www.reconmiddleeast.com

NOVEMBER 24 - 26, 2013The Westin Dubai Mina Seyahi, Dubai, UAE

The Region’s Dedicated Forum for Retailers, Shopping Centre Owners & Service ProvidersThe Year of Growth

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Pre-Conference Workshops – Sunday, November 24, 2013

Course 1:John-David W. Franklin sClsadvanced lease negotiation techniques. bringing together regional challenges and seeking solutions from the global best practices. how to maximize the revenue and minimize the time to finalize the deals.

Course 2:yaromir steinerCreating a multi-year strategic plan and the Corresponding annual business plan. many centres that are being built lack a strategic business plan. Working with a live business model, this class will create a multi year strategic plan and the resulting annual business plan(s) using the best advice from a global expert, yaromir steiner.

Course 3:Karen scott, sCdp, sCmd, Csm, leed ap bd+C, leed ap id+C, pQptenant mix and merchandizing strategy – the importance of ensuring your centre performs at the highest level begins with the tenant mix and merchandizing strategy. learn from the person who literally wrote the book on industry best practices for the international Council of shopping Centers. Karen scott is an industry veteran who has been in the mena region for many years.

8:30 – 9:15 Registration

9:30 – 9:45 Conference Official Opening and Welcome David Macadam, Ceo – middle east Council of shopping Centres and master of Ceremonies for the day.

9:45 – 10:00 Chairman's Welcome Address Majid Saif Al Ghurair, Chairman, middle east Council of shopping Centres, president, burJuman

Michael Kercheval, president and Ceo, international Council of shopping Centres

10:00 – 10:30 Adrian Hayes – Adventurer, Explorer and Mountaineer motivational speech – Life Skills for Retail Professionals

10:30 – 11:00 The Year of Growthdubai duty free – Celebrates the 30th anniversary in operations in december this year with sales of usd $1.6 billion annually. What makes the DDF one of the top performing retail environments in the world? learn how this thriving middle east retail operation has met the challenges and continues to grow at an exponential pace year over year. Ramesh Cidambi, Senior VP, IT and Logistics leads the discussion.

11:00 – 11:30 Julian Treasure – TED Talks veteran.the importance of having the right sound in a shopping environment – Julian is a world expert in sound and how to maximize revenue in shopping centres through ensuring the ambient sound is conducive to purchasing and increasing dwell time. learn how the future will sound.

11:30- 13:00 Retail Runwaythe retail runway is a crowd favorite for iCsC and meCsC events and features retailers and industry professionals that deliver 10 minute presentations about their specific expansion plans, site requirements and desired demographics as well as the platform to unveil their new products and services. retailers are expanding again. trends have changed and a new norm now exists in our market. take an in-depth look at today’s site selection strategy. our moderator is Mohammad Alawi, CEO, Red Sea Markets. new retailers from around the world will showcase their new brands and especially a timely look at the turkish brands coming into the mena region presented

by Cem Eric, General Manager, Kanyon Real Estate Management Co. Board Member, AYD (Turkish Council of Shopping Centers) with a discussion on the turkish retailers. Radek Podracky, Project Manager, Food Group Alshaya Company discusses Alshaya’s most recent new brands. Georgy John, Director of Operations, Kuwait Food Concepts with a successful, high performing food offering. Keith Flanagan, General Manager of Al Ghurair Retail has newly signed brands to enter the market. Shawqi Ghanem, Managing Director of Grand Optics has a new entry roberto verino to present. Tom Tailor is back in the region. the tom tailor brand is back to growth. learn about all these exciting new retail offerings for the mena region.

13:00 – 14:15 MECSC Annual General Meeting

13:00 – 14:30 Lunch and Networking Break

14:30 – 15:00 "What is really the ultimate objective of all this?"Michael Baker, Owner, Baker Consulting will share his insights on how technology will do as much and more for physical stores and shopping centres in the next 10 years as technology has done for e-commerce in the retail arena in the past 10 years.

15:00 – 16:00 Regional Round Up – New Mall Development – Opportunities abound from the UAE to Iraq – Iran to Morocco.

retail growth continues at a great pace throughout the MENA region. learn how to manage today’s pressures to identify the right locations. a candid session on the growth potential for retailers and developers in the region. Shane Eldstrom, Director of Development, NREC, Harvey Monk, Managing Director of GRMC and Irwin Barkan, CEO, BG International will bring us up to date on the latest developments in the mena region and beyond into africa.

16:15 –16:45 Con-current Break Out SessionsA. Global Management in the Shopping Center Industry: Self Study Questions For Excellence John-David W. Franklin SCLS, Senior Vice President, Madison Marquette, & Zachary Franklin, Head of Market Research, You on Demand China, Beijing, China

Conference Day 1 – monday, november 25, 2013

mohammadalawi

georgyJohn

Cem eric Keithflanagan

radekpodracky

shaneeldstrom

harvey monk

irwinbarkan

shawqi ghanem

*Program and speakers are subject to change.

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The Who’s Who of the Shopping Industry will participate. Past attendees included :

register online at www.reconmiddleeast.com take advantage of early bird offers until October 27, 2013!

• 5+Design• Abdali Boulevard Company PsC• Abdulla Fouad Holding Co. • Abu issa Holding• Air Arabia• Al Baik Food systems• Al Futtaim Group real Estate• Al Ghurair Centre• Al Hamra Mall• Al Khozama Management Co. ltd• Al othaim real Estate investment & deveopment Co.• Al rashid trading & Contracting Co.• Al retaj Holding• Al taameer real Estate investment Co.• Al Waha Khartoum• Alandalus Property• Alargan international real estate Co.• AlDAr Properties PJsC• Alexandria Property Management & Consultation Co.• Al-Nahdi Medical Company• Altoon Partners llP• Apparel FZCo• Applebee›s UK• Arabian Automobiles• Arabian Centre llC• Arabian Centres• Asadel General trading llC• Aswaq Management & services• Atlantis the Palm• Azizia Panda United• Baniyas investment & Dev. Co.• Barakat optical• BAss • Better life• Booz & Company• Brands• Build-A-Bear Workshop® • Gulf states• Bukhowa investments llC • BurJuman Centre• Cascada Village• Cefic turkey• Chalhoub Group retail• Citadel Properties• City Center Doha

• CitYMAll• Citystars Properties• Cluttons• Colliers international• Commerz real Estate• Conseil National des Centres Commerciaux• Costa Coffee• Creations Global retail• Cushman and Wakefield• Dalma Mall• Dar Al Arkan real Estate development Co. • Darwish Holding• Deep Advertising• Deerfields town square llC• Design international• Dubai outlet Mall • Dubai Properties• Egyptian Centres• Eimar Arabia real Estate development• Emaar Malls Group llC• Emirates NBD• Ezam investment• Ezdan shopping Malls• Faden Media• Fine Fare Food Market• First Arabian Hotels & resort Company s.a.e• Flormar-Doha• Franchise Middle East• French Department store llC• Fucom llC• Fun and Joy at Work• FX simulation• Future Food • Genena City• Giordano Fashions llC• Giordano Middle East FZE• GlA Management• Glasgow Consulting (M.E.)• Global Ease• Google• Government of Dubai• Department of Economic development• Grand optics llC• Gulf related• H&M• Hadia Abdul latif Jameel

Co. ltd.• Haskoll Architects & Designers• Heraa international Mall• Home Centre• Hutensky Partners• images retailME• international Council of shopping Centers• Jananah investment• Jones lang lasalle MENA• JsC tbilisi Central• Jumeirah Group• Just Falafel• Kamal osman Jamjoom group llC• Kinan international real Estate development Co.• Kingdom Centre• landmark Group• limelight Creative services• line investments & Property llC• lP Flex• M.H. Alshaya Co. llC• Madina Mall• Madison Marquette retail Group• Magrabi retail• Majid Al Futtaim Properties• Mall First• Mall Media inc.• Mall of Arabia llC• Manar Mall• Maputo shopping Centre• Marina Gulf trading• Markaz Al Bahja Mall• MasterCard Worldwide• McArthur+Company• Mohammad Al Habib real estate Co.• MrJ• Moda Mall• Msquared shopping Centers llC• NAi Capital, inc.• Nael & Bin Harmal investment Co. llC• Neguin Company sDN BHD• Noas trading llC• Nutrition Zone• Panmeas Jewellery llC• r2E Consultants inc• rA sAl• raseel Properties Co.

• rAW Group• raya smart Buildings• rD&r Consultants• red sea Markets Co.• redstar Bistro• retail Arabia international• retail real Estate Co.• right General trading llC• rli• royal Garden Centre• rtKl• sacoor Brothers• safcorp Holding Company• salhia real Estate Co.• savant Data systems• science of the time• seef Properties• sEs spar European shopping Centers• shangrila›s Barr Al Jissah resort & spa• sharjah Holding• sharjah investment & development authority • shoppertrak• siDCoM GroUP• sign tech Communications• sparky›s (Al Hokair Group)• sq. Ft. Consulting• stak Design• sumo sushi & Bento• tamdeen Group• tasweeq shopping Malls middle east• tawar Mall• tDiC• tejuri• the American University in Cairo• the Developers• the Zubair Corporation• United Development Company• United Gulf real Estate services Co.• Upscale retail llC• Verdia• VisA Middle East FZ-llC• Wahat Hili Mall• Wave infratech Pty. ltD.• Yateem Centre

10:00 – 10:15 Conference Opening Remarks

10:15 – 11:00 Opening Session and Theme of our Conference – What would Dubai winning the Expo 2020 as the host city mean for Retail in the MENA region?

on november 27th the decision will be announced globally who the host city will be of EXPo 2020. our belief is Dubai will win the EXPo 2020 bid. Phil McArthur and his panel will discuss the impact of what winning the host city will mean to dubai and the mena region retail growth. our panel will discuss the retail implications, benefits and planning for hosting EXPo 2020. our twin themes - the Year of Growth and What would Dubai winning the Expo 2020 as the host city mean for retail in the MENA region? is the discussion. this panel discussion will set the tone for retail growth in the mena region over the next seven years. Come and learn why.

11:00 – 12:15 Retailer panel discussion. Blaze of Opportunity.

the middle east has emerged as a key market for global retailers and the shopping centre industry in particular is experiencing unprecedented growth. dubai has retained its position as the second most important international retail destination globally, closely behind london, the emirate ranks in fourth place amongst the world’s hottest retail markets with 25 new retailer entries during 2012, including american retailer franklin & marshall, italian polo heritage brand Galvanni. Within this session we will take a look at why retailers are continuing to seek locations in the middle east particularly when it is becoming a bit crowded in some of the markets? We will examine how many store locations are needed for a successful retail roll out in the region, whilst exploring the best performing retail locations city by city together with the importance of the retail mix and adjacencies. Finally we will take a look at how the ‘high street venue’ can be configured to be more successful in the Middle Eastern markets?

Jayne Rafter from RLI magazine moderates the panel. participants include Duncan McLellan, GM, Dubai Holding Group, Maitha Al Dossari, Chief Operating Officer, Emaar Retail LLC and the General Manager, Corporate Services at Emaar Properties PJSC. Neil Roberts, International Franchise Director for Boux Avenue, Jeremy Johnston, CEO, Zohoor Alreef and Keith Watson, Director of Aspinal of London.

12:15 – 12:45 Knowing the current trends in development, design and construction can make the difference between taking control of the marketplace or losing sight of the realities you must consider. high performing mixed-use retail environments are sought after by tenants, property owners, investors and consumers. developers seek to create sustainable income streams and high quality assets by developing centres that will operate successfully for generations. understanding how to create the sense of place which people desire in these environments and how design for sustained use is an art form and their success is based upon many factors. Yaromir Steiner of Steiner & Associates discusses mixed use projects and how these complex buildings work specifically in the mena region and around the world.

12:45 – 14:15 Lunch and Networking Break

14:15 – 14:45 Panel Session This is how we did it!!!!! Inspiring Success Stories

developers who held their course with a global vision. the process of developing designing or repositioning a shopping centre is the result of innovative thought, planning, teamwork and effort. learn from these real life examples of how to ‘get it done’. Challenging situations become opportunities through persistence and creativity.Banu Tas, GM, Deerfields Shopping Centre will be moderating the panel. Gogi George, General Manager Development and Leasing from Lulu Group International, David Thurling, VP, Malls-Al Ghurair, and Marc Christian Riebe Founder, Chairman & CEO of The Location Group will participate.

14:45 – 15:45 Con-current Break Out SessionsA. Leadership in the Shopping Center Industry: Knowing What to Look ForJohn-David W. Franklin SCLS, Senior Vice President, Madison Marquette & Samuel Franklin, JD Candidate University of Pittsburgh School of Law ('15) Pittsburgh, PA, USA

15:00 Closing Remarks – End of Conference

*Program and speakers are subject to change.

Conference Day 2 – tuesday, november 26, 2013

Jaynerafter

duncanmclellan

neil roberts

maitha aldossari

JeremyJohnston

gogigeorge

banu tas davidthurling

marcChristian

riebe

B. I agreed to What?Karen scott, sCdp, sCmd, Csm, leed ap bd+C, leed ap id+C, pQp, president, Centerworks retail, llC international Consulting

16:45 Wrap Up of Conference Formalities for Day 1

18:00 Cocktail Networking Reception – Westin Hotel – Deck Area

19:00 – 22:00 ICSC Middle East and North Africa Shopping Centre Awards Ceremony & Gala Dinner – Business Attire

22:00 End of Day 1 RECon Conference and Gala Awards