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Contact:   Cathy  Preece  /  Candice  Adams-­‐Kimmel     For  Immediate  Release     Adams  Unlimited       (212)  956-­‐5900       cathy@adams-­‐pr.com  

THE  DIVI  &  TAMARIJN  ARUBA  ALL  INCLUSIVES  DEBUT  SUITE  OF  MOBILE  SITES  

**  Suite  Includes  Two  New  Mobile  Micro-­‐Sites  Plus    

Redesigned  Primary  Mobile  Sites  for  the  Properties**      

ORANJESTAD,   ARUBA   –   (April   22,   2014)   –   Just   over   a   year   from   the   properties’   launch   of   their   redesigned  websites  and  new  family  and  wedding/honeymoon  micro-­‐sites,  the  Divi  &  Tamarijn  Aruba  All  Inclusives  continue  to  refresh  their  digital  presence  with  the  addition  of  two  new  mobile  micro-­‐sites  targeting  these  two  key  niche  markets  plus  a  refurbishment  of  the  properties’  existing  mobile  websites.  

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 “With   travelers   increasingly   turning   to   their   tablets   or  mobile   phones   to   research   and   often   book   their   next  vacations,  we  felt  it  was  time  to  place  a  greater  focus  on  this  platform,”  said  Aracely  Sansone,  Vice  President  of  Marketing  for  the  Divi  &  Tamarijn  Aruba.  “Further,  the  technology  that  was  used  to  develop  the  mobile  sites  and  micro-­‐sites   provides   us  with   new   capabilities   for   content  management,   analytics   and   reporting   along  with   an  improved  overall  end-­‐user  experience  for  our  potential  guests.”  

The  Divi  &  Tamarijn  Aruba  originally  launched  mobile  websites  for  the  two  sister  properties  in  2010.    Their  2014  redesign   and   addition   of   the   two   new   mobile   micro-­‐sites   for   wedding/honeymoon   and   family   travel   have  remained  consistent  with  the  properties’  brand   identity  while  giving  the  sites  an  updated   look  and  feel.    They  now  feature  many  characteristics  of  an  easy-­‐to-­‐use  app,  such  as  swipe-­‐to-­‐view  photo  galleries  and  a  click-­‐to-­‐call  link  to  the  reservations   line.    Behind  the  scenes,  the  sites  now  integrate  a  custom  booking  engine  that  utilizes  web-­‐based  reservations  capabilities  from  two  of  the  top  third  party  providers.    The  technology  also   includes  a  generator  for  producing  QR  codes,  NFC  tags  and  short  URLs  that  connect  offline  media  such  as  print  ads,  flyers  or  conference  displays  to  the  Divi  &  Tamarijn  Aruba’s  digital  sites,  providing  the  resorts  with  additional  ways  to  engage  their  audiences.  

The  Divi  &  Tamarijn  Aruba’s  new  suite  of  mobile  sites   is  currently   live.    The  sites  were  developed  by  Qfuse,  a  Boston-­‐based   tech   start-­‐up   that   helps   companies   build   and  manage  mobile  websites   and   landing   pages   from  one  central  dashboard.  

Located   just   thirty  minutes   from  the  airport  and  five  minutes   from  Aruba’s  capital  city,  Oranjestad,   the  Divi  &  Tamarijn  Aruba  All  Inclusive  resorts  are  set  on  beautiful  Druif  Beach,  with  a  shopping  arcade  and  the  Alhambra  Casino  nearby.    Guests   staying   at   either   the  AAA  3-­‐Diamond  Divi  Aruba  or   the   adjacent,   oceanfront  Tamarijn  Aruba  have  use  of  all  facilities  and  services  of  both  properties.    All  stays  at  the  Divi  &  Tamarijn  Aruba  include  all  meals   and   snacks   at   a   choice   of   nine   dining   options,   unlimited   beverages   at   seven   bars,   the   use   of   three  freshwater  pools,  a  wide  range  of  activities  including  non-­‐motorized  water  sports  and  nightly  entertainment.    In  addition,  all  guests  may  use  the  well-­‐equipped  Divi  Winds  Sports  Center,  which  features  a  30-­‐foot  outdoor  rock  climbing  wall   on   the   beach.     At   the  Divi   Aruba,   the   chic   pool   deck   has   become   a   central   gathering   place   for  guests  of  both  properties  to  relax.    The  resorts  offer  a  variety  of  packages  including  honeymoon,  family,  golf  and  wedding.     An   onsite   wedding   coordinator   assists   with   arrangements   for   beach   weddings   through   Aruba  Weddings  For  You.      

In  2013  alone,  the  Divi  &  Tamarijn  Aruba  All  Inclusives  received  distinctions  of  excellence  from  several  top  travel  organizations  including  TripAdvisor®,  MLT  Vacations  SM,  Apple  Vacations®,  Travelife  and  Zoover.    The  resorts  also  offer  wedding,  honeymoon,  vow  renewal  and  golf  packages.      

For  reservations  and  more  information  about  Divi  &  Tamarijn  Aruba,  contact  your  travel  professional  or  call  1-­‐800-­‐554-­‐2008,  207-­‐594-­‐7888,  or  visit  the  resorts’  websites  at  www.diviaruba.com  or  www.tamarijnaruba.com.    The  properties  can  also  be  found  on  Facebook,  Twitter,  Pinterest,  Instagram,  Google+,  YouTube    and  the  resort  Blog  as  well  as  via  mobile  at  m.diviaruba.com  and  m.tamarijnaruba.com.      

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Note  -­‐  The  Links  at  Divi  Aruba  9-­‐hole  golf  course,  WiFi,  the  Indulgence  by  the  Sea  spa  and  air-­‐conditioned  Internet  Lounge  are  all  optional  services  and  amenities  available  to  guests  at  an  additional  cost.