TheIMPORTInsider

Vol 1. Issue 6: 04/11

G R O U P

MANN DealerPromotionFROM ALTROM

WIN-WIN!Joe Hodge , the OSS in Vancouver, WA agrees that selling Altrom is all about increasing sales. A couple of weeks ago, he and his Altrom District Sales Manager made several cold calls to import shops. One of those specialty shops visited, Zinda & Sons, has already generated more sales in oil, emissions, gaskets, and brakes in the time since they

were called on than they did all of 2010! Even more recently, Joe started a dialog with the owner of a new import shop opening in his town. Currently a

customer of another WD supplier, this owner is interested in the NAPA Import Auto Parts program and likes the fact that he can get his quality domestic parts from the same NAPA supplier. Joe is thrilled with his win-win experiences when sharing the Altrom program with his customers.

Have a Question? Call Altrom.

Recently, Kevin Smith, Store Manager from ASC of Stuart, FL had a customer come into his store looking for antifreeze for his Audi A6. With so many choices available, Kevin wanted to make sure he was offering the right fluid for his customer. He immediately thought of the NAPA Import Auto Parts program, and called the Altrom 800 number to determine the r e c o m m e n d e d O r i g i n a l Equipment antifreeze for that vehicle. After speaking with a trained representative, Kevin

was able to recommend the original factory fluid. Kevin’s customer left with the right antifreeze, knowing he went to the parts store with the “NAPA Know How.”

Also, www.napa.altrom.com has all the latest product information and factory OE fluid guides available 24 hours a day.

Ahead of the CompetitionIn mid-2010 the Fresno DC, lead by GM Doug Carlson, arranged a plant tour of Altrom Seattle for a group of Fresno DC serviced jobbers. The tour was successful, culminating in multiple additional stocking jobbers. Doug was so pleased with Altrom’s comprehensive approach to addressing the opportunities that NAPA’s Import program provided for today’s changing market demands, that he arranged for a number of local district and DC employees to attend another tour in January 2011. Among the attendees were store managers who returned from the experience with a new vision and appreciation for Altrom and what part it would play in their sales successes for 2011.

Next, Altrom and Lubro Moly created a sales and training blitz for the Fresno District stores in March. Not only were the training sessions well attended by the district personnel, but by i n v i t a t i o n , s o m e l o c a l independent jobbers also attended the after hours sessions.

Another great success achieved as a result of the blitz is one of the major accounts in the area, Kurata Automotive Service, agreed to support the NAPA Import Auto Parts program, giving NAPA first call. This is a great example where training, product knowledge, follow-up and installer calls put Altrom ahead of the competition.

$35K Inventory Creates $127K Sales Out

Darryl Robertson, Owner of the Bellingham, WA NAPA has had an Altrom inventory for a few years now. He continues to upgrade and build the business. T h e c o u n t e r p e o p l e a r e enthusiastic about the NAPA Import Auto Parts program and realize the more they put in- the more they sell! All of the employees have been through the Import Expert Training and are taking advantage of the online catalog.

Bellingham NAPA currently stocks $35K of Altrom. The SALES OUT in 2010 was $127K! Darryl is looking forward to keeping this momentum with continued upgrade orders in 2011.

Way to Save the Sale

While completing the Import Expert training at the Red Hook, NY store, a counterman, Rick recalled how just the day before, he had quoted a customer control arms and ball joints for the front end of a VW Passat. When priced separately, all 10 parts came to about $1000, excluding hardware. After going back into TAMS, Rick found the complete 10pc

SUCCESS STORIES FROM THE NAPA NATION’

Parts first on all Asian and European vehicles. Not only does Travis like the availability of import parts at his servicing store, but the pricing for original equipment parts has no equa l a round h i s town, Valdosta, GA. Travis exclaimed that the customer service from NAPA and their import supplier is second to none, and will continue to utilize both in his successful business model.

Managers Notice New SalesGeorge Zdarsky, owner of NAPA Lyons located outside C h i c a g o , e n g a g e d h i s operation into the NAPA Import Parts Program last October. New sales began immediately and store manager Jim Weiher took notice. When George opened a new s to re in Countryside, IL the Altrom line was immediately added for this new market. Because of the immediate sales impact at Lyons, both George and Jim made the easy decision to make Altrom part of their Countryside effort. It should be a great year for these gentlemen in 2011 and Altrom is happy to contribute to their success!

Available now!

Earn a $25 Visa Gift Cardfor every FIVE (5)

MANN filter starter kitsyou sell!

Kit includes the following:

• 10 of the Best Selling MANN Filters:

• 16’”x 20” Adhesive Counter Mat/Floor Graphic• 11.5” x 11.5” Full color MANN Window Cling• 15.5” x 7.5” MANN Logo Sticker• CD with MANN Catalog, Marketing Tools and Filtration Videos• 8 page Product Guide

ATM Part #: 107 8871 S 01

Once you’ve sold Five (5) sets, just visit Altrom’s website www.napa.altrom.com and click the MANN filter link to enter your sales data and gift card shipping address.

Sales Promotion Valid Until 09/30/11.

kit through ATM that would save the customer over $300, not to mention it included all the necessary hardware. He called back with the good news about the NAPA Import Auto Parts program and after ending the call was confident he had saved the very hefty sale. The best part...the kit was in stock at the Red Hook store!

Building Business with OE Dealerships

Recently, the Ann Arbor, MI NAPA store completed the Altrom Import Expert training. The store owner, Hank Bejian went through the training process with all three of his countermen who are also OSS. After training, the store team and their Altrom Sales Manager went out and made dealer calls, visiting existing customers as well as cold calling local import dealerships that had not

VW/Audi: Mercedes: BMW: Volvo: Saab:

HU719/6xW719/30 W930/21W940/25 HU718/5xHU816xHU925/4xHU819xW917W712/80

(800)828-1640

Get the NAPA Know-How!Get the NAPA Know-How!Altrom’s Customer Service Hours:Mon-Fri 8:00 AM to 8:00 PM EST

Altrom’s Customer Service Hours:Mon-Fri 8:00 AM to 8:00 PM EST

www.napa.altrom.comwww.napa.altrom.com

previously been targeted. On one successful visit, they were able to share some of the NAPA Import Auto Parts program with the parts manager in the BMW dealership.Two weeks later the BMW dealership had already made multiple purchases, surprisingly from varied NAPA lines—not just Altrom. It turns out that the BMW dealership was looking for a source for parts to repair and recondition their trade-ins and is reaching out to NAPA now more than ever.

Two Months later..The relationship between the BMW dealership and the Ann Arbor, MI NAPA continues to g r o w a n d h a s c r e a t e d thousands of dollars worth of new business for the store. Hank is thrilled with his Altrom line, and is impressed with how his total NAPA program has become even stronger.

Relationships That SucceedTravis Busick, owner of Busick’s Automotive a NAPA AutoCare dealer, uses NAPA Import Auto

Now Available!FROM ALTROM HQ:

4401 D St NW Ste AAuburn, WA 98001

800.828.1640 (p)253.867.3502 (f)

www.napa.altrom.com

G R O U P

...CTD FROM PAGE 1

Parts first on all Asian and European vehicles. Not only does Travis like the availability of import parts at his servicing store, but the pricing for original equipment parts has no equa l a round h i s town, Valdosta, GA. Travis exclaimed that the customer service from NAPA and their import supplier is second to none, and will continue to utilize both in his successful business model.

Managers Notice New SalesGeorge Zdarsky, owner of NAPA Lyons located outside C h i c a g o , e n g a g e d h i s operation into the NAPA Import Parts Program last October. New sales began immediately and store manager Jim Weiher took notice. When George opened a new s to re in Countryside, IL the Altrom line was immediately added for this new market. Because of the immediate sales impact at Lyons, both George and Jim made the easy decision to make Altrom part of their Countryside effort. It should be a great year for these gentlemen in 2011 and Altrom is happy to contribute to their success!

kit through ATM that would save the customer over $300, not to mention it included all the necessary hardware. He called back with the good news about the NAPA Import Auto Parts program and after ending the call was confident he had saved the very hefty sale. The best part...the kit was in stock at the Red Hook store!

Building Business with OE Dealerships

Recently, the Ann Arbor, MI NAPA store completed the Altrom Import Expert training. The store owner, Hank Bejian went through the training process with all three of his countermen who are also OSS. After training, the store team and their Altrom Sales Manager went out and made dealer calls, visiting existing customers as well as cold calling local import dealerships that had not

They’re BACK!!ALTROM PROMOTION:

Available now!

NISSIN disc brake pads are environmentally friendly, non-asbestos pads. Nissin has created a sophisticated combination of aramid, ceramics and metallic fibers which provide superior stability and unparalleled stopping power.

OEM for Honda and Acura cars, SUVs and light duty trucks for over ten years, NISSIN’s product group (Daishin Sangyo Co Ltd) is proud to be a co-developer of Honda’s tota l b rak ing systems.

BRAKES

Spring has Sprung...and so have the MANN Filter

MYSTERY SHOPPERS

If you suggest a MANN filter FIRST for an appropriate import application and your customer is the MYSTERY

SHOPPER, you win a GPS!Promotioneffective

April 18th toJune 30th,

2011!

previously been targeted. On one successful visit, they were able to share some of the NAPA Import Auto Parts program with the parts manager in the BMW dealership.Two weeks later the BMW dealership had already made multiple purchases, surprisingly from varied NAPA lines—not just Altrom. It turns out that the BMW dealership was looking for a source for parts to repair and recondition their trade-ins and is reaching out to NAPA now more than ever.

Two Months later..The relationship between the BMW dealership and the Ann Arbor, MI NAPA continues to g r o w a n d h a s c r e a t e d thousands of dollars worth of new business for the store. Hank is thrilled with his Altrom line, and is impressed with how his total NAPA program has become even stronger.

Relationships That SucceedTravis Busick, owner of Busick’s Automotive a NAPA AutoCare dealer, uses NAPA Import Auto

Didn’t Win Last Time? Don’t give up! The shoppers are targeting new areas as well as giving those that didn’t win

previously, a second chance...GOOD LUCK!

The Garmin NUVI 205 has turn-by turn directions, preloaded with City Navigator NT map data and sports a sleek, slim design. Jpeg picture viewer, world travel clock and currency/ measurement converter apps included.

Attention all Store Development Trained Personnel: