‘Closing The Loop’

The importance of the value exchange

for not-for-profits and charities

Introduction

What is Marketing?

The Value Exchange Process

COST

ORGANISATION

BENEFIT

CUSTOMER

Volunteer Value Exchange

TIME

CHARITY

SENCE OF COMMUNTY

VOLUNTEER

ShelterBox Example

£ DONATION

CHARITY

BOX TRAKING

DONOR

ESSENTIALKIT IN BOX

PEOPLE IN NEED

TESTEMONY

SHELTERBOX

Think mutual value

Fulfil your promises

Everyone's Responsibility

Q&A

Angelo Spencer-Smith

www.maverickventures.co.uk

+44 (0)8447 70 50 70

Photo Credits:

• Arrrggghhhh!, Triglav National Park by flatworldsedge

– http://www.flickr.com/photos/flatworldsedge/5012226056

• ‘good question’ by e-magic

– http://www.flickr.com/photos/emagic/56206868

• ‘question mark sign’ by Colin_K

– http://www.flickr.com/photos/colinkinner/2200500024