THE VALUES OF A NEW GENERATION

“Millennials, who will comprise

75% of the workforce by 2025,

have large ambitions for

business. They see a big gap

between the potential of

business to address the

challenges facing society and

the actual impact it is having.”DELOITTE MILLENNIAL SURVEY 2014

Recycling fabrics and clothing are being reclaimed by

innovative brands as cool. Denim brand G-Star has

reduced RAW for the Oceans, a collection made from

recycled plastic.

Say it’s important to work for a company that’s socially & environmentally responsible

Three in four people want to work for responsible businesses

Source: Colmar Brunton Better Futures Report 2015

Sustainable purchasing will continue to increase, especially among GenY

In the next 12 months, purchase of Fairtrade, ethical, socially & environmentally friendly products and services I buy will increase

20152014

Source: Colmar Brunton Better Futures Report 2015

I’m willing to pay a bit more to

get the best engaging

sustainable & ethically

produced products available

2015

Younger generations continue to place greater value on the sustainable choice

2014

20152014

Source: Colmar Brunton Better Futures Report 2015

MICHAEL GORDON, PURELY PERFECT, WIRED

I honestly think in five years

people are going to go, ‘Oh

God, remember when we used

to wash our hair with

shampoo!’

People want to choose brands with a purpose

How do you make a positive

difference in my life, and the

world at large?

of people think the way

businesses talk about

their social &

environmental

commitment isCONFUSING

HARD TO UNDERSTAND

&

Source: Colmar Brunton Better Futures Report 2015