POST SHOW REPORT

2014The world’s leading trade fair and conference for security, safety and fire protection

Strong, steady performance figures. A promising road ahead.

www.intersecexpo.com

In 2014, Intersec was recognised as the largest security and safety exhibition, not merely in the Middle East, but all across the world. The high-profile show was held under the patronage of, and officially opened by, H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum. Intersec has always been, and will continue to be, the essential must-attend event for safety, security, fire protection and homeland security. Our track record of growth and progress over 16 years is testament to this fact, and is an indicator of our future impact and reliance.

A newsworthy achievement

“We have been exhibiting at Intersec for eight years. We have met potential clients from all over the world like, South Africa, Jordan, Syria, Yemen, GCC, Tunisia, Morocco, Zanzibar, Tanzania, Sudan and many other countries. In 2015 we will be exhibiting again because Intersec is an important networking platform to meet new clients and to expose your products.”

Infinova Mr. Nitin Amin Marketing Manager

“Intersec is a fantastic show because it brings together the whole security buying chain in a way that few other security shows can. For IDIS it’s the chance to introduce our game changing Direct IP solutions to the Middle East.”

IDIS Mr. Martin Cowley Channel Manager

Year-on-year show growth Exhibitor facts

1,213 exhibitors

(22% increase)

54 countries

83% international exhibitors

44,000sqm

10 halls

Visitor facts

24,766 visitors

(15% increase)

126 countries

53% international visitors

Exhibitors year-on-year show growth

1300

1200

1100

1000

900

800

700

600

500

400

300

200

100 2009 2010 2011 2012 2013 2014

808

909

1,213

710 717

990

2014 Highlights

Source: • Exhibitors Survey conducted by Wissler & Partner - Trade Fair Marketing Basel, Switzerland• Visitors Post Show Report conducted by Infosalons, UAE

“It is a great success! Last year it was good but this year Intersec is even better. We have so much more visitors from Iraq, Saudi Arabia and all over the Middle East. For us it’s an absolutely must to be here at Intersec.”

Bosch Mrs. Erika Goerge Corporate Communications

Visitors year-on-year show growth

26000

24000

22000

20000

18000

16000

14000

12000

10000

8000

6000

4000

2000 2009 2010 2011 2012 2013 2014

24,766

19,591

16,571

12,753

14,769

21,549

Top 10 exhibiting countries 14 Country PavilionsCanada China Czech RepublicGermany Hong Kong India Italy Korea Pakistan Singapore Taiwan UAE UK USA

Top 50 Security CompaniesThis year’s event featured 10 of the world’s top 10 security companies* as well as 33 of the top 50. This included Honeywell Security, Bosch Security Systems, Safran (Morpho), Assa Abloy, Hikvision Digital Technology, Flir Systems, Axis Communications, Samsung Techwin, Tyco Security Products and Dahua Technology.

* Source: a&s Magazine (www.asmag.com)

United Arab EmiratesUnited KingdomChinaGermanyItaly

UAESaudi ArabiaIranOmanQatar

Top 10 visiting countries

United StatesTaiwanKoreaIndiaTurkey

IndiaKuwaitUnited KingdomPakistanEgypt

Live and interactive knowledge sharingFrom occupational safety and health to mobile phone crime, diverse and crucial topics were discussed at this year’s Intersec Conferences, led by a distinguished and respected set of speakers.

Safety Design in Buildings Conference

Held under the patronage of the Directorate General of Civil Defence, Dubai, the Safety Design in Buildings Conference culminated at Intersec after a successful GCC-wide tour in 2013, and covered safety standards and practices in the built environment.

Mobile Phone Crime Conference

Addressing an interesting and highly relevant topic for modern times, the Mobile Phone Crime Conference was held in association with Dubai Police and the International Centre for Security & Safety. A distinguished set of speakers attended from Scotland Yard, Copperhouse Solutions UK, Dubai Police, DPS and du.

IOSH Middle East Occupational Health Seminar

This seminar was conducted in association with IOSH (Institution of Occupational Safety and Health). With a primary focus on safety in the workplace, it addressed topics such as social responsibility in the workplace, health implications of noise exposure in the workplace, heat stress, hand protection, and even stress management.

Intersec 2014 Conference

Techtextil Middle East Symposium

For the first time, the Techtextil Middle East Symposium at Intersec ran in association with International Newsletters and Technical Textiles International. Attendees discovered the immense potential of technical textiles, as well as their relevance and specific applicability to the safety and protection market.

Importantly, the symposium featured speakers who were active in the production of advanced and high performance textiles, with a particular emphasis on application areas and issues relevant to this region, such as operating in hot, arid climates.

IWMA Seminar

At the IWMA Seminar, the topics discussed provided key insights into water mist fire protection, water mist for fighting fires, water mist system recognition in the Middle East, and performance based fire protection with water mist.

Exhibitor Profile

“Oracle is participating for the first time at Intersec. Oracle is mainly known for its software solutions and this is an opportunity for us to share our security solutions with our clients. During the show we have met many clients from the government such as the Dubai Police and delegates from Saudi Arabia. We are happy to be part of Intersec and next year we will participate again in order to expand our message to our potential clients.” Oracle Mr. Charito Aguada Systems Programs Manager

“It’s a great show, growing every year. We participate to meet our VIP customers to show the top latest technology. We are glad to be here where Intersec is getting bigger and bigger every year.”

Tyco Security Products Mr. Tarek Ismail Director – Middle East

“I still remember when we started 16 years ago and were the major exhibitor at Intersec, but at that time we were small. We grew together and now Intersec is one of the biggest exhibitions for Fire & Safety worldwide and we are still the largest exhibitor.

As usual visitors come from everywhere, but this year was exceptionally busy and we have managed some good business prospects.”

NAFFCO Mr. Khalid Al-Khatib CEO

Sqm by section and percentage

A 49% Commercial Security & Information Security

B 30% Fire & RescueC 11% Safety & HealthD 10% Homeland Security & Policing

A

D

C

B

A 36% EuropeB 30% AsiaC 17% UAED 8% The AmericasE 6% Indian Subcontinent F 2% Middle East excl. UAEG 1% Africa

Exhibitors regional breakdown

DA

B

C

E F G

Exhibitor Feedback

Percentage of exhibitors’ target group

Satisfaction of exhibitors for reaching their target group

Exhibitors‘ target group and their satisfaction for reaching their target during the show

(all figures in %)

Commercial agents / Distributors

Oil and gas industry

Government

Construction industry

Importers / Exporters

Wholesaler

Retailer

Hospitality sector

Other manufacturers

Other service provider

Other visitor target groups

0 10 20 30 40 50 60 70 80 90

90% of the exhibitors were satisfied with the quality and quantity of the product range

94% of all Intersec exhibitors recommend participating in the next edition

95% of exhibitors assessed the current economic situation in their sector as being satisfactory

Overall, 86% of exhibitors were satisfied with their participation at the show

“There is an increase in footfall over last year. It’s a great opportunity for us to engage with both new and existing clients and we are very pleased to be here.”

G4S Mr. Mark Horton Regional Sales Director

13

79

36

84

53

80

14

73

11

75

39

70

31

80

46

70

44

65

61

19

23

75

Exhibitors satisfaction percentage rate on

(all figures in %)

Reaching the relevant visitor target group

Number of new contacts

Overall, Visitor profile

Decision-making authority of the visitors

0 10 20 30 40 50 60 70 80 90

83

73

73

69

Exhibitors satisfaction on the organiser based on

(all figures in %)

Overall, Trade fair organization

Set-up / dismantling period

Support during the trade fair by the organiser

Execution of technical services on the stand

0 10 20 30 40 50 60 70 80 90

86

87

84

86

“Intersec has been fantastic for us so far. This is the second day and we are seeing tremendous growth and a big turnout, not just from the security market, but from other markets as well, especially the end customers. We hope to be part of Intersec for years to come, not just as an important trade show in the Middle East but on a global level as well.”

Axis Communications Mr. Marwan Khoury Marketing Manager

“Intersec is a specialized show and for Safran it is a good opportunity to promote the products and interact with clients. In addition, the show is also of great importance for the company’s image. This year we have met a lot of system integrators that matter to our business.”

Safran (Morpho) Mr. Julien Revel, Regional Sales Representative, Biometic Terminal

“We are very pleased and had a very good experience at the show, I came with two of my colleagues and we found our desired safety equipment products and we are going to sign a contract with our preferred manufacturers…

I was impressed with a radio system product used for communication in mobile phones. It’s a very interesting new development as it helps us to reduce cost and effort, because we don’t have to build a new setup, instead it can be build in your existing setup to create a separate communicating system.“

Maknom International, Pakistan Mr. Khalid M Raja Chief Executive

Visitor Profile24,766 visitors from 126 countries attended the exhibition and conferences

Regional breakdown of visiting countries Regions

* Africa 9%

* Europe 6%

* Indian Subcontinent 4%

* Asia 2%

* CIS 2%

* Oceania 1%

* Americas 1%

UAE 47%W

ider

Middle East 9%

Gulf States 16%

70% increase in total visitors from AfricaAs emerging markets go, when it comes to the safety and security industry, Africa is a continent that holds tremendous potential for growth. This was evidenced at Intersec 2014, which witnessed 70% more visitors from Africa over the previous show’s numbers.

“It is my first visit to Intersec, and I find it very well organised. I believe the exhibition is better in quality compared to other exhibitions I have visited before. It is apparent that the exhibition has also welcomed newcomers to give them the chance to introduce their products here.

We are an architecture consultancy firm, in addition to being an IT consultancy, and we are adding security consultancy to our competencies, Our main objective is to look for security solutions that will be implemented within our projects, in addition to finding suppliers or partnerships, so we can start working within the country.”

Mabani Consulting, UAE Mr. Zaid Kuds Business Development Manager

Main Areas of Interest – Product Sections

(all figures in %)

Commercial Security

Surveillance (Analog) 46%

Digital & Network Surveillance 45%

Access / Entrance Control 39%

House & Building Automation for Security Applications

25%

Intruder, Burglary Detection & Alarm Equipment

23%

Transmission 18%

Mechanical Security Systems & Devices

18%

Reconnaissance, Surveillance & Guarding Services

15%

Specialist Literature for Commercial & Residential Security

10%

Associations, Education & Training

9%

Information Security

Hardware & Data Security 17%

Access / Entrance Security 16%

Internet Security 14%

Mobile Security 11%

Specialist Literature for Information Security

5%

Associations, Education & Training

5%

Fire & Rescue

Fire Prevention & Protection 38%

Fire Fighting Equipment 31%

Emergency Alarm & Warning Systems

27%

Rescue 13%

Specialist Literature for Fire, Rescue & Disaster

10%

Associations, Education & Training

9%

Homeland Security & Policing

Electronics 17%

Mobility 7%

Training & Consulting 7%

Physical Security 7%

Detection 7%

Aviation Security 7%

Special Forces Equipment 5%

Optics 4%

Armour 4%

Government, Associations, Education & Training

4%

Apparel & Equipment 4%

Logistic Support Equipment 3%

Laboratory Equipment, Forensic Science

3%

Mine Clearance / Bomb Disposal 3%

Specialist Literature 2%

Safety & Health

Personal Protection Equipment (PPE)

20%

Safety at Work Equipment 17%

Health at Work 11%

Environmental Protection at Work

9%

Associations, Education & Training

7%

Technical Textiles 6%

“I have been visiting Intersec for four years; this year I found a good number of exhibitors and I was able to conduct business. As a consultant engineer, we were looking for security and fire protection products including access control equipment.”

DC Pro Engineering, UAE & KSA Mr. Mahmoud Fouad Control & ELV Engineer

Visitors’ objectives while visiting the show

(all figures in %)

Collect market information

Meet new / potential business partner

Purchase or source products

Meet an existing supplier / business partner

Look for distribution / dealership opportunity

Other

0 10 20 30 40 50 60

40

46

36

2

53

37

Visitors business type

(all figures in %)

Service Provider

Distributor

Import / Export

Trade Agent

Manufacturer

Retailer

Wholesaler

Government

Media / Press

Other

0 10 20 30 40

32

15

27

14

5

8

3

1

7

27

Service Provider visitor breakdown

(all figures in %)

Security System Installment

System Integration

Engineering

IT / Network / Telecommunications

Consultancy

Architecture / Design

Oil & Gas

MEP Contractor

Contractor / Property Development

Facility Management

Banking / Finance

Hotel / Leisure / Entertainment

Health / Education

Guarding Services

Logistics / Freight Forwarding

Insurance

Trade Associations

Retail / Shopping Mall

0 5 10 15

11

12

15

5

5

13

5

7

4

4

1

1

1

2

2

2

2

1

97% of 2014 visitors were satisfied with the quality of exhibitors or brands

97% of 2014 visitors were satisfied for obtaining their objectives

Overall, 95% of 2014 attendees were satisfied with their visit to the show

88% of the visitors are involved in the purchasing decision

90% of the pre-registered attendees used and found the Business Matchmaking Program a useful tool

Actions of visitors that would probably take during the show:

(all figures in %)

Ask for a detailed quotation

Ask for samples & sales kit

Request for a visit from a sales representative

Discuss the opportunity of becoming an agent

Confirm / place an order

0 10 20 30 40 50 60

37

47

26

54

36

Visitors’ satisfaction rate on the exhibitors and brands in terms of:

(all figures in %)

Number of exhibitors / brands

Quality of exhibitors / brands

Variety of exhibitors / brands

The presence of innovations and new developments

0 10 20 30 40 50 60 70 80 90 100

96

92

82

Attendees initiated business with suppliers during the exhibition

(all figures in %)

New suppliers

Existing suppliers

0 10 20 30 40 50 60 70 80

65

72

“I am not a first-time visitor, and I always visit the show. The sections are well-organised and there is easy guidance to the halls. As technology integrators, we provide CCTV, regular alarm systems etc. The thermal cameras grabbed our attention with exhibitor Flir, they are well known and the best in this technology. We were able to get some useful information from them. We believe Intersec is the largest security exhibition in the most secure country, UAE, and we will definitely come back next year.”

Zoomtech Electronics, Lebanon Mr. Rawad Tannous Head of Department Security Business

96

“The show has been growing year after year, and I have been visiting it for the last six years. It has become much better, and especially this year, the number of exhibitors is growing, and I found more new companies, which were interesting.”

Agahan Energy Asia, Iran Mr. Hossein Rajabzadeh Managing Director

Don’t miss the next edition!

Safety + Security - Global expertise in trade fairs and events

For details concerning participation as an exhibitor, visitor or sponsor, please refer to Intersec website www.intersecexpo.com or contact us directly at intersec@uae.messefrankfurt.com

We look forward to welcoming you to Intersec 2015!

18 – 20 January, 2015

Dubai International Convention and Exhibition Centre

*by Mesago Messe Frankfurt

Velbert.Heiligenhaus

Taipei

Ho Chi Minh City

Dubai

Frankfurt

Mumbai

Bangkok

Buenos Aires

Buenos Aires, Argentinawww.intersecbuenosaires.com.ar

Taipei, Taiwan www. secutech. com

Bangkok, Thailandwww.secutechthailand.com

Velbert.Heiligenhaus, Germanywww.innosecure.de

*

Frankfurt am Main, Germanywww.idworldonline.com

*

Frankfurt am Main, Germanywww.mesago.de/fireprotec

*

Ho Chi Minh City, Vietnamwww.secutechvietnam.com

Buenos Aires, Argentinawww.seguriexpo.com

Mumbai, Indiawww.secutechindia.co.in

Frankfurt am Main, Germanywww.euro-id-messe.de

*

Moscow, Russiawww.tbforum.ru

Moscow

Sponsors & Supporters 2014

Headline Sponsor: Platinum Sponsor:Founding Sponsor: Featured Sponsor:

Bronze Sponsor:Silver Sponsors:Gold Sponsors:

Supporters:

“We have recently launched in the GCC and so participating at Intersec was important for us.

We have been pleased with the quality and quantity of visitors. Their response has been great. Intersec has certainly helped us to tell distributors and end users that we have the resources, stock and operations in Dubai in order to serve them in a responsive and timely manner.”

Globus EMEA FZE Mr. Steve Shale Marketing Manage