There is a story that needs to be told. · 3. Your logo shown full screen as sponsor on opening of each video 4. Voice mention of your sponsorship by video host at opening of video

FOUNDED IN NYC • 1897

There is a story that needs to be told.The story of a proud industry, steeped in family, pride and tradition. Hard working

people dedicated to the highest standards. Stewards of the land. Let’s tell the

story of the often under appreciated people who provide humanity with its

healthiest, safest, most delicious food ever. The fresh produce industry.

Let us tell your story.

THE PRODUCE NEWS | 2021 MEDIA KIT | PRODUCENEWS.COM/HOW-TO-ADVERTISE

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE OR JOHN GROH AT [email protected] • (201) 981-9477

THE PRODUCE NEWS MEDIA KIT2

The power of produce in print... only print tells your full story.

2020 MARKS OUR LARGESTPRINT CIRCULATION EVER.

7,249 Retail chains, wholesale grocers, voluntaries, co-ops, wholesale clubs, top 100 c-storesThis is the largest segment of our list, representing approximately half of our circulation. It is a hand-cultivated list consisting primarily of produce directors, produce merchandisers and produce buyers for retail organizations, plus the top 100 convenience chains. Our list also includes VPs of merchandising, procurement and perishables, as well as divisional VPs. Our upper management coverage includes the presidents or CEOs of the top 100 supermarket chains and wholesale grocers. In smaller chains where there is no produce title, we go to titles such as “head buyer,” “perish-ables buyer” or “owner and head buyer.” This list is not “padded” with subs to individual stores, or “multi-copy same addressee” subs.

3,702 Major terminal market wholesalers, buying brokersThe majority of these are large metropolitan terminal market wholesale operations that buy for small-er chains and supply shorts to larger chains. They also service and make buying decisions for the enormous foodservice operator industry. Also included in this list are terminal market buying brokers and shipping-point brokers.

1,473 Foodservice distributors who handle fresh produce & buyers for top 100 restaurant chainsWe reach all foodservice distributors in the United States that carry fresh produce as part of their product line. In addition to our terminal market wholesale subscribers, these very important foodser-vice distributors buy for and supply the foodservice operator industry. Our list also includes the pro-duce buyers for the nation’s top 100 restaurant chains.

3,182 Grower-shippersThis is a hand cultivated list assuring you extensive coverage of the nation’s largest, most financially solid, grower-shipper operations. These firms grow, pack and ship the majority of the nation’s fresh produce.

16,508 BPA-audited subscribersAlso included in The Produce News’ circulation list are 367 transportation firms and 479 companies allied to the fresh produce industry (June 2020 BPA Circulation Statement). For a complete copy of our BPA Worldwide Circulation Statement, call (845) 270-5281, log on to www.theproducenews.com.

“The report of my death was an exaggeration.” – Mark Twain

CONTACT YOUR PRODUCE NEWS REPRESENTATIVE OR JOHN GROH AT [email protected] • (201) 981-9477 CONTACT YOUR PRODUCE NEWS REPRESENTATIVE OR JOHN GROH AT [email protected] • (201) 981-9477

THE PRODUCE NEWS MEDIA KIT 3

TOTAL AUDITED PRINT CIRCULATION

The Packer 16,418

The Produce News 16,508

FULL PAGE FOUR COLOR RATES

The Packer $10,085

The Produce News $3,815

AD COST TO REACH 1,000 BUYER SUBSCRIBERS

The Packer $614 C.P.M.

The Produce News $231 C.P.M.

Ad campaign or "one and done"?

For $10,085 you get...

• 1 full page in The Packer ($10,085)16,418 reader exposures

• 3 full pages in The Produce News ($3,335 each)

49,524 reader exposures*

*We do not inflate our retail print circulation numbers with digital "subscribers" and single store circulation claims.



The Produce News...WHEN PRODUCE MARKETERS LOOK TO SPREAD

THE WORD ABOUT THEIR PRODUCTS AND SERVICES, THEY RELY ON THE PRODUCE NEWS . . .

NICHOLAS M. PASCULLI (PRESIDENT)TMD CREATIVE • SALINAS, CA

"I have been blessed to have had an outstanding ‘partnership’ with the profes-sionals at The Produce News for nearly 30 years. They understand our industry and really care about the health and success of it. Their dedicated team is quick to respond with creative solutions to help drive our clients' messages."

HERB HAUN (CHAIRMAN)IEOOC PROMOTIONS COMMITTEE • PARMA, ID

“On behalf of the Idaho-Eastern Oregon Onion Committee and our pro-motion subcommittee, thanks to The Produce News for the great person-al articles of interest over the years, and great service to the produce industry. ”

JEFF WATKIN (DIRECTOR OF MARKETING)SEV-REND • COLLINSVILLE, IL

“The Produce News is an essential part of Sev-Rend’s marketing strategy. Both digital and print advertising platforms with The Produce News have shown significant ROI for our communications to the produce industry.”

CHRIS VEILLON (CHIEF MARKETING OFFICER)PURE FLAVOR • LEAMINGTON, ONTARIO CANADA

“The Produce News is an integrated and valuable media partner for Pure Flavor ®. Their reach helps us promote our business, the team is always looking for ways for us to reach more customers both in print and online.”

"The Freshwave and Consalo Family Farms count on The Produce News for the best com-munication, marketing and advertising in the industry. The Produce News employs a stel-lar team that helps us reach readers in the best way possible. They have been a source that our companies can rely on. The ever-changing trends of this industry require compa-nies to stay "in the know," and The Produce News is the source to go to, every time."

SKIP CONSALO (CEO)THE FRESHWAVE & CONSALO FAMILY FARMS

VINELAND, NJ

W. SHANNON RUTHERFORD (MARKETING DIRECTOR)THERMAL TECHNOLOGIES, INC.

“The Produce News plays an indispensable role in Thermal Tech’s inte-grated global marketing strategy. We are proud to associate our brand with this high-quality trade publication, whose captivating and timely con-tent make it one of the most relevant resources in the industry.”



...working for you. . . AND WHEN RETAILERS NEED THE LATEST INFORMATION

ON NEW PRODUCTS, TRENDS AND MARKETS, THE PRODUCE NEWS ANSWERS THE CALL.

DAVE RHODES (DIRECTOR OF PRODUCE & FLORAL) FRESH ENCOUNTER

"The Produce News has always been my preferred source for produce informa-tion over the years, from the “In the Trenches” column by Ron Pelger (my favor-ite) to the Industry Viewpoint series to the Data Harvest report, which I use for informational purposes when I’m updating our stores. The Produce News is a great place to look for updates on retailers, growers and people in the industry, and for new items that companies will be introducing."

MIKE ROBERTS (DIR. OF PRODUCE OPERATIONS) HARPS FOOD STORES, INC.

"The Produce News is my go to source for the latest news in the produce industry; informative, well written and with great content in every issue."

PAUL KNEELAND (VP, FRESH OPERATIONS)GELSON’S MARKETS

“The Produce News provides me with all I need to know about the indus-try. The timeliness of The Produce News daily emails and the relevance of the content always gets my attention. The Produce News keeps me up to date on all the happenings in the produce world.”

VINCE MASTROMAURO (DIR. OF PRODUCE OPERATIONS)SUNSET FOODS

"For myself The Produce News is where I go to get up to date on all things produce online or in print. The Produce News keeps industry pro-fessionals like me in the know whether catching up on industry news and happenings or staying in touch with industry trends. The Produce News is a must read to stay informed."

SCOTT SCHUETTE (VP OF PRODUCE & FLORAL) FRESH THYME MARKET

"The Produce News is a valuable source of industry data used by multiple team members throughout our business. The daily email updates help our procure-ment team keep a pulse on harvest data, weather patterns and future vendor partnership opportunities, and our Store Support team gains insight that helps with planning future promotions, strategic merchandising and critical communi-cation. Keep up the great work with a daily pulse on the produce industry!"

KELLY DAVIS (DIRECTOR OF PRODUCE & FLORAL) ALLEGIANCE RETAIL SERVICES, LLC

The Produce News has always been my go to publication for produce market news and information. I have been in the produce industry for over 20 years and look forward to the far-reaching coverage that keeps me up to date on events, industry changes, current and upcoming market conditions, and new offerings. In the current climate where travel is restricted, I appreciate The Produce News even more because I know I can rely on the information and the additional insight they deliver so well.



2021 PRINT RATES

FOUR COLOR AD RATES 1 Time 3 Time 6 Time 12 Time 24 Time

Full Page $3,815 $3,570 $3,450 $3,265 $3,025

Half Page $2,775 $2,615 $2,520 $2,415 $2,255

Quarter Page $1,945 $1,855 $1,795 $1,735 $1,645

1/8 Page $975 $890 $800 $755 $680

Spreads Call your ad representative for pricing

FOR PRINT SPECIFICATIONS VISIT WWW.PRODUCENEWS.COM/ADVERTISE

ONE PAGE INSERT RATES1 Time 3 Time 6 Time 12 Time 24 Time

$3,815 $3,570 $3,450 $3,265 $3,025Call for a quote on custom size inserts.

RATES ARE COMMISSIONABLE TO OUR FRIENDS IN THE ADVERTISING AGENCY BUSINESS

Justifiable advertising rates enable successful produce

marketing programs.

INDEX COVER The new front page of

The Produce News.

• Leaderboard – $5,815

• Teaser – $4,815

• Stickies – $4,815

FRONT INSIDE COVER The new high visibility page 2 of The Produce News. Faces

the Second Front.

• Earned page rate plus 25 percent

SECOND FRONT Our traditional front page,

now on page 3 of The Produce News.

• Teaser #2 – $3,815

• Teaser #1 – $3,570

FREQUENCY DISCOUNTS AVAILABLE ON ALL POSITIONS

Index Cover Leaderboard10” x 1.25”

Front Inside Cover10” x 15”

Index Cover Teaser4.9375” x 1.75”

Second Front Teaser #24.9375” x 1.75”

Second Front Teaser #14.9375” x 1.75”

Stickies



Full Page

Half Page Horizontal

Half Page Vertical

Front Page Teaser

Index Cover Leaderboard

Quarter Page Horizontal

Center Spread

Half Page Center Spread

1/8 PageHorizontal

Quarter Page

Vertical

Print Ad SizesAD UNIT SIZE

CENTER SPREAD 21" X 15"

HALF CENTER SPREAD 21" X 7.5"

FULL PAGE 10" X 15"

HALF PAGE VERTICAL 7.975" X 10"

HALF PAGE HORIZONTAL 10" X 8"

QUARTER PAGE VERTICAL 5.95" X 7

QUARTER PAGE HORIZONTAL 7.975" X 5"

1/8 PAGE 3.925" X 5"

INDEX COVER LEADERBOARD 10" X 1.25"

FRONT PAGE TEASER 4.938" X 1.75"



Tell your unique story!ADVERTISING CAMPAIGNS CREATED

BY THE PRODUCE NEWS

Your advertisements and production materialsare created at no charge.

For a no obligation layout idea, contact your Produce News representative or John Groh at (201) 981-9477

Mcallen, TXPhone: 956-682-5050 Fax: 956-682-5055

www.JadeProduce.com

Visit us at PMA Booth #2445

In New Orleans

Pints, 18oz, 1lb, and 2lb clamshells available. Top seal bowls with peel and reseal technology

and 35% plastic reduction also available.

856-794-1408Vineland, NJ• Egg Harbor City, NJ

Skip Consalo•Tom Consalo

Denise Consalo•Chelsea Consalo

AJ Consalo•Sarah Consalo

VINELAND, NEW JERSEY

856-692-3311 • Fax 856-692-9029www.mdottavioproduce.com

Michael D’Ottavio • David Duquette • John Salvati • Tom Dechen

Grower & Wholesaler of Organic and Conventional Blueberries.



Enlightening. Entertaining. Engaging.At Producenews.com, visitors can peruse the latest industry headlines, access archives of our digital issues, and view our popular indus-try videos and Sightings features, all in a user-friendly layout. With its high-quality con-tent, Producenews.com draws readers in and keeps them engaged, giving advertisers more value for their promotional dollars.

Producenews.comMORE VISITORS, MOREIMPRESSIONS, MORE TIME ON THE PAGE

MONTHLY PRODUCENEWS.COM ADVERTISING RATESPosition Ad Size (pixels) 1x 6x 12x

#1 Leaderboard 970x120, 600x74, 300x50 $4,950 $4,350 $3,960

#2 Banner 970x120, 600x74, 300x50 $4,600 $4,050 $3,680

#3 Banner 300 x 250 $4,200 $3,690 $3,360

#4 Banner 300 x 250 $4,000 $3,520 $3,200

#5 Banner 300 x 250 $4,000 $3,520 $3,200

#6 Banner 300 x 250 $3,200 $2,815 $2,560

#7 Banner 635x357 & 300x250 $4,000 $3,520 $3,200

#8 Banner 300 x 250 $2,800 $2,465 $2,240

#9 Banner 635x357 & 300x250 $3,600 $3,170 $2,880

#10 Banner 300 x 250 $2,200 $1,935 $1,760

#11 Banner 635x357 & 300x250 $1,800 $1,585 $1,440

#12 Banner 300 x 250 $1,500 $1,320 $1,200

#2

#1 Leaderboard

#3

#6

#7

#9

#11

#4 #5

#8

#10

#12



4 National Winter Apples • Asian Produce • Super Bowl • Florida Strawberries • In Memoriam • Chilean Fruit 18 All Mexico • Wisconsin Potatoes • Red River Valley Potatoes • Detroit Marketrack • Winter Citrus • Michigan Winter Apples

JANUARY

1 Southern California Strawberries • Organic Produce • Packaging & Equipment Spring Sweet Potatoes • Offshore Produce • Colorado Potatoes 15 Southeast Produce Council Expo (Distributed at Expo—February 25-27) • Nogales Spring Produce National Watermelon Association Convention (Distributed at Convention—February 17-20)

FEBRUARY

1 Canadian Produce Marketing Association Convention (Distributed at Convention—March 2-4) Hunts Point Marketrack • Mexican Mangos • Packaged Produce/Value-added Meals • Dressings, Toppings & Dips 15 Vidalia Onions • Viva Fresh Expo (Distributed at Expo—March 26-27) • Greenhouse Produce Texas Onions • Technology • Florida Peaches Spotlight 29 California Avocados • Santa Maria Produce • Chilean Spring Fruit • Tropicals & Pineapples • Cinco de Mayo • Pompano Beach Marketrack

MARCH

12 Mexican Grapes • Florida Spring Produce • Transportation & Logistics • California Strawberries California Cherries • Sustainability • Watermelon 26 Coachella Valley Produce • Georgia Produce • Specialty Produce Northwest Spring & Summer Produce • California Stone Fruit • California New Potatoes • Western Desert Melons

APRIL

10 Philadelphia Marketrack • South Carolina Produce • Berry Marketing • Rocky Mountain Marketrack New Zealand Fruit • California Fresh Figs • Ohio Marketrack • Fruit Logistica (Distributed at Convention—May 18-20)

24 New Jersey Produce • Avocados from Peru • Northwest Cherries • North Carolina Produce Mangos • Watermelon • Summer Mushrooms • California Raspberries

MAY

7 New Jersey Blueberries • Early San Joaquin Valley Grapes • Northwest Stone Fruit Spotlight • Central California Onions Eastern Shore • Walla Walla Onions • California/Baja Tomatoes • West Side Melons

21 United Fresh (Distributed at Convention—June 24-26) • New Jersey Peaches New York State Produce • Northwest Blueberries • Summer Citrus • Michigan Produce Los Angeles Marketrack (Distributed at Fresh Produce & Floral Council Expo—June 24-26)

JUNE

The Produce News • Publication Calendar

JANUARY-JUNE



5 Organic Produce Summit (Distributed at show — July 14-15 in Monterey) • Indianapolis Marketrack California Pears • Colorado Produce

19 PMA Foodservice Conference (Distributed at PMA Foodservice Conference & Expo – July 23-24) Greenhouse Produce • Ports of the Delaware River • California Grapes

JULY

2 Global Avocado Marketing • Garlic Merchandising • Fall Berries • California Apples • Northwest Onions & Potatoes California / Baja Tomatoes • National Mushroom Month • Northwest Pears • Connecticut Marketrack

9 IEOOC Special Issue

16 New England Produce Council Expo (Distributed at Expo — August 25-26) Packaging • CA Fall Fruit & Grapes • Peruvian Onions • Transportation & Logistics Michigan Apples • Skagit Valley • Eastern Apples • Canada Fall Produce • Northwest Pears • Food Safety 30 New Jersey Fall Produce • SEPC Southern Innovations Organics & Foodservice Expo (Distributed at expo — September 9-11) Washington Apples • Colorado Potatoes • Wisconsin Potatoes •Peruvian Asparagus United Fresh Washington Public Policy Conference (Distributed at conference – Date TBD)

AUGUST

13 Idaho Potatoes • Organic Produce • Imported Berries • South American Mangos • Dates, Nuts & Dried Fruit • Baltimore Marketrack Cranberries • Specialty Produce • Kiwifruit

27 Idaho-Eastern Oregon Onions • Sweet Potatoes • Red River Valley Potatoes • Mushroom Marketing

SEPTEMBER

11 Pre-PMA Convention issue • Maine Potatoes • Northwest Marketrack

25 PMA Fresh Summit Convention Issue (Distributed at Convention—October 28-30)

OCTOBER

8 Post-PMA Fresh Summit Convention Issue • Holiday Dates, Nuts & Dried Fruit • Rio Grande Valley • California Citrus Winter Desert Vegetables • Florida Fall Produce • Mexican Avocados

22 Nogales Produce • Organic Produce • Boston Marketrack • Chilean Fruit • Atlanta Marketrack

NOVEMBER

6 New York Produce Show • Potato & Onion Marketing • Holiday Produce 13 Idaho Potato Commission Special Issue

DECEMBER

The Produce News • Publication Calendar

JULY-DECEMBER



The Produce News Advance EditionDIGITAL ISSUE OF OUR PRINT EDITION.

ADVERTISING OPPORTUNITY COMBINES PRINT AND DIGITAL.80,000+ BONUS E-NEWSLETTER EXPOSURES TO YOUR PRINT AD.

This twice-a-month e-newsletter delivers the top stories from our most current print edition to reader's inboxes. Sent to 80,000+ e-newsletter database just after print press run.

Also included is a link to the digital version of the current print edition. A traditional, easy-to-navigate, newspaper-reading experience.

Our Advance Edition e-newsletter is a unique, single-sponsorship opportunity with TWO advertising positions. A leaderboard ad at the top of the e-newslet-ter and a larger leaderboard ad at the top of the digital edition. Your leader-board ad is visible throughout the reading experience. Go to produ-cenews.com and click VIEW CURRENT PRINT EDITION for a demo of our digital edition. Cost includes two ads. One for e-newsletter (728 X 90) and a second ad in the digital edition flip book (2500 X 60).

Your digital ad hereAdvance Edition

e-newsletter leaderboard ad

Digital Flip Book File Specs: File formats: JPG only. Size: 2500px X 60px (due to the variedscreen sizes we suggest keeping main message within first 800px from the left) File size not toexceed 40k. Please include a target url.

*Ad does not display on mobile flip book.

ADVANCE EDITION ADVERTISING RATES & SIZES Gross Rates Per Advance Edition

Position Ad Size (pixels) 1x 6x 12x

#1Leaderboard 728x90 $3,815 $3,450 $3,265

Digital Flip Book ad 2500x60* INCLUDED INCLUDED INCLUDED

Your digital ad heredigital edition leaderboard ad



Catfish in the produce department?!CATFISH AND BACKGROUND AD COMBO. TWO ADS–ONE BUY. A POWERFUL DUO.

CATFISH & BACKGROUND ADVERTISING RATES, SIZES & SPECIFICATIONS

Gross Rates, Frequency (Weeks or Months)

Position Ad Size (pixels) 1 Week 1 Month

Catfish ad 970 x 120, 600x74 & 300x50 $3,500 $12,000

Background ad 2000 x 800 & 320x480 see specs for details n/c n/c

CATFISH AD SPECIFICATIONSn File formats: jpg or swf (10.1 or lower), max file size 40k, animation: 15 sec. Include a back-up jpg file with swf files. Include a target url.

BACKGROUND AD SPECIFICATIONSn File formats: jpg, maximum file size 200k dimensions: 2000 X 800 & 320x480. Include a target url. Fade left, right and bottom of image to white (not required on 320x480 size). Detailed layout instructions and Photoshop template for 2000x800 ad size available at www.theproducenews.com/sites/default/files/pdf/background_ad_template_2020.psd

NOTE: Viewable area is dependent on the persons browser, screen resolution and size. For that reason, it is advised that the ad message not bedependent on the viewing area because the display of some elements could be obscured by the website margins.ONLY 320x480 AD DISPLAYS ON MOBILE DEVICE OR TABLET.

Background ad

Catfish ad

The Produce News background ad offers full visibility on all pages within producenews.com, enhancing your brands impact. The Produce News catfish overlays draw high visibility and is also featured on all pages within the website. The catfish unit stays visible as the user scrolls the page unless it is manually closed by the reader. The background/catfish ad combo provides three times the impressions as standard Produce News web ads.



OUR MOST VIEWED E-NEWSLETTER!YOUR MONTHLY BUY INCLUDES FOUR SEPARATE SIGHTINGS SENDS!

SIGHTINGS ADVERTISING RATES

Four sends per month • Gross Rates, Frequency (Months)

Position Ad Size (pixels) 1x 6x 12x

#1 Leaderboard 728x90 $5,500 $4,675 $4,400

#1A Leaderboard 728x90 $5,250 $4,460 $4,200

#2 Banner 728x90 $3,500 $2,975 $2,800

#3 Banner 728x90 $2,975 $2,530 $2,380

#4 Banner 728x90 $2,500 $2,125 $2,000

#5 Banner 728x90 $2,250 $1,915 $1,800

FREQUENCY & IMPRESSIONS DATA

SIGHTINGS glues readers’ eyes to your advertising message! And here’s why...Year after year our Sightings newsletter proves to be the

most-engaging digital product we have, sporting a 50% high-

er click rate than any other e-newsletter we send out. At a

frequency of four Sightings per month, your marketing mes-

sage is sure to engage readers once it hits their inbox.

#1 Leaderboard

#1A Leaderboard

#2

#3

#4

#5

Event Photo Coverage – Sightings

Contact Ryan Beckman, Digital Sales [email protected], (732) 207-5302 or

your Produce News representative.

E-NEWSLETTER DATABASE DEMOGRAPHICS

• 34,000 — retail chains, wholesale grocers, voluntaries, co-ops, wholesale clubs and c-stores

• 11,000 — wholesalers and brokers

• 17,000 — foodservice distributors, management operators and restaurant chains

• 14,000 — growers and shippers

• 4,000 — allied industry members

• 80,000 — TOTAL E-NEWSLETTER RECIPIENTS(list size fluctuates due to maintenance and subscriber activity.)



Produce News Daily

#2

#4

#6

#8

#1 Leaderboard

#1A Leaderboard

#3

#5

#9

#7

Produce News Daily e-newsletter is delivered twice a day, 5 days a week to 80,000+ recipients for a total of 400,000+ recipients per individual daily, per week. This content-rich product includes the most important news of the day as well as commentary from industry experts, people in the news, company profiles, event coverage and more. Now twice a day, each daily edition now includes NEW advertising sizes. Ten, IAB standard ad units. Digital “Advance Edition” version of print issue included.

TWO DAILIES PER DAYINDIVIDUAL DAILY ADVERTISING RATES & SIZES

Gross Rates, Frequency (Weeks), One Daily

Position Ad Size (pixels) 1x 4x 26x 52x

#1 Leaderboard 728x90 $3,000 $2,850 $2,700 $2,400

#1A Leaderboard 728x90 $3,000 $2,850 $2,700 $2,400

#2 Banner 300x250 $3,000 $2,850 $2,700 $2,400

#3 Banner 728x90 $2,500 $2,375 $2,250 $2,000

#4 Banner 300x250 $2,500 $2,375 $2,250 $2,000

#5 Banner 728x90 $2,250 $2,135 $2,025 $1,800

#6 Banner 300x250 $2,250 $2,135 $2,025 $1,800

#7 Banner 728x90 $2,000 $1,900 $1,800 $1,600

#8 Banner 300x250 $1,750 $1,660 $1,575 $1,400

#9 Banner 728x90 $1,500 $1,425 $1,350 $1,200

Contact Ryan Beckman, Digital Sales [email protected], (732) 207-5302 or your

Produce News representative.FOR DIGITAL SPECIFICATIONS VISIT: WWW.PRODUCENEWS.COM/ADVERTISE










MAGGIE HANNAVideo, Social Media Editor &

Video [email protected]

YOUR FOUR VIDEO EVENT SPONSORSHIP PACKAGE

Sponsorship package is $10,000 for four videos. $2,500 per video.

320,000+ exposures (80,000+ email recipients X 4 VIDEO SIGHTINGS newsletter sends).

See demo on left at:theproducenews.com/united-fresh-honors-emanuel-lazopoulos-gala-dinner

As sponsor of the event package, you receive:

1. Recognition as sponsor on VIDEO SIGHTINGS inbox email tag

2. Sole leaderboard ad message on VIDEO SIGHTINGS newsletter

3. Your logo shown full screen as sponsor on opening of each video

4. Voice mention of your sponsorship by video host at opening of video

5. Your logo appears at bottom of screen throughout each video

6. Your logo shown full screen again as sponsor at end of each video

7. Your company will be covered in one of the four event videos

One event package includes four videos.

• Southeast Produce Council Expo, date February 25-27

• Women’s Fresh Perspectives Conference, date TBD

• Canadian Produce Marketing Association Convention, date March 2-4

• Viva Fresh Expo, date March 26-27

• United Fresh, date June 24-26

• Organic Produce Summit, date July 14-15

• PMA Foodservice Conference & Expo, date July 23-24

• New England Produce Council Expo, date August 25-26

• Southern Innovations Organics & Foodservice Expo, date September 9-11

• PMA Fresh Summit Convention & Expo, date 28-30

VIDEO SIGHTINGS EVENTS PACKAGES

For sponsorship availability and more information, contact your produce news representative or

John Groh at [email protected] • (201) 981-9477

Video stands out from the crowd!YOUR TRADE SHOW MARKETING MESSAGE IN A HIGH-VISIBILITY VIDEO ENVIRONMENT

YOUR SOLE SPONSORSHIP FOUR-VIDEO PACKAGE GIVES YOU 320,000+ EXPOSURES










Devoted to just your company! Custom Content E-NewslettersSHARE YOUR COMPANY'S STORY WITH 80,000+ EMAIL ADDRESSES.

YOU CAN ADD YOUR LINK TO YOUR VIDEO IN THE E-NEWSLETTER TOO. EXCLUSIVE E-NEWSLETTER CARRIES YOUR LEADERBOARD AD ALONE.

Promote your product or services your way! The Produce News offers you a unique opportunity to reach our database of 80,000+ readers with our custom content e-newsletters. Custom content e-newsletters are an ideal way to promote your new product or service, or to give a strategic push to a seasonal item. You supply a write-up, or we generate the content — your choice. You have complete control and final approval of the finished piece. Your total cost, including all writing and production, is $3,815...same price as a full page in The Produce News. You own all the intelectual rights to the piece. Contact Ryan Beckman, Digital Sales Manager or your Produce News representative.



WEB SITE AD SPECIFICATIONS AND DEADLINES

AD SPECIFICATIONSn Advertising rates are per month.

• Frequency rate is determined by number of months

• No minimum on months required

• Months need not be consecutive

n Ad units and locations are run-of-site on article pages.

n Each ad unit is available to a maximum of 3 advertisers.Ads are rotated evenly based on time not by page refreshes.

n Multi-media advertising is available within file-size limits.

n File formats: jpg, gif, swf (10.1 or lower), maximum file size 40k,animation: 15 sec. Include a back-up jpg file when submitting swf files.Please include a target url.

AD MATERIAL DEADLINESAll ad materials are due 7 business days prior to the first day

it is scheduled to be published.

Send ad materials to: [email protected]. Include month

advertising and client name. For questions, please contact

Anthony Addamo [email protected], 201-954-6381

SWF FILE SPECIFICATIONSFlash 10.1 or lower. Actionscript 2. 18 fps. Looping allowed. JPG backup

file required. Please include a clickTAG as specified in the following link:

www.producenews.net/index.php/9862-swf-files

E-NEWSLETTER AD SPECIFICATIONS AND DEADLINES

AD SPECIFICATIONSn Frequency rate is determined by number of weeks or months

n No minimum on weeks required

n Weeks need not be consecutive

n Ad units are standard, IAB sizes.

n File formats accepted: jpg NO swf (flash) files, NO animated files.

n File size not to exceed 40k.

AD MATERIAL DEADLINESAll ad materials are due 7 business days prior to the first day it is scheduled to be published. Send ad materials to: [email protected]. Include month advertising and client name. For questions, please contact Anthony Addamo [email protected], 201-954-6381.

PRINT AD SPECIFICATIONS AND DEADLINES

All information in this media kit is available online at www.theproducenews.com

Materials Deadline: One week prior to publication date. Material Specifications Digital Output SpecificationsAll color must be separated for 4-color process. All raster images minimum 200dpi. To ensure proper reproduction, send a hard-copy matchprint or supply a JPG proof. Ads must be created in one of following applications: Illustrator CC (EPS file), Photoshop CC (EPS file), Acrobat (hi-res PDF). Files should be saved as a PDF, TIFF, EPS

Fonts and imagesTrapping: 1/2 pt. Black fonts above 14 pt, use a 2-color makeup: 20% cyan, 100% black. Black fonts under 14 pt, use 100% black only. When using fonts smaller than 10 pt, non-serif fonts reproduce best.

Publication SpecificationsPrinting: Web offset, full run. Publication Size: Tabloid newspaper. Live area: 10” x 15”, paper stock: 35-pound, 80 brightness groundwood. Ink density 240. All halftones should be in 85-100 line screen. Bleed: Bleeds permitted to gutter only on spreads. All other ads are non-bleed.Column Widths: 1-col: 1.9”, 2-col: 3.925”, 3-col: 5.95”, 4-col: 7.975”, 5-col: 10”, 10-col: 21”. Ad Sizes: Center Spread: 10-col x 15”, Full Page: 5-col x 15”, 1/2 page: 5-col x 8”(horizontal), 4-col x 10”(vertical), 1/4 page: 4-col x 5”(horizontal), 3-col x 7”(vertical), Front page teaser ad: 4.938” x 1.75”, front page leaderboard ad: 5-col x 1.25”

Insert SpecificationsSIZE Minimum size 4” X 6”, maximum size 10.5” X 16”. Minimum weight on a single sheet is 70#. Any non-folded insert should not exceed 8.5“ x 11”. Inserts larger than 8.5” x 11” should be pre-folded. Call for sizes of multi-page inserts. Shipping: Inserts ship directly to printer:Produce Newsc/o Wenatchee World3 Ninth StreetWenatchee, WA 98801Shipping hours: Monday - Friday 8am-4pm. Other days/times by appointmentInserts supplied in boxes, skids or gaylords should be clearly marked with “The Produce News,” issue date of publication and quantity of inserts supplied.

File SubmissionFiles can be e-mailed to [email protected] with the following information: issue date, name of advertiser and con-tact information. Alternatively files can be sent using a site such as www.wetransfer.com



STAFF

EDITORIALEDITOR & PUBLISHERJohn GrohTel (201) [email protected]

ONLINE EDITORRyan BeckmanTel (732) [email protected]

MANAGING EDITORCraig LevittTel (917) [email protected]

VIDEO & SOCIAL MEDIA EDITORMaggie HannaTel (520) 227-5909 [email protected]

EDITOR-AT-LARGETim Linden17 Loma Linda Court, Orinda, CA 94563Tel (925) 258-0892 Fax (925) [email protected]

ARIZONA, TEXAS, MEXICO,MIDWEST & COLORADO EDITORTad ThompsonTel: (215) [email protected]

WESTERN EDITOR (Pacific Northwest, San Joaquin & Coachella Valleys)Adam Campbell36 N Chelan Ave, #AWenatchee, WA 98801Tel (509) [email protected]

WESTERN EDITOR(California except San Joaquin & Coachella Valleys)Dennis O’BrienP.O. Box 223423Carmel, CA 93922Tel (831) [email protected]

EDITOR EMERITUS & VPGordon M. HochbergTel (914) [email protected]

ADVERTISING SALESEASTERN SALES MANAGER(Eastern U.S., Florida and Georgia)Marilena Osso21075 Bella Vista Circle Boca Raton, Fl 33428Tel (561) 483-9224 • Fax (561) [email protected]

WESTERN SALES MANAGER(Pacific Northwest, San Joaquin &Coachella Valleys, Colorado, Arizona and Texas)Adam Campbell36 N Chelan Ave, #AWenatchee, WA 98801Tel (509) [email protected]

WESTERN SALES MANAGER(California except San Joaquin & Coachella Valleys)Dennis O’BrienP.O. Box 223423Carmel, CA 93922Tel (831) [email protected]

CAROLINAS AND MIDWESTSALES MANAGERNancy CampoliTel (201) [email protected]

DIGITAL SALES MANAGERRyan BeckmanTel (732) [email protected]

ART/PRODUCTIONCREATIVE & PRODUCTION DIRECTORAnthony Addamo Tel (201) [email protected]

SENIOR DESIGNERRania CisternasTel (201) 686-3635 [email protected]

DESIGNERColleen BrozyniakTel (201) [email protected]

ACCOUNTINGACCOUNTING MANAGERSusan MarcusTel (845) [email protected]

THE PRODUCE NEWS, INC.PRESIDENTJack BrickerTel (816) [email protected]

VICE PRESIDENTGordon M. HochbergTel (914) [email protected]

Our Circulation Audited By BPA Worldwide, New York, NY. The Produce News (ISSN 0032-969X) is published semi-monthly; except three issues in April, July, Sep-tember, October and December for $85 per year by The Produce News Inc., 800 Kinderkamack Road, Suite 100, Oradell, NJ 07649. Call (201) 986-7990. Periodical postage paid at Oradell, NJ 07649, and additional post offices. POSTMAS-TER: Send address changes to The Produce News, 800 Kinderkamack Road, Suite 100, Oradell, NJ 07649. Canada Post: Publications Mail Agreement # 40612608 Canada Returns to be sent to: BCI, P.O. Box 25542, London, ON N6C 6B2

FOUNDED IN NYC • 1897

Jack Bricker • President • [email protected] • (816) 520-6306www.theproducenews.com



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There is a story that needs to be told. · 3. Your logo shown full screen as sponsor on opening of each video 4. Voice mention of your sponsorship by video host at opening of video