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The WRAP Business Plan Printed on Revive Silk, 75% recycled 25% mill broke and virgin fibres Published June 2001 BP0401 Waste and Resources Action Programme The Old Academy 21 Horse Fair, Banbury Oxon OX16 0AH Tel: 01295 819900 Fax: 01295 819911 E-mail: [email protected] www.wrap.org.uk

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Page 1: The WRAP Business Plan - limpezapublica.com.br WRAP Business Plan.pdf · The WRAP Business Plan Printed on Revive Silk, 75% recycled 25% mill broke and virgin fibres Published June

The WRAP Business Plan

Printed on Revive Silk, 75% recycled 25% mill broke and virgin fibres Published June 2001 BP0401

Waste and Resources Action ProgrammeThe Old Academy21 Horse Fair, BanburyOxon OX16 0AH

Tel: 01295 819900Fax: 01295 819911E-mail: [email protected]

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Key actions and targetsPAPER

WRAP recognises there are great opportunities to raise the level of paperrecycling, to find new uses for recycledpulp and to increase the uptake ofrecovered fibres in many products.Priorities include stimulating asignificant increase in newsprint reprocessing capacity, analysing fibrerequirements across the UK paperindustry and investigating whetheroverseas price stabilisationmechanisms could be introduced in the UK.

Targets include: Supporting investmentthat will create new manufacturingcapacity to deliver a 500,000 tonnes ayear increase in newspaper recycling

PLASTICS

Among WRAP’s priorities aremarketing existing recycled plasticproducts and removing discriminatorystandards. These will be linked to the development of ‘buy recycled’policies with large public and privatesector buyers and backed by an R&Dprogramme to develop plasticsrecycling technology.

Targets include: 20,000 tonnes increase in mixed plastics reprocessingfor industrial products

GLASS

WRAP will review key standards, specifications and testing procedures and implement a research and businesssupport programme to help identify andbring to market high volume, high value uses of recovered glass. The programme will also encouragemore awareness of recycled glassproducts and help divert higher volumesfrom municipal and commercial wastestreams.

Targets include: Securing an extra350,000 tonnes of glass a year from allsources for recycling, including 100,000tonnes from commercial sources

WOOD

WRAP’s priority is to stimulate demandfor recycled wood products through amarketing and education initiativewhile driving a research programme tosupport development of new uses forrecycled wood, including compositeswith plastic.

Targets include: Doubling wood packaging recovery to 350,000 tonnes ayear by the end of 2003/4

PROCUREMENT

WRAP’s programme will encompassboth stimulating private and public sector purchases of recycled goods and materials and establishing a reliable supply of feedstock from thewaste stream. Priorities are identifyingwhat buyers really want, working withcompanies which already have a strong‘buy recycled’ record and promotingbest practice in the collection of high-quality municipal waste.

Targets include: Commitment from atleast half of all local authorities toadopt a ‘buy recycled’ policy, tailored tosuit their local circumstances by end2003/4

FINANCIAL MECHANISMS

WRAP will undertake a series ofinitiatives to stimulate investment incapacity to process recovered materialsand, where necessary, to stabilisemarket conditions. Improvingcommunication between recyclers andpotential investors is a priority.

Targets include: Attracting at leastanother £10 million investment a yearin reprocessing capacity with thepotential to leverage the investmentthrough WRAP’s own resources

STANDARDS

WRAP will seek to demonstrate thatsecondary materials are capable ofmeeting the same standards as virginmaterials and can be used for thesame purpose. The programme will alsotackle discrimination against secondarymaterials in existing standards andspecifications.

Targets include: Programme ofstandards development and implementation for compost productsin 2001/2, complete by end 2003/4

Executive summaryCreating and operating sustainable waste management and recycling presentsWRAP with tremendous challenges and opportunities. Separating and retrievingmaterial from the waste stream may be the logical start to the resource cycle, but it is only after effective reprocessing that WRAP is able to achieve its realraison d’etre: the establishment and satisfaction of demand for recycled products.

What is WRAP?

WRAP (The Waste and Resources ActionProgramme) is a new organisation whichhas been established to promotesustainable waste management. Its particular focus is creating stable andefficient markets for recycled materialsand products. A company limited byguarantee, WRAP has substantialGovernment funding of over £40 millionfor the period 2001 to 2004, provided bythe DETR, DTI, the National Assembly of Wales and the Scottish Executive.

Why was it set up?

Sustainable waste management is one ofthe biggest challenges faced by anymodern economy. Britain currentlyproduces more than 400m tonnes ofwaste each year, and most of this is sentstraight to landfill. In its UK WasteStrategies, Government has recognisedthat this is no longer sustainable, andhas set demanding targets to reducewaste and to increase recycling and re-use. WRAP has a key role to play inhelping to meet those targets.

Why should we recycle?

Many of our natural resources arelimited, so it makes sense to use themcarefully and to re-use them whereverpossible. Sending waste to landfill alsocontributes to the production of methane– one of the most powerful greenhousegases – and uses scarce land resources.Recycling is often the most sustainableoption.

What will WRAP do?

WRAP sees itself operating on both thesupply and demand sides of the marketin order to:• Create market confidence• Create a critical mass of demand• Improve the economics of recycling• Deliver sufficient high quality material

to recyclers We aim to create a continuous demandfor recycled products and to ensure thatdemand is fulfilled.

How will WRAP achieve this?

WRAP will undertake seven programmesof work. Three will be focused on genericareas where action is needed if there isto be a step-change in recycling: financialmechanisms, procurement and standardsand specifications. The remaining fourprogrammes are focused on specificmaterial streams – paper, glass, woodand plastic.

The cumulative effect of the programmesshould be to ensure that at least 15%recycling is achieved across all of ourkey material streams. This is already thecase for some materials but others, suchas plastic, will present more of achallenge. However, over the three yearlife of WRAP we will do everything in ourpower to deliver a recycling rate of 15% inplastics.

Who will WRAP work with?

WRAP will work with potential users toidentify why they don’t use recycledproducts now, what would persuadethem to do so, and then help the wasteindustry and the reprocessors to meetthose requirements.

WRAP will also be working closely with all those currently engaged inrecycling – local authorities, who areresponsible for collecting the material;waste management companies and thecommunity sector who collect andseparate it, and reprocessors whotransform it into a valuable resource. WRAP has already established stronglinks with the newly-formed MarketDevelopment Network and supports itsaims in recognising the importance ofsharing information and experience andavoiding duplication of effort.

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To promote sustainable waste management by:• working to create stable and efficient markets for recycled materials and products• removing barriers to waste minimisation, re-use and recycling

The idea of a cycle is at the heart of our lives. We talk aboutlife cycles, the water cycle and the cycle of the seasons. As we launch our Business Plan, we’d like to introduce you to ‘the resource cycle’. It’s how we use our limited resourcesin a way which balances social and commercial benefit – re-using what we have where we can. Resources may befinite. Their uses are infinite.

Mission

Introducing the resource cycle

Contents

Executive Summary Inside front coverKey Actions and Targets Inside front coverIntroduction:Challenges 1Direction 3Focus 5Framework 7

Our seven programmes:Paper 9Glass 11Plastics 12Wood 14Procurement 16Financial mechanisms 18Standards 20

Accounting for our progress:Priorities 22Accountability 24Engaging Inside back cover

ChallengesEvery year Britain sends over 65m tonnes of rubbish from industry, commerce andhouseholds to landfill. This means that every hour we throw away enough rubbishto fill the Albert Hall.

This is just a single example of whysustainable waste management is one of the biggest challenges faced by any modern economy. WRAP hasbeen created to help respond to thatchallenge, and as its Chairman, I amdetermined we will do so withpassion, vision and focus.

Our vision is a step change in attitudesand in the reality of waste minimisationand recycling. To bring that about, wehave devised a demanding programmeof work for the next three years, andset ambitious targets by which ourprogress can be measured.

Waste and recycling are suchimportant issues they should be on theagenda of every board in the country –directors need to know how muchwaste their organisation produces,how much of it is recycled, what

happens to the rest, and how muchrecycled material they use. It is asmuch a part of good environmentalstewardship as controlling energy and water use, limiting emissions and preventing pollution.

As a private sector company, we are ina good position to forge close links withbusiness, and we will be looking toboth the business community and thepublic sector to show leadership bycreating a strong demand for recycledmaterials and products. We must alsohelp the waste and recycling industriesto respond to that demand with highquality, reliable products.

A partnership approach is vital. There are already many people andorganisations doing impressive work in this area, and we look forward toworking with them to achieve ourcommon goals.

Recycling and using recycled productsmust become the first choice. It shouldbe second nature.

Vic Cocker CBEChairman

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Chairman’s statement

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DirectionAction planReaching the Government’s targets on recycling will be a real challenge, but alsopresents tremendous opportunities. Secondary resources – recycled materials –could become a vibrant and influential sector of the economy if we can exploit theirfull potential.

As a newcomer to the waste andrecycling sector, it is evident that this is atime of real change. The Landfill Directive,the producer responsibility legislation andthe Government’s waste strategies arejust examples of the increasingly strongemphasis on sustainable wastemanagement and recycling.

We want to establish that recycling is aprocess, not an event. Separating andretrieving material from the waste streamis a vital first step, but alone it will not beenough. Once the material has beenretrieved, there must be sufficientcapacity to reprocess it, and genuinedemand for the finished product. Onlywhen the product containing recyclatehas been purchased and is in use hasrecycling taken place. It is the last stage –creating demand – that is WRAP’s raisond’etre, but the other stages must alsowork well so that the demand we willstimulate can be satisfied.

We have deliberately framed thisbusiness plan to be strategic, action-oriented and to set specific targets.This is a hard-edged approach andsets the tone for our work over thenext three years.

We will develop WRAP’s programmein co-ordination with the manyexamples of good work already beingcarried out in this area and I amgrateful for the high level of co-operation we have alreadyexperienced. I would like to take thisopportunity to thank the hundreds ofindividuals and organisations whocontributed to our working papers,attended our seminars andcommented on the draft businessplan.

I am looking forward to the next threeyears. This business plan sets ademanding agenda, but we arefortunate to be a well resourcedorganisation, and all of our energywill be focused on achieving ourtargets.

Jennie PriceChief Executive

Chief Executive’s statement

2

CREATE MARKET CONFIDENCE

Review key standards, specificationsand testing procedures in mostpromising areas for using recycledglass

Deliver an R&D programme todevelop plastics recyclingtechnology, and support compositeproduct development

Undertake a standards programmefeaturing a national regradingscheme for the use of reclaimedtimber

Undertake an urgent review ofexisting product standards andprioritise those offering the greatestpotential for boosting the use ofrecycled products and materials

Develop comprehensive standardsfor compost products with supportfor implementation and monitoringin start up phase

CREATE A CRITICAL MASS OF DEMAND

Develop greater take up of recoveredmaterial in the graphics, printingsand writings sectors

Investigate the potential foralternative fibre applications andsupport development in these areas

Undertake a standards andspecifications programme to removediscriminatory specifications andintroduce standards for plasticrecyclates

Boost the demand for recycledpaper by effective marketing andraising awareness of the benefits of recycling

Encourage more awareness ofrecycled glass products

Raise awareness and understandingof the range and quality of recycledplastic products available with amarketing initiative, and develop buyrecycled policies with large publicand private sector buyers

Stimulate demand for recycled woodproducts through a marketing andeducation initiative

Support development of new usesfor recycled wood, includingcomposites with plastic

Commission market research onbusiness attitudes to identify keydecision makers on resource useand what influences their buyingdecisions

Demonstrate that buying recycledmaterials and products makes goodsense by identifying companies whoalready make it work for them, andwork with companies in the samesector to show them how to adoptsimilar practices

Seek to modify standards andspecifications that discriminateunnecessarily against recycledmaterial or products

IMPROVE THE ECONOMICS OF RECYCLING

Investigate paper sector pricestabilisation mechanisms used inother countries and establishwhether they could be introduced in the UK

Conduct a research and businesssupport programme to identify andbring to market high volume, highvalue uses for recovered glass

Develop a source of advice andsupport for recycling businesses tohelp them put together stronginvestment proposals and identifythe best sources of capital

Develop a more detailedunderstanding of financial needs ofrecycling businesses, and developappropriate financial support, e.g.loan guarantee fund

Assess feasibility of an ‘intermediarybody’ or other mechanism to hedgeprices in sectors where priceinstability is a major issue

Create a critical mass of demand(see column left)

DELIVER SUFFICIENT HIGH QUALITYMATERIAL TO THE RECYCLERS

Help divert higher volumes of glassfrom municipal and commercialwaste streams

Develop a quality sourcing initiativeto promote best practice in thecollection of municipal waste forrecycling

Develop a recycling performancebenchmarking scheme

Develop a training programme formanagers and operational staff

OTHER KEY ACTIVITIES

Stimulate a significant increase innewsprint reprocessing capacity

Analyse fibre requirements acrossthe whole UK paper industry

Stimulate a significant increase inrecycled fibre plant capacity

Encourage product design thatsupports efficient recycling, andencourage the incorporation ofrecycled plastics in existing product lines

Stimulate increased investment inthe panelboard industry to utilisegreater amounts of recycled wood

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FocusWRAP is a national programme for England, Wales and Scotland. England and Wales alone generate some 400m tonnes of waste each year. WRAP will concentrate on the 100m tonnes accounted for by commercial,industrial and municipal waste.*

Our work may also extend to theconstruction and demolition sectorwhere its waste stream affects the flowof materials on which WRAP will focus,such as wood, or where it offers apotential market for materials. We willnot, however, deal with mining wastesor sewage sludge.

Our approach will take full account ofthe needs and interests of the devolvedadministrations through discussionswith the Scottish Executive and theNational Assembly for Wales.

STRATEGY TO ACTION

WRAP’s vision is to bring about a stepchange, not only in attitudes but alsoin the reality of waste minimisationand recycling. We want waste andrecycling to be on the agenda of everyboard of directors of every business in the country.

The first stage of our strategy is toconcentrate on achieving a significantincrease in recycling. In the context of WRAP’s overarching mission, to promote sustainable wastemanagement, this is only a startingpoint and other options higher up the waste hierarchy also meritattention. But in these early days ofWRAP’s life, we need a sharp focus,not a broad brush.

WRAP’s plan to achieve its strategy isto undertake seven programmes ofwork which will:

• Create market confidence• Create a critical mass of demand• Improve the economics of recycling• Deliver sufficient high quality

feedstock to the recyclers

We will identify the areas where we canadd most value, avoiding duplicationwith the many experienced andsuccessful organisations already activein this area. We will have a strategicfocus and will stimulate demand byseeking to ensure all three keyelements of an efficient market are inplace, namely:

• Reliable supply of high qualitymaterials

• Sufficient and sophisticatedreprocessing capacity

• A healthy and diversified level ofdemand for the end products

Our business plan will be a rolling, nota fixed, document with regular reviewsto reflect changing circumstances.

54

REFRESH Water is vital to life but only 1% of it exists asfreshwater. So, today, man intervenes in the water cycle –cleaning water before and after we use it. It is a finiteresource – the water we drink today has existed forthousands of years.

Setting the context

* Department of the Environment, Transport and theRegions (2000), Waste Strategy 2000, Part 1, p10 –originally from the Environment Agency municipalwaste survey 1998/9 and national waste productionsurvey 1998/9. www.detr.gov.uk

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FrameworkWe plan seven major programmes, three focused on generic areas where action is needed if there is to be a step change in recycling – financial mechanisms,procurement, and standards and specifications, and four focused on specificmaterial streams – paper, glass, plastics and wood.

The four material streams on whichwe will focus have been chosenbecause they offer the best potentialfor tonnage gains (paper and glass)and the opportunity to develop marketswhere current recycling levels are lowbut have potential for significantincreases (plastics and wood).

Other materials will receive supportthrough our work in the genericprogrammes, notably organics in theprogramme on standards andspecifications. Establishing andimplementing standards forcomposted products will overcomewhat is perceived to be the majorbarrier to growth in the market forcomposted products.

In time, our generic programmes may present opportunities for work on other materials, for example tyresand waste oils.

The programmes and the prioritiesidentified within them will bereviewed regularly to ensure theyreach our targets.

The cumulative effect of theprogrammes should be to ensure thatat least 15% recycling is achievedacross all of our key material streams.This is already the case for somematerials but others, such as plastic,will present more of a challenge.However, over the three year life ofWRAP we will do everything in ourpower to deliver a recycling rate of 15%in plastics.

7

Setting the context

The seven programmes are a startingpoint. As they evolve, we will addressthe wider agenda on sustainable wastemanagement, including reducing wasteand design for recycling.

We will devise and implement aseparate strategy for communications,information and education to supportthem and will work with otherstakeholders in these areas to ensure efficiency.

We will retain a clear focus to ensurewe do not duplicate the work beingdone by other organisations such as Envirowise (in business wasteminimisation) and the emergingregional market development initiatives.We will take a step-by-step approach to developing our capabilities and ourcontribution to the wider agenda.

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CASE STUDY – UK PAPER

PaperThere are great opportunities to raise the level of paper recycling, to find new usesfor recycled pulp and to increase the uptake of recovered fibres in many products.

WRAP recognises the complexity of thepaper industry and the wide range ofproducts it produces. We use the term‘paper’ here for brevity, noting that itcovers a wide range of products andrecovered grades.

Our priorities are to: • stimulate a significant increase in

newsprint reprocessing capacity • analyse fibre requirements across

the whole UK paper industry toidentify areas where morerecovered paper could be used,such as in corrugated packagingand tissue

• investigate price stabilisationmechanisms used in othercountries and establish whetherthey could be introduced in the UK

Following these priorities, we will thenalso develop greater take up ofrecovered material in the graphics,printing and writing sectors, forexample in magazines. To support thisdemand, we will stimulate a significantincrease in recycled fibre (RCF) plantcapacity.

We will also investigate the potentialfor alternative fibre applications, suchas MDF, moulded pulp and insulationand support development in theseareas.

We intend to boost the demand forrecycled paper by effective marketingand raising awareness of the benefitsof recycling.

You can already buy excellent qualityrecycled paper for office use. UK Paper, forexample, produces 100% recycled, qualitybusiness papers which are visibly clean andoffer high whiteness and brightness levelscomparable with virgin fibre products.

The plant which produces this range has thecapacity to use 180,000 tonnes of postconsumer waste a year, equivalent to 16% ofthe nation’s office waste paper.

OUR TARGETS BY END 2003/4 ARE:

To support investment that willcreate new manufacturing capacityto deliver a 500,000 tonnes a yearincrease in newspaper recycling

To increase the use of recoveredpaper in graphics, printings andwritings sector by 180,000 tonnes a year

To benchmark use of recycledpapers in this sector and achieve100% increase in market share

Our seven programmes

RECIRCULATE A drop of blood contains millions of red cells which constantly travel the body, delivering oxygen and removing waste. Bones continually produce new cells – each lasting around 120 days.

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REPROCESS The shell is a prime example of Nature’sreprocessing abilities. It is grown from organic matter as thehome of a sea creature. Discarded, it is ground down by theaction of the sea and becomes sand. Reclaimed by people,sand is used in manufacturing processes including glass and computer chips. 11

GlassGlass is a versatile material and, when reprocessed, has many potential uses,including road aggregates, shot blasting, tile making and water filtration.Establishing standards, increasing our technical knowledge and intensifyingcollections will lead to great advances in glass recycling.

CASE HISTORY – FREE FORM ARTS TRUST

OUR TARGETS BY 2003/4 ARE:

35% (770,000 tonnes) recycling ofmunicipal waste glass a year

Securing an extra 350,000 tonnesof glass a year from all sources forrecycling, including 100,000 tonnesfrom commercial sources

Absorb 100,000 more tonnes ofglass a year through new usesincluding shot blasting, aquacultureand glass fibre insulation

Divert at least 200,000 tonnes ofgreen and possibly mixed-colourglass into the construction industryfor use as an aggregate

20% increase – 20,000 tonnes – inflat glass collection for recycling

THROUGH A GLASS

Bottle banks are the most publiclyvisible and well established methods of collecting waste glass. Numbers of these have steadily increased,especially during the last decade, butmore needs to be done to encouragetheir use and to make them morereadily accessible.

WRAP recognises the need for bottle banks to be appropriatelylocated to maximize usage and will encourage an increase in theavailability of bottle banks to reach a ratio of 1:400 households.

Recycled glass products for urban design andregeneration schemes are being developedby Free Form Arts Trust. The products includehigh-quality glass paving blocks which arenow widely specified by local authorities andother designers. Transforming recycled glassinto visually pleasing and durable productsfor public art, landscaping and constructionhas highlighted many new uses for kilnformed glass.

The trust has established a Green Bottle Unitto create the high quality, 100% recycledproducts and to demonstrate how widerinvolvement in recycling glass can

contribute to environmental regeneration.The unit works with the glass manufacturingand waste technology sectors to find ways ofrecycling industrial waste which bringpositive benefits to the community and theurban environment.

The use of recycled glass products such asthose produced by Free Form help reduceenergy consumption, eliminate the needfor quarrying, save raw materials, reduceair pollution and water consumption andreduce landfill (glass makes up 8-10% oflandfilled materials).

Our priorities are to review keystandards, specifications and testingprocedures in the most promisingareas for using recovered glass, backedby a research and business supportprogramme, so that we can identify andbring to market high volume, high valueuses of recovered glass.

We will also encourage moreawareness of recycled glass productsand help divert higher volumes ofglass from municipal and commercialwaste streams – paying particularattention to the education needed tosupport this diversion.

Our seven programmes

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Motor company Ford has a Total WasteManagement (TWM) programme built on twosimple concepts – assigning responsibilityfor managing all of the waste at a facility to asingle, professional waste managementsupplier, then establishing an incentive-driven payment plan which promotes the"reduce, re-use, recycle" philosophy.

Since its implementation, Ford’s TWMprogramme has resulted in significantwaste management and disposal costsavings. At one plant alone, for example,

the volume of waste per vehicle producedhas been more than halved from 8kg pervehicle to less than 4kgs.

Ford was the first manufacturer in Europe toinstall 100% recycled batteries made from oldand disused batteries; Ford uses soft drinkbottle caps removed from domestic waste assource material for manufacturing heaterand air conditioning components. This projectalone saves around 2,000 tonnes of wastematerial annually that previously would havebeen sent to landfill.

This is just part of the 20,000 tonnes of non-metallic waste material which FordMotor Company recycles into quality carparts each year throughout Europe.

Elsewhere, steel drums are recycled for usein foundry processes instead of being sent tolandfill, recycled plastic is being used tomake protective seat covers and research iscontinuing to devise a way of using paintsludge as a vehicle insulating material.

CASE STUDY – FORD

PlasticsWe asked plastics sector stakeholders what would be the most likely stimulants of greater use of recycled materials. They repeatedly told us: marketing andpromoting the value of recycled products and removing discriminatory standards.

Our marketing initiative will raiseawareness and understanding of therange and quality of recycled plasticproducts already available. It will belinked to the development of buyrecycled policies with large public and private sector buyers. These two projects will be our early priorities in this programme.

We will also undertake a standardsand specifications programme toremove discriminatory specificationsand introduce standards for plasticrecyclates, including uses for plastic film.

OUR TARGETS BY 2003/4 ARE:

20,000 tonnes increase in mixed plastics reprocessing for industrial products

Sector-specific targets forincreases in recycled content of products

Identify at least one newtechnology to produce a compositeproduct using recycled resins withwood or rubber

A significant increase in plasticbottle recycling, amount to bedetermined following a focusedresearch project to be completedwithin six months

WRAP will deliver an R&D programmeto develop plastics recyclingtechnology and support compositeproduct development.

We will also encourage product designthat supports efficient recycling andwork with plastics manufacturers toencourage the incorporation of recycledplastics in existing product lines.

RECOVER This is a photograph of a tiny section of a plastic colabottle, showing its moulding and scratches from a journey inthe sea. The image was created by Paul Kenny who found it ona beach in Ireland. It is about the impact of people on natureand of nature on a synthetic product.

Our seven programmes

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RESHAPE The ebb and flow of a tide is created by thegravitational pull of the moon. This constant receding andreturning action is part of the process which turns stonefragments into smooth, rounded pebbles.

14

WoodIn variety and volume, wood is one of the most commonly recurring products inboth the natural and processed environments. It leads some people to believe thesupply is not only plentiful but also inexhaustible. While forestry management canplay a major part in the renewal of timber, recovery and recycling also offer vastscope to maximise its use.

Our priority is to stimulate demand forrecycled wood products through a marketing and education initiative,This will be targeted at theconstruction industry and localgovernment, and will highlight theopportunities and benefits of usingrecycled products such as colouredmulches and extrusions.

Our research programme will supportdevelopment of new uses for recycledwood, including composites withplastic, and we plan a standardsprogramme featuring a nationalregrading scheme for the use ofreclaimed timber.

We will also seek to stimulateincreased investment in thepanelboard industry to utilise greateramounts of recycled wood.

OUR TARGETS BY END 2004 ARE:

To double wood packagingrecovery to 350,000 tonnes a yearby end 2003/4

To achieve 40% recycling and re-use of construction anddemolition wood waste a year, an estimated additional 100,000tonnes to reach 480,000 tonnes

CASE STUDY – TRACEY TIMBER RECYCLING LTD.

Large volume timber recycling can be highlysuccessful. Tracey Timber Recycling Ltdconverts more than 50,000 tonnes of wastewood each year mainly into a variety of woodchips. Sources include pallet manufacturers,demolition and construction industry waste,sawmills and haulage contractors.

The level of sophistication and technologyrequired to produce woodchip is constantlyrising as mills and other users demand

higher standards, but they can be achieved bythe use of new technologies and stringentproduction controls.

Tracey also produces a range of its ownproducts based around the wood shreddingprocess, including a range of decorativecoloured woodchips which can also be usedfor gardens, golf course paths, horse arenasand children’s playgrounds, where theproduct has attained BS EN 1177.

Our seven programmes

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OUR TARGETS ARE:

A specified amount (dependent ondata obtained in current usage) ofrecycled materials to be used inthree named industry sectors byend 2003/4

Commitment from at least half ofall local authorities to adopt a ‘buyrecycled’ policy, tailored to suittheir local circumstances by end2003/4

To develop the current recycledpaper procurement project inGovernment across other productsand set procurement targets inthree specific areas by end 2001/2

A measurable increase, which willbe set after evaluation of a baselinesurvey of attitudes, in the positiveperception of recycled products bybusiness leaders by end 2003/4

16

Procurement

We need to build the confidence ofbuyers and specifiers in using recycledmaterials. The first step in that processis to listen to them, so WRAP willcommission a major piece of marketresearch on business attitudes toidentify key decision makers onresource use, what influences theirbuying decisions and any technicalbarriers to the use of recycledproducts. This information will help usto identify the priorities for our work onstandards and specifications and willbe the foundation of our work inpromoting a buy recycled culture.

The second step is to demonstrate thatbuying recycled materials and productsmakes good business sense. We willidentify companies who are alreadymaking it work for them, and workwith their colleagues in the samesectors to show them how they canadopt similar procurement practices.

Targets will be set for both followersand leaders.

A suite of good practice guidanceavailable electronically and on paper, and a helpline will complementthis work.

And in order to secure high qualityfeedstock from the waste stream,WRAP will develop a quality sourcinginitiative to promote best practice in thecollection of municipal waste forrecycling. Our approach will focus onhigh participation rates, recovery ratesand low levels of contamination. Thiswork will be supported by a recyclingperformance benchmarking scheme,and a training programme formanagers and operational staff.

WRAP’s programme on procurement will encompass both stimulating private andpublic sector purchases of recycled goods and materials and establishing a reliablesupply of material from the waste stream. We will take a three pronged approach,identifying what buyers really want and using that information to drive our work onquality and standards, identifying and working with companies which already havea strong record of buying and using recycled materials and promoting best practicein the collection of high-quality municipal waste. The potential benefits make thiswhole area a Year 1 priority for us.

RESEARCH Although weather forms a distinct pattern andfollows a cycle which alternates between high and lowpressure, its behaviour is difficult to predict. The frequencyand intensity of these cycles are the subject of major studiesand research directed at improving our ability to survive andlive comfortably within them.

Our seven programmes

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Financial mechanismsWe have to improve the economics of recycling. This means helping recyclers to attract new investment, helping companies to manage price fluctuations, andcreating a critical mass of demand for recycled materials and products.

OUR TARGETS ARE:

To attract at least another £10million investment a year inreprocessing capacity, with thepotential to leverage theinvestment through our ownresources

To identify and facilitate thecreation of at least one marketstabilisation/risk minimisation toolby 2002/3

The retail sector offers some excellentexamples of good recycling practice. J Sainsbury recycles, donates or compostsnearly 60% of its waste – more than 111,000tonnes of cardboard and 3,600 tonnes ofplastic packaging each year. Food sold in its organic range is packed in fullybiodegradable materials.

Sainsbury’s has been involved incomposting store food waste for five years and has 46 stores linked to threecomposting trials in the UK (in Berkshire,Suffolk and London). Between 1998 and2000 the firm cut the amount of waste sentto landfill by 9,000 tonnes. Customers at 340 of the chain’s UK stores are encouragedto use on-site recycling bins.

CASE STUDY – J SAINSBURY

feasibility of an ‘intermediary body’ oranother mechanism to hedge prices inthose sectors where price instability isa major issue.

Addressing communication betweenrecyclers and potential investors is a priority.

We will develop a source of advice andsupport for recycling businesses,particularly SMEs, to help them puttogether strong investment proposalsand identify the best sources of capital.Our second priority is to develop amore detailed understanding of thepotential financial needs of businessesinvolved in recycling, to enable us todevelop appropriate financial supportsuch as a loan guarantee fund or anequipment lease guarantee scheme.

WRAP will review the commercialmechanisms used in countries withmore established recycling industriesto identify mechanisms which couldwork in the UK, and will assess the

RESULTS Money circulates – we all recycle it most days of our lives. Our key objective is to create stable, efficient and commercially viable markets for recycled materials and products.

Our seven programmes

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StandardsCreating market confidence is the key to stimulating market demand. We need to demonstrate that many secondary materials are capable of meeting the samestandards as virgin materials, and can be used for the same purposes. We willalso tackle discrimination against secondary materials in existing standards and specifications.

Under its ‘QUEST’ programme, the DIY storeB&Q has helped some suppliers reducepackaging volume by 25%. Removingpolystyrene trays from one product alonesaved £100,000 per year. In total, wastereduction saves the firm £750,000 annually.

In-store waste is segregated by staff, hauledback to a central distribution centre andrecycled. Unsaleable paint and wallpaper,scrap timber and broken ceramic tiles are

donated to schools and community groupsfor re-use, strengthening community links.

In 2000, the company recycled 11,000 tonnesof cardboard, 1,341 tonnes of plastic, 2,915tonnes of scrap timber and 376 tonnes ofmetal. B&Q customers are in the loop toobeing able to buy a garden trellis made frompost-consumer recycled polystyrene waste,and peat-free compost made fromdecomposed green waste.

CASE STUDY – B&Q

Another priority is to developcomprehensive standards forcomposted products, complete withsupport for implementation andmonitoring during the start up phase,and advice on best practice in inputsand compost processes.

Where existing specifications and standards do discriminateunnecessarily against recycledmaterials or products, we will seek to modify them and, where appropriate,provide input to British StandardsInstitute’s five year rolling reviewprogrammes.

Working on our four key materialstreams, plus composted products, we will undertake an urgent review of existing product standards, andprioritise those which offer the greatestpotential for boosting the use ofrecycled products and materials. We will work with existing standardsrather than seeking to create new ones specifically for recycled materials,as a separate set of standards couldreinforce the negative perceptionproblems that already exist for somerecycled products.

OUR TARGETS ARE:

Delivery of the review of existingstandards (and prioritisation foraction) by end 2001/2

Focused activity on 6standards/specifications issueseach year, identified through ourprioritisation process, to delivergreatest potential uptake ofrecycled materials

Programme of standardsdevelopment and implementationfor compost products in 2001/2,complete by end 2003/4

REGENERATE In an average human life cycle, the body is madeup of more than 100 trillion cells and the heart beats threebillion times. During a lifetime, the body is maintained in astate of continuous repair and renewal and through procreationthis process is endlessly repeated.

Our seven programmes

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RECORD The oldest trees in the world are said to have beengrowing for several thousand years – although the age andidentity of the oldest is a matter of dispute. The rings inside afelled tree trunk are nature’s own time capsule, recording age,growth and changes in weather.

2322

Priorities and resourcesAs with the environment, so it is with WRAP – our resources are finite and must be carefully managed so that their benefits can be maximised and the gains weachieve conserved.

WRAP has more than £40 million of Government funding for the threeyear period commencing 2001-2002.We also want to stimulate fundingpartnerships between public, privateand community sectors.

Our priorities, which reflect the fundingprofile, are outlined in each of ourseven programmes, and will beunderpinned by detailed action plans.Because procurement action lies at theheart of our mission, all aspects of thisprogramme will be given a high priorityduring Year 1.

Our work will be led by a small core of full-time staff, supplemented byexternal specialists on short-termcontracts.

We expect a significant proportion ofthe seven work programmes to be

delivered by permanent staff, to buildup and maintain expertise within the organisation.

In particular, three full-time staff will bededicated to the drive to promote theprocurement of recycled materials andproducts, supported by WRAP’s seniormanagement team.

Specialists will be employed for each of the material streams with whichWRAP will be concerned. They will alsoparticipate in the delivery of WRAP’swork on standards, assisted byexternal specialists where necessary.

If any of WRAP’s feasibility anddevelopment studies identify a shift in emphasis in any of the workprogrammes, staffing will be adjustedaccordingly.

Accounting for our progress

THE WRAP TEAM

Jennie PriceChief Executive

Chris PlummerDirector of Finance

Louise Glover Receptionist a.m.

Contracts/GrantsManager

IT/AdminManager

Deputy Director of Policy

PA/HRCo-ordinatorJulia Bryant

Kurt CalderDirector of Communications

InformationManager

CommunicationsAssistant

Assistant Assistant

Central AdminAssistant a.m.

Sue Yeadon Receptionist p.m.

Central AdminAssistant p.m.Public

AffairsOfficer

QualitySourcingManager

ProcurementManager

EnvironmentalManager

Economist/BusinessAnalyst

BusinessAdvice Service

Manager

Ray GeorgesonDirector of Policy

PA Beverley Hare

PA Fran Davis

MaterialServicesManager

MaterialServicesManager

MaterialServicesManager

MaterialServicesManager

Paper Glass Wood Plastic

Materials Team Procurement Team FinancialMechanisms Team

Amanda AitkenFinanceManager

Michelle BabbFinance Assistant

FUNDING:

£m 2000-01 2001-02 2002-03 2003-04

DETR 1.5 5.0 10 10DTI - 2.5 5 5NAW• - 0.45 * *SE•• - 0.5 0.8 0.8

Total 1.5 8.45 15.8 15.8

* level of funding for years two and three to be confirmed

• National Assembly of Wales•• Scottish Executive

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EngagingWe plan to build positive and constructive relationships with all stakeholders in sustainable waste management. The need for a step change, not only inattitudes but also in the reality of recycling, will be demanding upon all. It will be a hard-won victory.

WRAP is conscious that there arealready a number of organisationsdoing excellent work in this field, and will seek to work collaborativelywith them wherever possible. In particular, we will work closely with the emerging regional marketdevelopment initiatives which have avital role to play in facilitating the localcoalitions and partnerships needed todeliver market development atregional level. WRAP has committedfinancial resources to the UK MarketDevelopment Forum, which has beenestablished to provide networking andco-ordination opportunities for thevarious regional initiatives.

Our work will require a sustained andintensive effort to engage the publicsector and the wider businesscommunity in both the uptake ofrecycled materials and products bytheir organisations, and improvementsin their own recycling and wasteminimisation performance.

In the development of our relationshipswith all stakeholders in sustainable waste management, ourapproach will be:

• To ensure regular and open dialogue,including formal communication andincreased web site activity

• To deliver programmes that do notduplicate existing successful work

• To work within existing networks andgroupings as a matter of course, andonly to create new vehicles fordiscussion and delivery whenappropriate to support ourprogramme activity

REGISTER AN OPINION:

Why not tell us how you think we canachieve our objectives? Please write to:

Jennie PriceChief ExecutiveWaste and Resources Action ProgrammeThe Old Academy21 Horse Fair, BanburyOxon OX16 0AH

Tel: 01295 819900Fax: 01295 819911E-mail: [email protected]

RE-READ You are now invited to re-read the Business Plan. It is all about resources. Finite resources. Infinite possibilities.

Accounting for our progress

Our targets will be… Specific Measurable Actionable Realistic Time limited …and will be reviewed atthe end of Year 1 in the light of our datagathering activities and feasibilitystudies. We will then adjust them ifnecessary.

WRAP is a private, non-profit makingcompany, limited by guarantee. Thefirst members of an eventual nine-strong board team are:

• Vic Cocker CBE, Chairman • Michael Averill, Group Chief

Executive of Shanks Group plc• Professor George Fleming, University

of Strathclyde EnviroCentre• Richard Bird, Head of Energy,

Environment and Waste Directorate, DETR

• Jennie Price, Chief Executive

The Board is advised by DavidDougherty, founder and formerExecutive Director of the CleanWashington Center, Seattle.

AccountabilityOur targets are those we believe we can achieve through our planned actions.Although they have been developed in the context of the national targets set in thewaste strategies for England, Wales and Scotland, and recognising the impact ofEU Directives, we have deliberately focused on our own contribution to recyclingand diversion from landfill, as the national targets will need to be deliveredthrough a matrix of initiatives and organisations.

Accounting for our progress

A public recruitment process isunderway for a further four non-executive directors of WRAP. This will bring the Board up to its fullcomplement. WRAP wishes to ensure that a full range of skills andexperience are available to thecompany, and that there is broad (but not direct) representation ofstakeholder interests at Board level.

The executive team will prepare anannual work programme for Boardapproval. This will form the basis ofWRAP’s annual grant agreement withthe sponsoring Governmentdepartments and the devolvedadministrations.

Our work programme will bemonitored quarterly and, together with the financial provisions, will besubject to annual audit.

1 Aylesford Newsprint (1998), Newsprint: a lifecyclestudy. www.aylesford-newsprint.co.uk

2 RECOUP, Recycling Plastic Bottles – The EnergyEquation (Sept 1999). www.recoup.org

3 Dependent on percentage of cullet use, fromMurdoch University (1998), Sustainable industrialdevelopment and promotion of energy conservationtechnology. www.unido.org

ENERGY SAVINGS

Making products from recoveredmaterials WRAP will initiallyprioritise can cut the amount ofoverall energy needed, comparedwith starting with virgin rawmaterials, by as much as 85%.

Some examples:Newsprint 75%1

Plastic up to 85%2

Glass 10-25%3