Organized byINSTITUTE OF INDUSTRIAL EXHIBITIONS

5-9 OCTOBER 2010, ATHENS–GREECEHELLENIKON EXHIBITION CENTER

(former Athens Airport)

Under the Auspices of theHellenic Ministry of National Defence

THE WORLD’S LONGEST–RUNNING TRI–SERVICE DEFENCE EXHIBITION

16th DEFENDORY INTERNATIONAL5-9 October 2010

«DEFENDORY» is a leading worldwide defence exhibition which has beenproven at the new venue as the best organized exhibition and delegationconcept we have ever experienced.

Wolfgang Baumbach, CCO Creative Consulting, Coordinator of the German Pavilion

Hellenikon Exhibition Center (former Athens Airport)

DEFENDORY 2008 provided our exhibitors with a unique opportunity towelcome 30 International major Army-Navy-Air Force Delegations on theirstands. GIFAS, Co-ordinator of the French Pavilion conveys its congratulationsand thanks to Defendory Organising Committee for its great professionalismand for the quality of the new venue, Hellenikon Exhibition Center.

Jacqueline Bomer, Exhibitions Manager GIFAS, French Aerospace Industry Association

• 474 industries from 39 countries exhibited theirproducts and services.

• 156 Official Governmental and Armed Forces Del-egations from 50 countries of the Middle and NearEast, Africa, Asia, North and South America, Aus-tralasia and Europe visited the Exhibition.

• From the host country, programmed visits to «DEFENDORY 2008» were made by both the Civilian and Military leadership of the Hellenic Ministry of National Defence, as well as, the Minister of Merchant Marine and the Deputy Minister of Interior with the Chiefs of CoastGuard, Police, Fire Brigade and Civil Defence.

• 33 Ministers / Deputy Ministers of Defence, andNational Armaments Directors led the Delegationsof their country.

• The Chairman of the Subcommittee on Securityand Defence of the European Parliament and theChief Executive of the European Defence Agencywere among the top VIP Delegations who at-tended «DEFENDORY 2008».

• 33.150 official and trade visitors from 87 countriesattended the Exhibition.

• Α newly designed Delegation Visiting System wasexecuted in 2008. Reinforced with a speciallytrained hostess assigned to each delegation, as-sisting the Hellenic Escort Officer, it proved to bethe best organized visiting programme, offeringequal opportunities to all exhibitors.

• Spectacular flight demonstrations were held by vis-iting national aerobatic teams and other aircraft.

• The first ever Defence Trade Mission was organ-ized by the US Department of Commerce / Inter-national Trade Administration within the USPavilion, where US participants met one-on-onewith distributors, agents, and other qualified busi-ness partners from the region, to provide US com-panies market entry and increased sales.

• New outdoor section of the Exhibition displayedair-related products, such as helicopters, UAVs,radars and naval craft.

• The first ever helicopter flight demonstration at adefence exhibition was organized at «DEFENDORY2008».

• One day Conference titled “Armaments-Coopera-tion-Economy”, was organized by the HellenicManufacturers of Defence Material Associationunder the auspices with «DEFENDORY».

• 82 International Defence Magazines and Journals andDaily Press attended the Exhibition. 300 Publishersand Editorial Staff were present to cover «DE-FENDORY 2008» enhancing the visibility of exhibitors.

Facts and Figures of «DEFENDORY 2008»

The first ever participation of a private defence industry from China P.R. attracted the attention of all visitors.

Official Delegations at the inauguration of DEFENDORY 2008.

The Ministers and Deputy Ministers of Defence from Hungary,Cyprus, Armenia, and Slovakia meeting at the Hungarian Pavilion.

The “Patrouille de France” in one of their breathtaking manoeuvres.

ALBANIA INDONESIA

ARMENIA ITALY

AUSTRALIA KOREA R.O.

BAHRAIN LEBANON

BANGLADESH MONTENEGRO

BOSNIA & HERZEGOVINA OMAN

BRAZIL PERU

BULGARIA PHILIPPINES

CAMEROON POLAND

CANADA PORTUGAL

CHILE QATAR

CHINA P.R. ROMANIA

CROATIA RUSSIA

CYPRUS SAUDI ARABIA

CZECH REPUBLIC SENEGAL

EGYPT SERBIA

EUROPEAN DEFENCE SLOVAKIAAGENCY SLOVENIA

EUROPEAN PARLIAMENT SRI LANKA

FINLAND SWAZILAND

FRANCE SWEDEN

GERMANY TURKEY

GHANA UKRAINE

GREECE UNITED ARAB EMIRATES

HUNGARY UNITED KINGDOM

INDIA

AUSTRIA LITHUANIABELARUS LUXEMBURGBELGIUM MALAYSIABRAZIL NAMSABULGARIA NETHERLANDSCANADA NORWAY CHILE PAKISTANCHINA P.R. POLAND CZECH REP. QATARFINLAND ROMANIAFRANCE RUSSIAGERMANY SINGAPOREGREECE SLOVAKIAHUNGARY SPAIN INDIA SWEDENISRAEL SWITZERLANDITALY U.S.A.JORDAN UKRAINEKOREA R.O. UNITED KINGDOMLEBANON

ALBANIA FRANCEARMENIA GERMANYBANGLADESH GREECEBULGARIA HUNGARYCHINA P.R. ITALYCYPRUS PORTUGALCZECH REPUBLIC ROMANIAEUROPEAN DEFENCE AGENCY RUSSIAEUROPEAN PARLIAMENT SLOVAKIAFINLAND TURKEY

Defence Industries from 39 countries exhibited their products and services in «DEFENDORY 2008»

156 Governmental and Armed Forces Delegations from 50 countries officially visited «DEFENDORY 2008»

33 Ministers / Deputy Ministers of Defence and National Armaments Directors from 20 countries officially visited «DEFENDORY 2008»

We were able to secure 35 high level, high quality, valuable delegations. The event is very well organized and the delegation management is probably the best of any overseas exhibition. Our initial feedback from exhibitors and the general feelingof the event we gathered on the ground would lead us to believe that this DEFENDORYwas probably the best international event we have attended in the last 12 months.

Tim Ives, Director ExhibitionsDefence Manufacturers Association of the United Kingdom

The global Meeting Point of the International Defence Community

The Hellenic Deputy Minister of National Defence Mr. Ioannis Plakiotakis, visiting the stand of EADS.

The Deputy Minister of Defence of France, Mr. Jean-Marie Bockel,visiting the stands of «DEFENDORY 2008».

The Delegation of OMAN visiting the stand of Finmeccanica.

• During the 5-day period of this truly internationalevent, Delegations arrive in Athens from all parts ofthe world; Middle and Near East, Africa, Asia, Northand South America, Australasia and Europe.The Hellenic Ministry of National Defence extendsofficial invitations to the Ministries of Defence of 92countries for the visit of high-ranking Governmen-tal and Armed Forces Delegations to the Exhibition.

• An official 5-day visiting programme is preparedfor each of the Governmental and Armed ForcesDelegations. Escorted by Hellenic Armed Forces of-ficers, the official Delegations follow a daily standby stand visiting programme over the 5-day pe-riod, which enables them to visit all the NationalPavilions and individual participations throughoutthe Exhibition.

The “visiting programme” was first introduced in1982, and was successfully developed to consti-tute the trademark of «DEFENDORY». It requires asophisticated organization and complex planningdue to the large number of exhibiting companies,as well as attending Official Delegations.

It is worth mentioning that a team of 310 personsoperates for the successful execution of the visit-ing programmes, which include the arrangementof thousands of briefings and meetings betweenDelegations, exhibitors and officials.

Its proven results are based on the innovative conceptof the «DEFENDORY» Organization, which requiresall National Pavilions to form Delegation WelcomingCommittees comprised of members from their Min-istries of Defence and/or Industry Associations, inorder to self-administer the visits of the Hellenic andforeign Delegations within their National Area.

Highlights of «DEFENDORY 2010»The most important aspect of participation in an exhibition is the Official Delegations and their visit to the National Pavilions and stands of the Exhibitors. DEFENDORY 2010 will provide its Exhibitors, once again, with what it does best: high level and qualityDelegations with the most efficient Delegation Visiting Programme internationally. Over the years, DEFENDORY has hosted 1200 high-ranking Governmental and Armed Forces Delegationsfrom 102 countries, including 5 international military and security organizations.

This was Enterprise Florida’s second time to attend DEFENDORY and sponsor anofficial Florida Pavilion. The new DEFENDORY site proved to be a high profilelocation, providing easy access and more room for exhibitors. The show was wellorganized and attendance by trade visitors and official defence/military delegationslived up to the promises made by the Show Organizers!

Ken Cooksey, Regional Manager International Trade, Aviation/Aerospace & DefenceENTERPRISE FLORIDA

2008 proved once again that the DEFENDORY exhibition is one of the most significantdates on the defence calendar. The management of the delegation programme wasexemplary with a high number of official visitors from Greece and across the worldattending. The delegations were fairly and evenly spread over the duration of the showensuring a steady stream of visitors and a general buzz of activity.

Emma Evans, Exhibitions Project Manager BAE SYSTEMS

Highlights of «DEFENDORY 2010»

The Chief of the Hellenic National Defence General Staff General Dimitrios Grapsas and his Delegation visiting the stands

of «DEFENDORY 2008».

The Delegation of China P.R. visiting the stand of Iveco-Oto Melara.

The General Director for Defence Investment and Armaments of the Hellenic MOD Mr. Evangelos Vasilakos during his two-day

visit to the stands of «DEFENDORY 2008».

• The complimentary 250 page Official Visitors AttendanceList, a unique service for international organizational stan-dards, provided to all exhibitors of «DEFENDORY INTER-NATIONAL», fulfills the need for advance information onthe official Delegations. Distributed to all exhibitors priorto the inauguration, the attendance list plays a vital role asa marketing tool and gives comprehensive and up-to-dateinformation on Governmental and Armed Forces Delega-tions who confirm their visit to the Exhibition with fullname, title, rank, government department and country oforigin.

• The implementation of the ambitious 2006-2015 pro-curement programme of the Hellenic Ministry of NationalDefence.

• The New Exhibition Facilities at the former Athens Air-port, which were already used in 2008, proved to be anideal venue for DEFENDORY INTERNATIONAL. Easily ac-cessible, spacious, free of columns, unlimited parkingspace, and with major hotel establishments nearby lim-iting traveling time to 15 minutes, the new venue wonthe praise of all exhibitors.

• The new venue offers opportunities for sponsorship andbranding which was not available in the past. Such pack-ages will be offered for the front entry wall of the Exhi-bition, VIP Restaurant, official DEFENDORY Reception,Press and Media Center, Delegation Lounge, Entrancepass and lanyards, Trade Visitor invitations, Website, etc.

• A two-day conference on international peace mission op-erations to take place within the exhibition premises.

• Special Training and Simulation sections where the ex-hibitors can demonstrate their equipment.

• Scheduled Helicopter Flight Demonstrations.

• Extensive world-wide coverage by the International De-fence Media on the Exhibition, through preview and re-view reports, feature articles and special issues, reflectsthe key role of «DEFENDORY INTERNATIONAL» withinthe field of Defence and provides exhibitors with valu-able publicity.

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Rank with the best at «DEFENDORY 2010»DEFENDORY is recognized worldwide as an important meeting place of the international defencecommunity, providing a platform for Government to Government contacts, technical briefings andindustrial cooperation contributing to the defence industries of the participating countries. A multitudeof government representatives, Armed Forces Delegations and industry experts visit the exhibition on abiennial basis to exchange ideas, update themselves on the latest technologies and products and discussdevelopments for the procurement of defence equipment.The DEFENDORY concept was designed to provide upgraded means of communication betweenexhibitors and official visitors for more productive and fruitful contacts, ensuring the most efficientand effective use of exhibitors’ time and promotional budget.

For your space bookings, please contact:info@defendory.gr

Hellenikon Exhibition Center (former Athens Airport)

Planning ahead to the 21st Century

Corresponding to the Long–Term Planning Needs, Worldwide,of the industry, Organizations, Government Officials,

Professional Visitors and the Press,the Organizing Committee of DEFENDORY INTERNATIONAL

is pleased to announcethat the Organization and Functioning Dates

of the second part of theDEFENDORY INTERNATIONAL

Series in Greece have been officially approved as follows:

Founder & Organizer in GreeceINSTITUTE OF INDUSTRIAL EXHIBITIONS Co LTD (I.I.E.) –

DEFENDORY EXHIBITIONS

12, Neofitou Douka Street – GR 106 74 Athens, Greecetel.: +30.210.722.4533, fax: +30.210.722.0461info@defendory.gr • www.defendory.gr

16th Edition 5 – 9 October, 2010

17th Edition 2 – 6 October, 2012

18th Edition 7 – 11 October, 2014

19th Edition 4 – 8 October, 2016

20th Edition 2 – 6 October, 2018

21st Edition 6 – 10 October, 2020