Thematic Combo Display - Media Impact · 2020. 5. 14. · Sports, furniture, fashion, jewellery, shoes. x - MYSELF.DEEntirex x. 51% of the users are female. 40% of the users are between

Portal Channel Desktop Mobile (MEW+APP)

BILD Entertainment, BILDspielt x x

B.Z. Culture, boulevard x x

WELT Culture, panorama x x

HÖRZU Entire x x

TV DIGITAL Emtire x x

TV DIREKT Entire (incl. Klack) x x

ROLLING STONE Entire x x

METAL HAMMER Entire x x

MUSIK EXPRESS Entire x x

COMPUTER BILD Games x x

NOIZZ Entire x x

STYLEBOOK Star, news x x

BILD DER FRAU Entertainment x x

TECHBOOK Entertainment x x

SPORT1 Entire x x


AUTO BILD Entire x x

BILD Car, motor sport, Formula 1 x x

WELT Sport (Formula 1), Motor x x

SPORTBILD Motor sport x x

KAUFDA Mechanics workshop, gas station x -

MOTORSPOR TOTAL Entire x -

FORMEL 1 Entire x -

COMPUTER BILD Connected car x x

MOTORSPORT.COM Entire x x

AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018 Status 31.01.2019

AUTOMOTIVE

ENTERTAINMENT

Thematic Combo Display

3.88 Mio.

6.83 Mio.

9.82 Mio.

▪ 69% of the users are male

▪ 36% of the users are between 20 to 39 years old

▪ 75% are employed

▪ 38% have a higher level of education (at least A-level/vocational

baccalaureate diploma)

▪ 45% have a HHNI of €3,000 and more







6.47 Mio.

14.00 Mio.

18.27 Mio.


BILANZ Entire x -

BUSINESS INSIDER Entire x x

FINANZEN.NET Entire x x

WELT Money, economy, politics x x

BILD Money, politics x x

Status 31.01.2019

FAMILY

DECISION MAKERS

8.78 Mio.

15.63 Mio.

20.14 Mio.

8.45 Mio.

8.45 Mio.

14.88 Mio.


BILD Byou, lifestyle, news, companion,

entertainmentx x

Bild der FrauDiet, health, cooking & baking,

people & life, fashion & beautyx x

COMPUTER BILD eKitchen, tipp center, video x x

HÖRZU TV programm, Entertainment x x

LIFELINE

Entire, 9Monate.de

Herzberatung.de, special-

harninkontinenz.de

x x

STYLEBOOK Entire x x

TRAVELBOOK Entire x x

TV DIGITAL Entertainment x x

WELT ICON, travel, health x x

MYSELF.DE Entire x x













AGOF daily digital facts; Basis: digitale WNK 16+ Jahre, Einzelmonat November; abgerufen am 07.12.2018


Status 31.01.2019

FASHION & LIFESTYLE

SOCCER

5.17 Mio.

7.94 Mio.

11.98 Mio.

4.85 Mio.

6.48 Mio.

10.08 Mio.


WELT culture, panorama, ICONIST x x

BILD Lifestyle x x

B.Z. Culture x x

BILD DER FRAU Entire x x



MUSIK EXPRESS Mestyle x x


TV DIGITAL Entire x x

TV DIREKT Entire (incl. Klack) x x

LIFELINE Beauty x x

HÖRZU Entire x x

FITBOOK Entire x x

KAUFDASports, furniture, fashion,

jewellery, shoesx -


▪ 51% of the users are female







BILD Bundesliga, sports, soccer x x

B.Z. Sports (Hertha BSC) x x

WELT Soccer x x

TRANSFERMARKT Entire x x

SPORT BILD Soccer, Bundesliga x x









Status 31.01.2019

FOOD & HEALTH

WOMEN

2.29 Mio.

4.49 Mio.

6.55 Mio.

4.25 Mio.

6.30 Mio.

9.05 Mio.


BILD Lifestyle x x

BILD DER FRAU Cooking & baking, diet, health x x

WELT Health x x

LIFELINE Entire x x

9 MONATE Entire x x

YAVIVO Entire x x

HERZBERATUNG Entire x x

SPECIAL HARNNKONTINENZ Entire x x

EKITCHEN Entire x x

KAUFDA

Organic markets, supermarket,

baker, beverage market,

restaurants

x -

TRAVELBOOK World food x x

STYLEBOOK Food x x

HÖRZU Health x x

FITBOOK Food, Health x x





▪ 44% have a higher level of education (at least A-level/vocational baccalaureate diploma)



WELTPanorama, knowledge, real

estate, health, ICONISTx x

BILD DER FRAU Entire x x


HÖRZU Entire x x

9 MONATE Entire x x

LIFELINE Entire x x

KAUFDA Entire x -

IDEALO Entire x x

EKITCHEN Entire x x





▪ 43% have a higher level of education (at least A-level/vocational baccalaureate diploma)




Status 31.01.2019

REAL ESTATE

JOB & CAREER

4.25 Mio.

2.12 Mio.

6.04 Mio.

6.31 Mio.

5.36 Mio.

10.72 Mio.


BILD Money (real estate) x x

WELT Money (real estate) x x








BILD Companion x x

B.Z. Jobs - x

WELT Economy, finance x x











Status 31.01.2019

MEN

20.28 Mio.

21.61 Mio.

32.07 Mio.


AUTO BILD Entire x x

BILDCar, digital, soccer, sports,

games, Bundesligax x


B.Z. Sports x x

COMPUTER BILD Entire x x


WELTMotor, sports, soccer, money,

economy, sience, politics, financex x

TV DIREKT Entire x x

HÖRZU Entire x x



TV DIGITAL Entire x x

WIE IST MEINE IP Entire x x

SPORT BILD Entire x x

KAUFDAHardware store, factory, electrical

market, sports articlesx -

TECHBOOK Entire x x

MUSIK EXPRESS Entire x x


METAL HAMMER Entire x x

SPORT 1 Entire x x

BILANZ Entire x x

FITBOOK Entire x x

NOIZZ Entire x x










Status 31.01.2019

NEWS & POLITICS

9.48 Mio.

13.90 Mio.

19.99 Mio.


BILD News, politics, money x x


B.Z. Entire x x

WELT Economy, sience, finance,

politics, newsx x


SPORT1 Entire x x







COMPANION

5.53 Mio.

9.02 Mio.

13.40 Mio.


BILD Companion x x

STYLEBOOK Beauty x x

TV DIGITAL TV tips x x

LIFELINE

Yavivo.de, 9monate.de, special-

harninkontinenz.de, news,

community

x x

BZ Companion, city life, service x x

BILD DER FRAUForum, diet, fashion & beauty,

healthx x

WIE IST MEINE IP Hompage, Pingtest, Speedtest x x

AUTO BILD Service, car market, test report x x

COMPUTER BILD Companion, eKitchen.de x x

TRAVELBOOK Service x x

TECHBOOK Easy life, tech style, apps x x

HÖRZU TV tips x x

FITBOOK How to x x

BUSINESS INSIDER Strategy x x

FINANZEN.NET Entire









Status 31.01.2019

TRAVEL

1.54 Mio.

4.57 Mio.

5.92 Mio.

SPORTS

7.37 Mio.

11.25 Mio.

16.00 Mio.


BILD Travel x x

WELT Travel x x

IDEALO Flight x x


NATIONAL GEOGRAPHIC Entire x x

AUTOBILD Travel, motorhome x x








AUTO BILDMotor sports, sports cars,

Motorsporttotal.comx x

BILD Sports, soccer, Bundesliga x x

B.Z. Sports x x

WELT Sports, soccer x x

SPORT BILD Entire x x


FORMEL 1 Entire x -

MOTORSPORT TOTAL Entire x -

FITBOOK Entire x x

COMPUTERBILD Connected sports x x

SPORT 1 Entire x x

KAUFDA Sports shops x -

TV DIGITAL Sports x -










Status 31.01.2019

TECHNIK & MULTIMEDIA

12.46 Mio.

8.66 Mio.

18.39 Mio.

TRENDS

13.46 Mio.

16.88 Mio.

24.71 Mio.


TECHBOOK Entire x x


MUSIKEXPRESS Entire x x

NOIZZ Entire x x




BILD Digital, games, BILDspielt x x

COMPUTER BILD Entire x x

WELT Digital, sience x x

TECHBOOK Entire x x

WIE IST MEINE IP Entire x x

BUSINESS INSIDER Tech x x

KAUFDA Electrical markets x -

NATIONAL GEOGRAPHIC Photo, video x x

NOIZZ Entire x x

AUTOBILD Connected car x x















Status 31.01.2019

ECONOMY & FINANCES

8.42 Mio.

9.99 Mio.

16.10 Mio.


BILD Money, politics x x



WELT Economy, politics, money x x

BILANZ Entire x x

KAUFDA Banks x -







▪ All thematic combos are bookable via programmatic

▪ Individual thematic combos are also possible via programmatic = customizable via transparent

private auction/deals

PROGRAMMATIC BUYING



Status 31.01.2019

MULTISCREEN

Desktop

AdBundle, Skyscraper,

Superbanner,

Native Style Ads,

Medium Rectangle

Wallpaper,

Halfpage Ad

Fireplace,

Sitebar, Floor Ad,

Billboard3

Interstitial2,

Cinematic Ad4, Double

Dynamic Sitebar5

MO

BIL

E

Mobile Content Ad 6:1 + 4:1,

Mobile Native Style Ads30 € 40 € 55 € 60 €

Mobile Content Ad 2:1,

Mobile-/Social-1Medium

Rectangle, Push Ad

40 € 50 € 65 € 70 €

Mobile Content Ad 1:1,

Understitial50 € 60 € 75 € 80 €

Interstitial2,

Interscroller Ad55 € 65 € 80 € 85 €

VID

EO

VIDEO

PreRoll, MidRoll,

Header Outstream Ad

(bis inkl. 20 Sek.)690 €

VIE

W S

PE

CIA

LS

VIEW

IMPACT8

Sticky Halfpage Ad +

Sticky Content Ad

6:1 / 4:1

50 €

InText Outstream Ads7

(bis inkl. 20 Sek.)50 €

Sticky Billboard /

Sitebar + Sticky Content Ad 6:1 / 4:1

65 €Bumper Ads

(PreRoll bis inkl. 6 Sek.)60 €

MULTISCREEN - Traffic distribution between desktop and mobile according to availability

Additional options: Mobile- / Desktop- / Tablet-only Basic price + 10 € CPM

Expandable Ads + 10 € CPM

VideoRoll (In- / Outstream combination) Please see separate rate card.

Data products Please see separate rate card.

Tandem- / Triple Ads Highest pricing category plus device surcharge.

Remarks:

1) Currently bookable in Facebook Instant Articles and Google AMP (Accelerated Mobile Pages) on AutoBild, Bild.de, finanzen.net, computerbild.de, transfermarkt.de, Lifeline

(9monate.de, herzberatung.de, harninkontinenz.de, yavivo.de). Additional media will follow. Only Google AMP bookable on Welt.de.

2) Not bookable on: AutoBild, Bilanz, BILD, Bild Sport, Bild der Frau, Business Insider, B.Z., ComputerBild, eKitchen, Finanzen.Net, Fitbook, Hörzu, Iconist, Klack, Noizz,

SportBild, Stylebook, Techbook, Travelbook,TV Digital, TV Direkt, Welt.

3) A surcharge of 20€ CPM on each billboard booking (combination with a mobile format or individual booking) applies to autobild .de.

4) On SportBild as fixed placement only. Nor bookabale on: Bild, Bild Sport, Transfermarkt, idealo, kaufDA, MeinProspekt, RollingStone, Musikexpress, MetalHammer.

5) On Bild.de, Sportbild.de and B.Z. as fixed placement only. On Autobild.de, Computerbild.de, Welt.de, Fitbook, Stylebook, Techbook and

Travelbook within context and RoS only.

6) Excess length (21-30 seconds) + 20 € CPM // short spots (7-15 seconds) - 10 € CPM // VPAID + 10 € CPM

7) Excess length (21-30 seconds) + 20 € CPM // short spots (7-15 seconds) - 10 € CPM// Also bookable on

CPCV basis.

8) Delivery guarantee on Viewability 100/1 (not bookable on Bild.de and Bild.mobil).


Documents

Thematic Combo Display - Media Impact · 2020. 5. 14. · Sports, furniture, fashion, jewellery, shoes. x - MYSELF.DEEntirex x. 51% of the users are female. 40% of the users are between