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TRAINING COURSES

The WO Course Booklet June 2015

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TRAINING COURSES

Welcome to The Women’s Organisation from CEO, Maggie O’Carroll

The Women’s Organisation was established in 1996, as a non-profit distributing social enterprise, in order to promote a range of high quality business support services for women. Our founding members, drawn from the voluntary, private and education sectors, recognised that the existing business support provision failed to recognise the specific needs of women seeking self-employment as

it was mainly inaccessible and inappropriate. Our vision of an integrated business support service laid the foundations for the way in which we now deliver our services, and has enabled it to be recognised as one of the leading women’s enterprise development organisations in the UK. Since inception, The Women’s Organisation has delivered a range of enterprise support services and through its commitment to quality and approach to service delivery it has emerge as one of the foremost organisations in the North-West, delivering the comprehensive range of business support services required to successfully encourage and support women, through the business start-up and development stages.

- CEO of The Women’s Organisation, Maggie O’Carroll

‘Well behaved women seldom make history’ – Laurel Thatcher Ulrich

What Our Clients Say…

“Can’t recommend The Women’s Organisation enough if you want to start your own business, thank you for all your support and inspiration.” - Katie

Diane’s Beauty

“12 months after gaining the qualification and creating the business, I have learnt what not to do next time, have gained a lot of valuable

contacts and resources and much more confidence in my practice. It actually feels like I’m ready to begin again now but with the benefit of a

years’ experience!”

“Since drafting my business plan and receiving support from The Women’s Organisation, I have been able to go from part-timer to full-time self-employed. Working with The Women’s Organisation has given me the

confidence that I needed to go it alone in business.”

“I can personally recommend The Women’s Organisation! They were absolutely amazing and a real line to those women who want to go self-

employed. Their ongoing after-care is second to none!” - Wirral Job Opportunities

‘It’s important to be willing to make mistakes. The worst thing that can happen is you become memorable’ – Sara Blakely

What We Can Offer You…

We offer a large and varied range of business support and training for women looking to start or grow a business venture.

Become a More Confident You - Free Our first fully funded 1 day course which focusses on building your confidence and self-esteem and creating a positive outlook for the future. Planning for Success - Free Our second 1 day fully funded and interactive course which is perfect if you have a clear business idea and want to turn your idea into a reality. Basic Bookkeeping - £20 A lively and interactive half day course, which will help you improve your bookkeeping skills with simple tips and techniques. Understanding Tax & National Insurance - £20 A half day course to help you understand how to keep on top of your businesses tax and national insurance requirements. Building a Social Media Strategy - £20 This half day course will help you understand which social media platform is best for your business, and help you plan an e-marketing strategy to best promote your business. Get LinkedIn for Business Success - £20 This half day course will give you all the advice and resources that you will need to build an expert LinkedIn profile and maximise the potential of your business using the tools and features of LinkedIn… Maximise Twitter for Business - £20 Learn how to maximise Twitter with The Women’s Organisation, on our half day course. We will give you practical hints and tips, as well as tools to tweet your way to success and make use of this social media platform. Hootsuite for Business - £20 Managing multiple social media channels can get tricky and time consuming. Hootsuite is a free social media management tool that allows you to schedule and share your content for multiple channels – join us to find out how

‘Entrepreneurship is the last refuge of the troublemaking individual’ – Natalie Clifford Barney

Become a More Confident You

This interactive and engaging full day course will help you learn

tactics for improving your self-esteem and building confidence to help you create a more positive outlook and a more positive plan

for your future. This course is fully funded by The Women’s Organisation

We aim to help you…

- Identify positive achievements in your life - Identify your qualities and skills - Set goals and create the future you want - Learn how to behave in a more positive way

And includes the following…

- Positive thinking exercises - Identifying our achievements - Learning styles (how do we learn?) - Learning how to say no in a positive way - Building your confidence and raising your self-esteem

By the end of this day, we will have helped you to identify what qualities and capabilities you have, and be more confident in deciding where your future lies.

‘I learned to always take on things I’d never done before. Growth

and comfort do not co-exist’ – Virginia Rometty

Planning for Success This is a fantastic opportunity to take part in an interactive full day course which will help make you form your business ideas into a fully-fledged plan of action. This course is fully funded by

The Women’s Organisation You will learn how to…

- Articulate the vison for your business and understand how to develop a business plan

- Set yourself realistic and achievable aims and objectives for your business

- Understand the needs of your customers and check out your

competitors

- Design a marketing plan for your business

- Complete a financial forecast

‘The question isn’t who is going to let me; it’s who is going to stop me’ – Ayn Rand

Basic Bookkeeping

If you want to avoid piles of receipts and think that you could

benefit from some training on bookkeeping and accounting, then this half day course would be suitable for you. This is a heavily

subsidised workshop for the price of £20. The course will guide you through…

- Current requirements of HMRC when recording your accounts - How to create an easy to use recording system for your Business

accounts - How to create a monthly/annual budget or report - Hands on practice using the resources - And give you a resource pack to help your business needs

The course will save you money in accountancy fees, generate the information required for tax Self-Assessment, give you resources that comply with HMRC standards, and show you how to implement time saving systems. It’s great to improve your confidence with business finances.

‘If you push through that feeling of being scared, that feeling of taking risk, really amazing things can happen’ – Marissa Mayer

Understanding Tax and National Insurance

Understanding Tax and National Insurance is for sole traders and partnerships. Whether you are starting a business, or if you already

have, and feel as if you could benefit from extra support and training in this area, then this is the course for you! This is a heavily

subsidised workshop for the price of £20.

The course will guide you through…

- How to register with HMRC as a Sole Trader - National Insurance Requirements - What expenditure can be claimed as a Business Allowance - How to pay HMRC and the support tool available - How to calculate the amount of tax you may need to pay

And the benefits of it are…

- Help ensure you are up to date with the most current tax requirements

- Provide you with the information required to submit your own self-assessment

- Prevent you from getting things wrong when you submit your tax information

- Allow you to successfully budget to meet any tax demands - Reduce fear of HMRC and Tax

‘There are two ways of meeting difficulties. You alter the difficulties or you alter yourself to meet them’ – Phyllis Bottome

Building a Social Media Strategy

This course is perfect to help you plan an e-marketing strategy and learn how to promote your business using social media. We will help you take advantage

of the many free online marketing resources available to you, looking at

the right social media platform for your business, such as Facebook, Twitter

and LinkedIn. This is a heavily subsidised workshop for the price of

£20.

“It has opened my mind to using certain

social media that I had previously discounted”

“This course has reinforced the

importance of social media strategy”

- Clients from The Women’s Organisation

The course will guide you through…

- Evaluating which social media is best for your business - An overview of the social media tools available - How to use social media to promote your business - What to say on social media to engage your customers - How to build a strategic time saving plan

The benefits of it are…

- Help you establish your brand online - Show you tools to create an online presence - Save you time by investing in the right tools for you - Show you how to increase your SEO - Help you research competitors and build increased sales/income

‘Can anything be sadder than work left unfinished? Yes; work never begun’ – Christina Rossetti

Get LinkedIn For Business Success

Get your business LinkedIn with The Women’s Organisation, on our half-day course. This course is suitable for women who are running a business, working in an organisation, or just want to learn more about social media in a professional capacity. This

is a heavily subsidised workshop for the price of £20.

Get LinkedIn for Business Success will enable you to –

- Understand how to get the most out of LinkedIn

- Help you to build a professional and expert business profile

- Show you how to attract businesses and customers through

LinkedIn interaction

- Learn how to gain effective recommendations from LinkedIn

professionals

-

Get LinkedIn for Business Success will look at how to –

- Create a professional profile

- Identify with your desired customers, contacts and networks

- Understand the benefits of what your business can do for your

customer

- Identify your skills and expertise and learn how to best display

these through LinkedIn

“There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.” – Anita Roddick

Maximise Twitter for Business

Learn how to maximise Twitter with The Women’s Organisation, on our half day course. We will give you practical hints and tips, as well as tools to tweet your way to success and make use of this social media platform. This course is suitable for

women who are running a business, working in an organisation, or just want to learn more about social media in a

professional capacity. This is a heavily subsidised workshop for the price of £20.

The course will look at the following…

- Understanding the basic functions of Twitter and how to create

an account - Understanding hashtags and other Twitter lingo - Gathering insights on how Twitter can be used for business

promotion - Understanding how Twitter can link with your wider marketing

strategy - Looking at Twitter Networking hours

“I didn’t get there by wishing for it or hoping for it, but by working for it.” – Estee Lauder

Hootsuite For Business

Managing multiple social media channels can get tricky and time consuming. Hootsuite is a free social media management tool that allows you to schedule and share your content for multiple channels. Join The Women’s Organisation for this half day course that steps you through the basics.

This course is suitable for women who are running a business, working in an organisation, or just want to learn more about social

media in a professional capacity. This is a heavily subsidised workshop for the price of £20.

The course will look at the following…

- Build a strategic plan for your social media marketing

- How to set up a Hootsuite account to manage your social media activity and save time

- Understanding why it’s important to have differing messages for

different social media channels

“Define success in your own terms, achieve it by your own rules, and build a life you’re proud to live.” — Anne Sweeney Read more: http://articles.bplans.com/21-quotes-women-thrive-as-entrepreneurs/#ixzz3cU2DUSS3

How Do I Book My Course?

For more information, and to book your place on a course:

Contact [email protected] or 0151 706 8111

The Women’s Organisation 54 St James Street Liverpool L1 0AB

(Please note the building is located on St James Street and NOT James Street) Disabled parking is available on request, places are limited so please call - 0151 706 8111 in advance to arrange. There is also on-street parking around the building subject to availability with a 2 hour maximum stay between 8am and 6pm. For longer appointments or day courses there are three car parks nearby:

Jamaica Street Car Park - L1 0AF, (approx. 1 minute walk) ACC Liverpool Car Park - Kings Dock L1 8LE, (approx. 5 minute walk) Blundell Street Car Park - L1, (approx. 2 minute walk) Park Lane Car Park (opposite John Lewis car park entrance)

www.thewomensorganisation.org.uk

Training & Conference Rooms to Hire

Our stylish boardrooms benefit from facilities of plasma screen; TV; integrated audio visual and IT. The Suites provide smart environments ideal for hosting more intimate training events and staff development sessions.

Available from just £15 per hour! Full or half day rates are also available.

Rooms suiting training events from 10 - 150 people

With fabulous views of the River Mersey and Liverpool City, our Roddick Rooms can be used as one or divided into two/three separate areas benefitting from break out space on our roof terraces. Fully equipped with integrated audio-visual equipment these are elegant

training and event spaces. A full day rate starts at just £90 for one, £158 for two rooms or £300 for the full suite. Half day rates available!

For more information, bookings & viewings

Contact [email protected] or 0151 706 8100

Virtual Tenancy

Prestigious City Centre Address in L1 from £18 per Month

This £18 per month virtual office deal includes:

- 54 St James Street as registered company address with prestigious L1 postcode

- Mail notification and holding service

- 10% discount on meeting rooms booked (as little as £9 per hour)

- Business club membership, which includes regular invites to

special events

- Free wireless access in centre

- Website listing

This package can be upgraded to include:

- Landline telephone number, voice mail and message forwarding to mobile and email service

- Up to 10 days per month access to hot desk suite, including computers, printers and copiers

54 St James Street

The Women’s Organisation 54 St James Street

Liverpool L1 0AB

Tel: 0151 706 8111

Email: [email protected]

The Women’s Organisation Receive Support From…