The Vault Collective

Angela DiLoreto, Hillary Kent, Bekah Airewele, Asmaa Bekkas

The Vault Collective

● Opened In August, 2017

● Offers a unique product that is desirable and sustainable

● Uses some social media and website utilization

● Does not currently advertise

Website and Social Media● Update the website blog

● Blogs should be posted at least twice a month & shared on facebook.

● Post informative content

● Post recommandations for styling and clothing.

Instagram and Twitter● The Vault Collective should get rid of Twitter

● Instagram is their best social platform to keep consumers informed and engaged

● Increase the number of posts to at least 3 or 4 posts per week

● create cross promotional material with its dealers

Platform Identification

Website Update

● Switch from Wix website creator to Google’s squarespace

● The website should not be repetitive

● Needs a compelling visual

● Needs a rebuild of the website

● Needs a blog section

● Links to social media platforms should be found in every page

SEO On Page

We recommend to the Vault Collective the following keywords:

● The Vault Collective Vermont

● Vintage Clothing Burlington, VT

● Fashion boutiques on Church Street, Burlington VT

● Shopping on Church St., Burlington, VT

● Vintage 90s/80s clothes Burlington, VT

SEO Off Page

Build connections with influencers:

● Create online group chats

● Build connections with high ranking websites

● Build connections with the current dealers of the Vault

Image Submission:

● Share pictures on popular image submission websites

● Attract visitors of image submission sites

SEO Off Page

Commit to forums and discussion boards, and comment blogging:

● Seek attention of the blogger by leaving comments in the most

popular blogs

● Visit sites that have topics specific to your brand

Improve Google My business:

● We recommend pushing customers into sharing their opinions

about the brand and the location.

● More engagement in Google my business to reach people who

search the Vault Collective Burlington.

SEO Off Page

● Encourage customers to post reviews about The Vault

Collective more often.

● Improve the use of yelp to raise the credibility of the

brand and the store.

Google Adwords

Keywords:

● The Vault Collective Vermont

● Vintage Clothing Burlington, VT

● Fashion Boutiques on Church

Street Burlington Vt

● Shopping on Church St., Burlington, VT

● Vintage 90s/80s clothes Burlington, VT

Print Ads

Seven Day’s “What’s Good” magazine

● Reaches younger/targeted audience

● Prints in August-help grow brand awareness

UVM Newspaper

● Twice during the school year; one ad per semester

● September and February

Facebook

● Invest more time

● Post weekly

● Boost posts-twice per month

● Posts focus more on the store itself

Instagram

● Post daily

● Have good content

● Posts focus more on showing

off the clothing

Measuring Success

Google Adwords:

● Return on investment

● Google analytics

Social Media:

● Comments

● Likes

● Followers

● Shares

Budget

Earned Media

Short Term Plan

● Create media buzz within the community with the UVM modeling club

Long Term Plan

● Have Ruth become a presence within the world of sustainable fashion and vintage clothing,

InfluencersRachel Elizabeth Seven Days

Sadie Williams Seven Days

Jennifer Nini Eco Warrior Princess (Blog)

Summer Edwards Tortoise and Lady Grey (Blog)

Measurement Plan

● Press Clipping book

● Tracking website traffic

Top Priorities

1.Website Refresh

New look and SEO tags

2.Improve Reviews

Encourage customers to post reviews on on Google my business and Yelp

3.Social Media specifically Instagram

Post more on Instagram and engage more with customers on instagram

4.Blog

Post relevant content more consistently

Thank You