e-TISC, February 2013

The Vital Role of Patent Information for the Success of a Leading Global Life Science Company

Gerhard FischerIP Information Research

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Syngenta at a glance

● A uniquely broad product portfolio

- A leader in crop protection

- Third in high-value commercial seeds

● World-class science

- $1 billion R&D investments in 2010

- 5,000 people in R&D around the world

● Global reach and experience

- Over 26,000 employees in more than 90 countries

● Commitment to working with customers

- Tailoring solutions to individual needs

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Demand is driven by population growth and land scarcity

19602 people

2005>4 people

People fed per hectare

2030>5 people

19502.5 billion

20056.5 billion

2030

>8 billion

World population

Source: FAO, World Bank statistics, Syngenta

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Major R&D sites located on three continents

Other sites

● Marker-assisted and seed breeding capabilities

● Global field station network

Global R&D capabilities

GREENSBORO

Formulation

Environmental Science

SBI

Biotechnology

R&D

JEALOTT’S HILL

Chemical Discovery

Weed Control

Formulation

Bioscience

Environmental Science

STEIN

Fungicides, Insecticides &

Professional Products

GOA

Chemistry

BEIJING

Biotechnology

R&D

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Where our people are located

NAFTA

5,022

APAC

4,687

EAME

12,466

LATAM

4,004

TOTAL* = 26,179* FTE at December 2010

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The importance of intellectual property (IP)

Crop Protection

Germplasm Traits

SeedCare

Bt11Bt11 GA21

GA21

MIR162

MIR162

MIR

604

MIR

604

Patents

Tradem

ark

Secrets

PVP

IP rights are central business assets.

IP provides market exclusivity and hence the incentive for investing in R&D.

IP makes up for 74% of the average purchase price of acquisitions (PricewaterhouseCoopers, London).

Competitiveness is based on the ability to provide high value-added products and services at a competitiveprice.

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Did you know that…?

It is estimated that currently 50 billion

US Dollars* are spent in Europe on

double inventions annually.

*Source: British Patent Office

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Innovation

Culture

FTO Expansion

IP AcquisitionsInnovation

Protection

Interlinked information services

IP Exploitation

(“Intellectual Capital”)

IP Enforcement

& Anti-counterfeiting

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Getting granularService Agenda

Innovation Culture•Engagement & education of information tools � increased usage in IP, R&D, business•IP focused objectives & performance management•Global IP recognition (incentive) system

Innovation Protection•Patentability searches•Pior Art searches•Holistic (integrated) strategies (beyond patents)•Trade secret policies•Searches for „Copy protection“ technologies

IP Exploitation•Information research for 2nd uses of technologies and new value capture models (adjacent technologies)•Information research targeting new value capture models (Adjacent technologies etc.)

FTO Expansion & IP Acquisition•Data Mining•Validitiy/invalidity searches•FTO, clearance and freedom-to-use searches

IP Enforcement & Anticounter-feiting•Infringement monitoring (intelligence)•Commercial infringement monitoring•Farm-saved-seed strategies

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Falls into the scope of

at least 70 patents

owned by at least 31 companies / institutes

Typical example FTO: Golden Rice™A worst case example for multiple dependency

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Typical example innovation culture: Life-cycle management

0 20 40Years

Active Ingredient / Gene

Mixtures / Construct

Formulation / Event

New Uses / Variety / Derived product

ProductDevelopment: 8 – 15 years

Market Exclusivity

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Documents

Technology

Time Pressure

Qua

lity

Size(Maximize protection) Complexity

(Technology)Volumes

(10%/year increase)

Precision(Relevant

documents only)

Density(Information units/

page)

CloseCompetition

FasterGo-to-Market

Models

FasterGo-to-Market

Models

Fast FollowingProjects

Completeness(Failure not an option)

Patent Informationto cope & deliver

Best Processes Make the Difference !

The challengesMulti-level & multi-faceted

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Aligned information services

Business Environment

VU

CA

*

SyngentaProvide

integrated solutions

Create global platforms

Leverage across org boundaries

Patent InformationProvide

value-added information research

Manage and

maintain ww

databases

Technology Alerting systems

Patent Information Strategies &

Priorities aligned with

Business

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The foundation for service excellence

Excellent technical expertise

Proficient in searching

professional databases

Good understanding of patent law

ServiceExcellence

Integration of technology, know-how & skills

People

Access to informationIT &Tools

Workflow integration

Process

&Technolog

y

IP Dept preferred

Center of excellence

Organizational

Setup

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Value-added information researchThe process

� Document Viewer

� Patent family & legal status

� Detailed technical analysis

InIn--depth Evaluation depth Evaluation

� Abstracts

� Highlighting

� Low-cost formats

� Check at source of retrieval

PrePre--Evaluation Evaluation

� Communication

� Getting an expert

� Query expansion

� Keeping control

Search strategies Search strategies

& Retrieval& Retrieval

� Technical assessment

� Fully digitalized

� Point & click access to cited documents

Reporting Reporting

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Key Performance Indicators (KPIs) and MetricsDriving value

● Number of delivered projects

● Average return time

● System usage counts

● No double inventions

● Number of court cases/rejections

● Costs overall, per project and tool

Creation

Operations and Costs

Value and Revenue

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