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How social media influences your TV watching
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TVGUIDE.COM TVNext ConferenceFebruary 27, 2012
@christytannerChristy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile
2
have seen social impressions about TV shows71%
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
3Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
Impressions happen in dozens of places
4
have started to watch a show because of a social impression
have continued to watch a show because of a social impression
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
17%
31%
5
How did social impressions influence you to start watching a TV show?
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
6 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
76%
64%
13%
8%
People had good things to say
Topics or storylines interested me
I like to watch what others watch
It sounded controversial
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If not because of social impressions, why do you start watching a TV show?
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
8Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
80%
46%
24%
16%
Ads
Word of mouth
Other
Stumbled on it by accident
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How did social impressions influence you to continue watching a TV show?
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
10Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
77%
66%
34%
26%
Helped keep up my interest in shows
Topics or storylines interested me
Controversial moments
Everyone else is still watching
11
If not because of social impressions, why do you continue watching a show?
Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
12Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants
88%
81%
72%
9%
Great storylines
Deeply invested
Great acting
Friends/family still watch
13Sources: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants; TVGuide.com Fall TV survey, August 2010, 2737 respondents
2010 2012
I watch more live TV because of social spoilers
Thank you.
@christytannerChristy Tanner, EVP & GM
TVGuide.com & TV Guide Mobile