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The Vodafone story so far Vodafone was responsible for the UK's first mobile call, just after midnight on 1 January 1985. Within 15 years, we were the largest compan y in Europe    and the largest of our kind anywhere in the world. Ours is a story of investment, innovation and award-winning customer service. Click on the tabs for decade-by-decade highlights of our pioneering achievements. 2010  Vodafone UK wins Best Network  in the Mobile News and Mobile awards  Vodafone UK ranges the Apple iPhone  Vodafone One Net - the business solution that merges mobile and landline numbers    reaches one million customers  Vodafone VIP launched. The new reward scheme provides access for customers to a range of high-profile national events 2009  A major expansion programme brings the number of Vodafone retail stores to 400  The Vodafone Foundation launches the UK World of Difference programme   giving 500 people the chance to get paid to work for charity  Vodafone signs an exclusive agreement with Twitter, allowing customers to send updates and receive notifications by text  Vodafone Sure Signal launched   a unique device to improve the mobile phone signal inside customers' homes 2008  Vodafone UK is the first European network operator to offer Dell's Inspiron Mini 9 ultra- mobile device with built-in broadband connectivity  The first ever touchscreen BlackBerry® smartphone    The BlackBerry Storm 9500     is announced. It's built exclusively for Vodafone. 2007  Vodafone launches Secure Remote Access , providing data security for remote and flexible workers

The Vodafone Story So Far

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The Vodafone story so far

Vodafone was responsible for the UK's first mobile call, just after midnight on 1 January 1985.

Within 15 years, we were the largest company in Europe –  and the largest of our kind anywherein the world.

Ours is a story of investment, innovation and award-winning customer service. Click on the tabs

for decade-by-decade highlights of our pioneering achievements.

2010

  Vodafone UK wins Best Network  in the Mobile News and Mobile awards

  Vodafone UK ranges the Apple iPhone 

  Vodafone One Net - the business solution that merges mobile and landline numbers –  

reaches one million customers

  Vodafone VIP launched. The new reward scheme provides access for customers to a

range of high-profile national events

2009

  A major expansion programme brings the number of Vodafone retail stores to 400

  The Vodafone Foundation launches the UK World of Difference programme –  giving500 people the chance to get paid to work for charity

  Vodafone signs an exclusive agreement with Twitter, allowing customers to send

updates and receive notifications by text

  Vodafone Sure Signal launched –  a unique device to improve the mobile phone signalinside customers' homes

2008

  Vodafone UK is the first European network operator to offer Dell's Inspiron Mini 9 ultra-

mobile device with built-in broadband connectivity

  The first ever touchscreen BlackBerry® smartphone –  The BlackBerry Storm 9500  –  isannounced. It's built exclusively for Vodafone.

2007

  Vodafone launches Secure Remote Access, providing data security for remote and

flexible workers

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  We announce plans to build a state-of-the-art 850-seat customer services centre in Stoke

on Trent

2006

  The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched, offeringfaster data speeds on laptops

  The number of Vodafone live! customers with 3G reaches 10 million

2005

  We launch Stop the Clock  for Pay monthly and Pay as you go customers. This gives

customers an hour’s talk in the evenings and weekends for the price of three minutes 

  We launch Vodafone Simply  –  giving customers new, easy-to-use voice and textservices

  Vodafone introduces Passport  –  a new voice roaming price plan

  Vodafone wins Mobile Retailer’s National Retailer of the Year award

2004

  We launch Content Control  –  which bars younger customers from accessing adult

material

  Vodafone launches its first 3G service in Europe with the Vodafone Mobile Connect 3G/GPRS data card for corporate customers. It gives access to office applications at ten

times the speed of GPRS

  Vodafone live! with 3G is launched in 13 markets –  giving customers access to a range of

services including video calling and video streaming

2003

  Vodafone UK launches Speaking Phone for blind and visually impaired customers

  Vodafone live! attracts one million customers in its first six months

  Orange, Telefonica Moviles, T-Mobile and Vodafone form a new association to drive

inter-operable mobile payments

2002

  Vodafone trials a global mobile payment system in the UK, Italy and Germany

  Vodafone launches the first European GPRS roaming service  The Vodafone Group Foundation is launched

  Vodafone launches Vodafone live! and Mobile Office 

  Arun Sarin succeeds Sir Christopher Gent as Chief Executive of Vodafone Group Plc

2001

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  The first 3G voice call is made over Vodafone’s initial 3G network of 30 radio base

stations in the Thames Valley

  Vodafone introduces instant messaging to its network

  Vodafone becomes to the first network to offer Pay monthly customers the ability to

roam

 GPRS is launched nationwide, providing an ‘always on’ connectivity 

  Find and Seek  with Vizzavi UK allows customers to find their way via WAP

2000

  The acquisition of Mannesmann AG almost doubles the size of the Vodafone Group –  

making it the world’s largest mobile telecommunications company 

  The Vodafone Mobile Connect USB modem is launched

  Vizzavi –  a 50/50 joint venture between Vodafone AirTouch and VivendiNet –  delivers amulti-access branded Internet portal for Europe

  Vodafone acquires the largest available 3G licence in the UK

  WAP gateway is opened, offering customers access to internet-style information  Vodafone UK and Microsoft announce a joint project to bring Microsoft Outlook

functionality to wireless mobile devices

1999

  Vodafone AirTouch Plc is created as a result of a successful merger between Vodafone

Group Plc and AirTouch Communications Inc

  On 5 January, Vodafone connects its five-millionth UK customer

1997

  Chris Gent succeeds Sir Gerald Whent as Chief Executive Officer of Vodafone Group

Plc

1996

  Vodafone is the first network operator in the UK to launch a Pay monthly analogue package

  Per-second billing on the digital network is introduced, as well as options to buy

‘bundled’ minutes and make off -peak local calls to landlines

1994

  Vodata is the first network operator in the UK to launch data, fax and text messagingservices over the digital network

  Vodafone joins the Globalstar consortium to develop and launch a Low Earth Orbiting

Satellite mobile phone service

1993

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  Vodafone Group International is formed to acquire licences and supervise overseas

interests

  Vodafone opens its first high street store

1992

  Vodafone and Telecom Finland sign the world's first international GSM roaming

agreement

1991

  Racal and Vodafone de-merge, and the Vodafone Group is listed as an independent

company on the London and New York stock exchanges

  Vodafone and Telecom Finland make the world’s first international roaming call 

  Vodafone launches its digital (GSM) mobile phone service –  the first in the UK

1989

  Paknet is formed as a joint venture between Racal Telecom and Cable & Wireless

1988

  Racal Telecomms Plc floats on the London and New York stock exchanges

1987

  Vodafone is recognised as the largest mobile network in the world

  Vodata is created as the ‘voice and data' business to develop and market VodafoneRecall, the voicemail service

  Vodapage is launched –  providing a paging network that covers 80% of the UK population

1985

  The Vodafone analogue network is the first cellular network to launch in the UK –  and

the first call is made from St Katherine's Dock in London to Newbury on 1 January 1985

1982

  The Racal Electronics Group wins its bid for the private sector UK Cellular licence. It

sets up the Racal Telecomms Division and names the new network ‘Vodafone' to reflectthe provision of voice and data services over mobile phones. Based in Newbury, the

company has less than 50 employees, all in one building