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THE FUTURE OF HEALTH & WELLNESS
Trend Report by
with Anna-Marie Solowij
THE WELLCARE ECONOMY
Copyright 2019 ©
WELCOME TO THE WELLCARE ECONOMYThe global wellness industry is growing exponentially,1 with a healthy mindset permeating consumer consciousness and informing daily choices about everything from food to fitness, beauty and personal care, traditional and complementary medicine, and even the environment.
A growing ageing population2 and the associated increase in chronic disease, stress-related illness and rising healthcare costs means investing in personal wellness and preventative health to ensure a healthy future is becoming a fundamental pillar of modern living.
Meanwhile consumers are influencing brand behaviour more directly than ever, with demographic-defying interests driven by their changing views on gender, race, religion, age, ability and economic power.
3 Monkeys Zeno in partnership with award-winning journalist Anna-Marie Solowij has developed this report to spotlight the changes shaping the future of health and wellbeing, revealing what’s new and
Maintaining and improving our health and wellcare is
undoubtedly the new 21st Century norm; it’s the fastest growing
market sector and it’s here to stay.
Welcome to the Wellcare Economy.
what’s next for this dynamic, fast-growing wellness sector. It highlights significant audiences and their behaviours – the Power Consumers, including Gen A, Fifty Plus, Singles, Millennials and Gen Z, who are demanding an increasingly personalised approach to their health and wellbeing.
The report also acknowledges the impact of the Holista-health movement and its cohorts who understand the intrinsic link between inner and outer health and wellness, and we identify the innovations enabling our culture of Optimised Selfcare – with connected, ‘expert’ consumers creating hyper-personalised health and wellness routines. Finally, we observe the Risers – the global trends which will increasingly become part of our healthy living rhetoric.
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Introduction The Wellcare Economy
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CONTENTSWelcome To The Wel lcare Economy 2
The Consumers 6
Power Consumers 8
Gen A 8
Fifty Plus 9
Singles 10
Millennials And Gen Z 11
The Trends 12
Hol ista-Health 14
Microbio-Me 15
Anxiety Economy 16
Care For ‘Down There’ 17
Post-Sleep Society 18
Optimised Sel fcare 20
Designer Diagnostics 21
Flexible Fitness 22
DN-AI 23
The Risers 24
1. IV Drips 26
2. Alt Meat 26
3. Psychedelics 27
4. Petrenthood 27
5 Alt Plastic 27
Report Take-Outs 30
The Authors 34
References 38
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Contents The Wellcare Economy
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THE CONSUMERS
GEN A
FIFTY PLUS
SINGLES
MILLENNIALS AND GEN Z
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POWER CONSUMERSToday’s connected consumers have never been better informed or motivated to look after their wellbeing, and this is set to continue, driven by new ‘power consumers’ who are directly shaping brand behaviour and demanding increasingly sophisticated healthcare solutions.
From 9-year-olds to 100-year-olds (and counting), consumer groups and their interests continue to defy traditional demographics. Getting to know the inclinations and interests of these influential audiences will inform future brand behaviour and bring sustained consumer relevance and engagement.
GEN A
Predicted to reach 2 billion worldwide by 20253 when the youngest are born, Generation Alpha are the children of Millennials with birth dates starting 2010 – the year both Instagram and the iPad launched.
Anticipated to be highly-educated, wealthy and digitally connected, this group present an interesting duality. While they are undoubtedly the most comfortable and trusting of all the generations in the digital world (89% of them believe that Alexa always tells the truth4), they are increasingly discerning in their use of technology with almost half (48%) spending time away from digital devices, compared to just 29% of Gen Z siblings.3
As the longest-living generation ever, brands will need to adapt to their changing health and wellbeing needs over a long lifetime.
Tech-led interactive and responsive experiences will be the norm for Gen A, but this generation will use the digital world selectively to manage and maintain good health, rather than being shaped by it.
GEN A
GEN Z
48%
29%
Comparison of generations time spent away from digital devices
FIFTY PLUS
According to the UN, population ageing will be the most significant social transformation of the 21st century5 but the challenges of an ageing population bring opportunities.
Confusingly the over 50s are often still defined as ‘Greys’ in marketing terms, yet this audience shouldn’t be considered as a single group – the reality today is that this group ranges from aged 50 through to people aged 100 and over.
From those working day in day out, to those embracing retirement in good or declining health – this is a large consumer group that needs segmenting and careful targeting.
With more free time, spending power, social media influence and a rejection of out-dated age-appropriate conventions, the younger over-50s cohort is set to age in better health than any previous demographic and in so doing break health taboos – from female sexual health to menopause in the workplace.
Their longevity and vitality will affect our cultural views of ageing, influence our management of long-term chronic diseases and bring improvement in the range of assisted living programmes available to care for the most elderly of this group.
What’s more, they continue to reject brands who fail to reflect their age group, so for this group inclusivity in marketing and product targeting is key to success.
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SINGLES
Forget DINKS (double income, no kids), SINKS (single income, no kids) are the global and multi-generational group of mainly women whose mantra is ‘going it alone’. They’re an increasingly visible, empowered and affluent demographic who view singledom as a positive state.
According to a recent survey 60% of UK singles now enjoy their status, with 53% preferring it to being in a couple6 and by 2020, single-person households globally will number over 15%.7 With one in four Millennials likely to remain unmarried, the need for brands to re-appraise stereotypes around singledom and reconsider how they market everything from baby care to health insurance is essential.
SINKS’ essentially autocratic existence will impact their approach to wellness, as with their eschewing of traditional family support networks, maintaining personal health and independence will become more important than ever.
MILLENNIALS AND GEN Z
Conscious of their increasing longevity, Millennials (aged 23 – 38 years, born 1981 – 19968), as well as the follow-on Generation Z (aged 9 – 23 years, born 1996 – 20109), are leading the health charge – practicing sobriety, eating better and exercising more (but having less sex). Their increased awareness isn’t purely self-focused; they also want to make positive choices for the planet and are demanding more ethical and environmental business practices from the brands they buy into.
A powerful group in size and influence Millennials now represent 39% of the general population10 and are rewriting the rules by rejecting traditional marketing tactics. They are less trusting of corporates. In 2017 65% believed businesses behave in an ethical manner vs 48% in 2018 – while 39% believe businesses should improve society by educating, informing, promoting health and wellbeing.10
Authenticity is key for this audience, and their demand for credible endorsement by ‘people of influence’ rather than commercially driven ‘influencers’ provides opportunity for health and wellbeing brands to let their loyal fans do the talking.
39% of Millennials believe businesses should improve
society by educating, informing, promoting health and wellbeing.
39%
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THE TRENDS
HOLISTA-HEALTH
• Microbio-me
• Anxiety Economy
• Care For ‘Down There’
• Post-Sleep Society
OPTIMISED SELFCARE
• Designer Diagnostics
• Flexible Fitness
• DN-AI
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HOLISTA-HEALTHTOTAL WELLBEING AS A WAY OF LIFE
The concept of investing in one’s best self has become a hugely significant modern healthy lifestyle principle.
Holista-health, with its 360-degree approach to wellness, has come to define the convergence and connectivity of internal and external health, while the confluence of fitness, beauty, physical and mental health is being widely acknowledged by government agencies and commercial brands as the future of health and wellbeing.
As consumers of all ages gain a better understanding of holistic principles and how inner and outer health impact overall wellness, messaging around healthy decision-making will continue to dominate the agenda. Although Millennials are
MICROBIO-ME
One of the significant shifts in the world of wellness stems from the discovery in the mid-1980s of the microbiome. With targeted messaging led by the wellness sector, the importance of a proliferation of good bacteria – both in the digestive system and the surface of the skin – as fundamental to good health is now resonating.
A healthy microbiome is also being implicated in mental wellness, as a disturbed microbiome can result in inflammation which travels via the vagus nerve connecting the intestines and brain. Stress, poor diet and chemicals commonly found in consumer products may alter the balance of the microbiome and brain function through inflammatory pathways. Two recent studies in Belgium and Holland11 found that certain species of gut bacteria are missing in people with depression and it is thought that many gut bacteria make substances that affect nerve cell function, and possibly mood.
Looking to the future, active microbiome management – with exposome-recording devices that measure environmental factors such as pollution and pathogens which negatively impact a healthy microbiome – will be the next development in microbiome health. Flow by Plume Labs offers a real-time measure of what’s in the air, anywhere, making air quality data geo specific and therefore personal. In future, measuring air pollutants, noise, UV and other environmental influences will be common practice, powered by wearables and apps.
The microbiome story will continue to evolve as one
of the biggest health stories of the 21st century as its impact on health, beauty and wellbeing
is realised by brands and consumers.
perhaps the most visible advocates of holistic living, for Generation Grey, it’s a familiar concept as many will have grown up during the last new age boom in the early Nineties. But now, informed by and armed with digital content, adopting holistic principles is more seamless for all.
We look at the key developments on the holistic-health spectrum: Microbio-me, harnessing of the fundamental power of the microbiome; Anxiety Economy, addressing the harmful effects 21st century lifestyles are having on our mental health; breaking taboos around female health with the growing Care-For-Down-There market; and greater support of the circadian cycle for the Post-Sleep Society.
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ANXIETY ECONOMY
Taboos around mental health are being broken at a time when anxiety is on the increase. 8 million people suffer from an anxiety disorder in the UK, and a recent government report into mental health among Millennials revealed 50% of mental health problems occur by the age of 14, 75% by 24 years.12
Technology and pushy parents are contributing factors, but in a world where political, economic and environmental concerns are overwhelming, uncertainty about the future has the greatest impact, with personal finances and work the highest sources of stress across all age groups.13 Evidenced widely across social media, hashtags such as #sundayscaries (where people share their anxiety before the start of the working week) are gaining popularity globally.
With burnout and sleeplessness now recognised medical conditions, taking a more holistic approach to health and wellbeing by acknowledging the link between one’s state of mind and body is on the rise. Workplace yoga and the growing use of CBD ingestibles and vapes are taking the edge off anxious moments, and the growth of deep
touch pressure therapy (DTP), originally used for children with autism and sensory disturbance, is seguing into the mainstream via deep pressure vests for adults (and pets), as well as weighted blankets to reduce anxiety and improve sleep.
Exercise, as an antidote to anxiety, has witnessed a boom in meditative practices such as yoga, hiking outdoors and running. Yogic breathing techniques and breathwork classes have emerged as a growing trend under the ‘clean breathing’ umbrella. Rising concerns about urban outdoor air pollution has led the conversation to indoor air quality with air purifying plants and air filters trending as popular additions to inside spaces.
As with many trends within holista-health, sometimes what’s next is not necessarily what’s new. The ancient Indian practice of Ayurveda with its preventative approach to wellness will enjoy a revival via a holistic ethos that encompasses diet, exercise, medicine and cosmetics. Ayurveda fits the niche presented by converging health and beauty categories, while dosha-led diagnostics and chakra-targeting are adding to the appeal of this personalised health solution.
CARE FOR ‘DOWN THERE’
From menstruation to menopause, the female health category has had a much-needed makeover. Consumer demand for transparency, plastic-free, healthier alternatives to traditional products, as well as campaigning around ‘period poverty’ has resulted in a boom in the indie sanitary protection market. Woke brand behaviour, driven by Millennial and Generation Z feminist consumers, is eschewing the negative label of ‘feminine hygiene’ in favour of the more positive ‘femcare’. This is creating a new opportunity in this previously big brand-dominated sector.
Innovation is coming in many forms: British start-up Flo is bringing originality through style (femcare products come in ice-cream tubs) and sustainable business practices (100% organic cotton tampons, BPA-free applicators, and pads and liners made from organic Oeko-Tex bamboo and plant-based wrappers). Also breaking taboos is Daye, another Brit brand featuring 30% CBD-infused tampons to relieve menstrual cramps. Inspired by a YouGov report that showed 57% of British women felt period
pain affected their ability to work,14 Daye leverages two growth categories – femcare and CBD – with a product that targets the female body’s highest concentration of cannabinoid receptors, the vaginal canal.
Debate remains heated around the subject of the menopause, with awareness led by a cohort of influential women: from wellbeing guru Liz Earle, author of The Good Menopause, who advocates a natural approach to managing symptoms; to Angelina Jolie who sparked the surge in bioidentical hormone therapy as an alternative to HRT.
The commercial opportunity around this demographic continues to evolve. Recent brands to market include Pause Well-Aging, whose Hot Flash Cooling Mist helps evaporate sweat; and in the food and drink category Libeeration, a craft beer developed in consultation with women’s health practitioners by Portsmouth Brewery, features botanical ingredients to alleviate menopausal symptoms (including motherwort, lemon balm, camomile and nettle) in place of hops.
With a generation
of boomer women rejecting age-related
stereotypes, Gen Xers taking-charge of all aspects of their
health, and Millennials who are arguably the best-informed
and most prolific at rewriting the rules around gender, the ‘Femcare’ category will undoubtedly see significant growth in
coming years.
Brands will need to recoginse the
implications of anxiety across all demographics
and consider communications that
can be adapted to different lifestyles.
Millennials: 50% of mental health problems occur by the
age of 14, 75% by 24 years
14YEARS
OLD
24YEARS
OLD
50%
75%
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POST-SLEEP SOCIETY
The holy grail of 8 hours sleep is being challenged as a greater awareness of the circadian rhythm diverts attention away from bedtime, and towards a more holistic 24-hour cycle of physical, mental and behavioral changes.
An out-of-sync circadian cycle can contribute to a host of health issues – including weight gain, diabetes, high blood pressure, depression and other diseases – as cortisol and melatonin levels become imbalanced leading to poor sleep at night and lethargy during the day. As we gain understanding about the value of living a life that supports our internal ‘clock genes’ present in every cell in our body, being in tune with our natural intelligence is becoming increasingly linked to good health.
Finding a way around modern life’s artificially-lit environments and exposure to blue light from digital screens is key. The growing trend in ‘wellness lighting’ sees consumers seeking interior spaces with the most natural light, or investing in natural light-mimicking lamps and devices such as blue light-blocking glasses and screen filters to mitigate the disruptive effects.
Since Lumie’s original gentle wind-down and wake up lamp, C by GE made for Google, is a smart lightbulb that can be scheduled to any routine. The bulb changes light from morning blue to evening orange light to support the wake/sleep cycle. Endel, the audio ecosystem app that personalises sound to help users focus, relax and sleep is programmed
From balanced energy levels and
productivity to mood enhancement, the circadian
cycle is key to wellness, and the future will bring
innovation to help us support this cycle for optimum wellbeing.
to complement the body’s biological clock. Endel’s core algorithm is based on circadian rhythms, the physiologically natural pentatonic scale and sound-masking to tune-out distracting noises.
The patent-pending Clock® is undergoing clinical trials to help restore circadian rhythm balance, while the pre-sleep Nootropic supplement features Rosemary and Daylily herbs to support cognitive brain functions while you sleep. And with the smart drugs market predicted to grow by nearly 16% between 2018 and 2024,15 the ‘brain wellness’ space is the next area of health to attract investment and consumer attention.
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OPTIMISED SELFCARE –TECHNOLOGY ENABLING WELLCARE
Technology is enabling easy access to on-demand health and wellbeing information with advice and fulfillment bringing an unprecedented level of ‘self-optimisation’ via self-diagnosis and self-treatment.
Meanwhile the ‘Uberisation’ of wellness – using computer apps and wearables to both by-pass and access public health services, or even magazine advice – is chiming with the concepts of guided living and selfcare. With an increasing desire to be in control of our holistic health, this fundamentally preventative approach to wellness, as opposed to curative care, is resonating strongly with consumers.
Increasingly sophisticated technologies will bring data analytics to all aspects of our health and wellbeing. Designer Diagnostics are set to become an integral part of our lives, offering access to an unprecedented level of health data; the real-time benefits of personalised technology will be brought to life through Flexible Fitness, and diagnostics will go down to cellular level with developments in DN-AI.
DESIGNER DIAGNOSTICS
The curatorial approach to wellness utilises tech to dispense need-to-know advice across the health and wellbeing spectrum to the self-aware consumer via apps and wearables.
Next generation wearables have become almost undistinguishable from jewellery in a bid to stylishly and seamlessly integrate into a wearer’s life. The modernist, unisex Oura Ring tracks the body’s output 24/7, while an iOS hook-up allows the cross-pollination of data between app and tracker for optimal performance.
Specifically designed for women, the Bellabeat Leaf Urban can be worn as a necklace, clip or bracelet, and its activity tracker and sleep monitor can detect stress and advise breathwork or meditation, while the menstrual cycle tracker can chart periods or record the progress of a pregnancy.
Real time healthcare will eventually connect data from wearables to algorithms to forecast evolving health conditions that can be processed by GPs, medical specialists and a network of connected care.
Personalisation is ultimately about
measurement and the tech world is delivering ever more
sophisticated ways of recording, analysing and disseminating data
built into desirably designed devices for a truly tailored
approach to wellness.
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FLEXIBLE FITNESS
The allure of an athletic body is at an all-time high, fuelled by a strong athleisurewear market, our ‘always on’ existence and a growing presence of inspirational content online. There’s a surge in on-demand fitness – from apps and YouTube channels to stream workout routines, to digitally enabled gym equipment, such as Peloton private cycling studio.
With the growing trend for a more bespoke fitness experience, visual recognition has segued from face to full body. Once switched on, San Francisco company Mirror’s full-length wall-mounted mirror connects with an Apple Watch or Bluetooth heart rate monitor. Guided by virtual instructors and livestream sessions, users can watch themselves workout at cardio, boxing, barre and yoga classes and can adjust intensity based on biometric readings.
On-demand fitness for workers ultimately means carving out space where you can work after working out, a requirement recognised by BLOK, whose large café spaces are geared to working while refueling, and many more spaces will undoubtedly follow. In New York, Luminary is the women-only hub where barre, HIIT, Pilates and yoga classes sit alongside career development workshops, networking events, office space and hair and make-up services.
Meeting the on-demand needs of fitness focused
audiences will challenge brands. Key to success will be access to guided exercise without the cost and confines
of gym membership, class hours or fixed locations. The opportunity to tailor routines to user needs is a further
refinement of selfcare culture that’s on the rise.
DN-AI
With the sequencing of the human genome, the more recent discovery of the microbiome and increasing knowledge of the epigenome and how the environment can affect genes, science now facilitates self-knowledge at a cellular level. Combined with AI technologies such as imaging, AR/VR and sensors, this fusion points the way to how wellness products and services will evolve.
Already we are seeing a proliferation of companies offering direct-to-consumer testing kits, from bloods, to fertility tracking, microbiome and DNA analysis, that allow users to manage their health outside the doctor’s office. The level of personalisation this offers could have a profound effect on our lives and the choices we make in connection to our healthcare.
In fertility the focus is moving from pregnancy prevention to reproductive health. Modern Fertility’s at-home testing kit is designed to empower Millennial women to plan a family later in life.
From the field of microbiome sequencing, Viome’s stool testing kit to analyse gut bacteria and recommend dietary changes via an AI powered app is just one example of how hyper bespoke wellbeing data will become available on a wider scale in the future. Similarly, Ixcela uses a pinprick blood test to establish out-of-balance gut microflora. It can even suggest lifestyle changes such as meditation and dietary advice. The company has also teamed up with Lynx Fitness Club to tailor nutrition and workout regimes based on microbiota imbalances.
Although at-home diagnostics aren’t designed to replace the authority of medical expertise, strained public health services cannot meet the expectations of digitally-attuned consumers who expect swift diagnosis, prescriptions and results.
AI as a supplement to other science and tech such
as lab testing and AR points the way to a world where real
time, highly-personalised health assessments will not only save time in the doctor’s surgery but allow consumers to anticipate and potentially avoid health issues and illness, as well as
enjoying better health for longer.
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THE RISERS
IV DRIPS
ALT MEAT
PSYCHEDELICS
PETRENTHOOD
ALT PLASTIC
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The Wellcare Economy
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Finally, we look at the Risers, the developments which will continue to influence our healthy living rhetoric in the future.
1. IV DRIPS
For a hangover cure, jet lag fix or simply a health-boosting infusion for the overworked or worried-well, intravenous drips are the rising on-the-go wellness solution. The IV solutions market is expected to reach a value of USD 13.79 billion by 2024, with busy lifestyles, stress and less nutritious diets driving demand.16
THE RISERSONES TO WATCH
2. ALT MEAT
With ethical and environmental questions around meat production and consumption on the increase, Barclays predicts that plant-based alternatives could devour 10% of the $1.4 trillion meat market by 2029.17 There is growing demand from burger chains for meat alternatives using molecular meat mimetics created from plant-based proteins and international companies including Nestlé are developing their own versions.
3. PSYCHEDELICS
In the wake of cannabis, the decriminalisation of illegal substances for health benefits continues in the US with the cities of Denver and Oakland legalising magic mushrooms and other psychoactive substances. The potential of psilocybin, the psychoactive part of the mushroom plant, has the ability to give users a deeper awareness of their psychological state and taken in microdoses is believed to help creativity and productivity. Psychedelics are expected to have a major impact on neuroscience and psychiatry in the near future.
4. PETRENTHOOD
As a warm-up to later parenthood, Millennials are the leading pet owner demographic, representing 75% of American dog owners and over 50% cat owners.18 UK figures from the Pet Food Manufacturers Association show dog ownership at 25 percent and cat ownership at 15% in 2019.19 The global pet industry, valued by Euromonitor at $125 billion,20 has evolved to cater to the wider needs of owners who address their pet health in the same way as they do other members of the family. Fitness and sleep monitors, and even CBD remedies for anxious animals are just a few of the animal health innovations set to establish themselves in homes of animal owners soon.
5 ALT PLASTIC
As consumers react to eschew all plastics, brands are racing towards alternatives – especially in the beauty and personal care sectors which produce over 120 billion units of packaging every year globally, much of which is not recyclable.21 Bioplastics made from corn, sugar cane, seaweed and barley are viable but there is concern about the long-term impact they will have on the environment. Innovation and opportunity will come from investment in sustainable business practices and government prioritisation of a greener agenda.
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The Risers The Wellcare Economy
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REPORT TAKE-OUTS
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The Wellcare Economy
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BE HEALTHY AND HAVE PURPOSE
From packaging to purpose and provenance,
today’s consumers expect all aspects of a
brand to be healthy. Take a holistic view
of brand health by ensuring brand
purpose is considered for the
broader good.
REPORT TAKE-OUTS
BECOME A CONTENT GURU
Content remains key to the wellcare economy,
therefore ensuring the right content is
showing up where your audiences
are at the right time has never
been more important.
KNOW AND UNDERSTAND
AUDIENCE VALUES
Demographic groups continue to evolve beyond
traditional, outdated parameters but they all have a
focus on their health and wellness in common: stay
informed, understand their interests, values and
movements. In particular, a brand must have a
deep understanding of its’ audience values
and ensure they align with the brand’s own
values and everything it stands for.
STAY ON TRACK
WITH TECH AND LET THE NUMBERS
LEAD THE WAY
Wellness will continue to become data
driven, so embrace the democratisation
of big health data and use the
findings to inform creative
thinking and actions.
ENABLE HEALTH AND
WELLNESS
Striving for health and wellness is a
continuous journey. There is opportunity
to provide support, information and
advice along this journey. Becoming
a trusted partner on the wellness
journey will help inspire brand
trust and loyalty.
DONT IGNORE
GLOBAL TRENDS HEADING OUR WAY
Constantly scan the healthcare horizon.
With the pace of change in health, global
and local innovations will directly
influence our wellness choices
in the very near future.
EMBRACE AND ENCOURAGE
MODERN WELLNESS PRINCIPLES
Recognise the convergence of health and beauty
and operate with holistic principles in mind.
Be positive about cross-pollination of ideas
and behaviour – health can longer be
considered with a silo mentality.
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Report Take-Outs The Wellcare Economy
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THE AUTHORS
ANNA-MARIE SOLOWIJ
3 MONKEYS ZENO
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The Authors The Wellcare Economy
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THE AUTHORSANNA-MARIE SOLOWIJ
Anna-Marie Solowij is an award-winning beauty journalist with over 30 years’ experience writing for publications including Marie Claire where she began her career, and ELLE, where she was beauty director for 6 years. She left ELLE to freelance for Vogue Nippon, Sunday Times Style, The Observer and The Times. A 3-year stint as editor-in-chief of Harvey Nichols magazine followed. In 2002, British Vogue called and she helmed the prestigious title’s health and beauty department for six years.
Inspired while writing a long-running column for the Financial Times, she proposed a more editorial approach to beauty retail that broke brand rules and price barriers. The result was BeautyMART, which she co-founded with Millie Kendall in 2011.
Anna-Marie is a partner in BRANDstand Communications and a founding member of the British Beauty Council. She continues to write for magazines and newspapers including the Financial Times and FT Weekend, The Gentlewoman, BeautyPapers and Hole & Corner while her knowledge and expertise is recognised by trend agencies including JWT, The Future Laboratory, Pegasus and Stylus, for whom she advises and writes on future trends.
The Healthcare and Healthy Living team is one of five specialist practices at 3 Monkeys Zeno. We deliver integrated healthcare communications. For us this means bringing the forces of creative consumer brand marketing to healthcare communications - balancing rational science with emotional storytelling to create powerful moments of connection.
We work across the health spectrum. From consumer health, healthcare services, and animal health to pharma product and disease awareness campaigns - helping companies realise the potential of their innovations.
At this time of global uncertainty and technological advance, we have never been more engaged with managing and controlling our individual and collective health and wellness. Consumers are demanding more from brands than ever before and want positive contributions to their health and wellness journeys. That’s why a deep understanding of consumer and professional health and wellness stakeholders and their values lies at the heart of our work, enabling us to deliver integrated communications campaigns that matter.
CREATING HUMAN CONNECTIONS. IMPROVING HUMAN CARE.3monkeyszeno.com/healthcare
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REFERENCES
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References The Wellcare Economy
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