesignsRückert-John
Research StrategiesRückert-John
Concepts and theirmeasurementRückert-John
Team worksession I(Topic, Outline)Doluschitz/Morath
SamplingRückert-John
Team worksession II(Concept)Morath
QuestionnaireRückert-John
Team worksession III(Questionnaire)Morath
PresentationDiscussionQuestionnairesRückert-John/ Morath
MBA Modules IntroductionSlide No. 24 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Table of content
1 Introduction2 Time table3 Suggested topics and
explanation4 Coordination and organization5 Literature Research
8Topics
8Investigation Fields
MBA Modules IntroductionSlide No. 25 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Suggested topics and explanation/Topics and investigation fields
Quality Management and traceability in Agribusiness
General topic addressed
Specific topics- Current problems in enterprises and companies- State of the art in Croatian Agribusiness
Companies- Requirements of the EU (regulation 178/2002)- Differences according to market areas, sectors,
e.g. meat production, brewery, dairy, seed, machinery…
MBA Modules IntroductionSlide No. 26 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Table of content
1 Introduction2 Time table3 Suggested topics and explanation4 Coordination and organization5 Literature Research
8Interactivity
8Teams
MBA Modules IntroductionSlide No. 27 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Exchange of knowledge• in your team• between the teams
Brainstorm your ideas togetherExtent your social skillsLearn how to approach new topicsCritical view on your own work and
the work of othersCommunication and discussion• in your team• between the teams
Coordination and organization/Interactivity
MBA Modules IntroductionSlide No. 28 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Coordination and organization/Teams
Four Team Work Sessions in this module
How to build up the groups?
Small teams of 2-3 students• Combination of different knowledge areas• Combination of different employment
backgrounds• Each member has to be an active part in the
presentation• The teams will stay together during all team
work sessions in this module
…and now it is your turn…
MBA Modules IntroductionSlide No. 29 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Table of content
1 Introduction2 Time table3 Suggested topics and explanation4 Coordination and organization5 Literature Research
MBA Modules IntroductionSlide No. 30 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Literature Research
Reader
Internet research (Computer)
Library: books, journals, data bases
Ministries and Institutions, national laws, EU regulations
Relevant Master and Doctoral-Thesis
Relevant Research Projects
MBA Modules IntroductionSlide No. 31 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
BREAK
MBA Modules IntroductionSlide No. 32 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
PrinciplesPrinciples of of ScientificScientific ResearchResearch
MBA Modules IntroductionSlide No. 33 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
OutlineOutline
• The Scientific Method• Data Quality and Assurance• Ethical Issues• Thesis Outline• Scientific Paper
MBA Modules IntroductionSlide No. 34 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
TheThe ScientificScientific MethodMethod//General General StepsSteps
Observations
Question
Prediction
Test
Hypothesis Data supports hypothesis:
make additional predication and
test themData does not support hypothesis:
Revise hypothesis or pose new one
MBA Modules IntroductionSlide No. 35 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
TheThe ScientificScientific MethodMethod//exampleexample
Observations
Question
Prediction
Test
Hypothesis
Environmental problems caused by agriculture
Matter fluxes in cropping systems?
Adjustments in cropping systems providepotential for sustainable resourceprotection on high yield levels
N fertilization can be reducedCropping system can be optimised
Field Experiment withdifferent treatments/ socio-economic surveys
MBA Modules IntroductionSlide No. 36 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
OutlineOutline
• The Scientific Method• Data Quality and Assurance• Ethical Issues• Thesis Outline• Scientific Paper
MBA Modules IntroductionSlide No. 37 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
DataData QualityQuality//ObjectivesObjectives
• Accuracy (Trueness)
• Precision
• Completness
• Compatibility
• Reproducibility/Representativeness
MBA Modules IntroductionSlide No. 38 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
DataData QualityQuality//PrecisionPrecision and and AccuracyAccuracy
Low PrecisonLow Accuracy
Low PrecisonHigh Accuracy
High PrecisonLow Accuracy
High PrecisonHigh Accuracy
MBA Modules IntroductionSlide No. 39 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
DataData QualityQuality ControlControl//experimentsexperiments
• Calibration of instruments
• Standard operating procedures
• Comparison of methods and instruments
• Documentation
• Data validation checks
• Preventive Maintenance
• Corrective actions
MBA Modules IntroductionSlide No. 40 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
DataData QualityQuality ControlControl//surveyssurveys
• Establish the objectives of your surveys• Define target population and determine appropriate sample (size
and distribution)• Create questionnaire (link questions to hypotheses)• Pre-test the questionnaire• Adjustment of questionnaire• Conduct interviews• Data analysis• Pitfalls: biased samples, biased questions
MBA Modules IntroductionSlide No. 41 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
OutlineOutline
• The Scientific Method• Data Quality and Assurance• Ethical Issues• Thesis Outline• Scientific Paper
MBA Modules IntroductionSlide No. 42 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
EthicalEthical IssuesIssues
Two kinds of unforgivable ethical errors in scientificcommunication
1. Distorting your own data
2. Plagiarizing the work of others
MBA Modules IntroductionSlide No. 43 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
EthicalEthical IssuesIssues//PlagiarismPlagiarism
Not only ethical, but also legal issue
Might result from sloppy documentation!
e.g. literature sources
MBA Modules IntroductionSlide No. 44 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
EthicalEthical IssuesIssues//DistortingDistorting of of datadata
Examples:Falsing of dataTrimming of dataBiased interpretation of dataMisleading and ambigious statements and presentation
Intentional, but be also especially aware of unintentional errors: „Don´t make up your mind about your results before your data are
collected and analyzed“Davis 1996
MBA Modules IntroductionSlide No. 45 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
EthicalEthical IssuesIssues//Basic Basic RulesRules
Ethical researcher do not steal by plagiarizing or claiming theresult of others
They do not lie by misreporting sources or inventions
They do not destroy sources or data for those who follow
Booth et al. 1995
MBA Modules IntroductionSlide No. 46 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
EthicalEthical IssuesIssues//Basic Basic RulesRules
Responsible researcher do not submit data whose accuracy theyhave reason to questionThey do not conceal objections that they cannot rebutThey do not write their reports in a way that deliberaty makes itdifficult for readers to understand them, nor do they oversimplifythat which is legitimately complex.
Booth et al. 1995
MBA Modules IntroductionSlide No. 47 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
OutlineOutline
• The Scientific Method• Data Quality and Assurance• Ethical Issues• Thesis Outline• Scientific Paper
MBA Modules IntroductionSlide No. 48 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Thesis/Thesis/How to writeHow to write
Titles- Extremly important
- Limit of 6 to 12 words, each must work hard
Past, present or future- Introduction – primarily past
- Materials and methods – past
- Results – past
- Discussion and Conclusion - present and sometimes future
(Luellen 2001)
MBA Modules IntroductionSlide No. 49 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Thesis/ Thesis/ Basic Basic OutlineOutline of a of a ComprehensiveComprehensive ThesisThesis
IntroductionGeneral justification of the study, hypothesis or purpose, statement of objectives
Literature ReviewSometimes combined with introduction
Materials and MethodsSpecific procedures/techniques, including statistics
ResultsDiscussion
Significance of your own data; relationship to findings of othersConclusions
Summary of your findings and their significance, suggestions forfurther reserch or applications of findings
SummaryReferencesAppendices
(Davis 1997)
MBA Modules IntroductionSlide No. 50 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Thesis/Thesis/Basic Outline and explanationsBasic Outline and explanations
IntroductionThree parts:
Problem: a problem exists? What is known? What is unknown?Objectives: What is your research focussed on? Write down the research questionsApproach: describe how you work out the topic
Materials and MethodsDescribe what you did in such a way that a competent scientist can recognise that you carried out your research properlyTell what materials you usedTell and explain the procedures you used
ResultsGive an account of your results and interpret them This is what we learn
Discussion and ConclusionDiscuss the meaning of the results in a critical wayUse results of others as well
References (Luellen 2001)
MBA Modules IntroductionSlide No. 51 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Thesis/Thesis/IncorporatingIncorporating a a SeriesSeries of Journal of Journal ArticlesArticles
Introduction
Literature Review
Journal article 1Abstract/Introduction/MM/Discussion/References
Journal article 2
Journal article 3
Conclusion
Summary
MBA Modules IntroductionSlide No. 52 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Exemplary presentations of Team Work Results- In front of the class- Interactive between groups
Structure:Introduction, incl. problems, objectivs, research questionsMain Part, incl. resultsDiscussion and conclusion
Tool: ppt-PresentationEach student has to present a partppt-Folien are used to support the lecture or speech
Thesis/Thesis/How to presentHow to present
MBA Modules IntroductionSlide No. 53 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
• Visualisation of information
• Clip arts, pictures for loosening and aided recall
• Flow Charts, diagrams, graphics to show results
• Standardised slides (slide master)
• Each slide needs a title
• Outline
0 2 4 6 8 10
FrischeGünstiger Preis
Hoher VorverarbeitgungsgradVerfügbarkeit
SaisonalitätQualität
GeschmackUmweltschutz
Artgerechte TierhaltungGesundheitswert
Sonstiges
Anzahl der Nennungen Gemeinschaftsverpflegung (n=6) Individualverpflegung (n=11)
Thesis/Thesis/How to presentHow to present
MBA Modules IntroductionSlide No. 54 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
Thesis/Thesis/How to presentHow to present - Format
• No thin face, expanded type (e.g. Arial, Verdana)
• Type size at least 16
• In note form
• More than single spaced, e.g 1,2
• No syllabication, do not separate data and unit
• Animation: text and reading direction
MBA Modules IntroductionSlide No. 55 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
OutlineOutline
• The Scientific Method• Data Quality and Assurance• Ethical Issues• Thesis Outline• Scientific Paper
MBA Modules IntroductionSlide No. 56 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific PaperPaper
• „Scientific research is not complete until the results have beenpublished“ (Day 1998)
• Presents original research results• Peer reviewed• Its information allows repeating of experiments and testing of
conclusion• Journal must be accessible to scientific community• IMRAD format
IntroductionMethods and MaterialsResultsDisussion
MBA Modules IntroductionSlide No. 57 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific Paper/Paper/AbstractAbstract
• Miniversion of the Paper
• Brief summary of each sections of the main paper: Introduction, Materials and Methods, Result, Discussion, Conclusion
• Should be self-contained
• Up top 250 words
MBA Modules IntroductionSlide No. 58 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific Paper/Paper/IntroductionIntroduction
• Nature and scope of the problem investigated
• Brief review of relevant literature
• State method applied
• State hypotheses to be tested
MBA Modules IntroductionSlide No. 59 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific Paper/Paper/Material & Material & MethodsMethods
• Describe complete experimental design and methods
• Enough information to repeat the experiment
• Example outline:
Study site
Field experiment
Sampling
Lab techniques
Statistics
MBA Modules IntroductionSlide No. 60 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific Paper/Paper/ResultsResults
• Brief description of experiment
• Present your data
Text
Tables
Figures
• „Crystal Clarity“
• Low redundancy
MBA Modules IntroductionSlide No. 61 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific Paper/Paper/DiscussionDiscussion
• Principles /generalization of results
• Point out lack of (expected) correlation, unsettled point
• Agreement or disagreement with published results
• Implications and significance of your results
• Conclusions
MBA Modules IntroductionSlide No. 62 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ScientificScientific Paper/Paper/ProcedureProcedure
• Choose appropriate journal (scope of journal, prestige)• Check out its „Instruction to Authors“ and adjust manuscript• Send in 3 (or other required number of) copies of manuscript, figures and tables on seperate sheets, + cover letter to editorial office
• Review process: (subject) editor will pass manuscript to 2 reviewersDecisions of reviewers: Minor revisions – major revisions – rejectRevision of manuscript by authorsResubmission of MS + letter with point-by-point disposition of thereviewers‘ comments
• Correction of Proofs
MBA Modules IntroductionSlide No. 63 ©Doluschitz
University of HohenheimDepartment of Farm Management (410C)Computer Applications and Business Management in AgricultureProf. Dr. Reiner DoluschitzSchloß-Osthof-Süd70593 StuttgartGermany
ReferencesReferences
• Blooth, WC et al. (1995): The Craft of Research, The University of Chicago Press, London , Chicago, pp 294.
• Davis, M (1996): Scientific Papers and Presentations, Academic Press, San Diego, London, pp 296.
• Day, RA (1998): How to Write & Publish a Scientific Paper, Oryx Press, pp 296.
• Gauch, HG (2003): Scientific Method in Practice, University Press, Cambridge, pp 435.
• Luellen, W (2001): Fine-Tuning Your Writing, Wise Owl PublishingCompany, Madison, pp 346.
• Yang, JT (1995): An outline of Scientific Writing - For Researchers withEnglish as a Foreign Language,World Scientific Publishing, pp 160.ell