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TheWeddingBook
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Mark & Elyssa27 March, 2011
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Diamonds have been the ultimate gift of love ever since the
Archduke Maximilian of Austria gave a diamond ring to
his wife-to-be, Mary of Burgundy, in the fifteenth century.
Today diamonds are accepted as the traditional and perfect
symbol of love and commitment between two people.
A symbol of Forever
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At Browns we have been crafting the finest diamond jewellery for
over three generations. Our guiding design principles of balance
and proportion ensure that all of our jewellery has a timeless
elegance that will not date. Our talented designers draw on their
natural flair and creative imagination and combine it with aninspiration drawn from the fire and life of our exceptional
gemstones to create a design that is a unique celebration of the
wearer. It is only through years of training and extraordinary levels
of skill that our master craftsmen are able to create the fine settings
that are such an integral part of Browns jewellery. Our exacting
standards of quality and stringent diamond grading system ensures
that every Browns diamond is superlative in its beauty and that
each piece of diamond jewellery is a work of art.
Three generations of craftsmanship
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As in nature, the secret to perfection is in the balance between
durability and design. Inspired by one of South Africa's most
unique and beautiful national treasures, the Browns Protea Setting
considers both function and form. Petals cradle and protect whilst
optimal light enhances the diamond's brilliance and shine.
The Browns Protea Ring
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Patented design no A2010/01027
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No two diamonds are exactly alike. Over the years we have
developed our own proprietary grading system to ensure that only
the best, most brilliant diamonds become Browns diamonds. The
exact parameters of a Browns diamond are one of our best kept
secrets. They are based on the traditional 4 C's but also include a5th "C" - Combination and "2T's" Transparency and Treatment. It
is essential that all of the characteristics of each diamond are
perfectly balanced. Ultimately it is this unique combination which
results in a diamond of exceptional brilliance, a diamond which
meets the stringent demands of a Browns diamond.
What makes a Browns Diamond?
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It is said that over a lifetime a woman will look at her engagement
ring over a million times. At Browns The Diamond Store every
diamond engagement ring must meet our exacting standards. Only
by maintaining such standards can we ensure that your engagement
ring will continue to reward you with its brilliance for a lifetime.
Round Brilliant Designs
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Browns engagement rings are available in Platinum
or 18 carat yellow or white gold.
Princess Cut Designs
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Only 1 out of 10,000 carats of gem quality diamonds is a fancy
coloured diamond making these spectacular and
rare stones the perfect way to express
your unique love.
Natural Fancy Yellow Diamonds
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At Browns we have a selection of diamond engagement rings
each of which has been thoughtfully designed in keeping with our
guiding principles of balance and proportion. Fashions come and
go but the timeless elegance of a Browns engagement ring means
our designs will always be beautiful.
Fancy Shapes
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For your past
Your present
And your future
Three diamonds
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Research has shown that 90% of women would prefer a surprise
proposal rather than being taken to choose the ring.
The first thing a newly engaged woman will be asked is, "let's see
the ring". The second thing will be, "so how did he propose?"
Collect your copy of our Romantic Proposal Ideas and we'll help
you create the perfect proposal.
Romantic Proposals
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Our exclusive Browns wedding bands have been uniquely crafted
and forged from a solid block of metal. Seamless, they are deeply
symbolic because like true love they have no beginning and no end.
We offer complimentary engraving on all engagement rings and
wedding bands.
Browns Classic Wedding Bands
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Browns diamond wedding bands are available in a wide selection
of diamond shapes and designs guaranteed to enhance the
beauty of your engagement ring.
Diamond Wedding Bands
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Browns wedding bands are available in a selection of
Platinum and 18 or 9 carat yellow, white or rose gold.
GentsWedding Bands
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Traditionally diamonds have been graded according to the "4C's"
Cut, Colour, Clarity and Carat. However, at Browns we believe that
this is an oversimplified means of evaluating diamond quality. We
have therefore incorporated a 5th "C" - Combination and "2T's"
Transparency and Treatment.
The 4Cs
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The cut refers to the faceting proportions on the surface of a diamond.
A diamond cutter must place each of the stone's facets and angles, which
act as light dispersing mirrors, in exact geometric relation to one another.
More than any other factor, the precision of these facets determines the
brilliance of the diamond. On a classic round, brilliant cut diamond, for
instance, fifty-seven facets must be precisely aligned. Browns The
Diamond Store uses the most skilled and experienced diamond cutters to
ensure that our diamonds are precisely proportioned to reflect light and
maximize brilliance. Most other diamonds are cut to maximize weight,
resulting in a loss of brilliance and fire.
Adding or subtracting facets does not equal greater brilliance. We make
no compromises in this crucial area. Our clients are offered only those
diamonds cut to proper proportions, so that the extraordinary brilliance
and scintillation is noticed, even in a crowded room.
Cut
too shallowtoo deepideal
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Colour quality is critical because usually the more colourless the
diamond, the greater it's rarity and value. A single increase in
colour grade can increase a diamond's value by thousands of
dollars, depending on the stone's size. Although many diamonds
may appear colourless to the untrained eye, the majority contain
very slight traces of yellow, brown or grey.
Browns diamonds are colour-graded by an independent registered
laboratory and certified as such in the certificate that accompanies
every diamond engagement ring sold. It should be noted that
diamonds also occur by rare accidents of nature in shades and
intensities of yellow, pink, blue, green and red.
As a general rule, in order to become a Browns Diamond the
colour must be an "H" or better.
Colour
Near colourlessColourless
Very light yellowFaint yellow
Light yellow
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Pierre & Ferne19 September, 2009
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Virtually all diamonds have imperfections called inclusions or
blemishes. A diamond is said to be "flawless" if no inclusions or
superficial blemishes can be seen under a standard 10-power
jeweller's loupe. Truly flawless diamonds are extremely rare and
priced accordingly. Browns holds high standards in that each and
every stone over 0.25ct goes through a stringent gemologicalgrading in an independent laboratory. Only a small percentage of
the diamonds examined are accepted.
In order to become a Browns Diamond the clarity must be
"SI" or better.
Clarity
SI2slightlyincluded
SI1slightlyincluded
VS1 - VS2very slightlyincluded
I3eye visibleinclusions
I2eye visibleinclusions
I1eye visibleinclusions
VVS1 - VVS2very, very
slightly included
IFinternally flawless,
minor surface blemishes
FLflawless
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A "carat" is the gemologist's standard measure of diamond's
weight. It is important to note that the size alone is almost
meaningless unless you consider cut, clarity and colour. A large
stone holds little value if it lacks brilliance, purity and high-grade
colour. However, size does increase the value of a good quality
diamond for the simple reason that large stones are more rare
than small ones.
Carat
A carat is a term for weight, not size. diamondsabove illustrate the ideal circumference of a stone
cut to proper proportions
0.25
4 mm
0.50
5.1 mm
0.75
5.8 mm
1.00
6.4 mm
1.50
7.4 mm
2.00
8.2mm
2.50
8.8 mm
3.00
9.4mm
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No two diamonds are exactly alike. It is essential that all of the
characteristics of each diamond are perfectly balanced. Ultimately
it is this unique combination which results in a diamond of
exceptional brilliance, a diamond which meets the stringent
demands of a Browns diamond.
Combination
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Britta & Michael28 March, 2009
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Transparency
Some diamonds contain within them "milky clouds" which are not
always visible to the untrained eye, but which result in dull
looking diamonds. At Browns we scrupulously check all of our
diamonds for this clouding and all milky diamonds are
immediately rejected.
Treatment
All Browns diamonds are natural and have not been treated orenhanced in any way.
The 2Ts
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When you purchase a diamond from Browns The Diamond Store
you will receive a Browns Jewellery Certificate. This documents
the characteristics of your diamond thereby ensuring your lifetime
authenticity guarantee. If the diamond characteristics are found
not to be as stated on your certificate we will accept the return of
your jewellery and provide you with a full credit or replace the
diamond with a diamond that meets or exceeds the characteristicsas stated on the certificate.
Your Browns diamond engagement ring is engraved with a unique
identity number. This individual number allows us to trace your
diamond's history from source to the finished result. At Browns
we subscribe to the Kimberley Process and support Fair Tradeand therefore you can rest assured that your diamond comes from
a legitimate source. Using the Browns identity number we are also
able to identify the master craftsman who cut and polished the
diamond, bringing it to life, and the skilled goldsmith responsible
for showcasing its beauty in a timeless design.
Lifetime Guarantee
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Please visit us in store or online at www.brownsjewellers.com to
make an appointment with one of our expertly qualified jewellery
consultants or to find out more about The Browns Diamond &
Jewellery Certificate & The Browns Diamond Investment
Programme.
Wedding photography courtesy of award winning photographer,
Jean-Pierre Uys.
www.jeanpierrephotography.co.za
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TheWeddingBook