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The World’s Best Carpet Protector
Copyright 2007 – Bridgepoint Systems, Inc. All Rights Reserved
Without question, protector is your golden goose. There are very few occupations out there that allow the service provider to make $480 per hour. Maxim can do that and more.
Protector StatsWhat’s sad is the rather small percentage of cleaners that actually offer protector. Here are some alarming statistics:
• The highest priced companies (top 10% - 15%) offer it on every job
• The average priced companies offer protector only about half the time
• The lowest priced companies may have once heard of protector but didn’t really pay much attention.
Protector StatsI have heard just about every excuse why a cleaner will not offer protector. Here are a few of the more common ones.
• “The product is too expensive”
• “My customers cannot afford that stuff”
• “I don’t really believe it works”
• “It takes too long to apply”
Protector Stats
• “My customers don’t need it”
• “It’s not healthy”
• “What a scam”
• “I want to give my customers the best deal”
Protector Stats
• If protector truly did not work, then fiber producers, carpet mills, furniture manufacturers, chemical companies, auto makers and cleaning and maintenance companies have all collaborated to execute one of the largest scams in our nations history.
• This is literally a multi billion dollar industry.
• The product works.
Protector Stats
Instead of looking for reasons not to offer protection services, look for reasons to offer it. Here are three pretty good ones:
1. It is extremely beneficial for those that need it.
2. It is extremely profitable for those that apply it.
3. It is recommended by the manufacturer.
Congratulations, you’re doing well as a carpet cleaner, right?
* Carpet Cleaning (typical) = $100 - $150 per hour
*Example: 1,000 square feet of carpet cleaning @ .32 per sq ft $320Cleaning, moving furniture, set-up, tear down, etc 3 hoursRate per hour earned $107.00
Now how are you going to put your kids through college?
* Maxim Advanced Protector = $480 per hour, +*Example: 1,000 square feet of carpet cleaning @ .32 (3 hours) $107.00Apply Maxim Advanced Protector at 16 cents per square foot $160.00Time to apply protector: 20 minutes - Rate earned per hour $480.00
Why should you and your technicians be offering Maxim Advanced on every job?
Every major survey done of consumers who have had their carpet professionally cleaned has confirmed that over 80% were interested in the benefits of having a protector applied following the cleaning
Why should you and your technicians be offering Maxim Advanced on every job?
With the tools we are going to show you, you don’t need to convince the customer. All you need to do is make a commitment to simply ask for the order
Reasons your customers will love Maxim Advanced
• Spots and spills clean up much easier, usually with just a damp cloth.
• More time to clean up spills before staining occurs• It reduces carpet wear, particularly in high traffic areas• Makes subsequent vacuuming more efficient• Leaves their carpet cleaner, brighter and fresher• Safe for children and pets
Why Maxim Advanced?
How does it stack up to the competition?
vs.
They’re a little intimidated
Why Maxim Advanced?
• Premium ingredients not available in competing brands• Dilutes 1 : 2 with water• Covers 1200 – 2400 sq ft per gallon • Freeze thaw stable• Dries faster than other water base protectors• Easy to demonstrate the amazing effectiveness• Maxim Advanced renews the finish that was originally
factory applied – Most current fluorochemical & dye blocker available
Why Maxim Advanced?
Application Guidelines for Maxim Advanced
•For pump or electric sprayers, use 35-60 PSI with 8004 or 8005 tip. •With Hydroforce Sprayer, use 8006 tip (1:4 dilution)•Apply evenly in overlapping motion and rake into carpeting.•Cost to apply Maxim - .03 - .04 per sq ft depending on pile density and purchase level. •Coverage rate per diluted gallon:
• 400 sq ft Deep saxony• 600 sq ft Mid/low pile or low ounce• 800 sq ft low pile commercial
Why Maxim Advanced?
• Kool Aid demo
• Dry soil demo
Maxim Advanced for Wool
• Premium ingredients not available in competing brands.
• Added stain resistant technology to protect against wool’s greatest threat, permanent stains.
• Technology designed specifically for special properties of wool.
• Excellent penetrating capability for added protection.
• Dye stabilization technology. • Dilutes 1 : 2 with water. • Covers 200 - 400 sq ft per RTU gallon. • Freeze thaw stable.
Maxim Advanced for Wool
• Application Guidelines
– Dilute 1:2 with water– Apply to freshly cleaned rugs with electric
or battery sprayer at 35 – 50 psi with 8004 or 8005 jet
– Apply evenly and brush or rake into pile– Consider second application for rugs with
no prior protection for best performance
– Part Number CP10GL RTU pH 5.0 – 5.2
Maxim Advanced for Upholstery
• Latest and most advanced technology available
• Uses proprietary resin not available anywhere else
• Stretchable polymer provides greatest amount of protection for longest period with less reduction in performance
• Contains special dye-locking and color stabilization additives, making it safe and effective to use on most delicate and natural fabrics or BLEEDERS!
• Unique surfactant spreads evenly and consistently across the entire fabric
• Contains special level of protection against most problematic upholstery soils. oils and stains – body oils, airborne oils and beverage spills
• Exceptional repellency provides enhanced cleanability and soil release
• Freeze -Thaw Stable
• Major step towards making Solvent-based Protectors unnecessary – no spraying dangerous solvents in the customers home or place of business
• Extremely effective for investment textile rugs
The simplest way to ask for the order…
When pre-bidding the job, while you are doing the cleaning, or immediately after the cleaning is done, simply hand your customer the Maxim Advanced Sales Brochure
Maxim Advanced Sales Brochure (Pack of 50) LB215
The simplest way to ask for the order…
Run the blotter card under the kitchen sink while explaining the premium protection they receive from Maxim Advanced. Let the customer touch the card. Give the customer the price, and then say “It’s an amazing product isn’t it, which rooms would you like protected?”
This technique alone will sell 20-50% of your jobs!
Maxim Advanced Blotter Card (Pack of 50) LB03
Want to increase your bottom line even more?
Maxim Advanced Demonstration Kit (AC008)
Use this step to separate yourself from all the other protector sales routines.Show them how Maxim Advanced works on carpet with your Maxim Advanced Demonstration Kit.
This step can easily earn an 80% closing rate and over $60,000 additional revenue per year, per truck.
Want to increase your bottom line even more?
Add over $60,000 profit each year*!
Example:
Your cost for Maxim is approximately $33 per 1000 square feet. With a labor rate of $15 per hour, your profit from selling protector is over $432 per hour. ($480 – cost and labor)
If you sell Maxim on 80% of your jobs (easy with this kit) and average 10 jobs per week, that’s 416 protector sales per year (52 weeks X 8 jobs a week).
Your added profit will be: 416 jobs / 3 per hour = 139 hours x $432 profit per hour = $60,000 profit per year per truck!
Want to increase your bottom line even more?Four step process to achieve 80% closing ration with Maxim Protector:
Step 1
•Explain the benefit of Maxim to every customer and provide the Maxim Advanced Sales Brochure.
•An ideal time to do this is in the middle of cleaning the family room or dirtiest area. Simply ask the customer if anyone has ever explained to them, the value of Maxim Protector. •No matter what the answer, this will give you the opportunity to demonstrate the product.
Want to increase your bottom line even more?
Step 2
•Take the customer and your demo kit to the kitchen sink. •Saturate one treated and one un-treated carpet square with the red dye and allow to dwell for several minutes.•Using the brochure and explain the value of Maxim to the customer.
Want to increase your bottom line even more?
Step 2 – Continued
•After several minutes, have the customer rinse the samples with water and show the customer the difference between treated and untreated carpet.
Want to increase your bottom line even more?
Step 3
•Following the demonstration, offer the customer one of two options.
• Offer the protector and quote them your price, or!
• Offer the protector and an additional spot and spill warranty (additional fee optional)
Warranty Sheets LB20A
Want to increase your bottom line even more?
Explain the “Spot and Spill” warranty
•Give the customer a bottle of Home Pro Spotter.•Explain to them if they ever have a spill they cannot remove with Home Pro, simply contact your office and you will return to the home and remove the spot free of charge.•The length of the warranty is determined by your company.•If they do not opt for the warranty, still sell the protector and give/sell them the bottle of spotter.
Want to increase your bottom line even more?
Step 4
•Apply Maxim Advanced after cleaning. •Fill out the warranty card if applicable. •Give/sell them a bottle of Home Pro Spotter and explain how to use it.
Why Maxim Advanced?
Warranty– Maxim Advanced can be sold with a warranty that is covered by you,
the cleaner.– On average, less than 5% of your customers will call you to service the
warranty, but most will pay extra to have it in place.– If they do call you back, you have the option of returning to their home
to offer additional services and tie the customer to your company for life.
– When you service the warranty, there is no risk of a third party having your customer list or referring competition to your customer
– Your maximum risk is refunding the amount the customer paid for the protection
Why Maxim Advanced?
Review of ways of help you sell Maxim– Consumer Demonstration Kit– Sales Brochures– Blotter Cards– Sales power point or video– Certificate of Authenticity for application– Warranty Forms
Why Maxim Advanced?
Customers will think you are a hero
•Spots and spills clean up easily•Carpets last longer and look better all the time•Vacuuming is faster, easier, and more efficient•True stain resistance, soil protection, and oil resistance•Maxim dries faster than competitive products •Safe for children and pets
Give your customers carpets they can actually live on…
Maxim Advanced Consumer Demo Kit
Convenient travel bag
50 Consumer Sales Brochures
50 Blotter Cards
Quart bottle and Red Dye
20 Maxim Advanced Treated Carpet Squares
20 Untreated Carpet Squares
10 Warranty Sheets
Sales CD Certificate of Authenticity Customizable Sales Letters Narrated Powerpoint
Presentation Video Files of Presentation
Consumer PresentationYour sales pitch to the consumer!
Copyright 2007 – Bridgepoint Systems, Inc. All Rights Reserved
Maxim Advanced Restores your carpet to “like new” condition Just as if it came from the carpet mill. It is not just a surface protection
Oil resistant: Tracked in oil, cosmetics or spills don’t stick to fibers, making them much easier to clean up
Deep, Penetrating Stain Resistance: Maxim Advanced prevents staining from acid dyes such as those found in foods, sports/energy drinks and medications
Resists and Repels Dry Soil: Allows for much more efficient vacuuming. Grit from these soils can work like sandpaper to make carpet fibers look dull and worn.
When your carpet first left the mill, it had a stain resistant protector applied. Maxim replenishes this protection maximizing carpet life and performance.
Why your carpet needs Maxim Advanced Protector…
No protector is permanent.
Normal everyday use can alter or break down the protector. This includes, but is not limited to:
• Exposure to oily soils / wear / traffic• Cleaning to some degree• Sanitizers / disinfectants or improper
chemistry
Why Your Carpet Needs Maxim Advanced Protector
Why Your Carpet Needs Maxim Advanced Protector…
Maxim Advanced carpet protector will help your carpet stay cleaner and stain-free longer.
Each time your carpet is professionally cleaned, reapply Maxim Advanced to prolong the life and your enjoyment of this valuable investment
Why Your Carpet Needs Maxim Advanced Protector…
If you leave your carpets unprotected, they are more vulnerable to:
• Permanent stains• Worn-looking traffic areas• Spills that won’t clean up easily• Soil that clings to the carpet
What Maxim Advanced will do for you…
Maxim Advanced will provide you with the highest level of carpet protection available today.
Maxim Advanced will provide you with peace of mind because you know that your carpets are protected from everyday soils spots and spills which provides for a healthier indoor environment.
Why Maxim Advanced is the world’s best carpet protector…
Maxim Advanced is the ONLY protector that restores your carpet protection to factory new-condition by providing ALL of the protection, including dye blockers, originally applied during manufacturing.
When you purchased your carpet, they may have told you that the stain protection was permanently built-in. Applying Maxim Advanced protector will help olefin and polyester carpet actually resist oil based soiling and enhances their stain resistant properties.
Maxim Advanced is safe and effective on all carpets
Maxim Advanced is safe and effective to apply to all man-made carpet fibers (nylon, olefin, and polyester) and is perfectly suited for wool.
Not all carpet protectors are equal. Neither are the companies applying them. We choose to apply Maxim Advanced because it restores the same dual kind of protection your carpet had when it was new.
Not only that, it employs the very latest technology demonstrated to be safe for the environment and your family.
Why our company applies Maxim Advanced Protector
We take extra steps to assure you receive the highest quality application available. We follow manufacturer recommended application rates to the exact letter. We groom the carpet with a professional grooming tool to ensure proper product distribution and to leave your carpet looking great.
Copyright 2007 – Bridgepoint Systems, Inc. All Rights Reserved
Why our company applies Maxim Advanced Protector
Special Class Offer
• Buy a case of Maxim Advanced (4 gallons) and you’ll receive a 10% case discount, plus we’ll provide you with a FREE Maxim Advanced Consumer Demo Kit (AC008).
• 4 cases receives 20% discount.• Pallet (36 cases) receives 30% discount.• Single $49.70• 4 + $44.73• 16 + $39.76• 144 + $34.79
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