The Watch Industry in India

Presented By:Aayush Jaiswal

Debarnik Biswas Gaurav Bhattacherjee

Nikita Shroff

Agenda

History of Watch Industry

HMT Watches Limited

Titan Industries

Watch industry market

Prospects

Threats for Watch Industry

History of watch industry

• Earlier watches were not only used for time keeping

but measuring direction while sailing or mobilizing in a

war

• Wristwatch is considered as much of a status symbol

as a device to tell time

• Cell phones and digital pagers display tiny quartz

clocks

• First watch industry of India, HMT launched Janata

model in the year 1962

• HMT was the leader in the watch market till the Tata’s

formed Titan Watches in association with Tamil Nadu

Industrial Development Corporation in the year 1987

• Titan was the first company to launch quartz watches

in India

HMT Watches Limited • Hindustan Machine Tools was incorporated in 1953 by

the Government of India

• HMT is headquartered at Bengaluru ( Bangalore )

• In the year 1961, HMT set up a watch manufacturing

Unit at Bangalore in collaboration with M/s Citizen

Watch Co., Japan

• In-house R&D

• In1985, HMT Watches has been involved in making

Floral Clocks, Solar Clocks, International Clocks and

Tower Clock

Titan Industries• Titan was established in 1984

• It’s a joint venture between the Tata Group, and the

Tamil Nadu Industrial Development Corporation

(TIDCO)

• Titan is the world's fifth largest wrist watch

manufacturer

• Exports watches to nearly 32 countries around the

world

• Brands of Titan include Fastrack, Sonata, Raga, Edge,

Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya

• Titan formed a joint venture with Timex Group, which

lasted until 1998, to set up a distribution network

across India

• As of 2013, Titan watches account for more than 60 %

share of the total Indian market

Watch industry market

• Indian Watch Industry Touches Rs 70000Cr.

• Indian watch market is today of 40 million units

• 60% of this are the unorganized sector in which the

maximum number of watches are sold below Rs.300

(mid segment)

• Quartz watches form two third of the organized sector

and the rest is split between mechanical and digital

watches

Watch industry marketContinues…

• In the organized sector, three fourth of the sales by

volume comes from watches that are priced below

Rs.1000 (affordable luxury segment)

• 150 stores are now retailing multi brand watches

above Rs 10,000 (luxury and super luxury segment)

• 50 stores that are retailing brands above Rs 50,000

(Premium segment)

Prospects• 70,000 million Industry and still booming

• Industry is growing @ 8 to 10 %

• Expected to grow @12 to 15 % in next few years

• Young income group is growing (80% of population

below 45)

• Retail sector is on boom (people prefer buying

watches from malls and organized sectors)

• Increased awareness and brand consciousness

• Newly Positioned as a Lifestyle Accessory will be

benefitted from the booming online industry

Threats for Watch Industry

• Penetration only 27% (least when compared globally)

• Market is dominated by International Players

• Only 3.5% of the population owns multiple watches

• Stringent government regulation

• Large unorganized market

• 90% of the watches are low priced

• Few Domestic players in the Luxury segment

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