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the Utah Phoenix Alliance Presents…
Tobacco 101
What we as a generation think about tobacco…
Smoking is “bad” for you
Cigarettes : tobacco rolled in paper
Smoking makes your teeth yellow and your clothes smell
Tobacco contains Nicotine .
People can quit if they really want to
Smoking causes cancer .
Tobacco companies are justlike other businesses… they’rejust trying to make a profit.
________________________________________________
What theindustry knows…
First, they make a deadly product that, when used as intended, will kill 1/3 of its consumers. They lie and try to cover up
this fact from the public.
Cigarettes are much more than tobacco rolled in paper. Each
cigarette is carefully engineered to keep consumers
addicted… for life.
They target your age group to replace those who die from the
habit. They manipulate us through advertising and
marketing.
Let’sStartWithTheObvious
Hea
lth E
ffec
ts
each year, tobacco killsmore people than AIDS,alcohol, illegal drugs,fires, suicides, murders,and car accidents…
COMBINED.
The death toll…The death toll…Tobacco kills:
One out of every three of its consumers
More than 1,200 people in the United States daily
5 million around the world every year
1,100 in Utah every year
50,000+ from second hand smoke…
All of the dangers of cigaretteshold true for secondhand smoke.
There are over 50,000 deaths annuallydue to secondhand smoke.
each year, 280 children die from respiratory illnesses due to secondhand smoke. 430
infants from SIDS.
Secondhand Smoke
“If children don't like to be in a smoky room, they'll leave.” When asked by a shareholder about infants, who can't
leave a smoky room, Harper stated, “At some point, they begin to crawl.”
(David Carrig, April 18, 1996)
500 chemicals in a
cigarette
More than
4,000once lit
There are no restrictions on what Big Tobacco can or can’t put in a cigarette.
The industry uses Physicists, Genetic Engineers, and Chemists to design cigarettes.
All the chemicals are added, all the work done for one reason…HEIGHTEN THE ADDICTIVENESS OF THE CIGARETTES
MUCH more than just
tobacco rolled in paper
chemicalsx x
Just a small sample:
Ammonia.house cleaner
Urea. Do the math…
Formaldehyde.embalming fluid
Nicotine.the addictive stuff
Many others that just mess with your heart and muscle functions,
among other things…
43 of the 500 chemicals are cancer-causing.
Even a couple radioactive chemicals.
nicotineProven as addictive as marijuana and cocaine.
One drop of nicotine injected directly into the blood
stream will kill you in less than seven seconds.
It changes the way your
brain looks and
functions
nicotine keeps the tobacco industry thriving.
“Of course its addictive. That’s why you smoke
the stuff.”-Ross Johnson,
RJ Reynolds Tobacco 1994
Alternatives?Smokeless tobacco (chew, snuff, etc.) has
28 known cancer causing chemicals
Holds the same risks as cigarettes
Leukoplakia, heart disease, gum and
tooth disease, and of course, all kinds of
cancer.
One average-sized pinch or pouch held between the cheek and gum for about 30
minutes delivers the same amount of
nicotine as 3 or 4 cigarettes.
It can be harder to quit.
________________
________
________
Alternatives?Some premium cigars
have the tobacco equivalent
of an entire pack of cigarettes.
Cigars can contain as
much as 75 times more tarand nicotine than cigarette tobacco.
Cancer of the mouth,esophagus, larynx, and lung.
Smoke from one cigar exceeds
those from three cigarettes.
…smokeless “alternatives”…
Sticks. Orbs. Strips.
Snus.
Snuff.
Dip.
Chew.
(lukoplakia)
(death)
(gum cancer)
(Hairy tongue)
(heart disease)
Big Tobacco
Who are they?
Wh
o “
they”
are
… Top 3 makers and marketers of tobacco.
Altria (Philip Morris)Marlboro, Virginia Slims, Parliament
RJ ReynoldsCamel, Pall Mall, Kool, Salem,
Winston, Lucky Strike
LorillardNewport, Kent
“I do not believe that nicotine is addictive.”Thomas Sandefur (Brown and Williamson, 1998)
“Nicotine is addictive. We are, then, in the businessof selling nicotine – an addictive drug in the releaseof stress mechanisms.”(Brown and Williamson, 1963)
“I believe nicotine is not addictive.”William Campbell (Philip Morris, 1998)
“Lets face facts. Cigarette smoke is biologically active.
Nicotine is a potent Pharmacological agent. Every toxicologist,
physiologist, medical doctor and most chemists know that.
It’s not a secret.”(Philip Morris, 1982)
Their lies…
PRIVATE
DOCUMENTPRIVATEDOCUMENT
PUBLICSTATEMENTPUBLIC
STATEMENT
Theirmanipulation
In the 1950’s, Tobacco companies started adding
Filtersto their cigarettes.
In the 1970’s, they started producing
low tar/low nicotinecigarettes.
---------
---------
Their manipulation…
Big Tobacco advertising is just another word for manipulation.
Who do they manipulate?
US“Today’s teenager is tomorrow’s
potential regular customer…The smoking patterns of today’s
teenagers are particularly important to
Philip Morris.”
1981 Philip Morris Report
As teens we are lookingto control our own lives.
We are:
RebellingTaking risks
Commanding respect
Seeking independence
Trying to fit inExpressing ourselves
Big Tobacco advertisingmakes cigarettes look:
Advertising…
sexy
coolfashionable
rebelliousmature
____
_____
Even their anti-tobacco campaign is manipulating…
Lies. Lies. Lies.“As the manufacturer of products
intended for adult tobacco consumers, Philip Morris USA is committed to helping reduce
underage tobacco use.”(Philip Morris USA website)
“The marketing of tobacco products
should not be targeted to minors and non-
tobacco users.”(RJ Reynolds Website)
Not marketing to youth, huh?
Introducing Camel no.9’s
Advertising
Tobacco is one of the most HEAVILYadvertised products in America
advertising: $12.4 billion a year(about $34 million a day)
$63.7 million spend In Utah alone each year
You'll see these images everywhere.
Their advertising…
MagazinesProduct placement
SponsorshipsGive-aways
Convenience stores
If only they told the truth…
Why us?They need to replace the
1200+ smokers dying daily.
Teen market isHUGE
(2002 census – 31 million teens spending $170 Billion a
year)
We are trend setters.
We are trend followers.
If you start smokingBefore the age of 18,
You have a 10% chanceOf quitting…
Our consequences
Each day, about 4,000 kids try their first cigarette; and each day another 1,000+ others under 18 become regular smokers. That’s 400,000 new underage daily smokers in the U.S. each year.
Approximately 70% of teens that smoke say they wouldn’t start smoking if they could do it over again.
This is how much they care: “We don’t smoke it. We just sell it. We reserve that
right for the
YOUNG, the
BLACK, the
POOR, and the
STUPID.”
- Dave Goerlitz,former Winston manquoting an executive
What’s the rest of the battle?
Check out the Utah Phoenix Alliance at:
“Now you know, and knowing is half the battle.” – G.I. Joe
www.utahphoenixalliance.org