The World of Advertising

What do you think?

What is advertising? What is advertising? Why do we advertise?Why do we advertise? Is advertising really necessary?Is advertising really necessary? Does advertising influence us?Does advertising influence us? Is advertising corrupting our society?Is advertising corrupting our society?

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Visible Thinking

Complete the survey. Complete the survey. Discuss results in a group of 4Discuss results in a group of 4 Each group report backEach group report back Conclusions and insightsConclusions and insights

Fast Facts

Amount spent on advertising in Australia in 2007 Amount spent on advertising in Australia in 2007 - $12.7 billion- $12.7 billion

Advertising aimed at children (worldwide) - $15 Advertising aimed at children (worldwide) - $15 billionbillion

Children aged 12 – 17 will ask their parents for Children aged 12 – 17 will ask their parents for products they have seen advertised an average of products they have seen advertised an average of nine times before they finally give in. nine times before they finally give in.

Researchers have linked social issues such as Researchers have linked social issues such as obesity, depression, sexual behaviour, eating obesity, depression, sexual behaviour, eating disorders, violence and debt directly to advertisingdisorders, violence and debt directly to advertising

Representing Our World

What does advertising say about our world?What does advertising say about our world? What is valued?What is valued? What is attractive?What is attractive? What constitutes success?What constitutes success? How we should behave? How we should behave?

Is this real?Is this real?

Representation

What version of reality is conveyed by the What version of reality is conveyed by the following ads? following ads?

Consider what messages are conveyed Consider what messages are conveyed regarding:regarding: GenderGender SuccessSuccess ValuesValues BehaviourBehaviour