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Don\'t think WiMax - think Mobile2.0, then WiMaxcan take the lead.
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copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Where is Wimax Today?
Wimax operators today are something between an ISP and a mobile operator, concerning the latter loosing ground to LTE.
Are they sitting between chairs or can they roam around?
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
How About Value Added Services?
If the WO (Wimax Operator) wants to become an ISP, he has no place in the Web2.0 value chain, except as a bit pipe.
If the WO wants to become a mobile operator, it’s missing traction, lacks terminals and the platform for launching Value Added Services as we know them from mobile operators. Do you hope for IMS? That is another expensive technology driven experiment without traction.
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Turn the Weakness into a Strength
Let’s see how we can turn this around by looking first at market trends… …Let’s check on Web2.0, mobile VAS and Mobile2.0
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Blogging
Social Networking
IM
Music downloads and other content
Location (Google Maps)
Video (YouTube)
Information (Wikipedia)
Web2.0 Trends (not limited to)
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Prepaid and Postpaid
Voice
SMS
Voicemail USSD
Ringback Tone
Conference Call
Content
Mobile VAS (not limited to)
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Mobile Web2.0
Social networking
Mobile entertainment
Mobile broadband, TV, etc
Mobile advertising
Advanced content enabled via ODP (iphone, Android
Unified Communications (IM) and Convergence
What is Mobile2.0?
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Conclusion
Mobile2.0 is a copy of Web2.0 with enhancements and mobility, but as of now leaves the operator out of the value chain.
Mobile VAS could be implemented on Wimax, but how and where is the business case?
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Japan is the first and to date only country with Mobile2.0 services (imode, etc.)
Japanese mobile operators have become a bit pipe for data.
Revenue sharing models are 90/10 in the favor of service and content providers
Japanese operators make good money, but cannot grow.
A Reference Point
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Mobile2.0 requires ODPs for a good content and service presentation – mobile browsing will remain a pain for some time to come.
ODPs provide an application store with networking effect
The iphone gained 48% mobile Internet market share in 2008
Why ODPs?
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Compact VAS1.0 Platform
Find a (SIP enabled) compact VAS platform for supporting:
Prepaid
Voicemail
IVR SMS/IM
Video gateway
Web conferencing/e-collaboration
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Strong ROI for enterprises - the killer application during economical difficult times!
Available under licensing or revenue sharing basis (ready to go in two weeks!)
White label product
Web conferencing
Video conferencing
Whiteboarding
e-collaboration features
Multimedia chat
Some words about e-collaboration
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Find a Service Delivery Platform for Mobile2.0
The SDP leaves you in the value chain as an enabler
Provides you with flexible charging mechanisms for Mobile2.0 VAS
Roll-out some simple Mobile2.0 applications to gain traction
Mobile2.0
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
VAS 2.0 SDP
CommunityPla-orm
SMSLBS
charactermatch/da8ng
Jobs
WhereamI?
B2BmarketPlace
Security
Health
entertainment needs
SubBlogging C2CC
MM
Informa8oneduca8on
subcommuni8es
SIP
UC/IM
No8fy
Vanitxt
Video ODP MobileWeb
RTCG
Billing
Portal
OMC
APIs
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde Computer Systems
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
XTension
All good business needs a catalyst: Put a VAS1.0 platform and a Mobile2.0 SDP in place
Leverage of Web Conferencing and e-collaboration
Find three sets of mobile terminals: low-cost, mid-range and high-end (iphone will be WiMax enabled)
Equip the handsets with ODPs
Subsidize the handsets (more info on request)
Allow everybody to make money with your network to disrupt the market (more info on request)
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Final Words
You are the first mobile broadband operator
Don’t just try to be a bit pipe, become a service enabler
Don’t think WiMax, think Mobile2.0
Overcome the terminal challenge
Build your Service Delivery Platform to become a service enabler
Build a killer catalyst for gaining market share
Introduce a new subscription model
The floor is yours for 2-3 years to come, use it!
copyright Telcograde Computer Systems, all rights reserved, www.telcograde.mobi
Telcograde provides consultancy for WiMax and mobile operators.
For more info, contact Stefan at: [email protected] or +63 917 516 1311
Thank You!