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The World’s First Smart Toy™
• Powered by iPhone / iPod
• Voice input
• Educational
• Interactive activities
• Ever-evolving
What is it?
http://ubooly.com | [email protected] | © 2012 Ubooly
Market Opportunity
http://ubooly.com | [email protected] | © 2012 Ubooly
“There are now more iPhones
sold than babies born in the
world every day.” – The Next Web
77%of iPhone 4 sales
were upgrades. CNN
29%of children already play
with smartphonesCSM Research
• Provisional Patent
• 30 beta families
• Mom approved
• $18,000 in pre-orders
• Ready for production
Where we’re at
http://ubooly.com | [email protected] | © 2012 Ubooly
Revenue Streams
http://ubooly.com | [email protected] | © 2012 Ubooly
Lifetime value per customer: $37+
E-commerce ChannelPartners
SubscriptionContent
In-app sales
May 2012-2013E-Commerce
Oct 2012-2013Boutique stores
Oct 2013-2014National retail
$200k$500k
$8m +
Channels
http://ubooly.com | [email protected] | © 2012 Ubooly
These figures represent 1st year sales from channel + digital content.
Mar 2012Pre-orders
$25k
The Team
Carly Gloge – CEOPresident of WarbBranding / UX for 100+ businesses
http://ubooly.com | [email protected] | © 2012 Ubooly
Isaac Squires – CTOSr. VP at GeniusRoomSoftware engineer at Sun, NICTA, and National Instruments.
Gavin Lee – COOFounded Project Sustain (acquired)
Caren Shalek – AdvisorVP of Consumer Products at Mattel/Fisher-Price
Licensed Tickle-Me-ElmoPlaced products in Target, Toys R Us, and Best Buy
$500k (convertible note)
Investment Opportunity
$175k – tooling / production
$30k – contractors: voice / writers
$200k – key hires
$95k – tradeshows, travel, legal, misc
Accelerated Growth / 2nd round
http://ubooly.com | [email protected] | © 2012 Ubooly
Infant
Kids
VoiceRecognition
Educational
(Startup)
(Startup)
Competition
OngoingUpdates+
= Smart Toy™
http://ubooly.com | [email protected] | © 2012 Ubooly
Our Vision
http://ubooly.com | [email protected] | © 2012 Ubooly
• International Markets
• Licensing
• Online World
Supporting Cast
Chris Schwalbach – CFO ServicesAscent Ventures Corporation
http://ubooly.com | [email protected] | © 2012 Ubooly
Michael Platt - AttorneyCooley
Eric Marcoullier - AdvisorFounder and CEO of OneTrueFan. Founder of Gnip, MyBlogLog (sold to Yahoo!) and IGN (IPO, sold to Newscorp)
