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Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-cen-tury Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-need-ed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • En-gaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlight-ening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-cen-tury Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-need-ed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • En-gaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlight-ening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-cen-tury Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-need-ed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • En-gaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlight-ening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-cen-tury Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-need-ed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • En-gaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlight-ening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-cen-tury Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-need-ed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • En-gaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlight-ening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow • Enlightening • A Paradoxical Truth • Engaging • Evocative • Much-needed Advice • A 21st-century Pioneer • Wow •
Supplier Innovation
Trust-Based Partnerships
Win-Win Strategic Alliances
Performance-Based Contracting
Outcome-Based Outsourcing
Supply Chain Collaboration
Relational Contracting
Strategic Account Development
Radical Stakeholder Alignment
KATE VITASEKWorld’s Authority on
How to Create Highly
Collaborative Relationships
that Drive Innovation
Kate Vitasek is a faculty member at the
University of Tennessee whose work
won the Supply Chain Council’s Academic
Advancement award for its impact in
advancing the business.
Prior to joining the University of Tennessee,
Vitasek’s storied career includes positions
with P&G, Microsoft, Accenture, Stream
International and founding Supply Chain
Visions, a boutique-consulting firm
recognized by ARC Advisory Group as one
of the “10 Coolest” Boutique Consulting firms.
MORE ABOUT KATE VITASEK
Contact Kate Vitasek about speaking and workshops at:
[email protected] 206-414-8378
World’s Authority on How to Create Highly Collaborative Relationships that Drive Innovation
Lauded by World Trade Magazine as one
of the “Fabulous 50+1” most influential
people impacting global commerce, author,
educator and business consultant Kate
Vitasek is an international authority for
her award-winning research and Vested®
business model for highly collaborative
relationships. Her practical and research-
based advice for driving transformation and
innovation through highly collaborative
and strategic partnerships launched a book
series that includes: Vested Outsourcing:
Five Rules That Will Transform Outsourcing;
Vested: How P&G, McDonald’s and
Microsoft Are Redefining Winning in
Business Relationships; Getting to
We: Negotiating Agreements for Highly
Collaborative Relationships; and The
Vested Way: How a “What’s in it for
We” Mindset Revolutionizes Business
Relationships.
Passionate in her quest to help companies
transform their business relationships,
Vitasek inspires and motivates audiences
with five proven “rules” for achieving
transformational results. Following the
Vested mindset and methodology shifts
a relationships from a “What’s in it for
Me” to a “What’s in it for We” foundation
and outcome-based business model.
Skeptics walk away believers when Vitasek
SPEECH TOPICS INCLUDE:
• The Vested Way: How a “What’s in
it for We” Mindset Revolutionizes
Business Relationships.
• Vested: How P&G, McDonald’s and
Microsoft Are Redefining Winning
in Business Relationships.
• Vested Outsourcing: Five Rules
That Will Transform Outsourcing
and Buyer-Supplier Relationships.
• Getting to We: Negotiating Agreements
for Highly Collaborative Relationships.
• The New Economics of Commerce:
Evocative Insights That Will Change
the Way You Think About Business.
KATE VITASEK
2
shares powerful, real-world examples
of companies (big and small) that have
achieved transformational results by
adopting a Vested mindset and business
model for highly collaborative, win-win
relationships.
She has appeared on Bloomberg radio,
CNN, NPR and on Fox Business News. Her
work has been featured in over 300 articles
in publications like Forbes, Chief Executive
Magazine, CIO Magazine, The Wall Street
Journal, Journal of Commerce, World Trade
Magazine and Outsource Magazine.
“…enlightening and provocative…”
Chyai Mulberg, Conference Producer, Richmond Events
THE NEW ECONOMICS OF COMMERCE
Evocative Insights That Will Change the Way You Think About Business
The 21st century demands businesses
rethink their approach to commerce.
Kate Vitasek provides what may seem
paradoxical — a lighthearted yet evocative
overview of some of the best academic
research into how companies should be
approaching the economics of commerce
in the new millennium.
Audiences will leave this presentation
with insights including:
• John Nash’s equilibrium theory proving
businesses can turn 1+1 into 2 (or more) by
working collaboratively to optimize results
and solve tough business problems.
• Solow’s Law explaining why brains
are better than brawn when trying to
improve your business’s balance sheet.
• Coase’s Law reminding business how
to avoid the ever-fatal “Priceberg.”
• Oliver Williamson’s advice on why being
nice to suppliers can help reduce costs
better than a “Pit Bull of Procurement.”
7
How a “What’s in it for We” Mindset Revolutionizes Business Relationships
As the world marches towards reinvention,
Vested partnerships aren’t just the best
way to achieve business success; they’re
the only way to work together to create
success for a future we can no longer
prepare for or envision.
In this evocative speech, Kate Vitasek
reveals why a “What’s in it for We” mindset
has the power to revolutionize business
relationships. Audiences will leave inspired
to seek out the business equivalent of a
Sherpa to help them climb their own “Mt.
Everest” — achieving success with business
relationships many thought were impossible.
Audiences will leave this presentation
with insights including:
• How everyone can go home a winner
in a world of “winner takes all.”
• How cooperation, not competition,
guarantees the best results for
everyone involved.
• How to apply John Nash’s Nobel Prize-
winning equilibrium theory.
THE VESTED WAY
3
“When I need content that will that will impress and inspire, I know who to call.”
Katharine O’Reilly, Executive Director, eyefortransport
GETTING TO WE
Negotiating Agreements for Highly Collaborative Relationships
For years, businesses have worked under
the assumption that the goal of negotiation
is simply to get the deal. Hundreds of books
have been written on “getting to yes”,
“getting past no” and “getting more” — the
prevalent assumption being that once you
get a signature, you’re done,
Yet these strategies and tactics focus
merely on getting the deal, not making
sure the deal provides sustained value in
the future. In today’s ever-dynamic and
interconnected world, business success
depends on strategic relationships built
to endure long after the deal is done.
Audiences will leave this presentation
with insights including:
• Why “getting to yes” is no longer enough.
• Why they must challenge the way
they’ve traditionally played the “game”
of negotiations.
• The proven five-step approach to
negotiating a relationship, not just
specific deal points.
6
KA
TE
VIT
AS
EK
“It’s rare in any industry that you find a speaker as passionate, thought- provoking and engaging as Kate Vitasek.”
Supply Chain Forum Executive Conference Organizer
VESTED
How P&G, McDonald’s and Microsoft Are RedefiningWinning in Business Relationships
The 21st century demands businesses
innovate, create value and get sustainable
results. Kate Vitasek shares the real stories
and real results of organizations using
a Vested approach to redefine how they
“win” in their business relationships.
Whether it’s a relationship with suppliers,
employees or a foreign government, Vitasek
shows how the Vested concept has helped
organizations develop award-winning and
sustainable results.
Audiences will leave this presentation
with insights including:
• How giants like P&G and Microsoft are
redefining winning.
• How McDonald’s inspires their suppliers
to invest millions and create innovations
that keep them on the top of the
business rankings.
• How the Department of Energy turned
a highly toxic weapons sites into a
wildlife refuge.
• How a small business with big ideas is
helping their clients increase productivity
by 300%.
VESTED OUTSOURCING
Five Rules That Will Transform Outsourcing
Many outsourcing deals are structured
with fundamental flaws in the business
model that prevent transformational
results. The University of Tennessee’s
research into leading companies that are
challenging conventional outsourcing
proves outsourcing is not a dirty word.
Rather, it can help organizations transform
their business — if they create highly
strategic and Vested supplier relationships.
Kate Vitasek shares the game-changing
rules for outsourcing from her research
and book Vested Outsourcing: Five Rules
That Will Transform Outsourcing. Audiences will leave this presentation
with insights including:
• What Vested Outsourcing is.
• 10 critical flaws inherent in most
outsourced business relationships.
• The Five Rules of Vested Outsourcing
that transform how companies
outsource.
4 5
KA
TE
VIT
AS
EK
“Great content — great presenter! Expert advice from someone with expe-rience at all sides of the purchasing relationship.”
Aberdeen Supply Chain Management Summit
“The supply chain & 3PL management we work with are sold on Vested. The book of the same name has become a kind of Bible for best-of-breed companies, and this movement is truly taking the industry by storm.”
Katherine O’Reilly, Executive Director, Eye for Transport