There is a high dispersion in long term stock performance Bluechip... · There is a high dispersion in long term stock performance 2 Variation in top and bottom stocks over the last

There is a high dispersion in long term stock performance

2

Variation in top and bottom stocks over the last 10 years

% CAGR (CY 08-18)

BSE 100 index 14.5

Top quartile 26.2

Bottom quartile (15.9)

Our strategy relies on bottom up selection of quality companies that can deliver sustainable growth

Source: Bloomberg, Past performance may or may not be sustained in future. Data as on 31st Dec 2018

Weak companies have

destroyed significant

investor wealth

We offer a tight basket of clearly positioned equity funds

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. ^Open-ended Equity-Linked Savings Scheme

with a 3 year lock in. The bubbles in the chart are proportionate to their sizes respectivelyMarket caps are defined as per SEBI regulations as below: a. Large Cap: 1st -100th company in terms of full market

capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market capitalization. For type of scheme for the above schemes, please

refer annexure.

Active Risk

Axis Long

Term Equity

Fund^

Axis Midcap Fund

Axis

Bluechip

Fund

Axis

Focused 25

Fund

Axis Small Cap Fund

Large Cap: 50 - 100%

Mid Cap: Max 50%

>=65% in Midcaps

>90% in top 200 companies by

market cap

Large Cap: 80 - 100%

Active

Re

turn

s >=65% Small caps

Axis

Multicap

FundLarge Cap: 50 - 100%

Mid Cap: Max 50%

Large Cap

Focused

ELSS

Multicap

Midcap

Smallcap

Axis Growth Opportunities Fund

Large Cap: 35 - 65%

Mid Cap: 35 - 65%

Large & Midcap

Axis Bluechip Fund: Positioning

4

1

2

3

Large cap companies (80-100%)with other companies (0-20%)

The Scheme will invest predominantly in Equity and

Equity Related Instruments of Large Cap companies.

Risk managementembedded in the investment process

Relatively liquid portfolio

Targets volatility below benchmark (Nifty)

Pure bottom up stock picking

focusing on fundamentals

Maintains a core portfolio of quality businesses

with secular growth prospects

Takes tactical positions in quality cyclicals linked

to fund manager views of cyclical factors and

market positioning

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market caps are defined as per SEBI regulations

as below: a. Large Cap: 1st -100th company in terms of full market capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market

capitalization.

Large cap biased: Reducing midcap exposure

5

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market caps are defined as per SEBI regulations

as below: a. Large Cap: 1st -100th company in terms of full market capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market

capitalization.

Average Large Cap exposure

over 2 years: 83%

Large Cap

84%

86%

88%

90%

92%

94%

96%

98%

100%

Jun-17 Dec-17 Jun-18 Dec-18 Jun-19

Large Cap Midcap Small Cap

Mid Cap

Large Cap

Average Large Cap exposure over 2

years: 83%

What do we mean by quality businesses?

6

Strong competitive

positioning

Cash flow generating with

sound balance sheet

Credible management team Sustainable Growth Potential

Current Investment Focus

7

~ 60% leaders

Companies which operate in secular growth segment and has leading market share in their areas of operation.

~ 40% Challengers

Companies that are gaining markets share due to differentiated offering or cost advantage, in large sectors.

Expected to

deliver

alpha

Expected

to provide

steady

returns

The investment focus of the fund is subject to change on the discretion of the fund manager. The investment strategy of the fund will be in line with the strategy laid out in the scheme information document. For

complete details on the scheme investment strategy refer the scheme information document.

Changes made to the portfolio over the 1 year (28th June 2019)

Portfolio Characteristics June 18 June 19

Matched Portfolio 51% 47%

No. of Stocks 29 23

Market Cap MixLarge Cap – 80%

Midcap – 4%

Largecap – 86%

Midcap – 1%

Top 10 stocks (% of portfolio) 56% 62%

Top stocks with increased

exposure/entries

Change in exposure

(%) over last year

Top stocks with reduced

exposure/ exits

Change in

exposure (%) over

year

ICICI Bank Limited 5.8% Britannia Industries Limited -3.6%

Bajaj Finance Limited 3.3% Maruti Suzuki India Limited -3.5%

Nestle India Limited 3.1% Page Industries Limited -2.7%

Titan Company Limited 2.3% IndusInd Bank Limited -2.5%

Bajaj Finserv Limited 2.0% HDFC Limited -2.1%

Source : ValueFY, ACEMF. Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity marketsMarket caps are

defined as per SEBI regulations as below: a. Large Cap: 1st -100th company in terms of full market capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st

company onwards in terms of full market capitalization. Past performance may or may not be sustained in the future. Stock(s) / Issuer(s)/ Top stocks with increased or decreased exposure mentioned above are for

the purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation to buy/sell/ hold. The fund manager(s) may or may not choose to hold the stock mentioned, from time to

time.

Sector-wise positioning (28th June 19)

9

Source IISL, Axis MF Research The benchmark for the scheme is NIFTY 50. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may not choose to hold the stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s).

-9.8%

-4.0%

-3.6%

-3.1%

-3.0%

-2.2%

-1.1%

-0.7%

-0.6%

-0.4%

-0.1%

0.0%

2.0%

4.0%

6.7%

16.2%

Oil & Gas

Autos & Logistics

Metal,Metal Products & Mining

Cash

Infrastructure & Power

Information Technology

Telecom

Agro Inputs & Chemicals

Healthcare Services

Media & Publishing

Capital Goods, Engineering & Construction

Cement & Building Materials

Others

Finance

Consumer

Cash Equivalents

Sector Overweight/Underweight

Current Portfolio & Risk Parameters (28th June 19)

*Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Past performance may or may not be sustained

in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may

not choose to hold the stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s).

10

11

SIP Performance as on 28th June 2019

12

Axis Bluechip Fund – Growth (Inception: 5th Jan 2010)

SIP Investments Since Inception SIP 5 Year SIP 3 Year SIP 1 Year SIP

Total Amount Invested 1,130,000 600,000 360,000 120,000

Market value as on June 28, 2019 2,238,794 838,009 453,916 130,622

Returns (Annualised) % 14.00% 13.37% 15.75% 17.14%

Benchmark Returns (Annualised) % 12.18% 11.67% 12.78% 12.43%

Additional Benchmark Returns (Annualised) % 12.35% 12.38% 14.35% 13.67%

Above investment simulation is for illustration purpose only and should not be construed as a promise on minimum returns and safeguard of capital. Above calculation is based on

Regular Plan - Growth Option NAV. Assuming Rs. 10,000 invested systematically on the first business day of every month over a period of time.. Past performance may or may not

be sustained in future. Returns greater than 1 year period are compounded annualized. Benchmark: Nifty 50 TRI. Additional Benchmak: S&P BSE Sensex TRI. Inception Date: Jan

05, 2010. This scheme is managed by Shreyash Devalkar. Please refer to the Annexure for returns of all the schemes managed by him. SIP returns are computed after accounting for

the cash flow by using XIRR method (investment internal rate of return). The performance given above is for Other than Direct Plan unless specified.

Annexure

13

14

Data as on 28th June 2019. @@The performance data for 5 years period has not been provided for scheme/plan not in existence for 5 years. @The performance data for 3 years period has not been provided

for scheme/plan not in existence for 3 years. Past performance may or may not be sustained in future. Calculations are based on Regular Plan Growth Option NAV unless specified for direct plan. Since inception

returns are calculated on Rs. 10/- invested at inception. Different plans have different expense structure. Plan of the scheme for which performance is given is indicated above. Above data excludes returns of schemes

which have not completed a year. Shreyash Devalkar is managing Axis Bluechip Fund and Axis Midcap Fund since 23rd November 2016, Axis Equity Advantage Fund - Series 1 & 2 & Axis Multicap Fund since inception.

The performance given above is for Other than Direct Plan unless specified.

1 Year 3 Years@ 5 Years@@ Since Inception

Fund NameDate of

inceptionCAGR (%)

Current

Value of

Investment

of Rs.

10000

CAGR (%)

Current

Value of

Investment

of Rs.

10000

CAGR (%)

Current

Value of

Investment

of Rs.

10000

CAGR (%)

Current

Value of

Investment

of Rs.

10000

FUNDS MANAGED BY SHREYASH DEVALKAR (TOTAL SCHEMES MANAGED: 5 SCHEMES)

Axis Bluechip Fund - Growth

05-Jan-10

10.47% 11,047 15.31% 15,322 11.82% 17,475 12.27% 29,970

Nifty 50 TRI (Benchmark) 11.39% 11,139 13.93% 14,777 10.53% 16,490 10.18% 25,081

S&P BSE SENSEX TRI (Additional Benchmark) 12.52% 11,252 14.83% 15,130 10.64% 16,575 10.39% 25,532

Axis Bluechip Fund - Direct Plan - Growth

01-Jan-13

12.02% 11,202 16.81% 15,923 13.18% 18,565 16.24% 26,552

Nifty 50 TRI (Benchmark) 11.39% 11,139 13.93% 14,777 10.53% 16,490 12.50% 21,480

S&P BSE SENSEX TRI (Additional Benchmark) 12.52% 11,252 14.83% 15,130 10.64% 16,575 12.94% 22,030

Axis Midcap Fund - Growth

18-Feb-11

8.15% 10,815 13.51% 14,614 12.46% 17,980 16.85% 36,770

S&P BSE Midcap TRI (Benchmark) -3.14% 9,686 9.27% 13,039 10.84% 16,723 11.48% 24,812

Nifty 50 TRI (Additional Benchmark) 11.39% 11,139 13.93% 14,777 10.53% 16,490 11.03% 23,977

Axis Midcap Fund - Direct Plan - Growth

01-Jan-13

9.45% 10,945 14.81% 15,122 13.80% 19,082 17.83% 29,007

S&P BSE Midcap TRI (Benchmark) -3.14% 9,686 9.27% 13,039 10.84% 16,723 13.16% 22,314

Nifty 50 TRI (Additional Benchmark) 11.39% 11,139 13.93% 14,777 10.53% 16,490 12.50% 21,480

Axis Multicap Fund - Regular Plan - Growth

20-Nov-17

9.79% 10,979 NA NA NA NA 11.41% 11,890

Nifty 500 TRI (Benchmark) 6.63% 10,663 NA NA NA NA 4.52% 10,734

Nifty 50 TRI (Additional Benchmark) 11.39% 11,139 NA NA NA NA 10.20% 11,684

Axis Multicap Fund - Direct Plan - Growth

20-Nov-17

11.61% 11,161 NA NA NA NA 13.27% 12,210

Nifty 500 TRI (Benchmark) 6.63% 10,663 NA NA NA NA 4.52% 10,734


Axis Equity Advantage Fund - Series 1 - Regular Plan - Growth

25-May-17

6.07% 10,607 NA NA NA NA 8.62% 11,890

75% Nifty 50 TRI + 25% Crisil Composite Bond Fund Index (Benchmark) 11.61% 11,161 NA NA NA NA 11.12% 12,470


Axis Equity Advantage Fund - Series 1 - Direct Plan - Growth

25-May-17

7.44% 10,744 NA NA NA NA 10.31% 12,280



Axis Equity Advantage Fund - Series 2 - Regular Plan - Growth

03-Aug-17

7.26% 10,726 NA NA NA NA 7.04% 11,380



Axis Equity Advantage Fund - Series 2 - Direct Plan - Growth

03-Aug-17

8.80% 10,880 NA NA NA NA 8.85% 11,750



Product Labelling

Fund Name Riskometer Product Labelling

Axis Bluechip Fund

(An open ended equity scheme predominantly

investing in large cap stocks)

This product is suitable for investors who are seeking*

• Capital appreciation over long term

• Investment in a diversified portfolio predominantly

consisting of equity and equity related instruments

of large cap companies

Axis Multicap Fund

(An open ended equity scheme investing across

large cap, mid cap, small cap stocks)


• Capital appreciation over medium to long term

• Investment in a diversified portfolio consisting of

equity and equity related instruments across market

capitalization.



• Investing predominantly in equity & equity related

instruments of Mid Cap companies.

Axis Midcap Fund


investing in Mid Cap stocks)

Axis Small Cap Fund


investing in small cap stocks)



• Investment in a diversified portfolio of equity and

equity related instruments of small cap companies

15*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Product Labelling

Fund Name Riskometer Product Labelling

Axis Focused 25 Fund

(An open ended equity scheme investing in

maximum 25 stocks investing in large cap, mid cap

and small cap companies.)



• Investment in a concentrated portfolio of equity &

equity related instruments of up to 25 companies

Axis Long Term Equity Fund

(An open ended equity linked saving scheme with a

statutory lock in of 3 years and tax benefit)


• Capital appreciation & generating income over long

term

• Investment in a diversified portfolio predominantly

consisting of equity and equity related instruments.


• Capital appreciation over medium to long term

• Investment in a diversified portfolio of predominantly

equity and equity related instruments across market

cap while managing risk through active hedging

strategies

Axis Equity Advantage Fund Sr 1 & 2

(A Close Ended Equity Scheme)

Axis Growth Opportunities Fund

(An Open-ended Equity Scheme investing in both

large cap and mid cap stocks)

This product is suitable for investors who are seeking*:

• capital appreciation over long term

• investment in a diversified portfolio predominantly

consisting of equity and equity related instruments

both in India as well as overseas

16*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Statutory Details and Risk Factors

17

Data updated as on 28th June 2019.

Disclaimer: Past performance may or may not be sustained in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the

purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may

not choose to hold the stock mentioned, from time to time.

Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd.

(liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the

AMC). Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.

This document represents the views of Axis Asset Management Co. Ltd. and must not be taken as the basis for an investment decision.

Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited nor Axis Asset Management Company Limited, its Directors or associates

shall be liable for any damages including lost revenue or lost profits that may arise from the use of the information contained herein. No

representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The

AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.

Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.

Thank You

Documents

There is a high dispersion in long term stock performance Bluechip... · There is a high dispersion in long term stock performance 2 Variation in top and bottom stocks over the last