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11th-13th November 2013 • Thistle Marble Arch, London
Gold Sponsor Silver Sponsors Bronze Sponsors Badge & Lanyard Sponsor:
NETWORK INTELLIGENCEExpanding Network Capacity Through IntelligenceBRAND NEW FOCUS DAY - 11th November 2013In Partnership With
I Am Digital - Internet of All ThingsPOST CONFERENCE WORKSHOP14th November, 10.00am - 1.30pmHosted by: Mike Johns, CEO, Digital Mind State
The World’s ONLY Dedicated Broadband Traffic EventOfficial Operator Partner
Official Endorsers:
CELEBRATING THE BEST OF BBTM:
THREE DAYS OF NEW CONTENT!
Future LTE BroadcastRole of ConvergenceOptimisation Strategies Policy for LTEWireless Access ManagementCloud Based Traffic ManagementMulti Screen Offerings
55%OperatorDiscount
Creating, Controlling and Monetising Intelligent End-to-End Traffic Solutions
Saving 15% more
than 2012
“The perfect chance to get to knowglobal traffic management trends”
Director, KT
TOP GLOBAL LEADERS:
Gerard de Graaf, Directorate-General, European Commission
Eric Klinker, President & CEO, Bittorrent
Gil Sharon, President, Pelephone
Vincent Grivet, Group Head of Broadcast Development, TDF
Erol Hepsaydir, Director of Radio StrategyThree
Rob Rosendaal, Executive Director, Verizon Enterprise Solutions
Cassio Sampaio, Wireless Technology, Bell Canada
Anson Tan, VP Technical, BesTv
Christoph Peylo, VP Cross Domain Middleware, Deutsche Telekom
Mark Harrop, Director - Devices, Mobility & Innovation, BT
NEW
NEW
NEW
NEW
NEW
NEW
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#BBTM
SPEAKERS
#BBTMwww.broadbandtrafficevent.com
OVERVIEWOVERVIEW
48% WesternEurope 21% North
America 11% Asia 10%MiddleEast 5% Eastern
Europe 2% SouthAmerica3% Africa
GET SOCIAL WITH TRAFFIC MANAGEMENT! MEET THE TEAM
PROGRAMME AT A GLANCEWHO WILL ATTEND?
DAY ONE – 12th November• Developing Synergy
between Legacy Networks• QE Management: Understanding
Consumer Behaviour• What Regulation do you need
to Ensure Net Neutrality?
DAY TWO – 13th November
• RAN Optimising for Traffic Management
• Wireless M2M: What is the Business Model?
• LTE Broadcast & Mobile Data Challenges
Track B Optimisation StrategiesTrack A Policy for LTE
Track D Mobile Video: Multi Screen Offerings
Track C Cloud Based TrafficManagement Strategies
YOUTUBE
*stats taken from BBTM 2012
FULL VALUE CHAINREPRESENTATION
SENIOR LEVEL DECISION MAKERS
INTERNATIONALREPRESENTATION
100+ INDUSTRY EXPERT SPEAKERS
Operators 35% Vendors 25% Regulation 10% Analysts 15% Content Providers / OTT 10% Academics 5%
I Am Digital - Internet of Things Post conference half day workshop • 14th November
FOCUS DAY – 11th November Network Intelligence
= 5%
Director / Heads of 22%
Project / BusinessDevelopment 20%
Marketing / Product Manager 16%
CEO / Board Level 31%
Awards Evening
TWITTER ENJOY OUR MONTHLY E-BULLETIN Mark Callender,Conference [email protected]
Owen Lochner,Sales [email protected]
Marc Wallentin,Sales [email protected]
Chris Wells,New Business [email protected]
Lauren Menzies,Head of VIP [email protected]
Join our group: www.linkedin.com/bbtm @shiralevine Great panel discussions on pushing policy to the RAN;
can the device be far behind? #BBTM
@Skyfire Wrapping things up at #BBTM in London -terrific show; great meeting operators, partners &friends across #videooptimization ecosystem
@BBTM_Events #BBTM
Find us on Bizzabo – BBTM13!Join our channel for the latestfrom across our portfoliowww.youtube.com/BBTM
www.broadbandtrafficevent.com
DOWNLOAD THE NETWORKING APP!
Engineers / Architects 11%
Sign up now at: broadbandtrafficevent.com
Analyst Breakfast briefing
“The perfect chance to get to knowglobal traffic management trends”
Director, KT
TOP GLOBAL LEADERS:
Gerard de Graaf, Directorate-General, European Commission
Eric Klinker, President & CEO, Bittorrent
Gil Sharon, President, Pelephone
Vincent Grivet, Group Head of Broadcast Development, TDF
Erol Hepsaydir, Director of Radio StrategyThree
Rob Rosendaal, Executive Director, Verizon Enterprise Solutions
Cassio Sampaio, Wireless Technology, Bell Canada
Anson Tan, VP Technical, BesTv
Christoph Peylo, VP Cross Domain Middleware, Deutsche Telekom
Mark Harrop, Director - Devices, Mobility & Innovation, BT
NEW
NEW
NEW
NEW
NEW
NEW
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WHO'S WHO OF THE TRAFFIC MANAGEMENT ECOSYSTEM:
Face to Face Operator Introductions
OVERVIEW FOCUS DAY DAY ONE DAY TWO FLOORPLAN
#BBTM
SPEAKERS
VIP MEETING SERVICEOur VIP Team builds relationships between sponsors and senior level operator attendees.
They work with you to create a bespoke wish list of who you want to meet and ensure thishappens in exclusive one-to-one meetings and introductions at the event.
Our VIP programme is successful because we develop relationships with our highest calibre delegates,
offering a superior event experience, whilst also ensuring they are happy to meet with our sponsors and exhibitors.
For further information please contact:
Lauren Menzies,Head of VIP Relationships,
Networks & TV Connect,Informa Telecoms and MediaPhone: +44(0)207 0177 801 Email: [email protected]
“Extremely professionally organised. Lauren was amazing with scheduling. Extremely impressed, great value” DAS Communications
Abhaya Sumanasena, Capacity Strategy Specialist, Hutchison 3G
Anson Tan, VP Technical,Bestv
Anthony Sam, Network Architecture and Strategy Alignment Manager,Vodafone Ghana
Ashwin Jaiswal, Head of IT Business &Practice, Reliance Communications
Ather Baig, Senior Engineer IP OPS Core, PTCL
Aykal Gumus, Mobile Broadband Manager, Avea
Bill Beckett, Founder and Chief Executive Officer, Saisei Networks
Bo Larsen, Assistant Vice PresidentTechnology, Sandvine
Brian Pawlus, Director, Product Solutions, Oracle Communications
Cassio Sampaio, Wireless TechnologyDirector, Bell Canada
Christoph Peylo, VP Cross DomainMiddleware, Deutsche Telekom
Clare McCarthy, Practice Leader, Telco Operations, Ovum
Dejan Radosavljevik, Sr. Service Intelligence Analyst,T-Mobile Netherlands
Des O’Connor, VP Data Design,Deutsche Telekom
Dexter Thillien, Senior Analyst,IHS Global Insight
Dimitris Mavrakis, Principal Analyst,Informa
Dominik Rausch, CEO,United Motion Entertainment
Ed Candy, CTO,Three
Ed Ellis, Senior Manager of NetworkForecasting, EE
Eric Barault, Technical Solution Manager, Orange
Eric Klinker, CEO,Bittorrent
Erik Larsson, Chairman, NIA, VP Marketing, Qosmos
Erol Hepsaydir, Director of Radio Strategy, Three
Eyal Yaron, Director of Solution Marketing, Allot Communications
Fragkiskos Sardis, Networks Consultant, Middlesex University
Franscesco Liberatore, Associate,Jones Day
Gail Smith, Chairman,Cavell Group
Gerard de Graaf, Directorate-General,European Commission
Gil Sharon, President,Pelephone
Dr Glenford Mapp, Principal Lecturer,Middlesex University
Graham Finnie, Chief Analyst,Heavy Reading
Haim Geron, Senior Deputy Director-General, Israel Ministry of Communications
Haim Rapoport, AVP Head of ProductManagement, Mobile Internet Solutions, Comverse
Houck Reed, Vice-President, ProductManagement & Marketing, Tekelec
Jay Klein, CTO & VP,Allot Communications
Jon Linden, CSO,Procera Networks
John Lenns, Vice President, BusinessDevelopment, Tekelec
Louis Plissoneau, 3G Mobile IP Traffic Analyst, Orange
Manish Singh, Board Member,Small Cell Forum, CTO, Radisys
Mark Harrop, Director - Devices, Mobility & Innovation, BT
Mark Newman, Chief Research Officer, Informa Telecoms & MediaMartin Ortiz, Product Manager,Telecom Argentina
Massimilliano Boutet, New BusinessDevelopment Director, Telecom Italia
Mate Pgrin, President & CEO,Avvasi
Michele Palermo, VP Standards,Telecom Italia
Mike Johns, CEO,Digital Mind State
Monica Paolini, President,Senza Fili Consulting
Nicolas Maréchal, Project Leader - R&D Engineer, Orange
Noam Green, VP Marketing,MobixellOfer Talmor, VP Product, Saguna
Patrick Lopez, CEO,Core Analysis
Patryk Debicki, Principal Data Platforms Designer, Telefónica Peter White, CEO,Rethink WirelessPhilippe Brodeur, Director,AertvPieter Nooren, Consultant,TNO Rob Rosendaal, Executive Director,Regulatory & Government Affairs Europe,Verizon Enterprise SolutionsSamar Khalil, Network ManagementDirector, IDMSergio Cozzolino, VP ICT Mobile Solutions, Telecom ItaliaShannon Bell, Director Marketing &Business Development, AmdocsShira Levine, Directing Analyst,InfoneticsSteffen Paulus, Director Product Marketing, Alcatel-LucentSteve Dyett, Head of Global WiFi Solutions, BT WiFiStevie Cudjoe-Seshie, Manager, IPNetwork Infrastructure, Vodafone GhanaSyed Hasnain, Manager - Network Quality & Control Operations, DuSylvain Thevenot, Marketing Director –Home, Everything Everywhere Terry Norman, Director,Wireless ExplorersThomas Rambold, President & CEO,DessconVenkat Eswara, Director, Product Marketing - NEP, Oracle CommunicationsVincent Grivet, Group Head of Broadcast Development, TDF
JOIN THE DEBATE ON TWITTER: Connect with our key industry followers #BBTM
FOCUS DAYFOCUS DAY
“Great presentations from operators made allaround the world, very useful conference”
INNOVATORS AND ENTREPRENEURS AT THE READY! 12th November 2013
OPERATO
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Taking place before the BBTM AwardsCeremony on 12th November, InnovationAccelerator acknowledges and celebratesthe success of small, niche companies whowill be making some big noise in the future
Each company will have 3 minutes topresent their USP's to the congress beforeour judging panel vote live on who they seeas the industry's future innovators!
15%Discount for all NIAMembers!
OPERATO
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NETWORK INTELLIGENCE - FOCUS DAY 11th November 2013Chair Erik Larsson,Chairman, NIA
WHO CAN APPLY TO PARTICIPATE?To be considered for this showcase, your company must be at least ONE of the following
1. Younger than 3 years old 2. Fewer than 15 people 3. Funded by venture or angel capital
ARE YOU A START UP COMPANY? Why not apply to represent your company in the Innovation AcceleratorSession? For the price of only two delegate places, you will receive threedelegate passes and a demo pod in the BBTM exhibition area, plus theopportunity to be voted the most innovative company in traffic management!
Voted for by our Esteemed Judging Panel:
Patrick Lopez,CEO, Core AnalysisShira Levine, Directing Analyst, InfoneticsPeter White, CEO, Rethink Wireless
For more information please contact: Chris Wells at [email protected]
www.broadbandtrafficevent.com/innovationaccelerator
www.broadbandtrafficevent.com
ROLE OF NETWORK INTELLIGENCE
09.00 Future of Telecoms Network Architecture• Where is NFV going to land within the network?• Building intelligence onto standard planes• Migrating to the edge and access points
Erik Larsson, Chairman, NIA
09.25 Architecture for Telco’s: Creating Newly Defined APIs
• Adapting control and application planes for future networksModerator:Erik Larsson, Chairman,NIAPanellists:Cassio Sampaio, Wireless Technology,Bell Canada
EXPANDING CAPACITY THROUGH INTELLIGENCE
10.05 How and Where Can You Create Capacity?• What is causing congestion?• Unblocking the RAN: Adding intelligence away from the core• Creating visibility end-to-end for ultimate QoE
Ed Candy, CTO,Three
10.30 Morning Break and Networking OpportunityChairGraham Finnie, Chief Analyst,Heavy Reading
11.10 Assessing Bandwidth Availability for OptimisingNetwork Capacity
• Fixed broadband network intelligence• Creating standards around capacity• Expanding capacity for less
Syed Hasnain, Manager - Network Quality & Control Operations, Du
11.35 Deploying Actionable Intelligence• How do you extend capacity when running out of spectrum?• Where can intelligence be deployed?• Adding intelligence at the basestation for increased
traffic control• Integrating tools whilst maintaining costs
Dejan Radosavljevik, Sr. Service Intelligence Analyst,T-Mobile Netherlands
12.00 What is Causing Congestion? • Strategies for improving service detection• Bringing network / subscriber intelligence closer to policy• Exploiting analytical intelligence to improve customer
experienceModerator:Graham Finnie, Chief Analyst, Heavy Reading
Panellists:Patryk Debicki, Principal Data Platforms Designer,TelefónicaDejan Radosavljevik, Sr. Service Intelligence Analyst,T-Mobile NetherlandsSteffen Paulus, Director Product Marketing,Alcatel-Lucent
12.35 Lunch and Networking Break
DEMAND FORECASTS
13.35 Demand Forecast: How is Consumer BehaviourBehaving & What Intelligence Is Necessary?
• Use cases for commercialising subscriber data• Adding intelligence from fixed broadband• Geographical region and service differences• Location based management
Moderator:Graham Finnie, Chief Analyst, Heavy ReadingPanellists:Aykal Gumus, Mobile Broadband Manager, Avea (tbc)
Syed Hasnain, Manager - Network Quality & Control Operations, Du
THE GROWING PRESENCE OF DPI
14.05 Developing DPI role in the Core Networks andCommercial Opportunities
• Financial benefits of integrating DPI capabilities in the core• Implementing intelligence in the device to differentiate
and improve services• Bandwidth Management with DPI or Adding DPI Visibility
on the WAN• DPI and Code of Ethics/User Privacy• URL/URI Filtering, Technological Challenges/TRA Role
Ather Baig, Senior Engineer IP OPS Core, PTCL
14.30 Do Challenges Outweigh Opportunity in puttingDPI in the WiFi network?
• Utilising intelligence to monetise and control resourceson public networks
• Creating seamless and personalised services for the end user• How do you offload, where / how do you price it?See www.broadbandtrafficevent.com for speaker details
REGULATION
14.55 How is Growing Demand Impacting Regulation?• Standardisation with Intelligence• What applications are driving demands?• Are current barriers technical or regulatory?
Dexter Thillien, Senior Analyst, IHS Global Insight
15.15 Afternoon Refreshments and Networking Break
BIG DATA AND ANALYTICSChair: Clare McCarthy, Practice Leader, Telco Operations, Ovum
15.55 Big Data Analytics and the Telco: How Telcos CanMonetize Customer Data
• What are the market drivers that make Big Data analyticsso critical to telcos' portfolios
• What are the challenges faced by telcos and how canthey overcome them?
• What are the business benefits of a successfully executedBig Data analytics programClare McCarthy, Practice Leader, Telco Operations, Ovum
16.15 Traffic Management Deployments in Action – Best Practice Case Studies
• Broadband Traffic as the Revenue Generator for MobileOperators
• Revenue Sharing Business Models based on DPI Technology • Video Delivery technologies to reduce cost of Links
Eyal Yaron, Director of Solution Marketing,Allot Communications
16.35 The Impact of OTT Content on Broadband Networks • A Hands On Review of OTT Applications Impact on
Mobile Broadband Networks• Segmenting the Digital Lifestyle of Mobile Data Customers• The Case of Netflix Invading Europe
Jay Klein, CTO & VP, Allot Communications
16.55 How Can Operators Leverage Customer Usage Patterns?• Are consumers aware of their true data worth?• How can end users understand and embrace the
possibilities of greater subscriber knowledge?• What are the key apps driving real time intelligence?
Moderator:Clare McCarthy, Practice Leader, Telco Operations, OvumPanellists:Gail Smith, Chairman, Cavell Group
17.20 Chairman’s Closing Remarks and End of Focus Day
DAY ONE DAY ONE
KEYNOTE PLENARY - DAY ONE 12th November 2013
To celebrate and give recognition to achievements made by those in thetraffic management industry, we are delighted to present our 3rd AnnualBroadband Traffic Management Awards. Entries will be accepted from 1st August until the 11th October 2013, when our judging panel willreceive and begin to review the submissions. All conference delegates are cordially invited to attend the evening reception on day one of the
event (12th November) where the winners will be announced.
ENTER TODAY AND GAIN RECOGNITION FOR YOUR ACHIEVEMENTS!
2013 categories include:
Best Cloud Solution for Traffic Management
Best Use of Traffic Management for ImprovingCustomer Experience
Best Content Optimisation Toolfor Managing Video Streaming
Best Mobile Offload Solution for Enhancing Customer Experience
Most Innovative Tool for Driving Real Time Intelligence
Best Real Time Charging Platforms for Customers
TRACK A - POLICY FOR LTE TRACK B - OPTIMISATION STRATEGIES
The Awards will be independently judged by our esteemed panelof analyst judges prioritising quality, innovation and leadership...
OPERATOR
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REGULATOR
GOLD
SPONSOR
“Fantastic Event!”Avvasi
Chair: Mark Newman, Chief ResearchOfficer, Informa Telecoms & Media
NET NEUTRALITY09.00 What Level of Regulation do you
need to Ensure Net Neutrality?• Creating / enforcing a top down regulationfor all operators to follow
• Which level does content provider needto contribute investment to networks?
• Public legislation or private agreement?Gerard de Graaf, Directorate-General,European Commission
09.25 Case Study: Verizon’s view on Net NeutralityRob Rosendaal, Executive Director,Regulatory & Government AffairsEurope, Verizon Enterprise Solutions
09.50 Is Regulation Restrictive?• Net Neutrality: from catch-all to catch 22? • What does net neutrality mean for you? • To what extend does net neutrality limit traffic management?
• EU framework: What is legally permissible? • National initiatives (e.g. France, Netherlands, UK)Moderator: Mark Newman, Chief ResearchOfficer, Informa Telecoms & MediaPanellists:Gerard de Graaf, Directorate-General,European CommissionHaim Geron, Senior Deputy Director-General,Israel Ministry of CommunicationsRob Rosendaal, Executive Director,Regulatory & Government AffairsEurope, Verizon Enterprise SolutionsPieter Nooren, Senior Consultant,TNO
10.20 Morning Break and Exhibition Visit
QE MANAGEMENT11.20 Understanding Consumer
Behaviour and Finding a Balance for Premium Services
• How can you use analytics / policy toaddress specific issues of customerexperience?
• Creating a Customer Care System
• Network intelligence for balance of QoEand make best use of network infrastructure
• Monetisation is a challenge
• User behaviour changes a lot with LTE –video is dominant for data across legacyGil Sharon, President, Pelephone
11.40 Coping with Ever Increasing CustomerExpectations of Instant Gratification
• Efficiently design, deliver and monetizepersonalized offers leveraging real-timepolicy-based charging and analytics
• Differentiate end-user services withpersonalized real-time offers
• Increase brand loyalty, customersatisfaction and revenues with customer-centric “smart offers”Venkat Eswara, Director, Product Marketing - NEP,Oracle Communications
NETWORK CONVERGENCE12.05 Developing Synergy between Legacy
Networks for Improved QoE• Challenges in integrating networks (fixed / mobile / WiFi) to improve the enduser experience
• Maintaining control when you offload to WiFi
• Key learnings from fixed broadbandbusiness models
• Meeting customer demands throughnetwork interoperabilitySylvain Thevenot, Marketing Director –Home, Everything Everywhere
12.25 Need for Convergence in DevelopingMarkets: How Can it be Achieved?
• Overall Traffic Situation in Lebanon
• Challenges faced by ISPs in Lebanon
• Solutions used by IDM/Cyberia for traffic Management:- Caching, Content Management, DPI,Subscriber Managers and PCRF
• Market impact and strategies forcombining mobile and fixed trafficSamar Khalil, Network ManagementDirector, IDM
12.45 Lunch and Exhibition Visit
Graham Finnie, Chief Analyst,Heavy Reading
Monica Paolini, President,Senza Fili Consulting
Jennifer Pigg, Vice President Research,Yankee Group
Dimitris Mavrakis, Principal Analyst,Informa Telecoms & Media
Sue Rudd, Director Service Provider Analysis,Strategy Analytics
Nancee Ruzicka, President,ICT Intuition
Tweet what's going on! . @BBTM_Events #BBTM
3RDANNUAL
CHAIRShira Levine, Directing Analyst, Infonetics
CONVERGENCE13.45 BSS and Policy working as one to deliver
Business Results • Tying policy and BSS to deliver business results • What new use cases are there? • Leveraging analytics & reporting to accelerate offering effectiveness Haim Rapoport, AVP Head of Product Management,Mobile Internet Solutions, Comverse
14.10 The Wicked Problems of Network Policy• Legacy, converged and evolving networks• The increasing importance of the mobile device’s role inPolicy, Charging and Self-Care
• Balancing the roles: OCS, PCRF, DRA, SPR and others• How much network optimization is possible or viable?• Defining SLAs that afford for ‘infinite policy flexibility’Cassio Sampaio, Wireless Technology, Bell Canada
14.30 Converged Policy Charging & Control in a MixedEnvironment (fixed & mobile) - The Case of GhanaStevie Cudjoe-Seshie, Manager, IP NetworkInfrastructure, Vodafone GhanaAnthony Sam, Network Architecture and StrategyAlignment Manager, Vodafone Ghana
EXTENDING POLICY FOR THE FUTURE14.50 Software Defined Intelligent Networks:
A Strategic Imperative for Operators to BecomeDigital Lifestyle Providers
• Generate new revenues with new digital lifestyle services• Lower your costs through Network FunctionsVirtualization, starting with the control plane
• Improve your subscriber experience and match customersto relevant content by extending Policy well beyond thecore network
• Anticipate subscribers’ behaviors and dynamically createnew services and content in real timeHouck Reed, Vice-President, Product Management & Marketing, Tekelec
15.10 Policy Control in LTE Deployments• Future: LTE and diameter signaling storm• Real time charging of PCRF in LTE deployment• What policies are suitable for the long term perspective?• How much quality control is needed?Moderator:Shira Levine, Directing Analyst, InfoneticsPanellists:Cassio Sampaio, Wireless Technology, Bell CanadaBo Larsen, Assistant Vice President Technology, SandvineErik Larsson, VP Marketing, Qosmos
15.40 Afternoon Break and Exhibition Visit
MONETISING DATA16.10 Linking Analytics with Commercial Solutions
• Exploiting analytical intelligence to improve customer experience
• Bringing network / subscriber intelligence closer to policy• Integrating policy into the network Bo Larsen, Assistant Vice President Technology, Sandvine
16.30 Key Assets to Monetize Mobile Data Through QoS Management
• Speed vs. Priority management in LTE• PCRF to maximize the QoS monetization footprint: User-context based throttling; Premium users/servicesadmission control
• Advanced network assets for advanced end-userscenarios: end-user location, network congestion, user profiles spatial distributionEric Barault, Technical Solution Manager, Orange
16.50 A Deep Dive into Digital Lifestyles – Analyticsthat Power the Modern Broadband Experience
• Quick Review – What are Operators already Doing? • Driving Profitable Services Using Information 'Under your Nose'• Checklist for your Analytics Vendor• Proactive Analytics – Actionable Intelligence Eyal Yaron, Director of Solution Marketing,Allot Communications
17.10 The Policy Ecosystem - Driving Innovation with an Open Approach to Network, Technology andService Convergence
• LTE and the evolution of HetNet and how technology andservice convergence impacts the network control domain
• Characteristics of an open policy ecosystem • Innovative use cases and new business models enabled bythe policy ecosystemShannon Bell, Director Marketing and BusinessDevelopment, Amdocs
17.30 How do you Monetise Data Access on Smartphone?• Understanding the subscriber location to deliver premiumand real-time services
• What products can be run on pcrfs to monetise the LTE platform?• Creating packaging intuitive to customersModerator:Shira Levine, Directing Analyst, InfoneticsPanellists:Noam Green, VP Marketing, MobixellAshwin Jaiswal, Head of IT- Business Consulting & Practice, Reliance Communications
18.00 End of Day One & Drinks Reception18.30 Innovation Accelerator &
3rd Annual BBTM Awards
CHAIR: Terry Norman, Director,Wireless Explorers
IMPACT OF LTE13.45 Determining Impact of LTE on Demand and
Capacity• Identifying key drivers for growth• Understanding how customer behaviour is evolving• Forecasting future device adoption and new serviceintroduction
• Evaluating different capacity solutions for supportingnetwork demandEd Ellis, Senior Manager of Network Forecasting, EE
OTT CONTENT14.10 OTT Services Impact on Telco Industry –
Focus on Italian Market• Impacts on Services and Data Traffic: Total Market Value;• Impacts on Network Usage and Costs;• Effects on Industry and TakeawaysMichele Palermo, VP Standards, Telecom Italia
MONETISATION14.35 Monetizing Mobile Data
• On the Importance of Customer Engagement Tool• The scissor effect of monetizing the mobile data• The Growing Share of OTT Providers • Monetization as a Game ChangerNoam Green, VP Marketing, Mobixell
ROLE OF THE HANDSET
15.00 Optimising on the Device: Is it a Double Edged Sword?
• Improving end user experiences by making smart devicesnew policy enforcement points
• Enabling Wi-Fi offload and onload, device security andmanagement of chatty applications
• Match subscribers to content (subsidized and sponsoreddata, opt-in mobile advertising and plans with partnerecosystems and content providers)
• What new ways can be offered to differentiate value?Moderator:Patrick Lopez, CEO, Core Analysis
Panelists:John Lenns, Vice President, Business Development,Tekelec
15.35 Afternoon Break and Exhibition Visit
VIDEO OPTIMISATION
16.10 Optimising Online Content & Third Screen Multi Tasking
• Bringing multi screen experience to the mobile• Importance of optimising across multi screen devices• Improving quality of service through multi-screenconvergence
• Best practice pricing strategies with multi screens• Optimisation of video bandwidth and understanding thecapacity limitations of macro networksModerator:Terry Norman, Director, Wireless Explorers
Panellists:Michele Palermo, VP Standards,Telecom Italia Eric Klinker, CEO,BittorrentMate Prgin, President & CEO,Avvasi
16.40 Video Optimization as a Solution for Addressingthe Challenges of the Explosion of Mobile Video
• Network Savings versus Service Expansion• How to define video optimization policies as an operatorNicolas Maréchal, Project Leader - R&D Engineer,Orange
SERVICE ROLL OUT & CONTROLLING CONGESTION17.05 Improving Time to Rolling out New Services
• End to end traffic management• Commercial opportunities within traffic management• Improving communication between vendor solutionsAshwin Jaiswal, Head of IT- Business Consulting & Practice, Reliance Communications
17.30 Intelligent Offloading Solutions to Solve Congestion • Congestion and network management• Roll of “network” meeting capacity demand• Balancing demand by offloading• Real world challenges in the network Abhaya Sumanasena, Capacity Strategy Specialist, Three
17.55 End of Day One & Drinks Reception
18.30 Innovation Accelerator & 3rd Annual BBTM Awards
www.broadbandtrafficevent.comDAY TWO DAY TWO
THE INTERNET OF ALL THINGSRecent research has stated that by 2020, over 50 billions of things willbe virtually connected on the Internet and conceptually the worldbecome borderless. Imagine a world where EVERY THING is uniquelyidentified and connected to the Internet that one can actually accessto the DATA of the thing, what will be the business landscape lookedlike? What technical infrastructure and enabling technologies shall be inplace to realize Internet of Things in the business context? And what willbe the new way of operating and doing business in the years to come?
Agenda:• Understanding & Managing Complexity• The Internet of ALL things• How Mobile Innovation is changing the Sounds of Music
I Am Digital proudly presents the FIRST EVER Internet of Things showcaseToday it's not about music but how we listen to music. Headphoneshave suddenly become fashion statements. Music artist including Dr. Dre, 50 Cent, Ludacris and music legend Quincy Jones and othershave their own branded 'headphones." When iPods hit the scene 10 years ago, the small, white ear buds that came with the devicesbecame a symbol for listening to music on the go. Today, that haschanged-Today, the mysterious power of music seems to be personaland pervasive. With help from iPods, downloads, cloud services andsmartphones, we can literally "soundtrack" our lives anytime, anywhere
I Am Digital is a half day workshop on the transformative impact onmobile imagery and digital art forms.
For more information please visit www.broadbandtrafficevent.com
I AM DIGITAL - INTERNET OF ALL THINGS
13th November 2013
TRACK D - MOBILE VIDEO: MULTI SCREEN OFFERINGSTRACK C - CLOUD BASED TRAFFIC MANAGEMENT STRATEGIES
OPERATOR
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“Right event for us to attend”Ericsson
Chair: Peter White, CEO,Rethink Wireless
BROADCAST TECHNOLOGY09.00 Benefits of Broadcast Off-Load for
Massive Mobile Data Traffic• The concept of broadcast off load formobile data traffic
• Tentative economic modelling of the valueof off-load
• How to make it happen; the need for anew LTE broadcast profileVincent Grivet, Group Head ofBroadcast Development, TDF
RAN MANAGEMENT09.25 Optimising Network Capacity through
Enhanced 3G, 4G and Small Cells • Optimising the network before thedeployment / Roll out of 4G
• Staying ahead of demand: Optimising thecontent to minimise the load
• Understanding the capacity limitations ofmacro networks
• What is the role of Small CellsErol Hepsaydir, Director of RadioStrategy, Three
09.50 Offloading to Wi-Fi to OptimiseCapacity on the Mobile Network
• How can Wi-Fi help carriers to address thecapacity squeeze?
• Balancing demand by offloading to Wi-Fi:How do you guarantee Quality of Service?
• Challenges in integrating networks (fixed /mobile / Wi-Fi)
• With mobile devices using high volumes ofdata for mobile video - How do you keepWi-Fi neutrality?
• Sideloading / Onloading VideoSteve Dyett, WBA Representative andHead of Global Wi-Fi Solutions, BT Wi-Fi
10.15 SON Evolution Process and theIntegration of Small Cells
• Deployment challenges of offload &removing macro cells
• Improving connection in the backhaul• Creating alternatives to fibre• Challenges of overlapping cells fieldsModerator:Peter White, CEO,Rethink Wireless
Panellists:Manish Singh, Board Member,Small Cell Forum
Anthony Sam, Network Architecture and Strategy Alignment Manager,Vodafone Ghana
Mark Harrop, Director - Devices, Mobility & Innovation, BT
10.45 Morning Break and Exhibition Visit
M2M11.45 Wireless M2M and Security: Does
Security Destroy M2M Business Models?• Overview of infrastructure related risksand protection schemes
• How do you successfully manage end userto service provider connection?
• Risks of unprotected devices and how toprotect devicesChristoph Peylo, VP Cross DomainMiddleware, Deutsche Telekom
DIFFERENTIATING QoE 12.10 Real-time QoE Management for
Multi-Screen Delivery• Delivering premium video using a besteffort approach will not work
• Real-time QoE Management is anevolution from packet based trafficmanagement to managing real-timeservices with QoE SLAs
• Learn how real-time QoE management canenable truly differentiated and scalablepremium video servicesMate Prgin, President & CEO,Avvasi
12.35 Lunch and Exhibition Visit
TRAFFIC MANAGEMENT ON A PLATE!
Workshop14th November 201310.00am – 13.00pm
Hosted by:Mike Johns, CEO, Digital Mind State
KEYNOTE PLENARY - DAY TWO08.00-08.45 Analyst Breakfast Briefing: Franscesco Liberatore, Associate, Jones Day Clare McCarthy, Practice Leader, Telco Operations, Ovum Thomas Rambold, President & CEO, Desscon Gail Smith, Chairman, Cavell Group
Chair:Dimitris Mavrakis, Principal Analyst, Informa
VIRTUAL INTELLIGENCE 14.00 The Intelligent Virtual Network
• Networks need to get smarter and more cost effective• Internet Intelligence is becoming more crucial fornetwork and service operations and planning
• NFV is a key initiative within service provider networksJon Linden, CSO,Procera Networks
14.20 Mobile Broadband to Support Cloud Solutions• Cloud Based Traffic Management: Is cloud integrationjust about cost?
• Educating the network: What are the benefits and risks• What are the use cases for cloud integrationSergio Cozzolino, VP ICT Mobile Solutions,Telecom Italia
14.40 Traffic Management with SDN / NFV• What is the most relevant for virtualisation?• How will SDN affect traffic management?• Using SDN as a tool for increasing flexibility for networks• SDN and NFV makes networks more adaptive to traffic,traffic forecast and network planningManish Singh, CTO,Radisys
15.00 How does SDN Play with Cloud?• When will Virtualisation Become Reality?• First entry points of NFV in traffic management• Is this disruptive?• Where are we likely to see it first? Technical (LTE – LTE A) or deployment in different regions?Moderator:Dimitris Mavrakis, Principal Analyst, Informa
Panellists:Bill Beckett, Founder and Chief Executive Officer,Saisei Networks
15.30 Afternoon Break and Exhibition Visit
OTT16.00 OTT TV in the Cloud
• Consumption of live linear TV OTT • How much is bandwidth is consumed during peak times?• Managing and delivering the network and cloud • Development and future roadmap in the cloudPhilippe Brodeur, Director,Aertv
INTEROPERABILITY OF CLOUD16.20 IP Digital Transformations - Monetizing M2M
Services• Strategies to incorporate new partner ecosystems • Managing unpredictability through flexible solutionarchitectures
• Case study discussion of leading telematics providersBrian Pawlus, Director, Product Solutions,Oracle Communication
16.40 Cloud Interoperability for Improved TrafficManagement & QoS
• Inter-cloud migration of VM and services• New service delivery paradigms• Cloud interoperability frameworksDr Glenford Mapp, Principal Lecturer,Middlesex University
Fragkiskos Sardis, Networks Consultant,Middlesex University
17.00 Policy in Cloud: What are the Consequences?• Pro’s and Con’s of policy in the Cloud • PCRF limitations in putting in cloud• Re-direct – might have latency issuesModerator:Dimitris Mavrakis, Principal Analyst, Informa
Panellists:Cassio Sampaio, Wireless Technology,Bell Canada
Stevie Cudjoe-Seshie, Manager, IP NetworkInfrastructure, Vodafone Ghana
17.30 End of Day Two & Close of Conference
Chair: Patrick Lopez, CEO, Core Analysis
VIDEO ANALYSIS14.00 Video Traffic Management: Latest Trends and
Disruptions in Mobile Video Delivery andBusiness ModelsPatrick Lopez, CEO,Core Analysis
IMPROVING CONTENT 14.10 Challenges to Improving User Experience and
Online Content• Maximising value for the end user experience• Working closely together – multi screen platforms• Challenge of multi screens video qualityEric Klinker, CEO,Bittorrent
14.35 The New Gold for Telcos• Content is King• The challenges in Deploying OTT in Asia• Beyond Video services - E-Commerce, Games and AppsAnson Tan, VP Technical,Bestv
FUTURE OF MOBILE VIDEO
15.00 Future Business Models for Mobile Video• Economic benefits from a smart edge and from edge caching • Developing digital platforms the right way• Building partnerships to deliver end user contentacross multiple screens
• What models work for content owners? Moderator:Patrick Lopez, CEO, Core Analysis
Panellists: Ofer Talmor, VP Product,SagunaAnson Tan, VP Technical,BestvEric Klinker, CEO,Bittorrent
15.30 Afternoon Break and Exhibition Visit
16.00 Future Landscape of Mobile Video & LTE• Future forecasts of traffic growth: Video as the key driver• Building network to manage capacity and minimise churn• Is monetisation of OTT traffic a myth or reality?Massimilliano Boutet, New Business Development Director, Telecom Italia
MULTI SCREEN OFFERINGS16.20 The Evolution of Pop-Hop Culture, From Analog
to Digital• How have mobile devices revolutionized content and marketing?
• Impact and use of social media in popular culture• Utilising multi-devices for content driven interactionwith end usersMike Johns, CEO,Digital Mind State
16.40 Going Beyond Advertising: Making Money fromOnline Videos and Other Forms of Online Content
• Opening up content to many different demographics• Measuring the true impact of applications on the network• Building frameworks for carriers and content providersto work closely together
• Pricing by application – commercial solutions forbroadband traffic managementDominik Rausch, CEO, United MotionEntertainment
17.00 Improving User Experience Across Multi Screens• Impact of technology and capacity on the userexperience
• How can operators work better with vendors toimprove QoS and QoE?
• Combating OTT demand: What is the solution?• How do you integrate current technologies with thenetwork you have for improved QoEModerator:Patrick Lopez, CEO, Core Analysis
Panellists:Louis Plissoneau, 3G Mobile IP Traffic Analyst,Orange
17.30 End of Day Two & Close of Conference
FLOORPLANFLOORPLAN
GOLD SPONSOR:Only Oracle’s software and systems span thecommunications industry technology landscape —from carrier-grade servers, storage and IT
infrastructure, to mission-critical business and operational support systems and servicedelivery platforms; from business intelligence applications and retail point-of-salesolutions to the Java platform running on more than two billion mobile and handhelddevices. Oracle helps 100 of the world's top 100 service providers innovate and exploitnew business models, build strong, profitable customer relationships, and streamlineoperations. For more information, visit http://www.oracle.com/communications
SILVER SPONSOR:Avvasi enables QoE-driven measurement, improvement andmonetization of the video experience and is the industryreference in mobile video QoE measurement and over-the-top (OTT) video experience management. Avvasi provides
operators with the tools to become Video Service Providers, enabling profitableparticipation in the value chain for mobile video delivery. Service providers around theglobe are deploying Avvasi’s solutions to measure, improve and monetize mobile video in their networks. To learn how, please visit http://www.avvasi.com.
Huawei is a leading telecom solutions provider, owned entirely by itsemployees. Through continuous customer-centric innovation, we haveestablished end-to-end advantages in telecom network infrastructure,application & software, devices and professional services. Withcomprehensive strengths in wireline, wireless and IP technologies, Huaweihas gained a leading position in the All-IP convergence age. Our products
and solutions have been deployed in over 100 countries and have served 45 of the world’stop 50 telecom operators, as well as one third of the world’s population. www.huawei.com
BRONZE SPONSORS:RadiSys (NASDAQ: RSYS) is a leading provider of innovative platforms,software and services for next-generation communications, aerospaceand defense networks. RadiSys’ market-leading ATCA and IP Media
Server platforms coupled with world-renowned Trillium ® and application software enablecustomers to bring high-value products and services to market faster with lowerinvestment and risk. RadiSys solutions are used in a wide variety of applications including3G/4G/LTE wireless voice, data and video; Deep Packet Inspection (DPI); femtocell,picocell and macrocell base stations; conferencing and Voice Quality Enhancement (VQE);and military command and control systems. For more information, visit www.radisys.com
Tekelec’s market-leading intelligent mobile broadband solutions enableoperators to manage and monetize mobile data and evolve to LTE andIMS. Tekelec is the architect of software-defined ThinkingNetworks™, theend game of truly intelligent networks. We help operators become digital
lifestyle providers by delivering innovative, personalized services and scaling their networksefficiently. Our Diameter Signaling Router improves network scalability, reliability andflexibility, enables secure roaming and reduces congestion. Integrated policy and subscriberdata management allows operators to increase revenues with mobile advertisers, over-the-top applications and device providers, while accelerating cloud and machine-to-machine service growth. More than 300 operators use our market-leading solutions.
Procera Networks Inc. delivers Intelligent Policy Enforcement(IPE) solutions, leveraging advanced Deep Packet Inspection
(DPI) technology. This enables carriers, services providers and mobile operators to improve the quality and lifetime of their networks, better monetize their infrastructureinvestments and create attractive services for their users by making qualified businessdecisions based on granular user and traffic intelligence. The PacketLogic product line, is the engine that drives the PCC (Policy and Charging Control) ecosystem, by enforcingadvanced network and service policies. PacketLogic is deployed at more than 600
customers who value the unparalleled accuracy and high-end performance of thePacketLogic solution. www.proceranetworks.com
Sandvine’s network policy control solutions focus on protectingand improving the quality of experience on the Internet. Ouraward-winning network policy control equipment and software
helps fixed and wireless and mobile operators better understand network traffic, managenetwork congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increasesubscriber satisfaction. With over 200 service provider customers in over 85 countries,serving hundreds of millions of broadband and mobile data subscribers, Sandvine isenhancing the Internet experience worldwide. For more information, please visit:www.sandvine.com
For 30 years, Amdocs has ensured service providers’ successand embraced their biggest challenges. To win in the connectedworld, service providers rely on Amdocs to simplify the
customer experience, harness the data explosion, stay ahead with new services andimprove operational efficiency. The global company uniquely combines a market-leadingBSS, OSS and network control product portfolio with value-driven professional servicesand managed services operations. With revenue of $3.2 billion in fiscal 2011, Amdocs andits over 19,000 employees serve customers in more than 60 countries. Amdocs: EmbraceChallenge, Experience Success. For more information, visit Amdocs at www.amdocs.com.
Comverse is the world’s leading provider of software and systemsenabling converged billing and active customer management,mobile Internet, value-added and managed services. Comverse’sextensive customer base spans more than 125 countries
and covers over 450 communication service providers serving more than two billionsubscribers. The company’s innovative product portfolio enables communication serviceproviders to unleash the value of the network for their customers by making their networks
smarter. Comverse’s solutions support flexible deployment models, including in-network,cloud, hosted and managed services. Comverse, ranked number 55 in PwC’s Global 100Software Leaders based on research by Pierre Audoin Consultants, is a subsidiary ofComverse Technology, Inc. (Nasdaq:CMVT). For more information, visitwww.comverse.com.
Mobixell is a mobile industry leader with over a decade ofmobile video experience and 350 installations worldwide attier-1 and other mobile operators. The Mobixell solution
portfolio addresses mobile Internet and broadband service delivery, mobile data and Weboptimization, multimedia messaging, advertising and mobile video/TV. Mobixell solutionsand technologies include Mobixell Seamless Access Multiservice Platform, Mobixell EVO™which unlinks infrastructure investment from overall data growth and Mobixell Rich Media Service Center. All Mobixell solutions are focused on delivering innovative mobiledata services with optimal user experience, reducing network costs and complexity andleveraging existing infrastructure to generate new revenue.
BADGE & LANYARD SPONSOR:Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leadingglobal provider of intelligent solutions to optimize and monetizeover-the-top Internet traffic in fixed and mobile broadband
networks and large enterprises. Allot Service Gateway offers service providers a broadrange of value-added services in a single platform, which include the analytics, policycontrol, video optimization, video aching and charging that are vital to managing fixedand mobile data, enhancing user experience, containing operating costs, and enablingservice providers to generate revenues from their broadband networks. Allot's richportfolio of solutions leverages dynamic actionable recognition technology (DART) totransform broadband pipes into smart networks that can rapidly and efficiently deployvalue added Internet services. For more information, please visit http://www.allot.com.
“Targeted event focused on traffic management and policy control.Solid, focused discussion on the areas that matter most to us”
“Great presentations from operators all aroundthe world, a very useful conference”
ConferenceRoom
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BUFFETAREAS
SPEED NETWORKING SESSIONS!Enjoy the benefits of networking by participating in our VIP speed networking sessions Contact Lauren Menzies, Head of VIP Relationships Tel: +44 (0) 207 017 7801 Email [email protected]
DESIGNATED DEMO AREASee traffic solutions first hand in our new show & tell area:
How does it work?• Allocated area within the exhibition floor for 5 minute
demo’s of the latest technologies & Solutions• Book your slot in the timetable today - Demo's run 1pm-2pm• Spaces are limited - First come first serve!
UNRIVALLED NETWORKINGOPPORTUNITIES!
Don’t miss this fantastic opportunity todemonstrate your expertise, provide solutions to potential clients and promote your company as a market leader in front of the entire TrafficManagement community! Informa Telecoms & Media have an unrivalled reputationfor attracting decision making delegates, providing an excellent opportunity to raise your profile anddemonstrate your expertise before a valuable group of potential customers. BBTM 2013 will provide yourcompany with an unrivalled opportunity to create,maintain and enhance its brand among the industry elite.
Contact Owen Lochnerfor further details. Email: [email protected]: +44 (0) 207 017 6848
RAISE YOUR PROFILE AT BBTM 2013!
CONTRIBUTING EXHIBITORS
Make the most of these collocated events bymaximising the networking value of the shared exhibit space. Aside from the unparalleled educationalexperience that you will get from listening to thecontent at these events, there are a myriad of ways to network and connect with other delegates:
ONLINE NETWORKING TOOL All conferencedelegates, exhibitors, sponsors and speakers willreceive a unique login and pin to the BBTM 2013 online networking community. This is an opportunityfor your to browse the delegate list, make contact with others and set up on site meetings in advance, or during and after the event.
ANALYST BREAKFAST BRIEFINGSAsk the experts in-depth questions at these interactive roundtable breakfast briefings.
SPEED NETWORKING A chance to meet your peers in a fun, informal atmosphere, taking the concept of ‘speed dating’ into the business arena.
NETWORKING REFRESHMENT BREAKS Meet your industry colleagues and discuss their views on the market over a tea or coffee.
NETWORKING LUNCH Take the opportunity torelax and meet new faces over a bite to eat at ournetworking luncheon.
VIP SERVICE – FACE TO FACE OPERATORINTRODUCTIONS Our VIP Team builds relationships between sponsorsand senior level operator attendees creating a bespokewish list of who you want to meet at the event.
www.broadbandtrafficevent.com
• LTE networks have 100% smartphonepenetration from Day 1. Smartphones generatesignificantly more signaling messages comparedwith feature phones or data cards, both on theaccess network (e.g., handset polling the network)and the core network (policy-driven messages).
• Mobile operators will aim to monetize newnetworks more aggressively with old and newservices which will include VoLTE, RCS andothers. These will create additional signalingburden on the core network compared withcurrent systems which are relatively simple (e.g., driven by voice, SMS and data volumes).
• Real-time, online charging and advanced offerings(e.g., family plans) will create new signaling trafficbetween operators’ policy engines (PCRF) andvarious other parts (e.g., HSS, OCS). In manycases, this will be several orders of magnitudecompared with current signaling traffic.
Moreover, SS7 and Diameter have fundamentaldifferences which complicate initial deployments(see fig. 1). These fundamental differences,coupled with network-wide failures experiencedby early LTE networks (e.g., Verizon), have alarmedthe operator community which is looking atDiameter – and LTE signaling – in more detail,especially when considering nationwide deployments.
The signaling market is now expanding, with new entrants (F5/Traffix Systems, Diametriq),signaling incumbents (Tekelec, Ulticom), adjacenttechnology vendors (Acme Packet, Openet) andtier-1 infrastructure vendors (Ericsson) active in thevalue chain. As there are several new LTE networksnow being planned or deployed and LTE-specificservices currently being launched, the Diametermarket is currently at the nascent stage andoperators are still learning how to deploy Diameter – often the hard way!
The signaling market has been expanding since theearlier days of SS7. The complexity and novel natureof both Diameter and SIP are expected to provideadditional growth opportunities for both new andold vendors. Moreover, Diameter deployments areevolving to meet operators’ current demands andare expected to evolve even further when there is a need for additional functionality in the corenetwork (see fig. 2).
Early deployments for Diameter infrastructure weredriven by PCRF and mobility management, meaningthat Diameter elements were usually shipped inparallel with these components (PCRF, HSS, HLR, MME)or even embedded in them in the form of softwarefrom third-party vendors. Although these providedadequate room for subscriber growth, operatorssoon realized that Diameter is a critical elementfor the operation of LTE networks which requireseveral “touch points” for Diameter infrastructure.Diameter deployments have now evolved to offeradvanced functionality, including routing, loadbalancing, protocol translation and interoperabilitywith legacy elements. This functionality manifestsitself as several of the components listed abovewhich are expected to evolve with time.
Sources: Informa Telecoms & Media, Tekelec, Traffic Systems
Source: Informa Telecoms & Media
This article has been taken from Informa Telecoms & Media’s Intelligence Centre, for more information please visit: http://www.informatandm.com/ic/.
© Informa UK Ltd 2013. All rights reserved For more information, visit www.informatandm.com.To hear more from our analyst team join our Analyst Community group on LinkedInwww.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.
Signaling and diameter will become critical for LTE network monetization
Although Diameter is a continuation of SS7, it hassignificant differences compared with previoustechnologies which do not allow operators andvendors to make use of their expertise andprevious experience for the new LTE networks.Several operators have experienced outages intheir new LTE networks which have primarily beenattributed to signaling “storms” in various parts oftheir core networks. Several factors contribute tothis increasing challenge:
Dimitris Mavrakis, Principal Analyst, Networks,Informa Telecoms & Media
Twitter: @dmavrakis Fig. 2: Evolution of Diameter deployments
Fig. 1: A selection of differences between SS7 and Diameter
SS7
Primarily used for voice call/SMS services
Contingency when a failure occurs
More than 10 years old deployment
Diameter
Includes: Mobility management (e.g, handover, roaming),Database access (e.g., access to HLR/HSS records),Policy-driven messages (e.g., between PCRF-OCS)Each message routed over broken path must discoverfailure and reroute
Immature, currently entering market
Routing Advanced functionality
VirtualisationCentralization
PCRF drivenMobility management
RoutingProtocol translation
RoamingInteroperability with 2G/3G
Load balancing
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Creating, Controlling and MonetisingIntelligent End-to-End Traffic Solutions
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OPERATORS! Save 15% more than in 2012!
John Linden, Chief Strategy Officer, Procera Networks
John Giere, President & CEO, Openwave Mobility
Dimitris Mavrakis, Principal Analyst, Informa
El Hossein, Ex President & CEO, AT&T Global NetworkServices
Liam Galin, President & CEO, Flash Networks
Don Bowman, CTO, Sandvine
Sue Rudd, Director Service Provider Analysis, Strategy Analytics
Mate Prgin, CEO, Avvasi
ADVISORY BOARD
The BBTM Team would like to thank our prestigiousadvisory panel for their time and expertise in shaping thisyear’s programme and debate. With traffic managementone of the key priorities for all network operators, thepanel have all provided valuable insight and knowledge for the true benefit of the forum.
Event Code: I799X
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