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N O V E M B E R 7, 2 0 1 6 – M A R C H 6 , 2 0 1 7T LW O R L D S B E S T. C O M
THE
WORLD’S BEST
AWARDS SURVEY
T H E W O R L D ’ S B E S T AWA R D S S U R V E Y, U P O N W H I C H T H E T R AV E L + L E I S U R E W O R L D ’ S B E S T AWA R D S A R E B A S E D , W I L L M A R K I T S 2 2 N D A N N I V E R S A RY I N 2 0 1 7.
We’re thrilled to report that the survey is more popular than ever as evidenced by the unprecedented number of readers who responded last year. Use this booklet as inspiration for your brand to create promotions that will drive existing and future clients to participate in the survey, as well as stay top of mind among your greatest fans: Travel + Leisure’s passionate audience.
ENJOY,CHRISTINA GRDOVIC, SVP, MANAGING DIRECTOR
LET THE VOTING BEGIN
The next Travel + Leisure World’s Best Awards survey will be conducted online from November 7, 2016 – March 6, 2017.
Travel + Leisure readers will be invited to participate through Travel + Leisure magazine, T+L iPad® editions, online at travelandleisure.com, in newsletters and through T+L social media outreach. The survey website will be maintained, monitored, and kept secure by Wylei, Travel + Leisure’s primary research partner.
THE WORLD’S BEST AWARDS SURVEY SWEEPSTAKES 2017This year, the official giveaway associated with the World’s Best Awards Survey may be highlighted in the messaging. For example: Enter for a chance to win a $10,000 Dream Trip.
You may not offer your own separate giveaway in conjunction with the T+L World’s Best survey.
OVERVIEW + 2017 SWEEPSTAKES
LOGO USAGE: 2017 VOTING
D O N OT U S ENo other Travel + Leisurelogo may be used on anypromotional materials.
O K AY TO U S EThis logo may only be used from November 7, 2016 – March 6, 2017 and only in conjunction with promoting the T+L World’s BestAwards survey.
D O W N L O A D
VOTE NOW
LOGO USAGE: PAST AWARDSIf you have won a T+L World’s Best Award in the past, you may obtain the appropiate logo and secure a licensing contract through Pars International. Contact: [email protected]
Pricing is dependent upon content used (logo/mention of win, or both), length of use + vehicle where content is used.
PROMOTE YOUR BRAND
eblast tweet instagram video print ad
Promote the survey using the surveylink, tlworldsbest.com/vote, and the official hashtag, #TLWorldsBest.
EXAMPLE OF AN ACCEPTABLE TWEET Vote now for your favorite travel experiences at tlworldbest.com/vote#TLWorldsBest
Share and comment on World’s Best Awards posts at facebook.com/travelandleisure.
Throughout your materials/communication, please include the link to the survey: TLWORLDSBEST.COM/VOTE
S O C I A L M E D I A
INSTAGRAM + TWITTER FACEBOOK
P R O M O T I O N I D E A S• Outreach to your client database
• Organize hotel room drops
• Add to email signatures, websites and receipts from your property/brand
EXAMPLE OF ACCEPTABLE E-BLAST TEXTVote now in the Travel + Leisure 2017 World’s Best Awards survey! Visit tlworldsbest.com/vote to rate your favorite travel experiences and enter for a chance to win a $10,000 dream trip, courtesy of T+L. Your vote will contribute to the results which will be revealed in the August 2017 issue of Travel + Leisure.
SOCIAL MEDIA
GOOD LUCK!
