Croatia$17M

DOOH 4%

0% 5% 10% 15% 20% 25%

10010

500

Total OOH advertising revenues

30%

NORTHAMERICA

LATINAMERICA

AFRICA

EUROPE

MIDDLE EAST

ASIAPACIFIC

THE WORLDWIDE OOH ADVERTISING MARKET

How to read this map?

The size of each country is proportional to the size of the out-of-home advertising mar-

ket (the net advertising revenues of OOH media companies, as estimated by MAGNA).

The color refl ects the share of total OOH revenues derived from digital inventory (digital

billboards etc.) in each market, as of 2016. Green means low share (below 5% e.g. In-

dia), pink means very high (30% or more in the UK and Australia) as the global average

is around 13%. APAC typically displays above-average DOOH penetration because of the

dense urban population, mass transit commuting and the pace of investment.

SHARE OFDIGITAL OOH

Morocco$115MDOOH 3%

Uruguay$10MDOOH 0%

Argentina$223MDOOH 2%

Colombia$97MDOOH 2%

Chile$132M

DOOH 19%

Portugal$78M

DOOH 6%

Ireland$92M

DOOH 8%

Estonia$12MDOOH 11%

Finland$60MDOOH 9%

Denmark$77M

DOOH 4%

Sweden$222M

DOOH 17%

Norway$95M

DOOH 7%

Nerherlands$207M

DOOH 11%

Peru$28M

DOOH 33%

Ecuador$57M

DOOH 8%

Panama$27M

DOOH 0%

Belgium$201M

DOOH 5%

United States$7,733M

DOOH 13%

Canada$475MDOOH 14%

Mexico$373MDOOH 10%

Brazil$403MDOOH 31%

UK$1,416MDOOH 30%

France$1,432MDOOH 8%

Germany$1,240MDOOH 8%

Switzerland$551MDOOH 4%

Italy$492MDOOH 7%

Spain$380MDOOH 12%

South Africa$40MDOOH 7%

Inited Arab Emirates$15M

DOOH 0%

Pakistan$85MDOOH 0%

New Zealand $92MDOOH 4%

Qatar$10MDOOH 0%

Austria$231MDOOH 9%

Hungary$64MDOOH 1%

Bulgaria$24MDOOH 0%

Romania$12MDOOH 5%

Ukraine$19MDOOH 11%

Poland$178MDOOH 20%

Latvia$10MDOOH 4%

Lithuana$53MDOOH 0%

Sri Lanka$2MDOOH 0%

Thailand$486MDOOH 15%

Singapore$215MDOOH 18% Indonesia

$342MDOOH 0%

Malaysia$142MDOOH 2%

Vietnam$63MDOOH 2%

Taiwan Province of China$124M

DOOH 16%

Philippines$293MDOOH 21%

Korea$831MDOOH 16%

Hong Kong SAR$591MDOOH 17%

Bahrain$6MDOOH 0%

Saudi Arabia$23M

DOOH 0%

Kuwait$160M

DOOH 0%

Turkey$173M

DOOH 3%

Slovak Republic$29MDOOH 4%

Czech Republic$34MDOOH 6%

Slovenia$26MDOOH 6%

India$470MDOOH 2%

China$3.403MDOOH 22%

Australia$677MDOOH 35%

Japan$4,967MDOOH 8%

Russia$574MDOOH 12%

Greece$20M

DOOH 0%

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