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R E T A I L W E B I N A R S E R I E SThe views, information and opinions expressed during the Webinar Series are solely those of the individual speakers involved and do not necessarily represent those of Colliers International and its employees. The views, information and opinions expressed during the Webinar Series are solely those of the individual speakers involved and do not necessarily represent those of Colliers International and its employees.
The views, information and opinions expressed during the Webinar Series are solely those of the individual speakers involved and do not necessarily represent those of Colliers International and its employees.
Anjee SolankiNational Director, Retail Services | USAColliers International+1 415 288 7871 [email protected]
AnjeeSolankiCRE
Kevin DonnellySenior Product Marketing Manager Shopify
Agenda
• An introduction to Shopify
• The new normal of COVID-19
• Strategies for adapting to an
omnichannel future
• Q&A
Intro to Shopify
Tobi LutkeCEO and Founder of Shopify
“Amazon is trying to build an empire, we’re arming the rebels.”
The most innovativetech company in retail.
Shopify powersone million businesses worldwide
From local favorites to global brands
Our products and services6
● Online store● Point-of-sale● Omnichannel selling● Shopify Capital● Shopify Fulfillment Network● Shopify Plus● Shopify Marketing● Shopify 3D● Shopify Payments● Shopify App Store● Shopify Partners● And more…
Reach out to [email protected] for more information.
The new normal for ecommerce
Every retailer needs to adapt.
Customers will now expect:
• An online presence for every retailer.
• The same shopping experience online and offline.
• Flexibility from retailers with a wide range of shopping and delivery options.
Mother Cocktail Bar
Had to close their restaurant.
Quickly set up an online store to sell fresh produce to local shoppers.
Scout
Closed their brick-and-mortar.
Now moved entirely online and doing local deliveries.
Week of April 8th.
Top trending fitness equipment
• Exercise bands• Weight lifting gloves & hand supports• Exercise machine & equipment sets• Yoga & pilates mats• Exercise balls
Over the last 30 days as of April 5th.
Top trending food
• Seeds• Nutrition drinks & shakes• Pasta & noodles• Meat• Cookies
Over the last 30 days as of April 5th.
Top trending home entertainment
• Jigsaw puzzles• Board games• Painting canvas• Video game consoles• Stationery
Over the last 30 days as of April 5th.
Top trending adult fun
• Needlecraft patterns• Golf accessory sets• Homebrewing & winemaking supplies• Motor vehicle engine parts• Kayaks
Over the last 30 days as of April 5th.
Top trending self-care
• False nails• Skin care masks & peels• Nail polishes• Bath pillows• Candles
Over the last 30 days as of April 5th.
78% increaseIn the number of consumers purchasing from Shopify merchants they’ve never
shopped at beforeOver the last three weeks, starting 3/16.
20% increaseIn orders from consumers that have never
made a purchase from a Shopify merchant
Over the last three weeks, starting 3/16.
28% increase in “repeat” orders from consumers
Over the last 3 weeks (3/16-4/5), Shopify merchants have seen a 28% increase in repeat orders from consumers who have already made a purchase with them in the past (at any time in our data).
7% increaseIn merchant ad spend through Shopify
toolsFor the week of March 30th compared to the previous week.
Orders referencing local shipping rates have
almost doubledIn the last two weeks as of March 30th.
Shopify merchants grow 5x industry average
Strategies for adapting to an omnichannel future
Offline only is no longer an option.
• Omnichannel is now the only option.
• Products need to be available where your customers are.
• Online and offline can’t be disconnected: local delivery, curbside pickups, in-store pickup.
~20% increase in new online stores.
Week-over-week increase for the last two weeks of March. Likely helped by existing brick-and-mortar retailers moving online.
First-time gift card sales are at an all-time high.
More retailers are selling gift cards for the first time than ever, including previous Black Friday records.
Retail stores aren’t just for shopping.
• Re-imagine retail locations to support ecommerce and omnichannel.
• Stores are now fulfillment hubs and pickup locations.
• Treat front-of-house as a showroom.
185% more Buy Online, Pick Up In-Store orders.
For the week of March 30, over the previous week.
Before COVID-19, Tokyobike used their retail location as a showroom for ecommerce.
1 in 5 bikes sold online by Tokyobike were attributed to an in-store visit
Empower your store staff to support ecommerce.
• Store staff as loyalty marketing specialists.
• Use online purchase histories for in-store recommendations and rewards.
• Online clienteling during downtime.
• Retail stores are customer service centers.
• In-store returns and support.
• Online customer support via live chat during downtime.
How Shopify is supporting retailers during COVID-19
shopify.com/covid19
R E T A I L W E B I N A R S E R I E S
Colliers + Shopify Solution and Partnership
Anjee SolankiNational Director, Retail Services | USAColliers International+1 415 288 7871 [email protected]
Kevin DonnellySenior Product Marketing Manager Shopify
Next Webinar: Wednesday | April 22 | 8:30 AM PT / 11:30 AM ET
Post COVID-19 Positive Signs From China On Retail
THANK YOU
The views, information and opinions expressed during the Webinar Series are solely those of the individual speakers involved and do not necessarily represent those of Colliers International and its employees.
