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August 19th
Theory of Data Collection at
Farmers Markets
Panelists:
Alfonso Morales, University of Wisconsin Madison
Sarah Blacklin, NC Choices
Sara Padilla, Farmers Market Coalition
Pictures retrieved with permission from www.facebook.com/OxfordCityMarket
Pictures retrieved with permission from www.rustonarmersmarket.org/photos.html
Pictures retrieved with permission from www.facebook.com/WilliamsonFarmersMarket
Pictures retrieved with permission from www.facebook.com/ChillicotheFarmersMarket
Pictures retrieved with permission from www.athensfarmersmarket.org
Pictures retrieved with permission from www.facebook.com/Williamsburg-Farmers-Market
Spotsylvania
Farmers
Market Pictures retrieved with permission from www.facebook.com/Spotsylvania-Farmers-Market
Pictures retrieved with permission from www.facebook.com/Hernando-Farmers-Market
Pictures provided by Crossroads Community Food Network and used with explicit permission.
Alfonso Morales Associate Professor
Why Farmers Markets?
Photo used with explicit permission from Alfonso Morales.
Social Political
Economic Health “Political” symbol by Juan Pablo Bravo, “Social” symbol by Antonio Ficien Faure, “Economic” Symbol by Schmidt Sergey, and
“Health” symbol by Christopher Holm-Hansen from thenounproject.com collection.
Deering Oaks Farmers Market by Corey Templeton is licensed under CC BY 2.0
Eastern Market on a Hot Day by ep_jhu is licensed under CC BY 2.0
Rochester 350 Global Work Party by Viktor Nagornyy is licensed under CC BY 2.0
Carrots @ Portland Farmers Market by Al Case is licensed under CC BY 2.0
Sarah Blacklin Co-Director at NC Choices, Former Manager at Carrboro Farmers Market
Why Collect Data at Farmers Markets?
Retrieved from http://farmersmarketcoalition.org/programs/farmers-market-metrics/
Data collection is extremely
important for:
Management Tool Internal Buy-In External Buy-In
“Management tool” symbol by John Caserta, “Internal Buy-In” symbol by Eak Arius, and “External Buy-In” Symbol by Eak Arius
from thenounproject.com collection.
Data collection is extremely
important for:
Management Tool
Internal Buy-In External Buy-In
“Management tool” symbol by John Caserta, “Internal Buy-In” symbol by Eak Arius, and “External Buy-In” Symbol by Eak Arius
from thenounproject.com collection.
Data collection is extremely
important for:
Internal Buy-In
External Buy-In Management Tool
“Management tool” symbol by John Caserta, “Internal Buy-In” symbol by Eak Arius, and “External Buy-In” Symbol by Eak Arius
from thenounproject.com collection.
Parking Guards by *Robert* is licensed under CC BY 2.0
Notebook Rings by Brenderous is licensed under CC BY 2.0
Data collection is extremely
important for:
External Buy-In
Management Tool Internal Buy-In
“Management tool” symbol by John Caserta, “Internal Buy-In” symbol by Eak Arius, and “External Buy-In” Symbol by Eak Arius
from thenounproject.com collection.
Retrieved with permission from www.facebook.com/carrborofarmersmarket
“facebook website screenshot” by Spencer E Holtaway is licensed under CC BY 2.0
Sara Padilla Project Manager
Theory of Data Collection
“Globe” symbol by Christ Tucker from thenounproject.com collection.
“Globe” symbol by Christ Tucker from thenounproject.com collection.
Plausible.
Doable.
Meaningful.
Testable.
WHAT to measure?
HOW?
limited
TIME
& money
“Graph” symbol by P.J. Onori, “Ruler” symbol by Zbigniew Flaku, “Clock” symbol by Richard e Vos, and “Money” symbol by Luis
Prado from thenounproject.com collection.
Choosing a metric. “Ruler” symbol by Zbigniew Flaku from thenounproject.com collection.
metric noun /’me-trik/
1 a data point that compares
two or more specific units of
measurement; timebound
and quantifiable
Choosing audience.
Funders / Partners / Municipality / Market Mgmt.
“Money” symbol by Nick Levesque, “Partners” symbol by OCHA Visual Information Unit, “Municipality” symbol by Sama Beme-
Benrud, and “Market Mgmt” symbol by Cezar de Costa from thenounproject.com collection.
audience noun \ˈo-dē-ən(t)s\
1 the group that may be interested in reviewing the data that is collected
Choosing capital.
Economic / Ecological / Human / Community
Retrieved from http://farmersmarketcoalition.org/programs/farmers-market-metrics/
capital noun \ˈka-pə-təl\
1 the benefit of the activity
of the farmers market
Choosing population.
Farmers / Shoppers / Larger Community
“Farmer” symbol by Peter Otto Kuhberg, “Shoppers” symbol by Juan Pablo Bravo, and “Larger Community” symbol by Peter Fecteau
from thenounproject.com collection.
population noun \pä-pyə-ˈlā-shən\
1 the community on which we intend to measure an impact or a change in behavior
!!
April 2, 2014
Is Anyone Better Off?
A Conversation about Food System Outcomes, Indicators & Metrics
Social Capital Impact Study
Prepared by Market Umbrella for
The Crescent City Farmers Market October 11, 2012
This study was created using the Neighborhood Exchange Evaluation Device (NEED), a
methodology developed by Market Umbrella.
Journal of Agriculture, Food Systems, and Community Development
ISSN: 2152-0801 online
www.AgDevJournal.com
Advance online publicaiton 1
METRICS FROM THE FIELD Blending insights from research with insights from practice
KEN METER
Local data is endangered
Published online March 7, 2014
Citation: Meter, K. (2014). Local data is endangered. Journal of Agriculture, Food Systems, and Community
Development. Advance online publication. http://dx.doi.org/10.5304/jafscd.2014.042.010
Copyright © 2014 by New Leaf Associates, Inc.
ne of the quiet impacts of the interruption
of federal services in the U.S. — both the
ongoing sequestration and the fall 2013 shutdown
— was a tragic loss of local-level economic data.
This critically threatens our ability to measure the
success of community-based foods initiatives.
The Bureau of Economic Analysis (BEA), a
unit of the U.S. Department of Commerce, has
enjoyed a deservedly solid reputation for publish-
ing impartial data sets. Its Local Area Personal
Income Statistics (LAPI), in particular, have
offered essential measures of local economic
activity. Few nations have comparable data.
Yet on November 21, 2013, BEA (2013b)
announced that it had suspended publication of
several critical local data sets. No longer will BEA
report detailed data on farm income and expenses
for counties across the U.S. It has stopped report-
ing transfer payments (such as SNAP benefits) at
the county level. BEA will no longer publish local
area employment data by industry, nor detailed
local summaries of employee compensation or
earnings. Gone are its compilations of data
covering BEA economic areas (regions defined by
economic trade rather than strictly political
boundaries). The BEA has also eliminated its
Regional Input-Output Modeling System (RIMS II)
product — an essential tool for gauging economic
impacts of local development plans.
BEA understands the critical importance of its
own data. In its press release announcing the cuts,
BEA stated, “LAPI [data] constitutes [sic] the only
source for county and metropolitan area personal
income statistics and are building blocks for other
O
Ken Meter, president of Crossroads Resource Center,
is one of the most experienced food system analysts in
the U.S., having produced 97 regional and state food-
system assessments in 32 states, all focused on local
farm and food economies. He directed the US$9.8
million "Making Small Farms Big Business" investment
plan commissioned by the state of South Carolina in
2013. Meter has also worked with several food banks
nationally to bring an economic perspective to their
capacity-building work, and recently completed a
national study of the economic and social-network
impacts of institutional food purchasing with the Illinois
Public Health Institute.
2013 Season Statsconnect with your food
GOOD FOOD EDUCATION REACHING LOW-INCOME COMMUNITIES
180
90
70
31
25
elementary students learned about
eating healthfully in a 3-week course
third graders participated in a
6-week gardening class
Woodlawn residents participated in
healthy cooking classes
chef demonstrations showcased how
to prepare seasonal dishes
market schools revealed more about
our food system
In 2013, $38,343 of healthy food was purchased using LINK (food stamps in Illinois) and our Double Value Coupon Program (DVCP). There were 1,018 LINK transactions at the market. 315 new LINK customers made purchases.
Carl Greer
Foundation
Searle Funds
at The Chicago
Community Trust
For more info and sponsorship opportunities, contact market manager Danny Burke at [email protected] or 773-241-6044
The 61st Street Farmers Market is made possible thanks to the suppor t of our generous sponsors and partners:
...Individual donors,
our neighbors,
and community!
Market Profile
Tracking Forms
2
Metrics Table – 2014
Capital Metric Suggested Audience
Market Notes
Economic Average total spending per shopper per visit
USDA, economic development organizations, agricultural organizations, market vendors
Total vendor sales at market (estimated annually)
USDA, economic development organizations, agricultural organizations, market vendors
Sales tax revenue generated from market sales (where applicable) (estimated annually)
economic development organizations, municipalities, merchant groups
Dollars spent at neighboring businesses by market shoppers on market days (estimated annually)
economic development organizations, municipalities, merchant groups
Dollar amount of debit/credit sales per market day (estimated annually)
economic development organizations, market vendors
Look at metric selection worksheet Darlene will be reaching out to coordinate our next meeting
1.
2.
Thank You!
“Collaboration” symbol by Duke Innovation Co-Lab from thenounproject.com collection.
Questions
